• Asian Pacific Journal of Cancer Prevention
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• 제17권sup1호
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• pp.65-70
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• 2016

Background: In 2013, legislation in Vietnam regulated smoking in public areas. Included was a ban on indoor smoking at universities. Objective: Since awareness and attitude are moderators of the effectiveness of smoke-free policy, ou aim was to assess changes in students' knowledge and attitude tosecond hand smoke (SHS) and awareness and support of smoke-free legislation at four Vietnamese universities, one year after legislative changes. Methods: A two-phase cross sectional study of undergraduate students using self-administered questionnaires (based on the Global Adult Tobacco Survey and the Thrasher survey) was conducted at the introduction of the legislation and one year thereafter. Results: One-year post legislation there were significant increases in knowledge of smoke-free legislation and awareness of universities as smoke-free environments. There was a significant increase in knowledge of harmful effects of SHS on diseases such as examples in the heart and lung, including lung cancer, and miscarriage. Students expressed strong support of smoke-free environments in universities, hospitals, schools, workplaces, public transport, libraries, cinemas and theatres; support was also increased post legislation. Changes were seen in attitude to SHS, and rights of non-smokers and smokers. Conclusions: Positive changes have occurred in knowledge and attitude toward smoke-free environments and SHS in universities since enactment of Vietnamese tobacco control legislation.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.595-606
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• 2020

This paper aims to develop a conceptual framework for evaluating the impact of factors influencing the decision of Vietnamese students to study English in the Philippines. The empirical analysis used data from the survey data of 318 respondents living in Vietnam. Comprehensive, valid, and reliable tools (SPSS 26 software) are used to analyze and verify the gathered data, and the hypotheses developed. The results identified the factors that affect the decision of Vietnamese students to study English in the Philippines include knowledge and awareness, personality recommendation, cost issues, environment, geographic proximity, and social link. Based on the overall findings of this study, several implications are presented for educational practices in academies and schools about English teaching in the Philippines. To increase the ability to get students to study English in the country, it is important that schools or academies must understand the demands of students regarding the academic environment, and in particular, to know what factors determine the decision from the customers' point of view. This study contributes significantly to the understanding of agencies and educational managers about the student's choice behavior in the context of the need to improve foreign languages and, thus, help improve the competitiveness of agencies and English schools.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.431-441
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• 2022

Many new challenges in different sectors have emerged due to societal growth, and researchers are needed to help solve them; and Google Scholar is a tool to assist researchers in doing so. The goal of this study is to figure out what characteristics influence how effective the Google Scholar tool is for Vietnamese university students. The study focuses on analyzing and explaining the interplay between the independent variables Perceived of Google Scholar, Perceived ease of use, Comprehensiveness and subjective norm, Perceived Satisfaction for the dependent variable Perception of usefulness. The study was carried out using quantitative and qualitative methods with 280 data points collected online through the survey link. The methods used to test the scale such as Cronbach alpha, CFA, SEM, One sample T-test, Independent Sample T-test, and One-way Anova are used to find the correlation between factors such as gender, Age, and Majors that affect the students' perception of the usefulness of google scholar. The results show that all the factors suggested in the model have a significant impact on the perceived usefulness of Google scholar. Furthermore, research shows that Google Scholar is an important academic search engine for Vietnamese students.

• 한국의류학회지
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• 제48권2호
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• pp.328-349
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• 2024

In the last decade, Korean culture has progressively facilitated the assimilation of appearance-related norms established by modern Korean society among young generations in Vietnam. Of note, Vietnamese consumers residing in Korea, under the influence of diverse sociocultural factors, are aligning themselves with an ideal standard of Korean beauty through cultural adaptation. This study explores how Vietnamese students internalize Korean beauty standards and the resultant negative behavioral reactions. We investigated the effects of sociocultural pressures (media, in-group, and out-group pressure) on risky appearance management and irrational purchase behavior by mediating sociocultural internalization toward appearance. We tested how the mechanism underlying these variables differs based on how long one has resided in Korea. A total of 213 female participants were surveyed online. The research model was tested using structural equation modeling through AMOS 22.0. The findings show that media and out-group pressure significantly increased sociocultural internalization, which led to consumer behavior in the form of risky appearance management and irrational purchases. The influence of internalization on consumption behavior was stronger for short-term residents of Korea. This study contributes to the literature on acculturation by investigating how foreign consumers accept the host country's ideal beauty standards.

