• Title/Summary/Keyword: VISITOR AWARENESS

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Evaluation on the Possibility for Sustainable Tourism of Cultural Heritage - Based on the Visitors' Perception of Sin-heung-sa - (문화유산의 지속가능한 관광 가능성에 대한 평가 - 신흥사 방문자의 의식을 중심으로 -)

  • Yi, Young-Kyoung
    • Journal of Environmental Impact Assessment
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    • v.19 no.6
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    • pp.633-645
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    • 2010
  • As the globalization increased, cultural heritage has been widely used as tourist destination. Traditional temples which have valuable cultural resources are important cultural heritages. It was found that most traditional temples which were used as famous tourist destinations lost their intrinsic religious values because of the intensive tourist uses. Sustainable tourism was introduced as an alternative tourism to the conventional one which could cause the destruction of the intrinsic values. Sustainable tourism represents and encompasses a set of principles balancing between visitor satisfaction, economic revitalization of the area, and the conservation of the heritage resources. The purpose of this study was to evaluate the possibility for the sustainable tourism of cultural heritage (traditional temple) by investigating visitors' satisfaction, revisit intention, and awareness on conservation. In order to perform this purpose, Sin-heung-sa was selected as a study site and 339 visitors participated in the questionnaire survey. The study results are summarized into three important findings. First, it was found that the possibility for the sustainable tourism of Sin-heung-sa was high. Vistors' awareness on conservation is high, but visiting satisfaction was medium-high. Specifically, the awareness for heritage transmission was the highest and the awareness for other conservational dimensions such as need for education, conservation for surrounding area, and respect for environmental capacity were also high. Second, visitors' overall and separate satisfactions were not high. Therefore, it was recommended that management strategies are needed to increase the visitor satisfaction because both conservation and visitor satisfaction are essential elements of successful sustainable tourism. The results revealed that visitors' satisfaction could be enhanced by improving safety of the area, providing diverse travel activities and information, and creating unique atmosphere. Third, the revisit intention was evaluated higher than the overall satisfaction, which showed that the attractiveness and competitiveness of Sin-heung-sa was relatively high. Important determinant attributes for revisit intention were analyzed to be good nature(landscape, valley, the fauna and flora) and network with surrounding tourist destinations.

Visitor perception survey on the Saemangeum reclamation district (새만금 사업 지구의 방문객 인식 조사)

  • Son, Jae-Gwon;Kim, Seong-Su;Choi, Jin-Kyu;Jang, Dong-Heon
    • Korean Journal of Agricultural Science
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    • v.39 no.4
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    • pp.595-602
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    • 2012
  • Main objective is to examine visitors the image, awareness of Saemangeum to examine its image, awareness, expected projects, and areas of improvement. This can establish measures for publicity and nation-wide participation. Main results are as following. First, visitors are broadly distributed to all age groups. Majority of visiting is travel and rate of returning visit is high as well. Second, the Saemangeum project is positively recognized and it is expected to be a prime development of the west coast in the future. Third, TV has significantly contributed to the visit to Saemangeum but the internet has larger effects in younger generations. Furthermore, rest and experience facilities, accommodations, and food items are major areas of improvement. Fourth, visitors have high expectations for tours, leisure, and ecosystems. Therefore, efforts should be made to become the Mecca of greed-development and cultural tourism. Fifth, many people replied that Saemangeum is an assistance to the national development but water quality management should be continued. In addition, the public participation should be made centrically cultural and economical participations.

Facility Management Strategy of a Korea National Park Based on Importance-Performance Analysis (중요도-성취도 분석에 기초한 국립공원 시설관리 방안에 관한 연구)

  • Kim, Jeong-Min
    • Korean Journal of Environment and Ecology
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    • v.29 no.6
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    • pp.952-958
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    • 2015
  • The purpose of this study is to approach more analytical facility management strategies for Korea national parks based on visitor awareness. Total number of 214 survey questionnaire of the visitors to a mountain type Deogyu National Park and a coastal type Taean National Park was analyzed employing importance-performance analysis. The result shows that Taean National Park has 4 attributes in 'keep up good work', 3 attributes in 'low priority', and 2 attributes in 'possible overkill'. Deogyu National Park has 3 attributes in 'keep up good work', 4 attributes in 'low priority', and 1 attribute in 'concentrate here'. Satisfaction level of the facility was above average and total satisfaction level of the visit was also higher than 3 points for each park. Deogyu National Park scored higher in both criteria, while Taean National Park was evaluated negative in all detailed items. It may be attributed to a visitor difference between a coastal type national park and a mountain type national park. To increase visitor satisfaction, it is a requirement for facility management to be based on use characteristic of an individual park by the type.

