• Proceedings of the Safety Management and Science Conference
• /
• 2002.11a
• /
• pp.295-304
• /
• 2002

This case describes key development challenges and patterns as experienced by Internet Auction Company, Ltd. from the startup stage through IPO to the sale to eBay. Currently an eBay company, Internet Auction Co. continues to pursue new auction systems and substitute distribution systems for the future with a renewed entrepreneurial spirit. In 1997, Mr Hyuk Oh saw a business opportunity in the Internet allowing two-way communications. At that time, the success stories of eBay and Onsale in the United States were good stimuli to his startup of an auction site. He opened the Website in April 1, 1998 after four months of development efforts. Auction has merit more than other shopping malls. First, it brings about interesting and benefit. Second, it has interactive trade system. Third, customers will trade for reasonable price through direct own will of them. Fourth, Auction's model brings about multitude sale through aggressive sales. Even if Network Marketing has socially negative effect in case of inappropriate use, it is good mood for further business. In case E-Commerce use as useful purpose, it will have competitive priority revenue model.

• Information Systems Review
• /
• v.8 no.3
• /
• pp.245-259
• /
• 2006

In order to utilize BSC as an operational tool for communicating strategies across the hierarchies of the organization, a growing number of companies have tried to link BSC processes with other PI tools. Company D has carried out the SEM project to identify the causal structure between innovation activities and performance management in 2005 and 2006. The company synthesizes BSC and 6 Sigma methodologies at the BU level, and the new process made it possible to manage performances and make decision more "realistic" on the basis of information technologies. We expect that this study provide organizations, which have difficulties streamlining the performance management processes at the strategic level and those of operational level, with implications for realizing more "execution-oriented" RTE.

• Journal of Digital Convergence
• /
• v.9 no.3
• /
• pp.133-144
• /
• 2011

The purpose of this study are as follows. First, to analyze relative LQ index of the No. of game company, the No. of employee and the amount of revenue. Second, to analyze personal competence, resource competence, performance competence, network competence and environmental competence of regional game contents R&D. The results are as follows. The LQ index results of company are highest in seoul and Kyunggi area' And In case of except of seoul & kyunggi, the competence of R&D which is daekyung, dongnam, chungcheong are in order. In case of 5 game R&D competence, chungchung, seoul & kyunggi, honam region are in order. The core competence of chungchung region are ideal venture ecosystem among inter-supportive R&D research center, ETRI, university and company.

• Journal of Cadastre & Land InformatiX
• /
• v.49 no.1
• /
• pp.29-43
• /
• 2019

In this study, to solve the problem of the Association-led Housing Reconstruction Business (AHRB), as an alternative to the AHRB, the reliability of the Trust company-led Housing Reconstruction Business (THRB) is verified. To this end, the AHRB and the THRB comparison analyses were performed for the project period, income and expenditure, and the calculation of the Reconstruction Charges (RC). The results of the study are as follows: First, the THRB's business period is shorter than the AHRB's. Second, the THRB's business value is likely to be superior to the AHRB's. Third, due to differences in the calculation period of excess profit for housing reconstruction and the cost items related to implementer, the THRB's RC will be less than the AHRB's RC. Thus, the stability of the THRB has been partially verified as an alternative to the AHRB. The THRB is expected to expand further in the future.

• Industry Promotion Research
• /
• v.9 no.3
• /
• pp.57-75
• /
• 2024

This study examined how ESG activities of convenience stores, affect consumers' store loyalty. Using 300 valid samples of convenience store users collected through an online specialized agency (Company M), this study empirically analyzed the effects of environmental (E), social (S), and governance (G) activities among ESG on trust and store loyalty, and the mediating effects of trust and the moderating effects of eco-friendly values, social media activity, and consumer-company identification. The results of the analysis showed that, first, governance activities had a positive effect on trust, and environmental activities and trust had a positive effect on store loyalty, but social activities had no effect Second, trust had a moderating effect only on the relationship between governance activities and store loyalty, and third, in the relationship between ESG activities and trust, eco-friendly values and social media activity had moderating effects on environmental, social, and governance activities, and consumer-company identification had moderating effects on environmental and governance activities, but not on social activities. Therefore, convenience store brands should further strengthen their environmental and social activities to build consumer trust, especially environmental activities, which only directly affect store loyalty, so they should be more cautious and proactive. In addition, intensive marketing activities are needed to build trust among consumers who have high eco-friendly values, social media activity, and consumer-company identification. Therefore, this study confirms the critical view of consumers despite the social contribution activities of convenience store brands, and suggests that in order to improve them, it is necessary to strengthen social activity efforts, actively participate in ESG activities of on-site franchisees who are customer contact points, and educate employees.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.5
• /
• pp.3099-3110
• /
• 2015

