• Title/Summary/Keyword: Vietnam National University

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Comparison of Vietnamese Consumer Response to Advertisements of Korean Companies and Vietnamese Companies: Focusing on Balance Theory (한국 기업과 베트남 기업의 광고에 대한 베트남 소비자 반응에 관한 비교연구: 균형이론을 중심으로)

  • Han, Sangpil
    • Journal of the Korea Convergence Society
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    • v.12 no.10
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    • pp.161-167
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    • 2021
  • This study was conducted for the purpose of comparing the advertising effect of Korean companies and Vietnamese domestic companies by applying the balance theory to Vietnamese consumers emerging as a new market for Korean companies. An experiment was conducted on female university students, and cognitive, emotional, and behavioral responses to advertisements in the two countries were investigated. The results showed that there was no difference in the cognitive dimension of Vietnamese consumers' evaluation of advertisements in Korea and Vietnam, but there is a difference in the emotional dimension and the behavioral dimension. This study contributed theoretically to the possibility of applying the balance theory to the study of international advertising effects, and the implications of international advertising of Korean companies in the underdeveloped markets were discussed.

Southeast Asian Studies in Korea Revisited: Pluralistic Growth and Lack of Inclusiveness (한국의 동남아연구 성장과 포괄성 문제)

  • JEON, Je Seong
    • The Southeast Asian review
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    • v.28 no.4
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    • pp.1-29
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    • 2018
  • The purpose of this study is to review the Southeast Asian studies in Korea in a comprehensive way and to set a new task for our academic community. To do this, I tried to analyze the total amount and trends of scholarly achievement (thesis, journal articles, and academic books). The content is divided into research history, research accumulation, and researcher scale. The history of research dates back more than we thought and was decentralized. Research accumulation is becoming more and more pluralistic. The number of researchers from various academic fields was higher than expected. The newly discovered Southeast Asian studies of Korea suggests the task of increasing the inclusiveness of our academic community. The KASEAS (Korean Association of Southeast Asian Studies) seems to be narrow and stagnant compared to the trend of Southeast Asian studies in Korea, which is constantly growing quantitatively, academically spreading, and transcending nationality. In order to increase the inclusiveness of the KASEAS, efforts should be made to open a variety of decentralized and autonomous study groups, to invite domestic graduate students from Southeast Asia, and to spread the university's foothold as a point of contact between pluralistic disciplines.

Growth and Development of the Academic Societies and Animal Production in Korea, China and Asia over the Last 50 Years

  • Han, In K.;Ha, Jong K.;Lee, J.H.
    • Asian-Australasian Journal of Animal Sciences
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    • v.22 no.6
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    • pp.906-914
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    • 2009
  • The Korean Society of Animal Science (KSAS) was officially born on October 8, 1956 under the leadership of Professor Sang W. Yun of Seoul National University, Seoul, Korea a few years after the end of the Korean War. At that time, there were 0.9 million Korean native cattle, 1.3 million pigs and 8.9 million chickens in Korea. Per capita income for Korea (US$ 66) or China (US$ 59) was about 10% of Asian's average income (US$ 513) in 1956. Korea produced less than 0.2 million M/T of formula feed and consumed 6.1 kg/person/year of animal products. One could say that Korea was an example of an under-developed country in the world. Although the first issue of the Proceedings of the KSAS was published on October 28, 1958, regular quarterly journals of the KSAS were not published until March 1, 1969. Major activities other than publishing its journal were: holding an annual meeting and/or scientific forum at national or international level. The Asian-Australasian Association of Animal Production Societies (AAAP) was founded on September 1, 1980 at Kuala Lumpur, Malaysia with founding members from Australia, Indonesia, Japan, Korea, Malaysia, NZ, Philippines and Thailand. Thirteen AAAP Animal Science Congresses have been held in its 28 year history. Hosting countries were Malaysia (1980), Philippines (1982), Korea (1985), NZ (1987), Taiwan (1990), Thailand (1992), Indonesia (1994), Japan (1996), Australia (2000), India (2002), Malaysia (2004), Korea (2006) and Vietnam(2008). In 1988, significant progress of the AAAP was made by creating an official English journal of the AAAP entitled "Asian-Australasian Journal of Animal Sciences (AJAS)" under the initiative of the KSAS. This journal is now published monthly and distributed to more than 50 countries in the AAAP region and the world. It should be mentioned that the KSAS was able to successfully host the $3^{rd}$ AAAP Animal Science Congress in 1985 and the 12th in 2006, as well as the $8^{th}$ WCAP in 1998. During the last 50 years of KSAS history, per capita income of Korea increased to US$ 17,690 (268 fold), formula feed production increased to 15 million M/T (97 fold) and consumption of animal products increased to 105 kg/person/year (17 fold). Cattle, pig and chicken numbers also increased to 2.5 million (2.8 fold), 9 million (7.4 fold) and 119 million (13 fold). This trend was also found for China and Asia, even if the rate of growth was slightly lower than that of Korea. It is expected that a similar rate of growth in economics, animal numbers, formula feed production and animal protein intake will likely be achieved by other Asian countries in the $21^{st}$ century with somewhat lower rate of development than that of Korea.

