• Journal of Korean Society of Water and Wastewater
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• v.28 no.5
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• pp.561-571
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• 2014

The paper is to estimate willingness-to-pay (WTP) for tap water quality improvement in Busan, using parametric approach in contingent valuation method(CVM). For parametric approach linear logit model and log logit model are employed in double-bounded dichotomous choice format of CVM. For the reliability and the validity of contingent valuation method a survey was conducted for 665 respondents, who were sampled by stratified random sampling method, by personal interview method. The result of mean WTP for the tap water quality improvement in Busan was estimated to be 3,687 won and 3,660 won per month per household, while median WTP being 1,884 won and 1,892 won per month per household, respectively by linear logit model and log logit model. Provided that our sample is broadly representative of the Busan's population, an estimate of the annual aggregated benefit of residential water improvement for all Busan households is approximately 29.7 billion won to 29.8 billion won based on median WTP.

• Journal of the Korean Data and Information Science Society
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• v.22 no.6
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• pp.1041-1051
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• 2011

The development of information technology provides us with more useful information but it arose to protect such information from inappropriate users. In the course of analyzing and managing the risks associated with information, it should be needed to accurately measure the value of information. We try to consider the contingent valuation method for this purpose. The contingent valuation method which is used to assess the value of public goods or nonmarket goods makes an statistical estimation for the willingness-to-pay. We show with an example how we can estimate the value of information by calculating the amount we are willing to pay the value of information that exists on the information system. Calculation is carried out by using R.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.34 no.5
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• pp.3-10
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• 2018

The purpose of this study is to estimate the attractiveness value according to the preference level on architectural aesthetic. This research starts from the concept that aesthetic is phenomenon and from the viewpoint of 'attraction value' which affects goods. Interactive internet surveys were conducted for 500 citizens of Seoul metropolitan city who are potential users of the Nodle Islet Cultural Center. Based on the scenarios and questionnaires with fuzzy models, we have examined the evaluation of architectural aesthetic and monetary willing-to-payment, and estimated the economic value by preference level of architectural aesthetic through linear regression analysis. The main results of the study are as follows: First, the economic value of the Nodle Islet Cultural Center was estimated at ?15,683.43/person. Residents of Seoul metropolitan city were willing to accept the increase in the above-mentioned amount of the facility fares when their preferred works (average 86.81 points) were constructed. (P <0/05) Second, it is confirmed that the economic value increases dramatically as the preference level of architectural aesthetic increases. Third, it is presumed that the infinite valuation of architectural aesthetic and the problem of free riding coexist in the estimation of economic valuation of architectural aesthetic for public buildings. Fourth, by mixing the fuzzy logic with contingent valuation method, starting point bias and no response biases that happened in contingent valuation could be disappeared. bias elimination must be considered seriously because another bias could be happened in full process of the research. The results of this study will serve as a basis for spreading architectural aesthetic value-oriented research from the vague and obscure aesthetic-centered discussion on the existing architectural aesthetic. In addition, it will be an opportunity to draw institutional application and utilization strategy of architectural aesthetic through architectural aesthetic value research.

• Journal of Korean Society of Coastal and Ocean Engineers
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• v.24 no.6
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• pp.373-380
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• 2012

The sandy beach along the east coast of Korea offers beautiful scenery with high-quality sand for leisure, and is also famous for the white-sand and pine-tree which is an important scenic resource. Furthermore, the sandy beach helps to maintain natural environment of the costal area and functionates as a disaster prevention system against high waves. There are two major value evaluation methods, Travel Cost Method and Contingent Valuation Method, to assess the value of coastal sandy beach. Contingent Valuation Method is considered to be more appropriate for simultaneous evaluation on the usefulness and the uselessness of the beach. But in order to apply Contingent Valuation Method to coastal sandy beach evaluation, close examination and investigation on the potential bias, such as on questionnaires, surveys and replies, are required. In this study, the characteristic of primary amenity of sandy beach users is investigated, in prior to evaluating the usefulness and the uselessness of the beach measured by contingent valuation method. The characteristic of amenity on major sandy beaches on the east coast of Korea is studied and compared by diverse value evaluation methods.

