• The Journal of Economics, Marketing and Management
• /
• v.7 no.3
• /
• pp.13-28
• /
• 2019

Purpose - The purpose of this study is to analyze the start-up factors in start-up tourism companies and to analyze how these factors influence business performance. This study will be conducted for the further exploratory study with in-depth research with literature reviews, interviews and surveys. Research design, data, and Methodology - The activation of entrepreneurship is very important factor as for not only the development of entrepreneurship which is the characteristic of the innovative and risks-taking for the success of the enterprise, but also the sustainable growth and creation of performance of the entrepreneur. In other words, if it is the entrepreneurial spirit affects entrepreneurship, it is entrepreneurial orientation that continuously affects entrepreneurs. In order to achieve the above purposes, this study conducted literature research and empirical studies. Result & Conclusions - The sub-factors for independent entrepreneurial variables' orientation are classified as creativity, technological, enterprising, and innovation, and subordinate variables were set of management performance. The sub-factors of the control variable government support policy are classified as financial support, consulting support, and marketing support. For the purpose of empirical analysis, this paper collects data on companies selected for tourism venture business competition and CEOs of SMEs tourism for less than 7 years.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2022.05a
• /
• pp.238-241
• /
• 2022

North Korea launched an ICBM and declared Moratorium for the September 19 military talks. The Armed Forces must protect military security for national defense and security. The Ministry of National Defense, which received a hacking attack from North Korea, must protect its military security even more. Recently, the leakage of military data through smartphones is occurring through smartphones. Officers and non-commissioned officers can use smartphones while working. Therefore, smartphone forensics is required to check information leakage of military data from smartphones. In this study, forensic leaks of military data from the Galaxy S20 model of S company. Research integrity verification for securing smartphone forensic evidence, securing metadata, and adopting evidence. This study will contribute to the development of military security and forensic technology.

• Journal of Service Research and Studies
• /
• v.10 no.1
• /
• pp.33-53
• /
• 2020

The purpose of this study is to empirically examine the causal relationship of CSR activities, customer trust and CCID, customer behavior intention(B.I) in the relationship between CSR activities and customer behavior intention(B.I) in the insurance industry, thereby enable top management of insurance company to take it in their consideration that CSR activity help link to customer behavioral intention by customer trust in them and CCID. To achieve the purpose of the study, the hypothesis was established based on preceding research and theoretical background regarding CSR, trust, CCID, behavioral intention(B.I). And this study conducted AMOS statistical analysis based on effective 526 survey data collected from insurance customers across country through online research company. The result of this empirical study is as follows. First, insurance company's CSR activity has a positive impact on customer's trust and CCID, but it did not have a direct significant effect on the customer's behavioral intention(B.I). Second, both customer's trust and CCID have a positive and significant effect on customer's behavioral intention. Third, we have also found that both Trust and CCID played a mediating role between CSR activity and B,I. Fourth, it was found that authenticity did not moderate the enfluence relationship between CSR activity and Trust, CCID. The result of this study shows that insurance company's active CSR activity increase customer trust, thereby create a sense of unity between the customer and the company, In addition, it shows that when CSR activities are mediated by customer trust and CCID, it could lead to customer behavioral intention(B.I) such as repurchasing and positive word-of-mouth activities. to others. The result of this study will contribute to the future research on CSR literature and the marketing strategy of insurance companies.

• Information Systems Review
• /
• v.14 no.3
• /
• pp.1-23
• /
• 2012

In rapidly changing circumstances of IT market, IT outsourcing has increasingly become an important strategic tool to achieve sustainable competitive advantages and to expand IT flexibility. Despite of the fact that many firms have tried to adopt IT outsourcing, comprehensive cases studies on IT outsourcing process have so far rarely been reported. Therefore, this study attempts to analyze a case for the specific evaluation methodology and process of IT outsourcing in one distribution company A. Proposed stages are first, to analyze inside and outside environment of the company second, to evaluate organization/human resource/job and last, to select IT outsourcing tasks and to reassign human resource. Therefore, some guidelines for the process and the methodology for IT outsourcing in this study suggest some practical implications to the company preparing IT outsourcing.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.3
• /
• pp.1390-1395
• /
• 2014

