• Title/Summary/Keyword: VISITOR BEHAVIOR

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A Study on the Spatial Configuration for Museum from Analysis of the Method of Exhibition and Behavior of Appreciation (전시방식과 관람행동 분석에 의한 박물관 공간구성에 관한 연구)

  • 임채진;정성욱;박무호
    • Korean Institute of Interior Design Journal
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    • no.39
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    • pp.108-115
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    • 2003
  • The first object of this study is to clarify the newly demanded service to the visitor in a museum. And the second is to consider the Spatial Configuration on the layout of exhibition and shape of exhibition space from the view points of behavior of appreciation and other methodology, The results of this study are as follows : 1) Museums are required to offer sufficient service to the visitor for the purposes of interest, learning and sight-seeing 2) A strategic space where we can penetrate the whole room is required at the entrance of the room for the easy choice of exhibits. 3) The entrance of the room is suggested to be the most controled space.

The Analysis of visitor′s Behavior in Hallasan National Park (한라산국립공원의 이용객 행태분석)

  • 이경재;최송현;김선희
    • Korean Journal of Environment and Ecology
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    • v.6 no.1
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    • pp.72-85
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    • 1992
  • The analysis of visitor's behavior in Hallasan National Park was executed for a month in september, 1990. In the characteristics of trip purpose, the nature-oriented motive was 68.9% of the total. And in the characteristics of the accompanied, the ratio of such items as company, friends,2-3 persons and above 12 persons was generally high. The ratio of lunch box was 62.7% and the item of bring back waste treatment was 69.6% in the characteristic of activity. The degree of landscape satisfaction was 3.98 and comparatively high on considering the maximum degree of 5.0, but in the degree of facility, the degree of dissatisfaction was high. Therefore the degree of total satisfaction was 3.43. In the opinion of users, the entrance by order of arrival, the adoption of reserved system and the limitation of the entrance of a group were gen- orally objected but the adoptation of nature rest-rotation system was comparatively assented Specially, visitor center was rarely used but many visitor who has attended there positively think about it. In factor analysis, 4 factors were extracted. Facilitate, social. user behavior and natural property were the most affecting factor to psychological satisfaction test. Multiple regression results showed that cleanness, land-scape, safety, no. of wastebasket and crowdness items affected the total satisfaction variable in total and local area.

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The Effect of Service Quality of a Local Festival on Visitor Participation Behavior : The Moderating Effect of Involvement - Focusing on 'Festival to the World by Geoje Sea' - (지역축제 서비스품질이 방문객 참여행동에 미치는 영향 : 관여도 조절효과 '2019 거제 바다로 세계로' 축제를 중심으로)

  • Choi, Soo-Yong;Han, Jeong-Hoon
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.55-67
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    • 2019
  • This study was surveyed the visitors who visited the festival for 4 days from August 01, 2019 to August 04, 2019 .For the questionnaire, 367 copies of valid questionnaires were used as the final analysis data in four beaches: Hakdong Black Pearl Beach, Gujora Beach, Wahyeon Beach, and Jicell Port. The results of this study are as follows. First, all three sub-factors of regional festival service quality, such as confidence, empathy, and credibility, had a positive effect on participation behavior. Second, the result of the moderating effect of the influence of involvement on the quality of service and visitor participation behavior of local festivals is based on the individual moderating effects of service quality and visitor participation behavior. There was a moderating effect. Visitors should be aware of the program, which is faithful to the festival's original purpose, and provide visitors with information about the festival quickly and accurately to feel the efficacy of participating in the festival. And The more satisfied the tourists who visited the local festivals, the more likely it will be to be a successful and successful festival. By speeding up, unexpected positive customer behavior will come from places that are not important.

A Study on the Impact Visitors' Satisfaction on Revisit and Recommend Intention to Other in Onyang Spa Destination (온양온천관광지 방문객 만족이 재방문 및 추천의사에 미치는 영향 연구)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
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    • v.22 no.3
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    • pp.566-575
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    • 2016
  • This study aims to examine the impact of visitor's satisfaction on revisit and recommend intention to other in Onyang spa destination. These analyses is based on the Visitors' Survey and, the survey conducted in Onyang Spa Destination in Chung Cheong Province. The results of factor analysis shows: First, six factors are extracted for the attributes of choice towards spa destinations: facilities of the spa, accessibility, water quality of the spa and surrounding areas, costs and prices, hospitality and shopping opportunities, and tourism space. Second, visitor satisfaction is effected by the following factors; facilities of the spa, accessibility, water quality of the spa and surrounding areas, and tourism space. Lastly, the overall visitor satisfaction with the spa destination positively affected visitor loyalty, that is, their intention to revisit the place and recommend it to others.

