• Title/Summary/Keyword: Value of Human

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Consumer's Perceived Underwear Brand Identity (BI) Color and Brand Equity (소비자가 지각한 속옷상표의 BI컬러와 상표자산)

  • Kim, Eun-Young;Kim, Hye-Ran
    • Korean Journal of Human Ecology
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    • v.19 no.6
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    • pp.1071-1082
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    • 2010
  • This study examined the effects of underwear brand identity color on brand equity. A self-administered questionnaire mainly consisted of BI color, brand image, and brand equity for underwear. Five underwear brands (Calvin Klein, Yes, Solb, Venus, and Body Guard) were selected based on the frequency they were purchased in pilot study. To collect data, respondents were asked to choose a brand which they were most familiar with, and to assess BI color, brand image, and brand equity including cognitive value, emotional value and purchase intention. A total of 228 usable questionnaires were obtained from consumers aged 19 to 46. BI colors were classified into four color groups: Achromatic (white, black, gray), Vivid (red, blue, yellow), Pink, and Beige. Additionally, underwear brand images consisted of four factors: Sophisticated, Classic, Casual, and Elegant images. Findings showed significant differences in the four factors of brand image and cognitive brand value between the BI color groups. Also, the factor of cognitive value was higher for achromatic or beige brand color groups, than for vivid or pink color groups. Also, brand image factors had positive effects on cognitive or emotional brand value. Especially, the factor of emotional value was more likely to increase purchase intentions than cognitive value in the BI color groups. The implications for managerial decision marking in fashion marketing strategy were also discussed.

Developing a common socio-hydrological model based on the value-belief-norm theory

  • Akshita krithi Sobbhun;Hanseok Jeong
    • Proceedings of the Korea Water Resources Association Conference
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    • 2023.05a
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    • pp.431-431
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    • 2023
  • In recent decades, the socio-hydrology community has developed several socio-hydrological frameworks to understand the complexity of the coupled human-water system. Although there have been efforts to relate sociology and hydrology, there still have been some insights that remain debatable. As for this study, the Value-belief-norm theory was used to represent the human behavior in order to connect the human-water system. The theoretical framework of values, beliefs and norms was developed to understand the human culture towards the environment. In addition to the theory, norms are legislation of human behavior in the society while the values are the guiding principle to motivate beliefs and norms. The overview of this study implied on developing a socio-hydrological model consisting of the four systems defined as hydrology, socio-economy, technology and institutional. The interconnectors between the four systems are the key variables and parameters representing a module namely the causal loop diagram. Moreover, water quality, size of population, infrastructure capacity and norms are the key variables to connect the four systems. The developed model will be applied to Han River to represent the coevolutionary of the dynamics of human-water systems.

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Estimation of Attenuation Coefficient based on Ultrasonic Image for quantification of the Liver Diseases (간 병변의 정량화를 위한 초음파 영상 신호의 감쇄상수 추정)

  • 우광방;신동호;이성모;신영민;이노성;오성권
    • Journal of the Korean Institute of Telematics and Electronics
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    • v.25 no.1
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    • pp.49-55
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    • 1988
  • To provide a quantitative parameter of evaluating diagnosis of the liver diseases accurately, the ultrasonic attenuation coefficient was estimated from liver phantoms, 15 normal human livers and 30 liver disease patients. Two kind of phantoms(No.1: 1552m/s, No.2: 1562m/s) which have velocity (1560m/s) similar to that in human liver were constructed and their ultrasonic attenuation coefficients were determined. In this paper the spectral-shift approach and spectral-difference approach were used for estimating ultrasonic attenuation coefficient, \ulcornerdB/Cm.MHz). These two approaches were utilized to esitmate for 15 normal humans without any liver disease and 30 liver disease patients. The results indicate that the two types of phantoms produce the value of near the suggested value of 0.5 and the attenuation coefficients of hepatoma, normal liver, corrhosis, fatty liver and hepatitis show decreasing value in order named, suggesting that the present study can be of clinical value incorrelating the estimated attenuation coefficidents with the liver diseases.

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A Study on the Evaluation of the Hand Value of Korean Fabrics using the Artificial Neural Network (인공신경망을 이용한 한복지 태의 평가에 관한 연구)

  • Moon, Myeong-Hee
    • Korean Journal of Human Ecology
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    • v.12 no.1
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    • pp.63-73
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    • 2003
  • The purpose of this study was to quantify the hands of fabrics for the Korean folk clothes using both a KES-FB and an artificial neural network. In order to select the proper input parameters, we calculated the correlation using step-wise regression between mechanical properties and the hand value of fabrics. For the classification, the primary hand values and total hand value, five neural networks with three-layered structure were constructed using the error back propagation algorithm and, in order to reduce errors and to speed up learning, the momentum method was selected. From the analysis of the primary and total hands using a self-constructed artificial intelligence system, the error rates of sleekness, stiffness, silkiness, and roughness compared with the judgement of expert panels were found to be 3.3%, 3.3%, 1.6%, and 4.9%, respectively, while that of the total hand was 9.83%.