• Journal of Information Science Theory and Practice
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• 제10권2호
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• pp.17-29
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• 2022

Facebook is very popular among young people and especially university students. Therefore, Facebook is the most logical platform to be used by academic libraries for promotional purposes and reaching out to user communities. This study aims to measure the effectiveness of using Facebook in connecting with students in academic libraries. A questionnaire survey was conducted to collect research data from students at four Vietnamese universities. A total of 1,670 valid questionnaires were returned, and more than half of the respondents were females between the ages of 18 and 22 years. The survey results found that libraries' Facebook pages did not receive adequate attention and interaction from students. Besides that, the information needs of students and social media content in general affected student acceptance of libraries' Facebook pages. These factors are demonstrated by the great majority of students who used Facebook often for various purposes, but fewer accessed library pages and they were not actively engaged in library posts. Students were interested in the information they already tended to get from libraries and were optimistic about the quality of library posts. However, they still expected more diverse and attractive content from the libraries. The findings of this study can help libraries create a close connection with students by satisfying their needs and expectations on Facebook.

• 한국지구과학회지
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• 제44권4호
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• pp.318-330
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• 2023

This study aimed to verify the validity of a measurement tool for Vietnamese high school students' systems thinking abilities. Two quantitative assessment tools, the Systems Thinking Measuring Instrument (Lee et al., 2013) and the Systems Thinking Scale (Dolansky et al., 2020), were used to measure students' systems thinking after translation into Vietnamese. As a result, it was revealed that Cronbach-α for each tool (i.e., STMI and STS) was .917 and .950, respectively, indicating high reliability for both. To validate the construct validity of the translated questionnaire, exploratory factor analysis was performed using SPSS 26.0, and confirmatory factor analysis was performed using AMOS 21.0. For concurrent validity, correlation analysis using structural equation modeling was performed to validate the translated questionnaire. Exploratory factor analysis revealed that 10 items from the STMI and 12 items from the STS loaded on the intended factors and appropriate factor loading values were obtained. For confirmatory factor analysis, a structural equation model organized with 10 items from the STMI and 12 items from the STS was used. The result of this showed that the convergent validity values of the model were all appropriate, and the model fit indices were analyzed to be χ²/df of 1.892, CFI of .928, TLI of .919, SRMR of .047, and RMSEA of .063, indicating that the model consisting of the 22 items of the two questionnaires was appropriate. Analysis of the concurrent validity of the two tools indicated a high correlation coefficient (.903) and high correlation (.571-.846) among the subfactors. In conclusion, both the STMI and STS are valid quantitative measures of systems thinking, and it can be inferred that the systems thinking of Vietnamese high-school students can be quantitatively measured using the 22 items identified in our analysis. Using the tool validated in this study with other tools (e.g., qualitative assessment) can help accurately measure Vietnamese high school students' systems thinking abilities. Furthermore, these tools can be used to collect evidence and support effective education in ODA projects and volunteer programs.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.427-436
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• 2022

Ethnocentrism in users plays an important role in predicting user behavior when deciding between imported and domestic goods. The purpose of this study is to look into the influence of ethnocentrism in customer behavior on brand image, perceived value, perceived quality, brand trust, and brand buy intention. Vietnamese customers prefer homegrown brands. The moderate role of consumer ethnocentrism in the conceptual framework emphasizes the country origin of the product is the most important factor. It also demonstrates how the intention of Vietnamese consumers to buy domestic brands is substantially influenced. To test the hypothesis, this article used a quantitative technique utilizing PLS-SEM software. With 917 samples, the study used the quota sampling approach to collect data from students at 10 universities in Ho Chi Minh City. The data suggest that all players have a positive association and that consumer ethnocentrism has a moderate impact in the Vietnamese brand context. Following that, suggestions are made to help Vietnamese firms create and retain their brands in the face of severe competition from global brands in the domestic market. To increase consumer intent in purchasing behavior, the Vietnamese local company needs to establish a strong brand.

