• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.494-504
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• 2021

The spread of Over-The-Top (OTT) service, which represents Netflix, and the social distancing caused by COVID-19, acted as an overall bad news for domestic multiplex movie theaters. In addition to this, the phenomenon of digital shifting was added, and the need for domestic offline movie theaters to seek a new market for growth emerged. This study focused on the concept of consumer value perception amid this problem consciousness, and attempted to investigate the relationship between the brand image of multiplex movie theaters and purchase satisfaction according to the type of consumer value perception. After data was sampled through a questionnaire survey to a total of 350 subjects, the results of empirical analysis according to the study model are as follows. Among the types of value perception of offline movie viewers, practicality had the strongest influence on brand image construction, and self-faithfulness had the strongest influence on purchase satisfaction of offline movie watching. In addition, the brand image of offline movie theaters had a positive(+) effect on the purchase satisfaction of moviegoers. Based on this, this study suggested a new survival strategy in the new normal era of offline Multiplex Cinemas.

• International Commerce and Information Review
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• v.15 no.4
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• pp.97-122
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• 2013

Korea's trade balance in service showed surplus in 2012 on the basis of BPM5. This is recorded by 14 years since 1999. This owes to decrease of deficit in tourism balance, increase of surplus in construction and transportation, and shift from deficit to surplus, even in small portion, in personal cultural recreational services balance. While externally the global economic growth becomes inactive and the Korean Won has appreciated, internally Korean service industry is very weak and is not equipped with international competitiveness. This study intends to look into service surplus items and services deficit items and to present measures that will be able to strengthen competitiveness in service industry. As a short case study, German and Japan was benchmarked, as they are the countries which are developed on the basis of manufacturing like Korea. And in this study, by analyzing surplus items and deficit items in trade balance sheet, it is attempted to suggest policies which would be available for strengthening service industry. As the service industry is a highly value-added one, it is necessary to designate promising categories and intensively foster as strategic industry. Service industry has their own characteristics distinguished with manufacturing goods. It has very different logistics and payment system with manufacturing industry. It means there must be independent support systems which reflect the nature of industrial classification in service industry. It is necessary to provide export support system, to organize export market development group, to support marketing, to set common logistics center, to support diplomatic means, to provide legal service and so on.

• Journal of Korea Port Economic Association
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• v.25 no.3
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• pp.93-116
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• 2009

As the popularity of logistics service outsourcing has been continuously growing, one of the most frequently addressed issues is how to estimate the effect of cost reduction for users and profit gains from outsourcing contract for providers. Many manufacturing companies agree that logistics outsourcing helps to reduce their operating costs, but some other companies still do not achieve the cost saving or do not trust logistics service providers, so they keep up in-house logistics operations. On the other hand, logistics service providers have low profitability from domestic business activities since they should meet the requirements for highly customized and diverse services from customers and unstable market situation. This study provided the status report dealing with logistics service contracts in Korea. From the focused group interview with logistics professionals, we found out that service scope, scale and cost structure are the most influential factors affecting logistics service contracts. Also, logistics service providers are more sensitive than users regarding value-added logistics service, contract duration and process. Moreover, this study also proposed the standard clauses for logistics service contract and types of logistics contract applied in current logistics fields. As a result, it is expected that these achievements from this study can be utilized to improve the satisfaction of logistics outsourcing in upgrading service quality and customer service level.

• Atmosphere
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• v.24 no.3
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• pp.445-456
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• 2014

A real-time quality control system for meteorological data (air temperature, air pressure, relative humidity, wind speed, wind direction, and precipitation) measured by an integrated meteorological sensor has been developed based on comparison of quality control procedures for meteorological data that were developed by the World Meteorological Organization and the Korea Meteorological Administration (KMA), using time series and statistical analysis of a 12-year meteorological data set observed from 2000 to 2011 at the Incheon site in Korea. The quality control system includes missing value, physical limit, step, internal consistency, persistence, and climate range tests. Flags indicating good, doubtful, erroneous, not checked, or missing values were added to the raw data after the quality control procedure. The climate range test was applied to the monthly data for air temperature and pressure, and its threshold values were modified from ${\pm}2{\sigma}$ and ${\pm}3{\sigma}$ to ${\pm}3{\sigma}$ and ${\pm}6{\sigma}$, respectively, in order to consider extreme phenomena such as heat waves and typhoons. In addition, the threshold values of the step test for air temperature, air pressure, relative humidity, and wind speed were modified to $0.7^{\circ}C$, 0.4 hPa, 5.9%, and $4.6m\;s^{-1}$, respectively, through standard deviation analysis of step difference according to their averaging period. The modified quality control system was applied to the meteorological data observed by the Weather Information Service Engine in March 2014 and exhibited improved performance compared to the KMA procedures.

• Journal of Broadcast Engineering
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• v.14 no.4
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• pp.488-500
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• 2009

In this paper, we study on making a use of value-added services using DTV closed caption data. Note that Closed-Captioning service helps to bridge "digital divide" through extending broadcasting accessibility of a neglected class such as hearing-impaired person and foreigner. In Korea, DTV Closed Captioning standard was developed in June 2007, and Closed Captioning service should be provided by an enforcing law in all broadcasting services in April 2008. Here, we describe the method of extracting a caption data from MPEG-2 Transport Stream of ATSC-based digital TV signal and generating a caption file using the extracted caption data and time information. In addition, we present the segmentation method of broadcasting content using caption file. Experimental results show that implemented S/W tool provides the feasibility of the proposed methods and the usability of closed caption for a variety of data application service.

