• 한국정보시스템학회지:정보시스템연구
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• 제27권1호
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• pp.133-151
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• 2018

Purpose Global fintech industry is proliferating. Although domestic investment in fintech service is also increasing fast, user acceptance of fintech payment service seems slower than expected. Previous fintech literature mainly focuses on overall characteristics and technical aspects of fintech including security issues and explores factors affecting the service adoption. This study aims to examine crucial factors affecting user's resistance intention to fintech payment service adoption. The research model was formulated based on innovation diffusion theory and status quo bias theory and validated empirically. Design/methodology/approach The proposed research model was empirically validated with 149 responses from college students who have used fintech payment service. The component-based SEM was employed for data analysis. Findings The significant findings are as follow. First, compatibility has significant negative effect and complexity, and perceived risk has a positive effect on user resistance. Second, institutional trust does not show a significant effect on user resistance but has an indirect effect through the mediation of trust in service provider. Finally, trust in service provider shows the significant negative effect on user resistance.

• 한국산학기술학회논문지
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• 제13권7호
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• pp.2921-2929
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• 2012

본 연구의 주목적은 공급사슬 내 구매사와 공급사간 파트너십 특성이 협업과 공급사슬 성과에 미치는 구조적 관계를 실증적으로 분석해 보는 것이다. 이를 위해 관련 선행문헌에 대한 종합적인 고찰 결과를 토대로 구매사-공급사간 파트너십 특성으로 정보공유, 참여성, 상호의존성, 결속성 등 총 네 가지 특성요인을 도출하였고, 협업, 신뢰, 만족, 그리고 공급사슬 성과 변수를 포함한 연구모형을 수립하였다. 총 124개 기업으로부터 수집된 자료를 토대로 공분산구조모델 기법을 통해 가설검정을 수행한 결과를 요약해 보면 다음과 같다. 첫째, 구매사-공급사간 파트너십은 협업, 신뢰, 만족에 긍정적인 영향을 미치는 것으로 밝혀졌다. 둘째, 공급사슬 내 참여기업간 신뢰와 만족은 모두 협업에 긍정적인 영향을 미치는 것으로 밝혀졌다. 마지막으로, 구매사와 공급사간 협업, 신뢰는 공급사슬 성과에 긍정적인 영향을 미치는 반면 만족은 별다른 영향을 미치지 못하는 것으로 밝혀졌다. 이상의 분석결과를 토대로 시사점과 향후 연구방향을 논하였다.

• Archives of Plastic Surgery
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• 제44권4호
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• pp.293-300
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• 2017

Background Simulation training is becoming an increasingly important component of skills acquisition in surgical specialties, including Plastic Surgery. Non-living simulation models have an established place in Plastic Surgical microsurgery training, and support the principles of replacement, reduction and refinement of animal use. A more sophisticated version of the basic chicken thigh microsurgery model has been developed to include dissection of a type 1-muscle flap and is described and validated here. Methods A step-by-step dissection guide on how to perform the chicken thigh adductor profundus free muscle flap is demonstrated. Forty trainees performed the novel simulation muscle flap on the last day of a 5-day microsurgery course. Pre- and post-course microvascular anastomosis assessment, along with micro dissection and end product (anastomosis lapse index) assessment, demonstrated skills acquisition. Results The average time to dissect the flap by novice trainees was $82{\pm}24$ minutes, by core trainees $90{\pm}24$ minutes, and by higher trainees $64{\pm}21$ minutes (P=0.013). There was a statistically significant difference in the time to complete the anastomosis between the three levels of training (P=0.001) and there was a significant decrease in the time taken to perform the anastomosis following course completion (P<0.001). Anastomosis lapse index scores improved for all cohorts with post-test average anastomosis lapse index score of $3{\pm}1.4$ (P<0.001). Conclusions The novel chicken thigh adductor profundus free muscle flap model demonstrates face and construct validity for the introduction of the principles of free tissue transfer. The low cost, constant, and reproducible anatomy makes this simulation model a recommended addition to any microsurgical training curriculum.

