• Journal of Korea Game Society
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• v.19 no.3
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• pp.53-64
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• 2019

The purpose of this study is to identify what elements of VR games satisfy and continuous usage for the sustainable development of VR games. Specifically, an extended acceptance model was proposed with the addition of perceived costs, presences, satisfied variables to predict the acceptance and the intention of continued use of VR games. As a result, in general, it was found that the extended technology acceptance model with three external factors is more advantageous to explain the characteristics of VR game and its effect on users than the existing model. This study is suggested an integrated research model that considers the core characteristics of VR games and observe which factors lead to the persistent intention to contribute to the study about the VR game.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.37-45
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• 2019

This study investigated whether the model attributes of VR Ads (3D effect, presence, Dynamics, Amusement) affect the attitude of the advertising. We also examined the mediating role of consumer's innovation in the model attributes and advertising attitude of VR advertisements. To do this, VR equipment was used to induce real advertisers to experience advertisements. The causal relationship between variables was examined through covariance structure analysis. The results are as follows. First, all independent variables of the VR advertising model have a positive effect on the consumer's innovation. Second, the 3D effect, Amusement of the VR advertising model have a positive effect on the attitude of the advertising. Third, the effects of the VR advertising model on all variables are mediated by the consumer's innovation of the VR advertisement. The results of this study provide implications for understanding the characteristics of VR Ads.

• Journal of the Korea Society of Computer and Information
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• v.24 no.4
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• pp.35-43
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• 2019

The purposes of this study is to derive the influence factors of Virtual Reality(VR) technologies acceptance based on the study of unified theory of acceptance and use of technology and value-based acceptance model to test the use and acceptance of VR devices. The survey methods were used for this study, and the data from a total of 400 consumers were used for the analysis. And the structural equation model was used to analyze the data. The results of the study are as follows: First, benefit components perceived enjoyment(EN) and sacrifice components personal innovative(PI) of VR devices were positively related to perceived values and use intention of VR devices, although the benefit components performance expectancy(PE) was positively related to perceived values(PV) but was not positively related to the use intention of VR devices. Second, sacrifice components perceived cost(PC) and anxiety(ANX) of VR devices were negatively related to perceived value(PV), but were not negatively related to the use intention of VR devices. Third, perceived values was not obvious related to the use intention(UI) of VR devices. The results of this study contribute to the literature as a new attempt to examining the effect on consumer use intention in VR technology areas.

• Korean Institute of Interior Design Journal
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• no.31
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• pp.64-70
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• 2002

One of the main motivations of this research process is to develop an adaptable VR model whose color can be changed according to the emotional information of user. This paper addresses how to define color scheme and combine colors with harmony. The adaptable color of the VR model consists of three processes: emotional keyword identification, the color combination and the VR model adaptation processes. We have used the biorhythm to derive the emotional keyword which is used to find the color harmony scheme. The color harmony scheme provides information for the color combination of the VR model. Finally, we have obtained the VR model which color has been changed using the identified color schema.

• Journal of Korean Elementary Science Education
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• v.43 no.3
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• pp.415-432
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• 2024

This study developed and applied the teacher education model and its principles for science classes using Virtual and Augmented Reality (VR/AR) content and analyzed preservice elementary teachers' feedback on the teacher education model and the changes in their perceptions as to the use of VR/AR content. First, existing Technological Pedagogical Content Knowledge (TPACK) teacher education models and prior studies on the use of the VR/AR contents were reviewed to derive the teacher education model to cultivate the VR/AR-TPACK and set the key principles for each of its stages. The developed teacher education model has five stages: exploration, mapping, collaborative design, practice, and reflection. Second, to examine the appropriateness of the model's five stages and principles, we applied it within the regular course of instruction at the university of education, which was attended by 25 preservice elementary teachers. This study collected data from surveys on the perception of the usage of VR/AR contents before and after the course, as well as the group lesson plans prepared by the preservice teachers, and their feedback on the teacher education model. The feedback on the teacher education model and the survey conducted by the preservice teachers before and after the course were analyzed through open coding and categorization. As a result, most preservice teachers expressed positive opinions about the activities and experiences at each stage of the implementation of the teacher education model. Perceptions related to the usage of the VR/AR content changed in three aspects: first, the vague positive perception of the VR/AR content has changed to a positive perception based on specific educational affordance. Second, they recognized the need for preparedness by anticipating potential problems associated with the use of the VR/AR content. Third, they came to view the VR/AR contents as a useful instructional resource that the teachers could use. Based on these results, we discussed the implications for the VR/AR-TPACK teacher education model and assessed the limitations of the research.

