• 제목/요약/키워드: VISITOR AWARENESS

검색결과 35건 처리시간 0.024초

문화유산의 지속가능한 관광 가능성에 대한 평가 - 신흥사 방문자의 의식을 중심으로 - (Evaluation on the Possibility for Sustainable Tourism of Cultural Heritage - Based on the Visitors' Perception of Sin-heung-sa -)

  • 이영경
    • 환경영향평가
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    • 제19권6호
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    • pp.633-645
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    • 2010
  • As the globalization increased, cultural heritage has been widely used as tourist destination. Traditional temples which have valuable cultural resources are important cultural heritages. It was found that most traditional temples which were used as famous tourist destinations lost their intrinsic religious values because of the intensive tourist uses. Sustainable tourism was introduced as an alternative tourism to the conventional one which could cause the destruction of the intrinsic values. Sustainable tourism represents and encompasses a set of principles balancing between visitor satisfaction, economic revitalization of the area, and the conservation of the heritage resources. The purpose of this study was to evaluate the possibility for the sustainable tourism of cultural heritage (traditional temple) by investigating visitors' satisfaction, revisit intention, and awareness on conservation. In order to perform this purpose, Sin-heung-sa was selected as a study site and 339 visitors participated in the questionnaire survey. The study results are summarized into three important findings. First, it was found that the possibility for the sustainable tourism of Sin-heung-sa was high. Vistors' awareness on conservation is high, but visiting satisfaction was medium-high. Specifically, the awareness for heritage transmission was the highest and the awareness for other conservational dimensions such as need for education, conservation for surrounding area, and respect for environmental capacity were also high. Second, visitors' overall and separate satisfactions were not high. Therefore, it was recommended that management strategies are needed to increase the visitor satisfaction because both conservation and visitor satisfaction are essential elements of successful sustainable tourism. The results revealed that visitors' satisfaction could be enhanced by improving safety of the area, providing diverse travel activities and information, and creating unique atmosphere. Third, the revisit intention was evaluated higher than the overall satisfaction, which showed that the attractiveness and competitiveness of Sin-heung-sa was relatively high. Important determinant attributes for revisit intention were analyzed to be good nature(landscape, valley, the fauna and flora) and network with surrounding tourist destinations.

새만금 사업 지구의 방문객 인식 조사 (Visitor perception survey on the Saemangeum reclamation district)

  • 손재권;김성수;최진규;장동헌
    • 농업과학연구
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    • 제39권4호
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    • pp.595-602
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    • 2012
  • Main objective is to examine visitors the image, awareness of Saemangeum to examine its image, awareness, expected projects, and areas of improvement. This can establish measures for publicity and nation-wide participation. Main results are as following. First, visitors are broadly distributed to all age groups. Majority of visiting is travel and rate of returning visit is high as well. Second, the Saemangeum project is positively recognized and it is expected to be a prime development of the west coast in the future. Third, TV has significantly contributed to the visit to Saemangeum but the internet has larger effects in younger generations. Furthermore, rest and experience facilities, accommodations, and food items are major areas of improvement. Fourth, visitors have high expectations for tours, leisure, and ecosystems. Therefore, efforts should be made to become the Mecca of greed-development and cultural tourism. Fifth, many people replied that Saemangeum is an assistance to the national development but water quality management should be continued. In addition, the public participation should be made centrically cultural and economical participations.

중요도-성취도 분석에 기초한 국립공원 시설관리 방안에 관한 연구 (Facility Management Strategy of a Korea National Park Based on Importance-Performance Analysis)

  • 김정민
    • 한국환경생태학회지
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    • 제29권6호
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    • pp.952-958
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    • 2015
  • 본 연구는 탐방객 인식에 기반한 보다 분석적인 접근의 국립공원 시설관리방안을 제시하고자 하였다. 덕유산국립공원과 태안해안국립공원 탐방객 대상 총 214매를 유효표본으로 기술분석과 중요도-성취도 분석 실시 결과 태안해안국립공원은 지속적 관리노력 필요 항목이 4개, 저우선순위 항목이 3개, 과잉 노력 지양항목이 2개로 평가되었다. 덕유산국립공원은 지속적 관리노력 필요 항목이 3개, 우선시정 필요 항목 1개, 저우선순위 항목이 4개로 나타났다. 관리상태에 대한 전반적인 만족도는 2개소 모두 긍정적이며 국립공원 이용에 대한 종합적인 만족도 또한 3점 이상으로 나타났으나 덕유산국립공원이 태안해안국립공원에 비해 두 분야 모두 더 높게 평가되었다. 태안해안국립공원은 세부 관리속성 모두에서 관리상의 미진한 점이 나타났다. 이는 산악형 국립공원과는 상이한 해상해안형 국립공원의 탐방특성에 기인한 결과로 보이며 국립공원 유형별로 상이한 이용특성의 분석에 기초한 시설관리가 탐방만족 제고를 위한 필수요건으로 판단된다.