• 유통과학연구
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• 제17권10호
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• pp.27-39
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• 2019

Purpose - This study explores the relationships between e-Marketing and perceived service quality with brand trust and loyalty towards the brand of mobile telephone operators in Kosovo. Research design, data, and methodology - The conceptual model of four constructs was developed, while each construct consisted of the set of variables measured by using five-point Likert scale. The primary data was collected via an online survey through SurveyMonkey, distributed via Facebook and email. The collected data were cleaned, validated and tested for its consistency through Cronbach's Alpha; ensured that five assumptions of multiple linear regression are met. To assess the relationships between outcome variable and dependent variables of the model, performed the bivariate correlation, simple, multiple linear and hierarchical regression. Results - Perceived service quality has a positive significant effect on brand trust and loyalty. e-Marketing presents moderating direct effect on brand loyalty, and slightly higher effect through brand trust of the mobile telephone operators in Kosovo. Conclusions - The perceived service quality and brand trust are key determinants in achieving brand loyalty in telecommunication industry, followed by e-Marketing as means to creating expectations, delivering on promise to meet customers' perceptions for service quality with a purpose of building trust, that leads to loyalty towards the brands of mobile operators in Kosovo.

• 무역학회지
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• 제47권1호
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• pp.25-42
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• 2022

This study identified consumers' shopping behavior in live streaming commerce. To this end, this study put the uncertainty issue of live shopping and the transfer of trust at the center of the discussion. The verification of the research model resulted in the following conclusions. First, reduced uncertainty in live shopping was a factor in increasing the level of involvement and attachment in the service. These results showed that resolving uncertainty in newly introduced services is a key factor in determining users' positive attitudes. Second, the trust in shopping sites influenced the current live shopping attitude. This is because the transfer of trust is also valid in live shopping, which demonstrated the importance of building trust. Third, this study proposed and validated a research model that could systematically understand the consumption process of live streaming shopping. Furthermore, this study provides a beneficial implication for those who want to use live shopping in practice.

• 한국IT서비스학회지
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• 제7권3호
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• pp.1-30
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• 2008

This paper proposes an integrated model of customer loyalty in the context of Internet shopping based on a review of two competing perspectives - transactional and relational views. The research model suggests that the usability and trust associated with an Internet shopping site are key determinants of customer loyalty. In this paper, factors such as promotion, ease of use/navigation, and purchase facilitation are posited as major determinants of usability. Trust, on the other hand, is assumed to be influenced by the quality of communication, social shopping service, and safety level associated with an Internet shopping site. This paper also asserts that the lack of consideration for individual differences is one of the key reasons for the inconsistent and mixed research findings in user acceptance literature. In this regard, the elaboration likelihood model (ELM) is considered to be appropriate referent theory as it may theoretically explain why a particular information technology (IT) related message has varying influences on different adopters. The research model comprising 11 hypotheses was derived from and validated through a survey involving 271 university students. The partial least square(PLS) method was used to test the suitability of the research model and its hypotheses. Overall, the results suggest that the usability and trust associated with an Internet shopping site play an important role in acquiring loyal customers. In particular, the user's Internet shopping involvement is found to moderate the relationship between trust and customer loyalty.

• 융합보안논문지
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• 제19권3호
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• pp.101-107
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• 2019

우리 군(軍)의 사이버 공간은 적들로부터 지속적인 위협을 받고 있다. 이러한 사이버 위협은 군(軍)이 보유하고 있는 정보화 자산을 대상으로 한 것으로 조직의 정보화 자산에 대한 안전성 확보는 매우 중요하다. 그러나 정보화 자산은 군(軍) 뿐만 아니라 어떠한 조직도 100% 자급자족할 수는 없기 때문에 공급망에 의한 정보화 자산 획득은 어쩔 수 없는 선택이다. 따라서 군 공급망에 대한 안전을 확보하기 위해 공급망 보호대책 검토 후, 이를 근거로 공급망 업체를 검증된 신뢰모델 기반의 파트너십 인증(引證)을 통해 군 공급망 안전을 확보하기 위한 방안을 제시하였다.

