• Title/Summary/Keyword: VISITOR AWARENESS

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Implementation of the U.S. Aviation Security Policy and Privacy Protection Problem (미국의 항공보안정책 적용과 프라이버시 문제점)

  • Kang, J.Y.;Kim, C.H.
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.13 no.3
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    • pp.110-116
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    • 2005
  • TSA needs to be more transparent with the new passenger screening system and its functioning to build the citizen trust. The system is needed to be not only effective but supported by Congress and the general public. Until this occurs, skepticism will underlie any discussion about its effectiveness in balancing the protection from terrorism with respect to individual liberties. CAPPS II can be a viable system if it is developed appropriately. The objectives of the study are to introduce the security program in the U.S. aviation security policy and to discuss privacy problems when it applies. Korea also needs to study a harmonious plan with the basis of global approach mind in the case of considering the transferring of passenger information from other states for the purpose of security.

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우리 나라 사적지 환경해설 현황과 방문객들의 인식에 관한 연구

  • 김인호;안동만
    • Hwankyungkyoyuk
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    • v.10 no.2
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    • pp.191-212
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    • 1997
  • The environmental interpretation in historic sites will be considered as an important management strategy for improving the understanding of users of natural and cultural resources which surround them. The purpose of this study was to survey on the status and visitor's awareness of environmental interpretation in historic sites. This study was carried out through the review of literature, the questionnaire to 487 visitors who visited 14 historic sites including palace, royal tomb, and others(Kyongbok Palace, Changdok Palace, Changgyong Palace, Toksu Palace, Unhyon Palace, Donggunung, Soonung, Honinung, Sonjongnung, Yongnung, Chongmyo shrine, Sajik Park, Suwon Castle, Namhan Mountain Castle) at October 26th, 27th in 1996, the field survey of 14 historic sites, and the interview. The results derived from this study were as follows; First, the environmental interpretation of the historic sites that were carried out this research were mainly the signs, interpretive publications, but Changdok Palace(the Secret Garden)have been only implemented the environmental interpretation by guide. Generally, the techniques of environmental interpretation in historic sites were not various, and environmental interpretation for visitor were not implemented effectively. Second, from the questionnaire analysis, visitors who visited 14 historic sites were not concerned with signs being used as typical environmental interpretation media in historic sites, but they were satisfied with the accessibility and location of signs relatively. Also they were more satisfied with the number, graphic, and color of signs than the others. Third, according to the results of satisfaction analysis through re-grouping question item about signs, visitors were the most satisfied with the accessibility of signs, but were not the most satisfied with the design of signs. There were significantly different to the satisfaction about the design and management of signs and comprehensive satisfaction of signs by age group. This results suggested that new environmental interpretation media should be planned and designed in consideration of desire and need by age group. Fourth, it was studied that visitors had not experience of various environmental interpretation. and most visitors agreed to the necessity of introducing diverse environmental interpretation and improving environmental interpretation.

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Usage and Management according to Visitor Characteristics of Natural Monument Marsh Plants of Daesong-ri, Haman (천연기념물 함안 대송리 늪지식물의 방문객 특성에 따른 활용 및 관리방안)

  • Lee, Nara;Won, Son-Ji;Shin, Jin-Ho
    • Korean Journal of Environment and Ecology
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    • v.31 no.6
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    • pp.578-585
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    • 2017
  • This study was intended to analyze the visitors' awareness of the cultural asset value of Marsh Plants of Daesong-ri, Haman (Natural Monument 346) as well as the requirement for use and management of the only marsh designated as a National Monument in order to provide the implication for future management. The result of the analysis showed that the public awareness and the awareness level of the natural monuments were low and that the motivations for visiting were the experience and education of nature, rest and leisure, and experience of the cultural heritage, in that order. The analysis of motivation for visiting according to the awareness level showed that the group with a high awareness level of the Marsh Plants or the group that thought highly of its cultural asset value tended to visit it more for the experience of nature or the experience of the cultural heritage than for simple resting. For usage, the visitors required the basic amenities such as guide board and the more active promotion. They also preferred the discovery of traditional resources using the marsh plants and the experience of nature. Both local residents and outside visitors pointed out the lack of systematic management policy and lack of communication with local residents as the main problems. They recognized that the policy that balanced the preservation and usage through the cooperation of various stakeholder including local residents must be established and applied in the field to ensure proper management.