치면세마실습실 방문자의 구강보건행동과 구강보건의식에 관한 조사연구 (Investigational study on Oral Health Behavior and Awareness of visitor oral prophylaxis practice units)

  • 장계원;서은주;강용주
    • 한국치위생학회지
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    • 제7권4호
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    • pp.521-534
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    • 2007
  • The purpose of this study to provide base data of various dental hygiene management systems are necessary to improve the oral health of visitor oral prophylaxis practice units, investigating and analyzing the oral health behavior and awareness of 130 scaling patients who visited the oral prophylaxis practice units of J Health College from April to May of the year 2007. The following conclusions were obtained 1. 50% of them had more than 2 times of toothbrushing a day, and 45.5% had more than 3 times of toothbrushing a day. 2. Toothbrushing was done after having a breakfast in 75.4% and 71.5% brushed their teeth after having a dinner. As the time to brush teeth, 45.4% of the subjects spentless than 3 minutes and 39.2% of them spent less than 2 minutes, and 48.5% of them bushed their teeth in up and down directions and 43.8% used mixed approaches. 3. The usage period of a toothbrush lasted about 3 month in 33.1% and 26.2% used a toothbrush about 2 month, and 20% of the subjects had the experience of using dental floss or interdental brush. 4. 61.5% of the subjects had the experience of having scaling treatment. The frequency of scaling was found to be 38.5%. 5. As the cause of having caries of the teeth, 73.8% responded it as unfaithfully brushing and 50% the subjects considered smoking is very harmful to dental health. 6. The most important behavior for dental health was found to be not eating sugars that were pointed out by 75.4% of subjects. Based upon the above listed study results, various dental hygiene management systems are necessary to improve the oral health of patients who visit oral prophylaxis practice units, especially, the correct toothbrushing and periodic oral examination with preventive scaling were thought to be necessary.

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이용객 모니터링을 통한 홍릉숲 관리방안 연구 (A Study on the Management Plan of Hongneung Forest Based on Visitor Monitoring)

  • 최가영;김통일
    • 한국산림과학회지
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    • 제104권3호
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    • pp.443-453
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    • 2015
  • 1922년 임업시험장으로 조성된 홍릉숲은 한국 임업연구의 요람이면서 도시민에게 휴식의 장소를 제공하는 도시숲으로서의 역할도 수행하고 있다. 본 연구는 홍릉숲을 대상으로 이용객 모니터링을 통해 효율적인 홍릉숲 관리방안을 도출하였으며, 이를 위해 주말 홍릉숲을 방문한 750명을 대상으로 설문조사를 수행하였다. 설문조사 결과 이용객 연령대는 고르게 분포하고 있었으며 홍릉숲 인근지역에 거주하는 비율이 높았다. 또한 휴양목적으로 방문하는 비중이 높았으며, 홍릉숲을 시험림보다는 쉼터로 인식하는 경향이 나타났다. 마지막으로 이용객들은 전반적으로 높은 만족도를 보였으며 향후 홍릉숲 보전을 위한 적극 홍보와 교육의 필요성을 제기하였다. 이와 같은 결과는 홍릉숲의 관리 향상을 위해 다음과 같은 시사점을 제공한다. 첫째, 홍릉숲이 시험림과 도시숲 기능을 동시에 수행하기 위해서는 숲 해설 프로그램의 확대와 홍보를 통해 홍릉숲의 가치와 중요성을 더욱 적극적으로 알려 이용객들의 인식을 제고하여야 한다. 둘째, 주말 이용객을 대상으로 모니터링 수행을 통해 수요를 추정하고, 이를 바탕으로 이용객 관리 프로그램을 적용해야 한다. 결론적으로 홍릉숲의 엄격한 자원보전과 만족스러운 휴양기회 제공이라는 사회적 수요를 조화롭게 달성할 수 있도록 이용객 관리시스템을 구축하고 이를 자원과 서비스 관리에 반영하는 것이 필요할 것이다.

