• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.963-965
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• 2012

There are various educational aids which we can use in classroom. In classes, video presenters have been used for presenting full-text book to screen. In this study, we developed an educational solution to support real-time video capture of contents of text-book using video presenter. If teachers use this solution, they can teach using real-time captured video of text-book in anytime, anywhere.

• KIPS Transactions on Computer and Communication Systems
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• v.1 no.1
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• pp.47-54
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• 2012

Video contents in the mobile environment are processed with the low bit-rate relative to normal video contents due to the consideration of network traffic; hence, it is necessary to protect the copyright of the low bit-rate video contents. The algorithm for watermarking appropriate for the mobile environment should be developed because the performance of the mobile devices is much lower than that of personal computers. This paper suggested the invisible spread spectrum watermarking method to the low bit-rate video contents, considering the low performance of the mobile device in the M-Commerce environment; it also enables to track down illegal users of the video contents to protect the copyright. The robustness of the contents with watermark is expressed with the correlation of extraction algorithm from watermark removed or distorted contents. The results of our experiment showed that we could extract the innate frequencies of M-Sequence when we extracted M-Sequence after compressing the contents with watermark easily. Therefore, illegal users of the contents can be tracked down because watermark can be extracted from the low bit-rate video contents.

• Journal of Digital Contents Society
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• v.19 no.6
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• pp.1169-1176
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• 2018

This study aims to create a video-commerce website that uses video for Vietnamese consumers. First of all, we completed the persona by conducting understanding questionnaires, in - depth interviews, and analysis of prior research to understand the content interest and understanding of Vietnamese consumers, purpose of website use. Persona results: First, make it easy for Vietnamese and Korean people to interact with each other by creating a contact menu. Secondly, it would be provided various information about K-pop, Korean fashion, Korean makeup(cosmetics), Korean food, Korean travel, Korean, etc., which Vietnamese people are interested in. Third, it makes it easy to purchase the products that are shown in the video that they watch.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.405-406
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• 2017

With the advance of ICT technology, E-Commerce is getting popular and used widely in daily life. Nowaday's commercial videos are also being used extensively to introduce commercial products to consumers. Most commercial companies are advertising their products on the internet with images and videos through online sharing sites. Putting pre-recorded videos online is easy, but it is difficult for sellers to interact with customers. Live Streaming is the transmission of digital content directly to the Internet in real time. Although there are many services available that provide live streaming on the internet, most are limited in the content they transmit. Building live streaming servers using open source projects will help users master the content which conveys to their customers. In this paper, we will consider implementation of Live Streaming Server for Video Commerce using Open Source.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.1
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• pp.81-88
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• 2011

Augmented multimedia is a technology to provide additional informations to mobile devices when multimedia contents like video, audio and images are being played. Person Wide Web, PWW, is a scheme for acquiring a link and browsing a corresponding web pages on mobile devices, in which the link is attached any object and space in real world. In this paper we proposed an augmented multimedia E-commerce application system based on PWW scheme which can browse additional informations from video play on public spaces, and implemented on Microsoft Silverlight platform. We showed that the proposed system can support effectively the augmented multimedia E-commerce.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.04a
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• pp.616-619
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• 2009

새로운 미디어와 창의적인 발상으로 유비쿼터스 기반 상거래에 대한 요구는 날로 증가하고 있다. 사용자 참여형 U-commerce 비즈니스 시나리오를 구성하고, 이에 따라 디지털 아이템 상거래에 필요한 요구사항을 정의한다. 이를 위하여, 각 단계 별로 수익모델을 중심으로 서비스 흐름을 고찰하고, IPTV를 비롯한 휴대폰, 텔레매틱 단말, PDA 등 각종 U-Commerce 서비스가 가능한 단말에서의 양방향 서비스를 고찰하며, 설계된 분류체계를 SOA 기반 U-commerce의 실질적인 운영에 이를 활용가능하게 하는 것을 목적으로 한다. 특히, 본 논문에서는 UCC와 같은 P2P를 중심으로 하여 SOiVA(Service Oriented interactive Video Application)를 활용한 U-commerce 운영 서비스 요구사항을 연구하였다.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.3
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• pp.464-476
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• 2021

This study empirically investigated the relationship benefits perceived by consumers from a live commerce channel and verified effects on trust in seller/product relationship and purchase intention to establish a strategy for a live commerce channel. An online survey was conducted among 204 women residing in Korea who had watched a video on fashion products shown by the NAVER Shopping channel. The perceived relational benefits from the live commerce channel were extracted into four groups: psychological, social, economic, and customerization benefits. Psychological benefits were found to have a positive effect on trust in seller but not trust in product. Social benefits and customization benefits had a positive effect on both trust in seller and product, but economic benefits had no effect. Trust in seller and in product had positive effects on purchase intention. Understanding consumer response in relation to perceived relationship benefits in live commerce can contribute strengthen consumer behavior research on live commerce channels. These results can guide fashion companies as they develop live commerce marketing strategies.

• Journal of Internet of Things and Convergence
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• v.6 no.2
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• pp.51-56
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• 2020

In this paper, we developed a mobile new media solution that enables e-commerce shopping mall operators, band operators, and YouTube creators to create synergies in online and offline promotion by posting related video contents on the media in addition to their own videos. By providing videos in the field of the platform without directly searching for them, it is possible to provide users with a new type of marketing means that can promote their platform while providing interest and information. Prospective creators at home and abroad who produce video can upload their own video in addition to YouTube and afreeca TV, such as the open market for video, and use independent and free charging systems to manage independent customer relationship management(CRM), self-branding, and content management. It will be possible to utilize mobile-based new media equipped with a system.

• International Journal of Internet, Broadcasting and Communication
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• v.11 no.3
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• pp.71-76
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• 2019

In this paper, we propose a simple one-click marketing solution for mobile devices which can advertise a product which is embedded in a mobile video while watching the video on a smartphone. If a specific product of interest appears in the video to the user, one can simply click on the product in the video and a pop-up window with information about the product is proposed. The implementation of the system is expected to enable users to gain real-time information about the product while watching the video without having to search for the product again after watching the movie, and thereby facilitating more mobile commerce. We use a two-fold system to prevent the failure of tracking which often occurs on a single online tracking system, so that the user cannot always get the commercial product information.

• Journal of Digital Contents Society
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• v.18 no.3
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• pp.599-606
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• 2017

'Video Commerce' has grown significantly, and is in the era of so-called V-commerce 2.0. Based on this background, this study focused on the link and the possibility of creating synergy between V-commerce 2.0 content and MCN, and examined the linkage strategy considering its characteristics. In conclusion, first, V-Commerce has evolved into the age of 2.0, centered on the characteristics of content that are oriented towards fun and sympathy, beyond the 1.0 era. Second, V-commerce 2.0 content has the characteristic of replacing the sharing and recommendation based on the nature of SNS networks as promotion and purchase enhancement. Therefore, competitiveness as 'content' is relatively important before 'commerce'. Third, V-commerce 2.0 and MCN industry have a strong connection with each other in terms of securing core competitiveness and creating a new profit model. In order to create the synergy between V-Commerce 2.0 and MCN, we proposed the use of big data to reinforce V-Commerce 2.0 customized content competitiveness, building of storytelling marketing and branding, and enhancement of live performance and interactive communication.