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Influence of Exhibition Service Attributes on Customer's Satisfaction and Behavior Intention (전시서비스 속성이 고객만족 및 행동의도에 미치는 영향)

  • Kim, Hwa-Kyung
    • The Journal of the Korea Contents Association
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    • v.9 no.2
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    • pp.410-422
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    • 2009
  • The objectives of the study were to investigate the influence of exhibition service attributes on customers' satisfaction and behavior intention. A method of this study was a survey research. The samples selected were 430 exhibition visitors to KINTEX for 2007 Seoul Motor Show. According to the results of this study, first of all, there is a significant relationship between information service and customer's satisfaction. Second, there is a significant relationship between convenience service and customer's satisfaction. Third, there is a significant relationship between promotion service and visitor's satisfaction to exhibition. Forth, there is a significant relationship between Customer's satisfaction and revisit intention. Fifth, there is a significant relationship between visitor's satisfaction to exhibition and recommendation intention. The result of this study will be helpful for the exhibition industries, giving needs to establish the marketing strategies.

Effects of Season, Housing and Physiological Stage on Drinking and Other Related Behavior of Dairy Cows (Bos taurus)

  • Lainez, Marielena Moncada;Hsia, Liang Chou
    • Asian-Australasian Journal of Animal Sciences
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    • v.17 no.10
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    • pp.1417-1429
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    • 2004
  • The objective of the paper was to study the drinking and other related behavior of dairy cows (Bos taurus). There were 142 Holstein dairy cows observed and compared in this study. The experiment was designed on the basis of two different housing systems (wet pad with forced ventilation cooling house and open house); two different seasons (winter and summer); four different stages (high milk yielding cows, low milk yielding cows, dry cows, and heifers); and grouping (home and visitor animals). All cows had free access to water. Dairy cows spent 13.8 min/day drinking in wet-pad house and 11.7 min/day in open house. owever, there was no significant difference in the duration of water drinking between these two housing systems (p>0.05). The water consumption was significantly higher in wet-pad housed animals (68 L/day) than open-housed animals (31.5 L/day) (p<0.05). A significant interaction between housing and grouping (p<0.05) was found. Home and visitor animals spent more time drinking in open house, wet-pad house, respectively. A highly significant interaction was found between housing and drinking time during the day (p<0.001). Animals in open house drank more during the morning (6:00 to 10:00 h), whereas wet-pad housed animals drank in the afternoon (14:00 to 15:00 h) and evening (18:00 to 20:00 h). The average time a cow spent in drinking in summer was not ignificantly different from that of drinking in winter. However, the water intake was significantly higher in summer (61.9 L/day) than in winter (38.6 L/day) (p<0.05). Drinking activity showed a highly significant interaction between season and physiological stage (p<0.01). High milk yield cows spent more time drinking in summer than in winter, whereas cows in all other stages followed the opposite drinking pattern. Grouping exchange did not influence the drinking behavior of dairy cows in either season (p>0.05); both home and visitor animals spent almost the same time in drinking water. A strong significant interaction between season and time during the day was found(p<0.01), suggesting that animal's high drinking frequency occurred during the daytime for both seasons, with a peak midday in winter and two peaks at 10:00 h in the morning and 19:00 h in summer. Thus, drinking behavior was associated with the cooler time of day in summer and with the warmer hours of day in winter. High and low milk yielding cows and heifers spent 15.3 min/day, 14.3 min/day, and 12.8 min/day, respectively, in water drinking activity, but there was no significant difference among them (p>0.05). There was, however, a significant difference in water drinking activity found in dry cows, which spent less time in drinking at 8.2 min/day (p<0.05).

