• Fashion & Textile Research Journal
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• v.9 no.6
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• pp.626-636
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• 2007

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. The areas of study interest are, the characteristics of on-line shopping mall and the consumer shopping propensity. To do this, a 24-item Internet shopping mall characteristics and a 13-item consumer shopping propensity variables were developed to collect data from the 230 samples. The sample population composed mainly of, the college students and business man who had recent on-line shopping experiences on apparel goods. The 4-item satisfaction measure was used as the dependent variable. Also, a 11-item perceived shopping value measure was developed and measured to explore the mediating effect in the path between the endogenous and exogenous variables. Findings indicate that the characteristics of Internet shopping mall significantly contribute to the utilitarian shopping values, while the consumer shopping propensity contributes to the utilitarian and hedonic shopping values. In addition, the characteristics of internet shopping mall, the consumer shopping propensity, and shopping values are the good indicators for the consumer satisfaction.

• Journal of the Korean Home Economics Association
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• v.50 no.6
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• pp.99-117
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• 2012

This study aimed to measure consumer information competency, which indicates consumers' general ability to search and utilize information. The model of this study was constructed in order to identify how consumer information competency influences the efficiency and the effectiveness of external information search. The model was verified with related prior knowledge as a moderator variable in order to understand holistic consumer information search activity. The result of the study is as follows. First, the concept of consumer information competency was constructed with four sub-abilities: define, search, extract, and synthesis & use. The ability of define was the highest, as opposed to the ability of extract, which was the lowest. Second, consumer information competency was lower for women as well as for low family income. The sub-abilities of search and synthesis & use were lower for aging consumers. Third, consumer information competency has positive effects on information search efficiency and effectiveness. Moreover, the efficiency influences the effectiveness positively. Fourth, prior knowledge moderates the effect of consumer information competency to the efficiency. Only for consumers with high knowledge the efficiency has the effect of mediating between consumer information competency and the effectiveness.

• Korean Journal of Human Ecology
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• v.6 no.1
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• pp.1-13
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• 2003

This study attempts to investigate attitude toward internet shopping. internet purchase behavior. and purchase satisfaction of college student consumers. The data used for this study were collected from 361 college students who is living the southern part of Korea. and purchased goods and services on the internet at least one time during the previous 12 months. in Autumn, 2001. Data analysis were carried out using SAS package. Statistics used for data analysis were Cronbach'$\alpha$, Pearson's correlation analysis, and multiple regression. The results were summarized as follows : First, college student consumers in general are favorable to the internet shopping. The variable that has significant influence on the attitude toward the internet shopping was the web searching competence. Second, the variables that have significant influence on the internet purchases were the number of site visits, internet using time, credit card possession. personal income, and web searching competence. Third, the variables that have significant influence on the amount of internet purchases were personal income, internet using time, number of site visits. and credit card possession. Fourth, the variables that have significant influence on the satisfaction with internet shopping were internet shopping attitude and web searching competence.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.10
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• pp.1125-1136
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• 2012

This study examines the influence of attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance on clothing behavior. The subjects of this study were 315 female college students in Gyeongsang province. The data obtained were analyzed by a reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis, and t-test. The major results of this study were as follows: First, three factors of attitudes toward cosmetic surgery were identified: the desire/motive for cosmetic surgery, risk taking for cosmetic surgery, and confidentiality about cosmetic surgery. Second, two factors of body value inclination were identified: getting an attractive physical appearance and maintaining an attractive physical appearance. Third, a significant positive correlation was found for attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance with clothing behavior. Fourth, the most important variable that affected the imitation of celebrity clothing and preference for luxury goods was the desire/motive for cosmetic surgery. In addition, the sexual attractiveness of clothing was influenced by risk taking for cosmetic surgery and sociocultural attitudes towards appearance.

• Korean Journal of Organic Agriculture
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• v.8 no.1
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• pp.49-67
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• 1999

This paper focussed to find out the consumer appraisement and purchase consciousness on organically grown products since public pay more and more attention on organic food and market for organic products has been grown very rapidly. It is intended to deliver the necessary information at first time in Korea to the policy maker for environmentally sound agriculture, establishment for marketing strategy and consumer movement related with it. 66.2% of investigated consumer ever purchased the organic products, and they are inhabitant in apartment complex, belongs to high income group and eldly people, and used to buy frequently at 45.8%. For the reason why they choose the organic products ; 84.7% for health and safe, 48.6% for taste. But the reason why they not choose the organic products ; 56.7% for unconvenient to shop an organic food, 51.4% for expensiveness. On the purchasing the consumer mainly rely upon the certification label(67%), the marketing place(29.6%) and information and recommendation of shopkeeper(23.6%). Korean consumers intend to buy an organic products if variable products and crops are offered in the market and offered at reduced price. The group purchased intensively the organic goods appraise for an organic products positively, and group who do not express any careless intend never to purchase an organically grown products because of its high price. Consumer indicated the support policy and action program by government(69.2%), research & development on organic agriculture and its extension activity(48.8%) are necessary to stimulate an organic agriculture in Korea.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.2
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• pp.346-356
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• 1997