• 한국식생활문화학회지
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• 제34권5호
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• pp.553-566
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• 2019

This study was undertaken to examine the dietary adaptation in Korea, and utilization of university foodservice (UF), according to the nationality of foreign students. The survey was conducted from April to June in 2017, and included 604 subjects studying in a university in Busan. The questionnaire was designed to examine the adaptability to Korean food and the consumption of UF. The nationalities included students from China (63.4%), Vietnam (13.2%), Central Asia (8.9%), Southeast Asia (5.0%), and others (9.4%). Vietnamese and Southeast Asians showed higher adaptation to Korean food than Chinese or Central Asians. The degree of contribution of UF to diet was highest amongst the Chinese, followed by Vietnamese. The main reason for not consuming UF for the Chinese and Southeast Asians was 'lack of menu variety', and for Central Asians was 'no menu that can be eaten, including due to religious reasons'. In order to improve UF, all groups asked for increased 'variety of menu', and Vietnamese and Southeast Asians also asked for 'decrease in price'. In meat, fish, and vegetable menus, there were significant differences in the types and recipes of foods preferred, as per the nationality. These results indicate that different approaches by considering the national characteristics are required, to help international students adapt to Korean food, and to increase their consumption of UF.

• 한국엔터테인먼트산업학회논문지
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• 제13권8호
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• pp.495-504
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• 2019

2000년대 이후 국내 외국인 유학생은 크게 증가하였다. 2010년대 후반 정부의 고등교육 국제화 전략으로 인해 2019년 현재 외국인 유학생 수는 14만 명이 되었으며, 2023년에는 20만 명에 이를 전망이다. 우리 사회의 국제화와 인구절벽의 사회적 문제 앞에 외국인 유학생의 수가 증가하고 있는 것은 상당히 고무적인 일이며, 앞으로 이들의 행복한 유학생활은 상당히 중요한 문제가 되었다. 최근 한국에서 유학하는 베트남 유학생 수가 증가하고 있는데, 이들의 행복한 유학생활에 대해 관심을 가질 필요가 있다. 이에 이 연구에서는 베트남 유학생들의 행복한 유학생활을 위한 방안을 제안하고자 하였다. 한국 사회에 유입되고 있는 외국인 유학생들도 우리 사회의 한 구성원으로 인식하고 행복한 유학생활을 할 수 있도록 생활·경제, 복지, 교육 등의 측면에서 함께 노력해 가야 할 것이다.

• 한국융합학회논문지
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• 제12권10호
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• pp.161-167
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• 2021

본 논문은 우리나라 기업의 새로운 시장으로 부상하고 있는 베트남 소비자를 대상으로 균형이론을 적용하여 우리나라 기업과 베트남 내국 기업의 광고효과를 비교하기 위한 목적으로 실시되었다. 연구가설을 검증하기 위하여 베트남의 여대생을 대상으로 실험을 실시하였으며, 두 국가의 광고에 대한 인지적, 감성적, 그리고 행위적 반응을 조사하였다. 연구결과, 베트남 소비자들은 국가 이미지가 높은 한국과 베트남의 광고에 대한 인지적 차원에서의 평가는 차이가 없었으나, 감성적 차원 그리고 행위적 차원에서는 차이가 나타났다. 또한 세 가지 종속변인의 종합 차원에서도 한국 기업의 광고가 베트남 기업의 광고보다 더 긍정적이었다. 본 연구는 국제광고효과 연구에 있어 균형이론을 확장한 이론적 기여를 하였으며, 연구결과를 바탕으로 후진국 시장에서 한국 기업의 국제광고 시사점을 논의하였다.