Investigational study on Oral Health Behavior and Awareness of visitor oral prophylaxis practice units (치면세마실습실 방문자의 구강보건행동과 구강보건의식에 관한 조사연구)

  • Jang, Gye-Won;Seo, Eun-Ju;Kang, Yong-Ju
    • Journal of Korean society of Dental Hygiene
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    • v.7 no.4
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    • pp.521-534
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    • 2007
  • The purpose of this study to provide base data of various dental hygiene management systems are necessary to improve the oral health of visitor oral prophylaxis practice units, investigating and analyzing the oral health behavior and awareness of 130 scaling patients who visited the oral prophylaxis practice units of J Health College from April to May of the year 2007. The following conclusions were obtained 1. 50% of them had more than 2 times of toothbrushing a day, and 45.5% had more than 3 times of toothbrushing a day. 2. Toothbrushing was done after having a breakfast in 75.4% and 71.5% brushed their teeth after having a dinner. As the time to brush teeth, 45.4% of the subjects spentless than 3 minutes and 39.2% of them spent less than 2 minutes, and 48.5% of them bushed their teeth in up and down directions and 43.8% used mixed approaches. 3. The usage period of a toothbrush lasted about 3 month in 33.1% and 26.2% used a toothbrush about 2 month, and 20% of the subjects had the experience of using dental floss or interdental brush. 4. 61.5% of the subjects had the experience of having scaling treatment. The frequency of scaling was found to be 38.5%. 5. As the cause of having caries of the teeth, 73.8% responded it as unfaithfully brushing and 50% the subjects considered smoking is very harmful to dental health. 6. The most important behavior for dental health was found to be not eating sugars that were pointed out by 75.4% of subjects. Based upon the above listed study results, various dental hygiene management systems are necessary to improve the oral health of patients who visit oral prophylaxis practice units, especially, the correct toothbrushing and periodic oral examination with preventive scaling were thought to be necessary.

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A Study on the Management Plan of Hongneung Forest Based on Visitor Monitoring (이용객 모니터링을 통한 홍릉숲 관리방안 연구)

  • Choi, Ga Young;Kim, Tongil
    • Journal of Korean Society of Forest Science
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    • v.104 no.3
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    • pp.443-453
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    • 2015
  • In 1922, Hongneung forest was established to support the study of Korean forestry. Nowadays the forest also plays a role as urban forest which provides a green space for local people. This paper proposes the better management plan of Hongneung forest based on visitor monitoring. On-site surveys with a structured questionnaire were carried out from August to November in 2014 and total 750 data were analyzed. The survey results are as follows: 1) Visitors were inclusive of all age groups and most of them lived nearby Hongneung forest, 2) Visitors used the forest mainly for recreational purposes and recognized the forest as 'Green space' rather than 'experimental forest', 3) Visitors had great satisfaction from the forest visit and raised the necessity of more environment education and promotion of the program. Based on the results, the following solutions have been suggested: 1) Environment education will help visitors to raise awareness on the importance of Hongneung forest which plays a role as both experimental and urban forest, 2) Systematic visitor monitoring can contribute to efficient visitor management and administration of the areas. In conclusion, it is necessary to establish a visitor management system that enable to achieve a harmonization between nature conservation and recreational demands as well as to improve management of natural resource and service.

Does Visitation Dictate Animal Welfare in Captivity? : A Case Study of Tigers and Leopards from National Zoological Park, New Delhi

  • Gupta, Avni;Vashisth, Saurabh;Sharma, Mahima;Hore, Upamanyu;Lee, Hang;Pandey, Puneet
    • Proceedings of the National Institute of Ecology of the Republic of Korea
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    • v.3 no.2
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    • pp.103-114
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    • 2022
  • Zoological Parks house exclusive animal species, thus creating a source of education and awareness for visitors. Big cats like tigers and leopards are among the most visited species in zoos globally. However, they often display stressful or stereotypic behaviours. Such behaviours are influenced by multiple factors including visitors, animal history, and captive environment. To understand this impact, we investigated the behavioural response of tigers and leopards to visitation, captive, and biological factors. The behaviour of eight big cats housed in the National Zoological Park, New Delhi, was monitored using focal sampling technique during May and June 2019. We recorded the captive and biological factors and visitor density for the subjects. The study revealed high proportions of inactive and stereotypic behaviours amongst the species. Tigers and leopards were found to perform stereotypic behaviours for 22% and 28% of their time, respectively. Generalised Linear Models revealed a significant variation of stereotypy in association with the factors. Stereotypy was influenced by visitor density, age, sex, breeding history, coat colour, and enclosure design. Adults, males, white-coated, previously bred, and those housed in smaller and simple enclosures display more stereotypy than young, females, normal-coated, unbred, and those housed in larger and complex enclosures, respectively. A high density of visitors induced more stereotypic behaviours amongst the big cats. As providing entertainment and awareness amongst the public is one of the fundamental objectives of the zoo, visitors can not be avoided. Thus, we suggest providing appropriate enrichments that would reduce stereotypies and promote naturalistic behaviours.