Effect of Electron Beam Irradiation on Microbiological and Physicochemical Properties of Dried Red Pepper Powders of Different Origin (원산지별 건고추 분말의 미생물학적 및 이화학적 품질특성에 대한 electron beam 조사처리의 효과)

  • Lee, Hye-Jin;Kim, Gui-Ran;Park, Ki-Hwan;Kim, Jeong-Sook;Kwon, Joong-Ho
    • Korean Journal of Food Science and Technology
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    • v.47 no.1
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    • pp.13-19
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    • 2015
  • The effects of electron beam (e-beam) irradiation at up to 10 kGy on the microbiological and physicochemical properties of dried red pepper powders were studied. Samples from Korea, China, and Vietnam were included in this study. In untreated samples, the total number of microbes, such as total aerobic bacteria, yeasts and molds, was in the range of $10^6-10^7CFU/g$. E-beam irradiation at 5 kGy reduced the microbial load by 2-4 log cycles, thus improving the hygienic quality of the samples. Moisture and pH of the samples were unchanged after e-beam irradiation. Reducing sugar content decreased at 1 kGy, followed by a gradual increase at higher radiation doses. At 5 kGy, no significant changes in the content of capsaicinoids were observed between the irradiated and control samples, while a 10 kGy dose led to a significant decrease. The content of pigments did not exhibit apparent changes with increasing dose of irradiation.

Alveolar Ridge Preservation of Maxillary Molars for Implant Placement Without Sinus Lift Surgery: Case series (상악동 거상술을 동반하지 않는 치조제 보존술: 증례연구(Case series))

  • Cho, Hag-Yeon;Suh, Chang-Wan;Duong, Hieu Pham;Lee, Sung-Jo;Cho, In-Woo;Shin, Hyun-Seung;Koo, Ki-Tae;Fickl, Stefan;Park, Jung-Chul
    • Implantology
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    • v.22 no.4
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    • pp.220-235
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    • 2018
  • Sinus lift procedure is frequently required for the maxillary molar implant placement. Previous studies have demonstrated alveolar ridge preservation (ARP) can maintain the dimensions of ridge height and width. However, there is a lack of studies which evaluated the effect of ARP to avoid sinus lift procedure. Purpose of this study is to describe a method reducing the need of sinus lift surgery by ARP in maxillary molar areas and to assess the feasibility clinically, radiologically and histologically. Ten maxillary molars in ten patients had severe vertical bone resorption with minimal residual bone height. They were considered having the high possibility of the necessity of sinus lift procedure for dental implant after the extraction. After extraction, open healing ARP with deproteinized bovine bone mineral mixed with 10% collagen and resorbable collagen membranes was performed. After sufficient healing, dental implants were placed, and evaluated clinically and radiologically. Histological observation was conducted just before the implantation in one patient. Implants were successfully placed without sinus lift in all ten cases. All the implants were restored with no sign of complications, and patients are now in a close follow-up up to 20 months post-loading. Histological observation showed minimal inflammatory reaction and newly formed bone was substantially noted. The ARP technique has successfully avoided the sinus lift surgeries. It appears that this procedure may improve the simplicity of the clinical process for the clinicians and reduce the discomfort of patients.