• Journal of Information Technology Applications and Management
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• 제17권4호
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• pp.1-17
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• 2010

As web technologies evolve and so-called Web 2.0 technologies appear, collective intelligence is being applied in widespread areas. In general, mass collective intelligence like Wikipedia is created, revised, and managed by anonymous participants in an uncontrolled system. Thus, the knowledge provided by mass collective intelligence may be distorted, and may not be true, which may affect the user acceptance behavior. However, there have been few academic studies that analyzed the factors that affect user acceptance of mass collective intelligence, and their relationships. Under this academic background, we develop a model to examine how mass collective intelligence is accepted by users. The theoretical model is validated through an online survey of the Wikipedia users from three universities in Korea. The results reveal that the users will have positive attitude towards adopting mass collective knowledge when they perceive that the knowledge from mass collective intelligence is useful. We also find that the perceived usefulness of the knowledge is affected by perceived knowledge quality and trust in knowledge contributors. The results also suggest that perceived knowledge quality is determined by perceived level of collaboration, perceived objectivity, and recipient expertise, whereas trust in knowledge contributors is determined by natural propensity to trust and perceived objectivity. Theoretical and practical implications about mass collective knowledge are discussed.

• 한국의류산업학회지
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• 제14권1호
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• pp.24-36
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• 2012

This study examines consumer's acceptance intention of sensor-based smart clothing empolying the extended TAM. Technology innovativeness, information innovativeness and trust were used as external variables and perceived palyfulness was included in the extetended TAM. Data were collected from the adults over 20 years old living in Daegu from March 14 to 18, 2011. 193 useful copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0. The study results showed that the extended TAM for smart clothing was validated empirically in predicting the individual's acceptance of sensor-based smart clothing and 10 hypotheses among 12 hypotheses were supported. Technology innovation, information innovation, and trust were confirmed as antecedent variables in affecting extended TAM. Perceived usefulness and perceived playfulness directly influenced acceptance intention and indirectly influenced acceptance intention mediating attitude. Perceived usefulness affected perceived playfulness and attitude affected acceptance intention. This study will help marketers and managers of fashion companies devise effective tools in planning marketing strategies related to smart clothing.

• 디지털융복합연구
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• 제18권7호
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• pp.167-175
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• 2020

최근 공유 경제가 활성화 되면서, 자전거 분야에서도 공유 자전거 서비스가 큰 인기를 끌고 있다. 공유 자전거 서비스는 환경 오염을 줄이고, 저렴한 가격에 자전거를 빌려 쓸 수 있다는 특징이 있다. 본 연구에서는 공유 자전거 서비스 환경에서 지속 사용 의도 형성 메커니즘에 대해서 살펴보고자 하였다. 지속 사용 의도의 주요 선행 요인으로 지각된 가치와 제공 업체에 대한 신뢰를 고려하였다. 그리고 지각된 유용성, 지각된 이용 편리성, 지각된 즐거움이 지각된 가치와 제공 업체에 대한 신뢰에 미치는 영향도 살펴보았다. 본 연구 모형은 중국에서 공유 자전거 서비스를 이용한 271명을 대상으로 검증하였다. 지각된 가치와 제공 업체에 대한 신뢰는 지속 사용 의도에 유의한 영향을 미쳤다. 지각된 유용성은 지각된 가치와 제공 업체에 대한 신뢰에 모두 유의한 영향을 미치지 않았다. 지각된 이용 편리성과 지각된 즐거움은 지각된 가치와 제공 업체에 대한 신뢰 모두 유의한 영향을 미쳤다. 본 연구 결과는 공유 자전거 서비스에 대한 학문 및 실무적 시사점을 제공해 줄 수 있을 것으로 기대된다.