Visitors' Perceptions of Visitor Reservation System in the Seoseokdae Trail Section of Mudeungsan National Park (무등산국립공원 서석대 탐방구간의 탐방예약제 시행에 대한 탐방객의 인식)

  • Kim, Sang-Mi;Kim, Sang-Oh
    • Korean Journal of Environment and Ecology
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    • v.35 no.2
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    • pp.181-192
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    • 2021
  • This study surveyed visitors' perceptions of Mudeungsan National Park's Seoseokdae Trail Section (STS) on the visitor reservation system (VRS). Data were collected from 248 visitors to STS selected through convenient sampling in May 2019. The majority (86.9%) of the respondents rated their overall experience in STS as either "no problem at all" or "little problem". Moreover, 43.0% of the respondents were aware of the VRS. The most popular information source for VRS was the Internet (49.7%), followed by other people (18.4%) and broadcasting media, e.g., TV (17.7%). While 69.9% of the respondents thought that implementation of VRS would be effective in improving managerial conditions of the STS, respondents perceived that "cumbersome reservation procedures" (79.3%) of the VRS operation was the most important problem, followed by "unfairness associated with Internet familiarity gap" (78.7%) and "deprivation of the opportunities to visit freely" (76.3%). The support for VRS implementation was higher among higher-aged, married, higher-educated, more frequent STS visitors, Gwangju residents, and solo visitors than the other groups. The "knowledge level about VRS" and "the awareness level about potential problems associated with VRS operation" negatively influenced the support for the implementation of VRS, while "the perceived managerial effectiveness of VRS" positively influenced it.

An Analysis of the Experience of Visitors of Fishing Experience Recreation Village Using Big Data - A Focus on Baekmi Village in Hwaseong-si and Susan Village in Yangyang-gun - (빅데이터를 활용한 어촌체험휴양마을 방문객의 경험분석 - 화성시 백미리와 양양군 수산리 어촌체험휴양마을을 대상으로 -)

  • Song, So-Hyun;An, Byung-Chul
    • Journal of Korean Society of Rural Planning
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    • v.27 no.4
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    • pp.13-24
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    • 2021
  • This study used big data to analyze visitors' experiences in Fishing Experience Recreation Village. Through the portal site posting data for the past six years, the experience of visiting Fishing Experience Villages in Baekmi and Susan was analyzed. The analysis method used Text mining and Social Network Analysis which are Big data analysis techniques. Data was collected using Textom, and experience keywords were extracted by analyzing the frequency and importance of experience texts. Afterwards, the characteristics of the experience of visiting the Fishing Experience Village were identified through the analysis of the interaction between the experience keywords using 'U cinet 6.0' and 'NetDraw'. First, through TF and TF-IDF values, keywords such as "Gungpyeong Port", "Susan Port", and "Yacht Marina" that refer to the name of the port and the port facilities appeared at the top. This is interpreted as the name of the port has the greatest impact on the recognition of the Fishing Experience Villages, and visitors showed a lot of interest in the port facilities. Second, focusing on the unique elements of port facilities and fishing villages such as "mud flat experience", "fishing village experience", "Gungpyeong port", "Susan port", "yacht marina", and "beach" through the values of degree, closeness, and betweenness centrality interpreted as having an interaction with various experiences. Third, through the CONCOR analysis, it was confirmed that the visitor's experience was focused on the dynamic behavior, the experience program had the greatest influence on the experience of the visitor, and that the experience of the static and the dynamic behavior was relatively balanced. In conclusion, the experience of visitors in the Fishing Experience Villages is most affected by the environment of the fishing village such as the tidal flats and the coast and the fishing village experience program conducted at the fishing port facilities. In particular, it was found that fishing port facilities such as ports and marinas had a high influence on the awareness of the Fishing Experience Villages. Therefore, it is important to actively utilize the scenery and environment unique to fishing villages in order to revitalize the Fishing Experience Villages experience and improve the quality of the visitor experience. This study is significant in that it studied visitors' experiences in fishing village recreation villages using big data and derived the connection between fishing village and fishing village infrastructure in fishing village experience tourism.