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Antimicrobial Activity of Dyed Fabrics with Gromwell Colorants (자초색소를 이용한 염색직물의 항균성)

  • Choi, Hee;Shin, Youn-Sook
    • Korean Journal of Human Ecology
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    • v.5 no.1
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    • pp.42-47
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    • 2002
  • Antimicrobial activity of silk and cotton fabrics dyed with gromwell colorants was examined by shake flask method. The effects of bacterial reduction rate on dye uptake and mordanting were explored. The silk(K/S value 8) and cotton fabric (K/S value 4) dyed with gromwell colorants showed high bacterial reduction rate of 99 % and 88 %, respectively. Post-mordanted silk fabric increased at K/S value, also showed higher bacterial reduction rate than unmordanted. But the effects of antimicrobial activity on mordants showed respectively different results. Pre-mordanted cotton fabric except Sn mordant increased at K/S value, but it was not significant. Pre-mordanted cotton fabric showed significantly higher bacterial reduction rate than unmordanted. Therefore, it was considered that dye uptake of cotton fabric dyed with gromwell colorants and mordants were involved in the bacterial reduction rate. It was concluded that gromwell colorants had antimicrobial activity.

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A study on the Non-Contact Human Interface using by CdS Sensor Array (CdS센서 배열을 이용한 비접촉 입력장치에 관한 연구)

  • Cha, Seong-Bok;Hwang, Dae-Seok;Lee, Young-Woo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.10 no.11
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    • pp.2045-2048
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    • 2006
  • This study presented the non-contact human interface using by CdS sensor array. We are pointing the light on the target to measure the value. We converted the CdS sensors value to digital value and applied the digital value to set the coordinate value from the ratio of it to the adjacent sensors. The indicated coordinate-value is presented on the PC screen by LabVIEW The experimental result, we could confirm the right value divided between each sensor distance into In parts.

A Study on the Object(Human) Detection methods using Geometrical Pixel Value and Histograms Value at the railroad crossing (기하학적 픽셀 값과 히스토그램을 값을 사용한 건널목에서의 물체 검출에 관한 연구)

  • 김윤집;권용진;신석균;이기서
    • Proceedings of the KSR Conference
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    • 2002.10a
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    • pp.566-573
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    • 2002
  • In this paper, is propose to the object(human) dection method using geometrical structures and projection histograms in the image. The problem of existing methods for objects tracking of background subtracted is resulted from uncertainty at background unfixed. In this paper, two methods are applied to solve problem. This problems are proved by method. This problems is demonstrated by using this methods and applied to the train railroad crossing. Therefore, this paper aims that this contributes to improve the accident of the train railroad crossing.

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The Value of Traditional Medicine in East Asia which is based on the Instinct and Nature - Focused on the Value of Nature Medicine and Modern Disease - (본능(本能)과 본성(本性)에 기초(基礎)한 동아시아 전통의학의 의의(意義)에 대한 소고(小考) - 자연의학으로서의 가치와 현대병을 중심으로 -)

  • Eom, Seok-Ki;Choi, Won-Cheol
    • Journal of Korean Medical classics
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    • v.23 no.2
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    • pp.63-87
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    • 2010
  • Natural Medicine is a medical system that tries to find the cause and cure of the disease in the nature emphasizing on natural healing power of human body. The most important value of traditional medicine in east Asia lies on the fact that this medicine is a medical culture and natural medicine that was selected by instinct and human nature reflecting the best possible remedy by the wisdom of evolution, and views the living phenomenon based on relation and circulation. This medicine is a natural medicine that tries to recover and promote the natural healing power by vitality and is a system that cumulates various empirical information about unique and complicated life phenomenon as a legacy of evolution in the body and the disease. The understanding of variation and adaptation of human species should be based on thorough knowledge of origin, instinct and nature of human as well as knowledge of survival and adaptation of human and environment based on evolution. And through this insight, the prevention and treatment of modern diseases should be developed. In this regards, traditional medicine in east Asia should be highlighted again as a study on adaptation and harmony of penetrating the cultural history of mind which has led the history of biological body and change of society and culture, and the repository of practical wisdom and knowledge.

Quality Characteristics of Potato Added Functional Cream Soup (감자를 첨가한 기능성 크림수프의 품질 특성)

  • Han Gyeong-Phil;Han Jae-Sook;Kozukue Nobuyuki;Kim Dong-Seok;Park Mi-Lan;Lee Kap-Rang
    • Korean journal of food and cookery science
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    • v.21 no.1 s.85
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    • pp.12-17
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    • 2005
  • The purpose of this study was 10 investigate the quality characteristics of potato added functional cream soup. The highest crude protein (p<.01) and crude lipid (p<.001) were for the potato soup with added potato peel ($S_3$). The highest pH of 5.95 was for the potato soup with added potato peel ($S_4$). The highest lightness of 69.46(L value) was for the potato soup with added potato peel ($S_3$) (p<.01). The redneess(a value) and yellowness(b value) were increased by the adding of potato peel to the potato soup(p<.01). Viscosity was increased by potato content, and was the highest for the potato soup ($S_2$) (p<.001). The glycoalkaloid content of the potato soup with added potato peel was 1.75 mg and 2.20 mg, for $S_3$ and $S_4$ respectively. In sensory evaluation, the highest sensory scores for flavor and taste (p<.05) of mean 3.55 and 3.45, respectively, were obtained from the potato soup with added potato peel ($S_4$). The highest overall acceptability of mean 3.00 was for the potato soup with added potato peel ($S_3$) (p<.01).