Recently, there are so many music school graduates. In addition, there are many private music institutes. For this reason, there is a fierce competition in music education market. In the past, those who worked in music education market earned big money and so many parents wanted their girls and boys to learn playing a piano and other musical instruments. In the recent times, however, birth ratio was reduced dramatically in Korea and parents do not want their children to learn musical instruments due to economic depression and deteriorated music market. Eventually, the size of music education market was diminished dramatically and the competition in music education market is getting fiercer. Therefore, it is difficult to expect good performance in music education market without having an improved management system. In this respect, this study aims to understand what main factors have an impact on business performance in music institutes. The main areas studied in this paper include successful factors, reason why they start up a business, and successful management factors. The survey of this study targeted music institute owners. Based on the surveyed results, for the owners of the music institute, the method of the venture management approach, in other words, the application of the marketing knowledge, the consideration of the company system, the application of the smart technologies, etc., has been presented.

• International Commerce and Information Review
• /
• v.11 no.3
• /
• pp.125-144
• /
• 2009

The purpose of this study is to research the investment environment of Vietnam and analyze the actual investment state of Korean enterprises in Vietnam and seek for the points at issue. In general, the investment environment in Vietnam shows both a positive side and negative side. However Vietnamese market is a attractive one as ever for direct investment of Korean enterprises considering their constant economy growth, investment increase of foreign company for Vietnam, China risk. And the point at issue in investment of Korean Enterprises is as follows. That is, inclining to manufacturing, preference of independence investment, small-sized investment by small and medium enterprises, preference of greenfield investment, restricted purpose of investment, insufficiency of infrastructure for logistics, electric power, legal system. The results of the study indicate mainly that the investment of Korean enterprise into Vietnam needs a switchover of the third service trade-tertiary industry, collaboration with Vietnamese enterprise through joint venture investment, a large-scale investment for Vietnam domestic market and neighboring countries' market, practical use of M&A with existing Vietnamese enterprise and diverse purpose for investment.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.6 no.2
• /
• pp.13-24
• /
• 2011

In this Paper, We study on establish for unit of measure. Quality control is means control for customer needs. We surveyed unit of measurement of quality feature of Juran and Taguchi teaching. We suggest new measure of quality feature. New quality measure which is combined with several quality control measures. Which measurement can be used management control of managerial level of company. We expect this new measurements can be applied and well used.

• Proceedings of the Korean Society for Bio-Environment Control Conference
• /
• 2002.11a
• /
• pp.298-305
• /
• 2002

우리나라의 시설농업을 고부가가치 산업으로 발전시키기 위해서는 우선 우수한 품종의 육성과 효율적인 재배관리기술의 개발이 이루어져야 하며, 그 다음으로는 노력비, 난방비 등의 절감을 위한 기계기술의 개발이 뒤따라야 한다. 시설재배 농민의 대부분이 고령화되고 있으며, 난방비가 생산비의 20-40%를 차지하고 있는 실정을 고려한다면 노동력과 난방비 절감기술의 개발은 동시에 이루어져야 할 과제라 할 수 있다. (중략)

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.5 no.1
• /
• pp.69-80
• /
• 2010

The purpose of this study is to help the companies that have the experience and know-how about ASP and that want to go abroad. This study analyzed information and communication infrastructure of Asia, foreign investment of Korean companies, and market attractiveness, selected China, Japan, Indonesia, and Malaysia as the target for the advance into overseas markets, and then suggested the strategy for ASP overseas markets. This study can contribute ASP-related venture company or entrepreneur.