Satisfaction with an Eyewear Flagship Store and the Expression Methods of the Brand Experience Space - Based on Eyewear Brand 'Gentle Monster' - (아이웨어 플래그십 스토어의 만족도 및 브랜드 경험 공간 표현방법 - 아이웨어 브랜드 '젠틀몬스터'를 중심으로 -)

  • Hong, Seoul-A;Han, Hae-Ryon
    • Korean Institute of Interior Design Journal
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    • v.26 no.5
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    • pp.152-160
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    • 2017
  • The purpose of this study is to propose a space design plan for brand experience that can enhance consumer satisfaction and brand awareness by conducting a survey on the consumer satisfaction with space expression methods in an eyewear flagship store. Through theoretical review, brand experience was defined as the 'process and outcome of experiences caused by stimulations associated with the brand in a series of processes. After reviewing previous studies, 5 elements of brand experience such as the sensory, emotional, behavioral, cognitive and relational experiences were extracted. Upon deriving a checklist through these elements, a survey was conducted. The analysis of the survey showed that the process composed of cognitive experiences that promoted to remember the brand was intensively expressed in spaces. Thus, the results of this study are as follows. First, the process composed of cognitive experience should be applied with a higher priority to increase brand awareness, and such a process accompanied by the behavioral and sensory experiences. Second, beyond a simple visual experience, various senses such as olfactory and auditory senses should be stimulated, and behavioral experience provided as an experience factor. Third, brand image and sales spaces should be composed under a single theme with a connectivity. Fourth, in external spaces, the curiosity of consumers should be stimulated with a theme matching the brand image. Fifth, it was found that the visitor satisfaction was higher when formative elements consisted of not only static but also dynamic features. Sixth, among the elements of brand experience, emotional experience should be improved to complete the 'process and outcome of experiences'. It is considered that further studies are needed, which expand the cases of eyewear flagship stores not only in Korea but also overseas, and propose more specific plans and design strategies through in-depth interview methods in the future.

Enhancing the digitization of cultural heritage: State-of-Practice

  • Nguyen, Thu Anh;Trinh, Anh Hoang;Pham, Truong-An
    • International conference on construction engineering and project management
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    • 2022.06a
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    • pp.1075-1084
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    • 2022
  • The use of Hi-Tech in cultural heritage preservation and the promotion of cultural heritage values in general, particularly artifacts, opens new opportunities for attracting tourists while also posing a challenge due to the need to reward high-quality excursions to visitors historical and cultural values. Building Information Modeling (BIM) and Hi-Tech in new building management have been widely adopted in the construction industry; however, Historic Building Information Modeling (HBIM) is an exciting challenge in 3D modeling and building management. For those reasons, the Scan-to-HBIM approach involves generating an HBIM model for existing buildings from the point cloud data collected by Terrestrial 3D Laser Scanner integrated with Virtual Reality (VR), Augmented Reality (AR), contributes to spatial historic sites simulation for virtual experiences. Therefore, this study aims to (1) generate the application of Virtual Reality, Augmented Reality to Historic Building Information Modeling - based workflows in a case study which is a monument in the city; (2) evaluate the application of these technologies to improve awareness of visitors related to the promotion of historical values by surveying the experience before and after using this application. The findings shed light on the barriers that prevent users from utilizing technologies and problem-solving solutions. According to the survey results, after experiencing virtual tours through applications and video explanations, participant's perception of the case study improved. When combined with emerging Hi-Tech and immersive interactive games, the Historic Building Information Modeling helps increase information transmission to improve visitor awareness and promote heritage values.

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A Study on Brand Recognition of BICOF : Comparative Analysis on the Visitor and Non-Visitor (부천 국제만화축제 브랜드 인식에 관한 연구: 참관자와 비참관자 비교분석을 중심으로)