Does Visitation Dictate Animal Welfare in Captivity? : A Case Study of Tigers and Leopards from National Zoological Park, New Delhi

  • Gupta, Avni;Vashisth, Saurabh;Sharma, Mahima;Hore, Upamanyu;Lee, Hang;Pandey, Puneet
    • Proceedings of the National Institute of Ecology of the Republic of Korea
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    • 제3권2호
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    • pp.103-114
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    • 2022
  • Zoological Parks house exclusive animal species, thus creating a source of education and awareness for visitors. Big cats like tigers and leopards are among the most visited species in zoos globally. However, they often display stressful or stereotypic behaviours. Such behaviours are influenced by multiple factors including visitors, animal history, and captive environment. To understand this impact, we investigated the behavioural response of tigers and leopards to visitation, captive, and biological factors. The behaviour of eight big cats housed in the National Zoological Park, New Delhi, was monitored using focal sampling technique during May and June 2019. We recorded the captive and biological factors and visitor density for the subjects. The study revealed high proportions of inactive and stereotypic behaviours amongst the species. Tigers and leopards were found to perform stereotypic behaviours for 22% and 28% of their time, respectively. Generalised Linear Models revealed a significant variation of stereotypy in association with the factors. Stereotypy was influenced by visitor density, age, sex, breeding history, coat colour, and enclosure design. Adults, males, white-coated, previously bred, and those housed in smaller and simple enclosures display more stereotypy than young, females, normal-coated, unbred, and those housed in larger and complex enclosures, respectively. A high density of visitors induced more stereotypic behaviours amongst the big cats. As providing entertainment and awareness amongst the public is one of the fundamental objectives of the zoo, visitors can not be avoided. Thus, we suggest providing appropriate enrichments that would reduce stereotypies and promote naturalistic behaviours.

오대산 국립공원의 자연해설 활성화에 대한 연구 (The Study of Activation on Nature Interpretation for Odae Mountain National Park)

  • 조태동;주수현;조현주
    • 한국환경과학회지
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    • 제14권5호
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    • pp.451-455
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    • 2005
  • Surveys for visitor's awareness and on-the-spot investigations at Odae Mountain National Park were conducted for activation of nature interpretation. As a result, many problems on observation trails as the object of the nature interpretation were identified. The nature interpretation is not functioning fully for the side of environmental education. The situation and problems of nature interpretation were analyzed in depth based on the survey of the visitors. In order to improve roles of the nature observation trails and solve the present problems immediately, suggestions are as the followings. I) Road resurfacing and space development needed to solve the problems of existing nature observation trail. 2) Public relations for nature observation trail and production of signboards promoting visitor's interest. 3) Development of nature observation trail used only for nature interpretation 4) Development of adequate Korean interpretation program based on systematic nature interpretation models from other developed countries

텍스트마이닝 기법을 활용한 울진군 금강송 산지농업 의제설정 변화 - 매스미디어와 블로그·카페 키워드를 중심으로 - (Analysis of Agenda-setting Changes in Alpine Agricultural of Uljin-gun Using Text-Mining - Focusing on the Keywords of Mass-media, Blog·Cafe -)

  • 도지윤;정명철
    • 한국농촌건축학회논문집
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    • 제24권3호
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    • pp.47-57
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    • 2022
  • This study attempted to grasp the status and perception of Uljin Geumgangsong by grasping mass media issues and user perception using big data, and to present basic data when constructing monitoring using user perception by examining the establishment relationship of agenda setting from a time-series perspective. The results of collecting and analyzing text data that can identify mass media and visitor awareness are as follows. First, both mass media and visitor keywords were related to the importance of the value and meaning of Uljin Geumgangsong. Second, in the case of the connection network, Geumgang Pine Agriculture was centered, but in the case of difference in perception between mass media and visitors, such results were derived due to the object of interest. Third, in the case of the connection relationship structure, the connection strength was strong because there were many overlapping contents of mass media. Fourth, as a result of the centrality analysis, both mass media and visitor-aware keywords were positively recognized as spaces created and maintained through institutional support, and objective perception could be grasped by finding hidden keywords. Fifth, as a result of time series analysis, it was possible to grasp the flow through the issue keywords that appeared by period, and unlike the past, it was recognized as a place for tourism and travel. Finally, as a result of examining whether the agenda setting is consistent, there is a mass media influence, so it is thought that more diverse and more information and publicity are needed by utilizing it.