• Asian Journal of Innovation and Policy
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• v.2 no.1
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• pp.97-122
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• 2013

This study secured comparable sales transaction information of technology transfer corresponding to an active market conditions and proposes a method to assess the similarity of technologies with regard to comparability of technology transfer based on these cases information. In order to analyze the association and similarity between target technology and sales transactions, it proposes the significant factors affecting royalty decision and the cosine coefficient method by industry categories. It also proposes the method to adjust royalty, which means that this method unlike the conventional method provides clear standards to valuators in order to revise royalty. Therefore, it offers a solution to the difficulties of applying the market approach for a lot of valuators that have wanted to apply it and objective method to enhance the reliability of the value of intangible asset evaluated by the market approach.

• International Journal of Highway Engineering
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• v.14 no.6
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• pp.13-23
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• 2012

PURPOSES : This study is to improve the highway management and rehabilitation efficiently by method for asset management. METHODS : Based on the literature review, The concept of this paper is to investigate the use of asset values from a Bridge management system to improvement of maintenance system more efficiently. This study is suggested for an evaluation method based on the current bridge condition by Written-down replacement cost of the assets. RESULTS : We suggests the optimization methodology of road asset valuation for budge distribution and performance measure. CONCLUSIONS : We evaluate all of national highway's bridge by the optimization methodology of road asset valuation, and suggest application methods of asset result.

• Journal of Korea Technology Innovation Society
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• v.16 no.1
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• pp.252-278
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• 2013

Many countries implement an offset program as a method of the acquisition of modern military technology for enhancement of the domestic military strength. Offset agreements are made based on the value, not a monetary unit. The value should be above minimum threshold fixed by the related regulation. Hence, technology valuation model which is objective and reasonable is required vitally. At present, some defense related organizations such as DTaQ, ADD valuate the proposed technology by using their own method. However, due to the lack of differentiation of valuation analysis indicators for various technologies, existing offset valuation models are inadequate to consider whole characteristics of such technologies. In this paper, we developed four sets of offset valuation analysis indicators considering the characteristics of each technology, parts production, depot maintenance, military equipment performance upgrade, and R&D related technology, by using the Delphi method. Also, we structurized those indicators in each technology by using the factor analysis. Through applying developed indicators, it is expected that technology valuation in the offset program would be more credible and accurate. Ultimately, it gives greater bargaining power to negotiators in the procedure of the offset negotiation.

• Journal of Technology Innovation
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• v.10 no.2
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• pp.165-181
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• 2002

A variety of methods of patent valuation are written in this paper. The typical methods such as scoring method, income approach method, market approach method, DCF method, real option method, are introduced in this paper and each of them is criticized respectively. A new method, so called "GVP Method", is introduced and shows how much effective it is when patent valuation is required. And specially MPEG patent licensing method is introduced in this paper.his paper.

• IE interfaces
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• v.15 no.4
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• pp.444-451
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• 2002

Recently, the interest in technology valuation is revived and increasing mainly due to the lack of suitability of the traditional valuation methods in explaining the market reaction to newly-emerging knowledge-oriented companies. Moreover, many firms are now gearing their efforts to the strategic use of technology asset such as technology licensing, transfer and commercialization. Firms are also trying to enhance their technological competitiveness by re-evaluating their technology level and thus identifying the strengths/weaknesses of their technology portfolio. To accomplish this objective, the development of an integrated evaluation system for technology assets is essential. This paper presents a technology valuation system developed for a steel manufacturing company in South Korea. The valuation framework is based on; (1) the multi-attribute evaluation of technological competitiveness using Analytic Hierarchical Process and; (2) the expected future benefit of the technology using four different methods of discounted cash flow estimation. The suggested framework will be easily applicable to various industries where technological competitiveness should be evaluated systematically.

• Journal of Korea Game Society
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• v.14 no.4
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• pp.67-74
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• 2014

Real options valuation models are now proved as a effective valuation method both in Theoretically and empirically. However, to use real options model for early stage start-ups, additional non-financial information is crucial in the valuation process. Previous studies theoretically suggested the modified real options valuation model and process to use non-financial information in the valuation of early stage startups, but there is no empirical evidence on the suggested model. Therefore, this study investigated the effectiveness of the modified real options valuation model using a case study. The case study result showed that the modified real options valuation effectively reflect the non-financial information in early stage startups, and decrease the forecasting error in the valuation process.