  • Yoon, Ji-Young;Yim, Hak-Soon
    • Cartoon and Animation Studies
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    • s.26
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    • pp.131-156
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    • 2012
  • As the Global Age has arrived, the domain of festivals has expanded to fulfill the role of being not only a tourist attraction but of being a factor that determines the image and identity of cities, and the factor of enhancing the brand value of a particular city is being focused upon. The city of Bucheon, which aims to be a culture oriented city, is attempting to utilize the Bucheon International Comics Festival as a cultural asset for the revitalization of the city. This study has as its purpose the development of an evaluation index model on the brand value of the Bucheon International Comics Festival and research being conducted based on the developed evaluation index model on the awareness level of the citizens of Bucheon of the festival. In regards to this, the theoretical background was examined and the index model was developed based on precedent research. Based on this, a survey of 1,000 citizens of Bucheon was conducted in this study. This study conducted a survey targeting 500 persons, dividing them into 2 groups according to whether they participated in the festival. The survey of this study established 9 evaluation categories for the International Comics Festival evaluation index model which consists of demographic research and participation motivation, value of comics, festival brand awareness and association image, perceived product quality and loyalty for the festival, internationality of the festival and urban activation. Each survey question is composed of 5 points scale measurement. As a result of the survey, 'for an education of children' was the highest for the participation motivation, and 'not knowing of the festival information' was the highest for the reason of not having participated. The industrial value was evaluated as the highest among the value of comics by the both two groups, and it was studied that there was perception gap for the festival according to whether they participated in the festival for each survey question. It was revealed that the level of awareness of the Bucheon International Comics Festival was "normal," the "city revitalization" index and the "value of comics" index were relatively high and the "international character of the festival" index was the lowest. Furthermore, it was shown that there were differences in the awareness of the established categories of the developed evaluation index model based on whether or not there was participation in the festival. This study comprehensively organizes these analytical results and derives implications which can be used as data for the criteria of the development of future strategy for the Bucheon International Comics Festival.

The Perception about the Climate of the Korean Peninsula by Westerners Visited in Enlightenment Period (1876~1910) (개화기(1876~1910) 서양인이 본 한반도 기후 해석)

  • Shin, Jieun;Chun, Youngsin;Kwon, Won-Tae
    • Journal of Climate Change Research
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    • v.3 no.3
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    • pp.161-181
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    • 2012
  • The Enlightenment period (1876~1910) of Joseon was the age of turbulence in terms of introduction of the Western science and technology. The interaction of modern and oriental science in the enlightenment period can be got insights from the records of Westerners. This study especially focuses to the viewpoints of Western visitors toward the weather and climate of the Korean peninsula. As a result, there are three characteristics in Westerners' awareness of Korean climate: quantitative records using numeric; interpretation of weather in the system of the modern science; and the distinct records about rainfall. In conclusion, from these result, it can be suggested that the Western visitors systematically grasped the climate of Korean peninsula.

'Jangseong Pyunbaek Healing Forest(JPHF)' Visitors: Socio-demographic Characteristics, Use Patterns and Motivational Factors by Types of Visitors ('장성 편백치유의 숲' 방문객 유형에 따른 인구사회학적 특성, 이용행태 및 방문동기 요인)

  • Kim, Sang-Oh;Kim, Sang-Mi
    • Korean Journal of Environment and Ecology
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    • v.32 no.2
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    • pp.203-214
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    • 2018
  • This study was conducted to investigate the types, socio-demographic characteristics, use patterns, and visit motivations of visitors to "Jangseong Pyunbaek Healing Forest (JPHF)." Data were collected from 216 samples selected by convenient sampling method using questionnaire survey between October and November 2016. Data obtained from 476 respondents of the same type of survey during the same period were partly used to examine the types of activities of visitors to the study site. The results showed that 77.0 percent of respondents were categorized as "visitor for recreation" (VR: Those who visit JPHF for the purpose of general recreational experiences such as appreciating landscapes, tourism, social interactions rather than better health or healing). On the other hand, only 10.3 percent of respondents were "visitor for healing" (VH: Those who visit JPHF for the purpose of better health or physical and mental healing). VH showed a higher level of visit experiences to JPHF than VR and tended to expect JPHF as "the place to enjoy calm and natural experiences" more than VR did. VH tended to visit JPHF "alone" more, and their group size was also smaller than VR. About 26.8 percent of all respondents were not aware that JPHF was the "healing forest," and VH showed higher awareness of it than VR. About 66.8% of respondents assessed the managerial and operating states of JPHF positively while only 6.2% assessed them negatively. There was no difference in the assessment of managerial and operating states between VR and VH. The visitors of JPHF showed the markedly high use in main forest roads (use rate: 47.4%) and "Healing Field" (use rate: 59.2%) of JPHF. Regarding the visit motivations to JPHF, VH showed higher importance on "quietude," "health," and "tension release" than VR while VR rated higher importance on "social interaction." The paper discussed the managerial implications, findings, limitations and further studies.