The objective of this study is to offer a basic data for the establishment of marketing strategies such as fixing price of a new product and creation of the development direction of the product through estimating consumers value by attributes of the newly developed university made multi cream. The Choice Experiment was used for analysis, and conditional logit model was estimated to derive the marginal willingness to pay(MWTP) of each attributes of the multi cream. Brand, container type, functionality, price were included as the attributes. As a result, MWTP were estimated at 21,754 Won/unit for large company product, 11,033 Won/unit for small company product and 16,178 Won/unit for university product, 7,476 Won/unit for enriched moisturizing, 12,107 Won/unit for enriched improvements in wrinkles. Consumers have a preference for university brand over small company brand, therefore, if university and small company cooperate and proceed a joint-venture, it will strengthen the competitive power in the low price brand market. Also, it is essential to develop products with enriched functionalities such as moisturizing and improvements in wrinkles.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.6 no.2
• /
• pp.133-147
• /
• 2011

This study presents the credit evaluation model for medical venture business which has been growing within the recent decade. We develop the model with two steps. At the first step, the evaluation indexes for each of the financial and non-financial factors of a firm are listed. At the second step, the weight for each index is measured by using the Analytic Hierarchy Process of Saaty(1980). The financial factors consists of 5 upper level indexes and 10 lower level indexes. The upper level indexes of the financial sector are profitability, safety, utilization, growth, and productivity. And the non-financial factors consists of 5 upper level indexes and 17 lower lever indexes. The upper level indexes in this sector are manager's competence, technical capability, marketability, business validity, and reliability. In order to get the empirical results for our model, we conduct the questionnaire survey targeting the credit assessment officers, who are practicing at the financial institutions or the credit guarantee company located within the Wonju Medical Devices Cluster.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.9 no.2
• /
• pp.35-43
• /
• 2014

Strategic link, to develop the business strategy and to build the infrastructure of the organization, is an important challenge to management activities of the company, it is a major study of management academia. Effective strategy and information systems influence the success of the organization. Strategic alignment model for analyzing linkage was introduced in this study. Strategic alignment model, is composed of business strategy, organization infrastructure, information technology strategy, and information technology infrastructure. We have studied that this models appear in some form in the field of actual companies. Our research subject is a agricultural venture in Chungnam province.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.5
• /
• pp.219-231
• /
• 2015

Open innovation is known to have a significant impact on the performance of enterprise innovation. The role of open innovation is more critical due to small scale and limitation on the available resources for the venture company. This study focused on the relationship among Entrepreneurship(ENT), Innovation Capability(IC), and External Cooperation(EC), which affect Technological Innovation Performance(TIP) to maximize TIP. Empirical study was proceeded to analyze the relationships among ENT, IC, EC, and TIP for venture companies in Busan. ENT was verified to have a positive impact on IC, EC, and TIP. IC was done on EC and TIP. EC was done on TIP. Each of IC and EC showed positive mediating role in the relationship between ENT and TIP. Finally, IC and EC together performed positive mediating role in the relationship between ENT and TIC.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.2 no.1
• /
• pp.15-36
• /
• 2007

This study attempts to investigate about the factor affecting the export performance of Korean venture companies. The ways of data collection for this study depend on documentary records, opinion investigation of experts, and the cases. The samples for this study are investigated from the Korea Chamber of Commerce and Industry and he Ministry of Commerce about the nation's 700 the small and medium export venture companies' the business showings in December 2005. The survey executed May 10th, 2006 to May 31st, 2006, for about 22 days. The survey collected total 518 copies which included telephone request and interview researched about 269 copies, direct visits 162 copies, mail survey 87 copies. This study used 500 copies except 18 copies which don't have reliability or can handle easy. The statistical analysis techniques, which are used in survey analysis, areas follows. First, it divided 2 categories which are an export strategy and other factors, then it executed factor analysis and reliability analysis. Second, it executed multiple regression analysis which can search effect export strategy and growth in each categories.

• Journal of Digital Convergence
• /
• v.17 no.4
• /
• pp.123-136
• /
• 2019

This study is to provide a method to increase the credit rating of the company by examining and managing the executive competency of the CEO of SMEs and Venture Firms. We analyzed the importance and priority of AHP by surveying bank loan staff and CEOs. According to the analysis results, ethics management, strategic thinking, and expertise level were the highest in the relative importance of bank loan staff. The relative importance of CEOs was higher in order of marketing, bank transaction reliability, and financing. Result of this study is similar to the relative importance of the previous research. This study suggests to disclosing credit rating system and reflect the opinions of the CEO in order to protect financial consumers. The significance of this study is to present the factors and the importance that can help to develop advanced models.