Integrating market chain assessments with zoonoses risk analysis in two cross-border pig value chains in Lao PDR

  • Okello, Anna L;Tiemann, Tassilo T;Inthavong, Phouth;Khamlome, Boualam;Phengvilaysouk, Ammaly;Keonouchanh, Soukanh;Keokhamphet, Chattouphone;Somoulay, Virasack;Blaszak, Kate;Blacksell, Stuart D;Okello, Walter O;Allen, John
    • Asian-Australasian Journal of Animal Sciences
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    • v.30 no.11
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    • pp.1651-1659
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    • 2017
  • Objective: Lao PDR's recent accession to the World Trade Organization necessitates a greater understanding of the patterns and risk of livestock production in order to better align national policy with the Agreement on the Application of Sanitary and Phytosanitary Measures. This eco-health study was conducted to improve understanding of the interrelations between market chains and zoonotic infection risks at two strategic cross border points between Lao PDR, Thailand and Viet Nam. Methods: Information gained from smallholder farmer/trader interviews was integrated with serological surveys for pig-associated zoonoses-including hepatitis E virus (HEV), Taenia solium (T. solium) and trichinella-to identify potential linkages between disease risk and pig production and slaughter in low input systems common across the country. Results: Trichinella and HEV exposure was high in both humans and pigs in both study areas, significantly associated with pig slaughter and the subsequent consumption and handling of raw pork products. T. solium demonstrated a strong geographical and ethnic association with the northern study area bordering Vietnam. With the right knowledge and accessible, affordable inputs, the majority of smallholder farmers indicated a willingness to invest more in pig production, which could simultaneously improve livelihoods and decrease exposure to HEV, Trichinella, and T. solium through increased access to formal markets and an improved slaughter processes. Conclusion: The linkages identified when assessing disease risk in the context of potential economic and cultural drivers of transmission highlight the importance of a systems-based approach for the detection and control of zoonotic disease, and contributes to an improved understanding of the Lao PDR livestock sector.

Effects of Methanol Extracts from Diospyros malabarica Stems on Growth and Biofilm Formation of Oral Bacteria (인도감나무 줄기 추출물이 구강미생물의 생육과 바이오필름 생성에 미치는 영향)

  • Kim, Hye Soo;Kwon, Hyun Sook;Kim, Chul Hwan;Lee, Sang Woo;Sydara, Kongmany;Cho, Soo Jeong
    • Journal of Life Science
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    • v.28 no.1
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    • pp.110-115
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    • 2018
  • This study was conducted to investigate the potential of medicinal plants as oral health materials derived from natural products. Among the extracts from 200 medicinal plants grown in Nepal, Laos, Mongolia, Bangladesh, Vietnam, and China, stem extracts from Diospyros malabarica (1 mg/disc) showed the highest antibacterial activity against Porphyromonas gingivalis ATCC33277 and Streptococcus mutans ATCC25175. The D. malabarica stem extracts showed antibacterial activity similar to chlorhexidine, sodium lauryl sulfate, and triclosan, which were used as a positive control, as well as higher antibacterial activity against S. mutans ATCC25175 than P. gingivalis ATCC33277. The D. malabarica stem extracts showed bactericidal action (MBC, 0.4 mg/ml) against P. gingivalis ATCC33277 and bacteriostatic action against S. mutans ATCC25175. The biofilm production rate of S. mutans ATCC25175 and the expression of the comX gene associated to biofilm formation in the cultures treated with 0.2-1.0 mg/ml of D. malabarica stem extracts were suppressed in a concentration-dependent manner. Based on the above results, it can be concluded that D. malabarica stem extracts can be used as oral health material derived from natural materials, as demonstrated by the bacteriostatic action and inhibition of biofilm formation against S. mutans ATCC25175.