• Journal of Korea Multimedia Society
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• v.9 no.9
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• pp.1222-1230
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• 2006

Location-Based Service (LBS) is a service provided to the user based on the user's current geographic location. Since LBS provides a higher value-added service, LBS has been applied on various businesses, industries and even on personal lives. Positioning users is the essential technology in building an LBS system. Thanks to GPS (Global Positioning System), Positioning outdoor is successfully used in practice. However, there is not a general solution for indoor positioning yet, even though many strategies for indoor positioning have been introduced. One of the reasons for the lack of successful indoor positioning is that most of the existing indoor positioning strategies require special equipments dedicated for positioning. This paper introduces an indoor positioning strategy that does not require any additional equipments. Integrating our indoor positioning strategy with GPS-based outdoor positioning, we have implemented an indoor-outdoor positioning system. Experimental results of the system is also introduced.

• Korean Journal of Construction Engineering and Management
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• v.14 no.2
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• pp.160-170
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• 2013

Knowledge-based Service Industry is an industry that creates added value through the production, processing, and use of knowledge. Comparing to other service industries, it is innovation-oriented business endeavors having the characteristics that exert the great influences on other fields. Meanwhile, however, research efforts thereof are yet insignificant. In this study, we analyzed the innovation performance of architectural design office which creates knowledge services, having raised the necessity of innovation of the design office. The innovation performance were classified according to the extent of efficiency of the architectural design office making use of DEA-Tier analysis, and, for those architectural design offices that showed significant differences in efficiency, we presented the case studies of the firms that were substantial benchmarking targets from short, medium, and long-term perspectives.

• Spatial Information Research
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• v.19 no.6
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• pp.123-131
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• 2011

The object of this study is to build service model that combines developing IT technology with construction filed. It combines existing traditional construction project with high-tech IT choosingly, diverting construction project from labour-intensive to value-added technology-intensive industry. By doing so, it plans improving productivity and creation of new market. Now most ideal field of combining construction with IT technology is U-City industry that is being emphasized recently. Therefore, For this study, We analyze present condition of several IT technology used in construction and U-City project. Also, determining priority of promising IT technology for requirement analysis of consumer. And it proposes plan for construction of U-City service model through prospect and environment analysis of U-City and IT industry.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.3
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• pp.142-156
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• 2019

[Purpose] It aims to suggest the differential factors to enhance the customer satisfaction and to activate the shopping in the convenience store (CVS). [Methodology] Convenience store service convenience (CVS SERVCON) was developed at the first time and the gap of relative importance level between the owners and the consumers was assessed by AHP analysis method..[Findings] First, the importance of access convenience was assessed as the first priority in both CVS owners' group and the consumers' group, while the detailed elements showed the differences which required the improvements. Based on the consumers' assessment, the importance of location was relatively low. They assessed relatively high on 24 hours operation of CVS and personal services. Second with respect to the transaction convenience, CVS owners' group rated it as the fourth priority while the consumers' group rated as the second, which requires the improvement. Third in terms of benefit utility and value-added service of post-benefit convenience which are the sub-factors of benefit convenience, the rate on the importance from the consumers showed higher than that from the owners, which requires the improvement. [Implications] Based on this study results, CVS operating companies are anticipated to be able to satisfy the customers, moreover, to secure the loyal customers if they concentrate the resources to develop the differentiation strategy on the areas where the consumers' demands are high while performs the maintenance strategy on the areas where their demands are low. In addition, this study contributed the theoretical expansion of SERVCON upon development of CVS SERVCON to comply with its definition.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.26 no.12C
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• pp.280-291
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• 2001

LL (Leased Line service) is a facility-based service as a traditional business data service, but new competition services, such as FR (Frame Relay), VPN (Virtual Private Network), and ATM (Asynchronous Transfer Mode), are value-added services. Because of different service classifications, it is hard to gather necessary data for the service providers to plan their market strategies and regulations and policies are also applied asymmetrically to each service provider. Therefore an appropriate market classification is required for the business data services. After various methods of market classification are reviewed, the Hendry model is selected in this paper to analyze substitution-degree among brands or among services. Since the structure of virtual competitions is required for the Hendry model to be applied to data service market, the market is analyzed first by the well-known Porter's model. By the analysis of Porter's model, two virtual competition structures are set up - one is for the competitions among leased line service providers, and the other is for the competitions among business data services such as LL, FR, VPN and ATM. After the Hendry model is applied to each competition structure, it is confirmed that 7 LL service providers do not compete directly, but 2 sub-markets exist for the LL service provisions. However, it is shown that 4 business data services compete directly. Using the Switching Probability Matrix from Hendry model, future market shares of LL service providers and market shares of business data services are forecasted. These empirical results are helpful for service providers to set competitive strategies with the minimization of cannibalization effect and they can easily and efficiently predict their market demands.