A Study on Counting Measurement of Cultural Infrastructure Visitors: Focused on the Wireless Signal-Based Measurement (무선신호기반 측정방식을 활용한 문화기반시설 이용자 현황 측정에 관한 연구)

  • Kim, Ji-Hak;Park, Geun-Hwa
    • Korean Association of Arts Management
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    • no.59
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    • pp.73-99
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    • 2021
  • Free admission policies have been gradually extended for the public to use cultural facilities free of charge, which lowered the barriers to use those facilities and has a great effect on increasing visitor demands. However, the annual number of visitors which is open to the public isn't quite accurate and varies from institution to institution, which means just a head count. Especially people counter overestimates the number of visitors because it counts visitors in duplicate. Therefore, the purpose of this study is to prepare effective way of grasping the number of visitors using cultural infrastructure. First, comparable number of visitors should be measured by defining the notion of visitor clearly, which has been measured vaguely. Secondly, the problem of duplicate count, which is considered the most problematic, should be solved. Thirdly, the various analysis of visitor behavior should be conducted to provide a high-quality service. To work out the problems above, new measurement will be presented here. This study suggests a state-of-the-art wireless signal-based measurement that could eliminate the duplicate data by collecting MAC address -smart device's distinct signal value. And it also could analyze diverse visitor behaviors by understanding a flow of visitor traffic, duration of stay and revisitation. I would like to examine the possibility and effectiveness of this new measurement by testing it.

Investigational study on Oral Health Behavior and Awareness of visitor oral prophylaxis practice units (치면세마실습실 방문자의 구강보건행동과 구강보건의식에 관한 조사연구)

  • Jang, Gye-Won;Seo, Eun-Ju;Kang, Yong-Ju
    • Journal of Korean society of Dental Hygiene
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    • v.7 no.4
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    • pp.521-534
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    • 2007
  • The purpose of this study to provide base data of various dental hygiene management systems are necessary to improve the oral health of visitor oral prophylaxis practice units, investigating and analyzing the oral health behavior and awareness of 130 scaling patients who visited the oral prophylaxis practice units of J Health College from April to May of the year 2007. The following conclusions were obtained 1. 50% of them had more than 2 times of toothbrushing a day, and 45.5% had more than 3 times of toothbrushing a day. 2. Toothbrushing was done after having a breakfast in 75.4% and 71.5% brushed their teeth after having a dinner. As the time to brush teeth, 45.4% of the subjects spentless than 3 minutes and 39.2% of them spent less than 2 minutes, and 48.5% of them bushed their teeth in up and down directions and 43.8% used mixed approaches. 3. The usage period of a toothbrush lasted about 3 month in 33.1% and 26.2% used a toothbrush about 2 month, and 20% of the subjects had the experience of using dental floss or interdental brush. 4. 61.5% of the subjects had the experience of having scaling treatment. The frequency of scaling was found to be 38.5%. 5. As the cause of having caries of the teeth, 73.8% responded it as unfaithfully brushing and 50% the subjects considered smoking is very harmful to dental health. 6. The most important behavior for dental health was found to be not eating sugars that were pointed out by 75.4% of subjects. Based upon the above listed study results, various dental hygiene management systems are necessary to improve the oral health of patients who visit oral prophylaxis practice units, especially, the correct toothbrushing and periodic oral examination with preventive scaling were thought to be necessary.

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Effects of Communication Strategies for Managing Depreciative Behavior in Carlsbad Caverns National Park (국립공원내의 환경오염행위 관리를 위한 Communication정책의 효 과 -미국 Carlsbad Caverns 국립공원의 사례를 중심으로-)

  • ;James H. Gramann
    • Journal of the Korean Institute of Landscape Architecture
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    • v.19 no.2
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    • pp.32-40
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    • 1991
  • Damage to natural resources from inappropriate visitor behavior is a problem faced by National Park management. Based on the data gathered by personal interview and mail questionnaire, this study examines the effects of communication strategies to reduce depreciative behavior in Carlsbad Caverns National Park. One-quarter of Carlsbad Caverns visitors indicates that they have noticed damage to cave formation during their tour. Almost 38% of visitors say that they have witnessed someone touch a formation inside the Caverns. This is a relatively high percentage compared with other depreciative behavior research to refrain from "tattling" on fellow visitors. Two-thirds of the respondents recalls touching formation replicas before entering the Cavern, while almost all visitors (97.9%) say that they have heard the ranger's talk about not touching formation or leaving the trail. Visitors feel that the ranger's talk is more effective in reducing depreciative behavior than the formation replicas, although at least three-fourths of all respondents believes both techniques are effective.

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