• Journal of International Society for Simulation Surgery
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• v.4 no.1
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• pp.9-12
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• 2017

Purpose Surgery for separating craniopagus twins involves many critical issues owing to complex anatomical features. We demonstrate a 3D printed model and virtual reality (VR) technologies that could provide valuable benefits for surgical planning and simulation, which would improve the visualization and perception during craniopagus surgery. Material & Methods We printed a 3D model extracted from CT images of craniopagus patients using segmentation software developed in-house. Then, we imported the 3D model to create the VR environment using 3D simulation software (Unity, Unity Technologies, CA). We utilized the HTC Vive (HTC & Valve Corp) head-mount-display for the VR simulation. Results We obtained the 3D printed model of craniopagus patients and imported the model to a VR environment. Manipulating the model in VR was possible, and the 3D model in the VR environment enhanced the application of user-friendly 3D modeling in surgery for craniopagus twins. Conclusion The use of the 3D printed model and VR has helped understand complicated anatomical structures of craniopagus patients and has made communicating with other medical surgeons in the field much easier. Further, interacting with the 3D model is possible in VR, which enhances the understanding of the craniopagus surgery as well as the success rate of separation surgery while providing useful information on diagnosing and surgery planning.

• Journal of Distribution Science
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• v.18 no.2
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• pp.5-15
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• 2020

Purpose : Today's retailers are integrating new VR technology into their new marketing strategies. Thus, this research aims to understand the role of virtual experiences in the circumstance of sales channels. Research design, data and methodology : Our model hypothesizes that five key factors determine the consumer experience of VR in the virtual retailing context: smartness, vividness, interactivity, playfulness, escape. Information access and flow are mediating variables that connect key drivers and VR satisfaction. Information access and flow then give influence to satisfaction towards VR. Satisfaction serves as a mediator that determines changes in consumer's dual intention: intention to revisit VR and intention to visit the real site. Results : According to the test results, every path except the relationship between information access and satisfaction of VR is accepted as expected at the significance level of 0.05. Conclusions : This research emphasizes the potential importance of VR and continue VR marketing research as an advent research area. Through the dual-path model, this study found that the primary function of VR is information access and flow experience. This result shows that most VR users value emotional benefits rather than rational benefits provided by VR. Finally, the satisfaction of VR can stimulate both the intention to use the VR and the intention to visit real mall.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.36 no.4
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• pp.41-49
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• 2020

The purpose of this study was to investigate the use of the Deep Neural Networks(DNN) model to classify user's emotions, in particular Electroencephalography(EEG) toward Virtual-Reality(VR) based 3D design alternatives. Four different types of VR Space were constructed to measure a user's emotion and EEG was measured for each stimulus. In addition to the quantitative evaluation based on EEG data, a questionnaire was conducted to qualitatively check whether there is a difference between VR stimuli. As a result, there is a significant difference between plan types according to the normalized ranking method. Therefore, the value of the subjective questionnaire was used as labeling data and collected EEG data was used for a feature value in the DNN model. Google TensorFlow was used to build and train the model. The accuracy of the developed model was 98.9%, which is higher than in previous studies. This indicates that there is a possibility of VR and Fast Fourier Transform(FFT) processing would affect the accuracy of the model, which means that it is possible to classify a user's emotions toward VR based 3D design alternatives by measuring the EEG with this model.

• Proceedings of the Korea Information Processing Society Conference
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• 2024.05a
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• pp.856-858
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• 2024

VR 기술의 발전은 다양한 분야에서 사용자에게 몰입감 있는 가상 현실 경험을 제공하지만, VR기기 내부에 사용자의 생체 데이터 및 금융정보와 같은 민감한 정보들이 저장되어 새로운 보안 문제를 야기하고 있다. 이에 따라 PIN, 패스워드 등과 같은 기존의 인증 방식이 VR 기기에 적용되고 있지만 이들은 shoulder-surfing attack 공격 취약하며 VR 환경에서 사용하기에 불편한 인터페이스를 가지고 있다. 따라서 본 논문에서는 이상 탐지 모델을 활용하여 외부 추론 공격에 강인하며 VR 환경에 적합한 사용자 행위 기반의 VR기기 사용자 인증 모델을 구현한다. 특정 task를 수행하는 동안 사용자의 행위 데이터를 수집 및 feature 데이터를 추출하고, 정상으로 라벨링 된 사용자의 데이터로 이상 탐지 머신러닝 모델들을 학습 후 정상 데이터와 비정상 데이터를 이용하여 인증 모델의 성능을 평가하였다. OC-SVM이 87.72%의 F1-score로 세 모델 중 가장 높은 성능을 보임을 확인하였으며, 향후 인증 모델 성능 향상을 위한 계획을 제시하였다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.05a
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• pp.577-578
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• 2022

This study addresses the effectiveness of a VR model that is designed to relieve distress and improve communication during pediatric dental treatment for 3-9 year-old young patients. This is due to the challenging nature of the dental treatment for both young patients and pediatric dentists. The proposed model is designed to alleviate the unpleasant experience a young patient might go through during the dental treatment through providing a VR content to be displayed in on a head-mounted device during the treatment session. In addition, the model is designed to help decrease the frequent movement of the young patient during the dental treatment session by directing the patient's head to the immersive VR content. Furthermore, the model could solve the communication difficulties that might occur between pediatric dentists and young patients during the treatment session by showing live instructions related to adjusting body postures