The Study of Activation on Nature Interpretation for Odae Mountain National Park (오대산 국립공원의 자연해설 활성화에 대한 연구)

  • Jo Tae-Dong;Joo So-Hyun;Jo Hyun-Ju
    • Journal of Environmental Science International
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    • v.14 no.5
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    • pp.451-455
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    • 2005
  • Surveys for visitor's awareness and on-the-spot investigations at Odae Mountain National Park were conducted for activation of nature interpretation. As a result, many problems on observation trails as the object of the nature interpretation were identified. The nature interpretation is not functioning fully for the side of environmental education. The situation and problems of nature interpretation were analyzed in depth based on the survey of the visitors. In order to improve roles of the nature observation trails and solve the present problems immediately, suggestions are as the followings. I) Road resurfacing and space development needed to solve the problems of existing nature observation trail. 2) Public relations for nature observation trail and production of signboards promoting visitor's interest. 3) Development of nature observation trail used only for nature interpretation 4) Development of adequate Korean interpretation program based on systematic nature interpretation models from other developed countries

The Prevalence, Awareness, Treatment, and Control of Hypertension, and Related Factors in Rural Korea (농촌 지역의 고혈압 유병률, 관리 양상 및 그 관련요인)

  • Ha, Yong-Chan;Chun, Hyun-Ju;Hwang, Hae-Kyoung;Kim, Byung-Sung;Kim, Jang-Rak
    • Journal of Preventive Medicine and Public Health
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    • v.33 no.4
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    • pp.513-520
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    • 2000
  • Objectives : To estimate the prevalence of hypertension, rates of awareness, treatment modalities, and control of hypertension, and also to identify factors in rural Korea that are related to these aspects of hypertension. Methods : A cross-sectional survey, including blood pressure(BP) measurements and interviews, investigating the variables in the health belief model was peformed from August to November, 1999 on 1,426 (79.4%) study subjects out of 1,797 registered residents over 30 years old in Ibansong-Myun, Chinju City. A second survey was peformed from January to March, 2000 on 376 (80.0%) subjects out of 470 hypertensive (or suspected hypertensive) subjects found in the first survey. Two BP readings were taken in each survey using a standard mercury sphygmomanometer. Hypertension was defined as either a BP reading $\geq$ 140/90 mmHg in both surveys, or as subjects on oral hypertensive medication. Results : Estimated hypertension prevalence was 24.9% for men, and 30.4% for women. Rates of hypertension awareness, treatment (the regular use of oral hypertensives), and control (reduction of BP to <140/90 mmHg) were 52.5%, 34.4%, and 12.9%, respectively. The factors related to lower hypertension awareness in the logistic regression analysis were male gender, farming occupation, and higher perceived barrier to medical treatment (those for whom visiting health professionals is a burden). Conclusions : To improve the low awareness, treatment, and control of hypertension, a more active and out-reaching hypertension control program, including routine BP measurements for every visitor to primary care facilities, is needed in rural Korea.

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Analysis of Agenda-setting Changes in Alpine Agricultural of Uljin-gun Using Text-Mining - Focusing on the Keywords of Mass-media, Blog·Cafe - (텍스트마이닝 기법을 활용한 울진군 금강송 산지농업 의제설정 변화 - 매스미디어와 블로그·카페 키워드를 중심으로 -)

  • Do, Jee-Yoon;Jeong, Myeong-Cheol
    • Journal of the Korean Institute of Rural Architecture
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    • v.24 no.3
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    • pp.47-57
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    • 2022
  • This study attempted to grasp the status and perception of Uljin Geumgangsong by grasping mass media issues and user perception using big data, and to present basic data when constructing monitoring using user perception by examining the establishment relationship of agenda setting from a time-series perspective. The results of collecting and analyzing text data that can identify mass media and visitor awareness are as follows. First, both mass media and visitor keywords were related to the importance of the value and meaning of Uljin Geumgangsong. Second, in the case of the connection network, Geumgang Pine Agriculture was centered, but in the case of difference in perception between mass media and visitors, such results were derived due to the object of interest. Third, in the case of the connection relationship structure, the connection strength was strong because there were many overlapping contents of mass media. Fourth, as a result of the centrality analysis, both mass media and visitor-aware keywords were positively recognized as spaces created and maintained through institutional support, and objective perception could be grasped by finding hidden keywords. Fifth, as a result of time series analysis, it was possible to grasp the flow through the issue keywords that appeared by period, and unlike the past, it was recognized as a place for tourism and travel. Finally, as a result of examining whether the agenda setting is consistent, there is a mass media influence, so it is thought that more diverse and more information and publicity are needed by utilizing it.

Exploratory Study on the Effect of Brand Equity on Brand Loyalty : Focusing on the Brand of Tourism Resources in Cities and Counties Level (지자체의 관광자원 브랜드 자산이 브랜드 충성도에 미치는 영향에 대한 탐색적 연구 : 지자체의 관광자원 브랜드를 대상으로)

  • Lee, Min-Jae;Lee, Yeon-Ju;Seo, Won-Seok
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.499-509
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    • 2012
  • The purpose of this paper is to conceptualize the brand of tourism resources and examine the effects of brand equity on brand loyalty focusing on the brand of tourism resources in cities and counties level. To this end, we reviewed the literatures and analysed 410 surveys from the 8 provinces. The results show that brand awareness and brand image of tourism resources have significant effects on brand preference, and brand awareness, image and preference have effects on brand loyalty measured by revisit and recommendation intention. However the one of most important results is the brand equity(awareness, image, preference) has partially significant effects on brand loyalty under the effects of visitor's satisfaction. Additionally, the positive effect of brand awareness on brand image is examined. More specific results and implications are provided.