Metagenomics analysis of methane metabolisms in manure fertilized paddy soil (메타게놈 분석을 이용한 돈분뇨 처리에 의한 논토양에서 메탄대사에 미치는 영향 조사)

  • Nguyen, Son G.;Ho, Cuong Tu;Lee, Ji-Hoon;Unno, Tatsuya
    • Korean Journal of Microbiology
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    • v.52 no.2
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    • pp.157-165
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    • 2016
  • Under flooded rice fields, methanogens produce methane which comes out through rice stalks, thus rice fields are known as one of the anthropogenic sources of atmospheric methane. Studies have shown that use of manure increases amount of methane emission from rice. To investigate mechanisms by which manure boosts methane emission, comparative soil metagenomics between inorganically (NPK) and pig manure fertilized paddy soils (PIG) were conducted. Results from taxonomy analysis showed that more abundant methanogens, methanotrophs, methylotrophs, and acetogens were found in PIG than in NPK. In addition, BLAST results indicated more abundant carbohydrate mabolisetm functional genes in PIG. Among the methane metabolism related genes, PIG sample showed higher abundance of methyl-coenzyme M reductase (mcrB/mcrD/mcrG) and trimethylamine-corrinoid protein Co-methyltransferase (mttB) genes. In contrast, genes that down regulate methane emission, such as trimethylamine monooxygenase (tmm) and phosphoserine/homoserine phosphotransferase (thrH), were observed more in NPK sample. In addition, more methanotrophic genes (pmoB/amoB/mxaJ), were found more abundant in PIG sample. Identifying key genes related to methane emission and methane oxidation may provide fundamental information regarding to mechanisms by which use of manure boosts methane emission from rice. The study presented here characterized molecular variation in rice paddy, introduced by the use of pig manure.

Application of nightlight satellite imagery for assessing flooding potential area in the Mekong river basin (메콩강 홍수위험분석을 위한 나이트라이트 위성영상 적용성 검토)

  • Try, Sophal;Lee, Daeup;Lee, Giha
    • Journal of Korea Water Resources Association
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    • v.51 no.7
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    • pp.565-574
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    • 2018
  • High population density in deltaic settings, especially in Asia, tends to increase and causes coastal flood risk because of lower elevations and significant subsidence. Large flood annually causes numerous deaths and huge economic losses. In this paper, an innovative technology of spatial satellite imagery has been used as tool to analyze the socio-economic flood-related damage in Mekong river basin. The relationship between nightlight intensity and flood damages has been determined for the period of 1992-2013 with a spatial resolution of 30 arc sec ($0.0083^{\circ}$), which is nearly one kilometer at the equator. Flow path distance was calculated to identify the distance of each cell to river network and to examine how nightlight intensity correlate to the area close to and far from river network. Statistical analysis results highlight the significant correlation between nocturnal luminosity intensity and flood-related damages in countries along the Mekong river (i.e., Cambodia, China, Lao PDR, Thailand, and Vietnam). This result reveals that the areas close to the river network correspond to high human distribution and causes huge damage during flooding. The result may provide key information to the region with respect to decisions, attentions, and mitigation strategies.

Analysis on Computer Education in Elementary Schools in North Korea and South Korea with Further Prospect (남한과 북한의 초등학교 컴퓨터교육 현황과 향후 전망)

  • Lee, Yong-Bae
    • Journal of the Korea Convergence Society
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    • v.5 no.4
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    • pp.49-60
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    • 2014
  • With the start of the present Korean Creative-Economy Government, more effort is put to prepare the Unification in many areas. But it is not easy to find studies on contemporary status of North Korea specifically in information technology or computer education due to the poor accessibility to the country. This study is on comparing computer education in elementary schools in North Korea and South Korea and diagnosing future direction of computer education as the beginning stage of Unification. The most study is performed from backtracking curriculum methodology based on computer textbooks from North Korea and South Korea. In both countries, the elementary school curriculum for computer subject is mostly dealing with the usage of softwares. In North Korea they don't teach internet applications and they uses different type of office programs. The further ideas for desirable future education are suggested with analysis on the computer education in other countries such as China and Vietnam which can be appropriate role models for North Korea and USA, UK and India for South Korea. It is expected in both countries that the computer education will be more focused on programming rather than on software usage in the future.