농촌 지역의 고혈압 유병률, 관리 양상 및 그 관련요인 (The Prevalence, Awareness, Treatment, and Control of Hypertension, and Related Factors in Rural Korea)

  • 하용찬;천현주;황혜경;김병성;김장락
    • Journal of Preventive Medicine and Public Health
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    • 제33권4호
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    • pp.513-520
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    • 2000
  • Objectives : To estimate the prevalence of hypertension, rates of awareness, treatment modalities, and control of hypertension, and also to identify factors in rural Korea that are related to these aspects of hypertension. Methods : A cross-sectional survey, including blood pressure(BP) measurements and interviews, investigating the variables in the health belief model was peformed from August to November, 1999 on 1,426 (79.4%) study subjects out of 1,797 registered residents over 30 years old in Ibansong-Myun, Chinju City. A second survey was peformed from January to March, 2000 on 376 (80.0%) subjects out of 470 hypertensive (or suspected hypertensive) subjects found in the first survey. Two BP readings were taken in each survey using a standard mercury sphygmomanometer. Hypertension was defined as either a BP reading $\geq$ 140/90 mmHg in both surveys, or as subjects on oral hypertensive medication. Results : Estimated hypertension prevalence was 24.9% for men, and 30.4% for women. Rates of hypertension awareness, treatment (the regular use of oral hypertensives), and control (reduction of BP to <140/90 mmHg) were 52.5%, 34.4%, and 12.9%, respectively. The factors related to lower hypertension awareness in the logistic regression analysis were male gender, farming occupation, and higher perceived barrier to medical treatment (those for whom visiting health professionals is a burden). Conclusions : To improve the low awareness, treatment, and control of hypertension, a more active and out-reaching hypertension control program, including routine BP measurements for every visitor to primary care facilities, is needed in rural Korea.

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지자체의 관광자원 브랜드 자산이 브랜드 충성도에 미치는 영향에 대한 탐색적 연구 : 지자체의 관광자원 브랜드를 대상으로 (Exploratory Study on the Effect of Brand Equity on Brand Loyalty : Focusing on the Brand of Tourism Resources in Cities and Counties Level)

  • 이민재;이연주;서원석
    • 한국콘텐츠학회논문지
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    • 제12권10호
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    • pp.499-509
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    • 2012
  • 본 연구는 지자체가 보유한 관광자원 브랜드의 개념을 정립하고, 방문객의 관광자원 브랜드에 대한 인식이 재방문과 타인 추천의사 등 충성도에 미치는 영향을 살펴 관광자원 브랜드 구축 필요성과 방안에 대한 시사점을 제시하는데 그 목적이 있다. 이를 위해 선행연구를 통해 지자체 관광자원 브랜드의 개념 및 구성요소를 살펴보고, 관광자원 브랜드 자산 간의 영향관계를 실증 분석하였다. 방문객 수를 기준으로 1천만 명 이상인 4개 지역과 2백만 명 이하인 4개 지역의 대표 관광지 방문객을 대상으로 설문을 실시하여, 수집된 410부를 회귀분석에 이용하였다. 본 연구에서 설정한 가설을 검증한 결과, 지역의 관광자원 브랜드 인지도와 이미지는 브랜드 선호도에 유의한 영향을 주는 것으로 나타났으며, 지역의 관광자원 브랜드 인지도, 이미지, 선호도는 브랜드 충성도에 유의한 영향을 미치는 것으로 나타났다. 또한, 지역의 관광자원 브랜드 인지도는 브랜드 이미지에 유의한 영향을 미치는 것으로 나타났으며, 방문객 만족의 영향하에서 브랜드 자산(인지도, 이미지, 선호도)은 브랜드 충성도에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 세부적인 결과들과 이를 바탕으로 한 관광자원 브랜드 구축 필요성 및 전략방안에 대한 시사점을 제시하였다.