This study explored the attributes of the fashion specialty store according to the level of fashion involvement. Data were obtained from 262 female college student. For analysis of the data, conjoint analysis, T-test, factor analysis were employed. The results of this study were as follows; 1) Fashion involvement could be used as an importants segment variable and that attitude toward store attributes differed by the level of fashion involvement. 2) The high fashion involvement group preferred a downtown area in location, high fashion in fashionability and fashion couture quality in terms of product quality. On the other hand, the low involvement group preferred a residential area in location, basic staple goods in fashionability, and easy to care clothes in terms of product quality. 3) Five store attributes were grouped into two attribute groups: merchandising function (including product quality, assortment and fashionability) and store atmospheric function (including location and atmosphere). The results showed that the high fashion involvement group placed more importance on the store atmospheric function rather than the merchadising function. For the low fashion involvement group, the importance was reversed.

• Korean Journal of Human Ecology
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• v.16 no.1
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• pp.159-171
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• 2007

The purpose of this research is to analyze the difference of Structural Equation Model which shows the path between BRQ and its performance variables according to purchase product types-fashion brand types, clothing item groups. The subjects were women in their 20s to 40s living in Seoul and Metropolitan areas, and 482 copies of questionnaire were analyzed. Multi-Group Analysis of AMOS 5.0 Package was used to investigate structural equation model according to fashion brand types and clothing item groups. The results of this study were as follows. As for fashion brand types, there appeared to be significant differences between high price brand type and medium-low price brand type for three paths, namely brand satisfaction to brand loyalty, BRQ to brand attitude, and brand attitude to brand loyalty. However the verification of structural equation model according to clothing item groups showed no significant differences between formal wear and informal wear. Consequently, BRQ was proved to affect brand satisfaction and brand loyalty, and brand satisfaction was the important intermediate variable between BRQ and brand loyalty. As consumers were likely to show the difference of structural equation model according to the price of purchase goods, differencial marketing strategy would be suggested.

• Journal of the Korean Home Economics Association
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• v.45 no.7
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• pp.131-140
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• 2007

The purpose of this study was to examine the influence of aesthetic surgery attitude, self-esteem and body image on clothing behavior. Subjects were 356 female college students in Seoul. The data obtained were analyzed by reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis and t-test. The major results of this study were as follows: First, five factors of aesthetic surgery attitude were identified: risk tolerance of aesthetic surgery, need of aesthetic surgery, image improvement via aesthetic surgery, keeping the secret of aesthetic surgery, and others' expectation of aesthetic surgery. Second, significant relationships were found between body image and clothing behavior, and self-esteem and body-enhancement of clothing. Also, risk tolerance of aesthetic surgery, need of aesthetic surgery, and image improvement via aesthetic surgery had a significant correlation with clothing behavior. Third, the most important variable which affected the aesthetics and body-enhancement of clothing was body image. The entertainer imitation behavior of clothing was influenced by need of aesthetic surgery, body image, keeping the secret of aesthetic surgery, risk tolerance of aesthetic surgery, and image improvement via aesthetic surgery. Preference for luxury goods of clothing was influenced by need of aesthetic surgery and body image. Body-enhancement of clothing was influenced by body image, image improvement via aesthetic surgery, and self-esteem.

• Journal of Families and Better Life
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• v.7 no.1
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• pp.15-25
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• 1989

The purpose of this study is to examine the factors affecting the consumer's search for information and the relationship between the amount of search and the final price paid. The model indicates the demand for search is affected by the market price of each durable good purchased, the tim available for search, family income, direct cost of search, the initial stock of information, effectiveness of search, and shopping attitudes. The final price savings are a function of search, price of dispersion in the market, the initial stock of information, and effectiveness of search. Data from the Pane Study on Consumer Decisions and Asset Management were used for the empirical testing of the theoretical model. The amount of information search as dependent variable is represented by two different measures, the level of discussion with others and the number of stores visited. The amount of discussion with others depends mainly on the respondent's shopping attitude. The higher the wife's desire to search, the higher the degree of husband's comparison shopping, the less the husband's perception of price-quality relationship, the higher the level of discussions with others. The number of stores visited depends on the average market price of product purchased and the level of family income. The higher the average market price and he higher the level of family income, the greater the number of stores visited. The final savings depend upon the level of information search. The greater the number of store visited, but the less the purchase is discussed with stores, the higher the final savings are.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.6 no.6
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• pp.879-884
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• 2002

There are screw, reciprocating and turbo compressor by structure in an air compressor, essential equipment on he industrial spot. Resently it is wide that the range of turbo compressor's use in gradual, turbo compressor needs high speed rotation of impeller in structure, high rated gearbox and conventional induction motor. This mechanical system increased the moment of inertia and mechanical friction loss. Resently the study of turbo compressor applied super high speed motor and drive, removing gearbox made its size small and mechanical friction loss minimum. In this study we tried to develope variable super high speed motor drive systems for 150Hp, 70,000rpm drect drive Turbo compressor. The result of study is applied to a 150Hp direct turbo compressor and makes it goods.