• Title/Summary/Keyword: VISITING MOTIVATION

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A Study on Satisfaction, Revisit Intention, and Recommendation Intention Regarding Local Food Restaurants Based on Visitors' Motivation for a Local Festival (지역축제의 방문동기에 따른 향토음식점 만족도와 재방문 의도, 추천 의도에 관한 연구)

  • Min, Kye-Hong
    • Culinary science and hospitality research
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    • v.20 no.4
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    • pp.210-223
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    • 2014
  • This study aims at analyzing influential relations among satisfaction, revisit intention, and recommendation intention regarding local food restaurants, based on the motivation to visit the Gimje local festival, a representative festival in Korea. It also offers useful basic materials for related organizations. From October 2 to October 6, 2013, a survey was conducted and a statistic processing was performed with 283 copies of questionnaire for credibility analysis, factor analysis, and regression analysis. The results are as follows. First, three motives for visit were drawn as cultural experience factor, deviation factor, and friendliness factor. Second, for hypothesis 1, the motivation for visiting the festival had a positive (+) significant influence on satisfaction with the local food restaurants. Third, for hypothesis 2, satisfaction with the local food restaurants had a positive (+) significant influence on revisit intention to the local food restaurants. Fourth, for hypothesis 3, satisfaction with the local food restaurants had a positive (+) significant influence on recommendation intention to the local food restaurants. Consequently, for the purpose of activating festivals, it is necessary to offer a variety of food, to manage the programs satisfying visitors' needs, and to give services continuously.

The Study on Dining-out Behavior Ethnic Restaurants by Food-relateds of Undergraduate Students (대학생의 식생활 라이프스타일에 따른 에스닉 레스토랑의 외식행동 및 이용만족도)

  • Kim, Eun-Hee;Kim, Huyn-Ju;Kim, Jin-Hee
    • Korean journal of food and cookery science
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    • v.30 no.5
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    • pp.631-641
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    • 2014
  • The purpose of this study was to investigate dining-out behavior at ethnic restaurants and its relationship with ethnic restaurant satisfaction based on the food-related lifestyle (FRL) of undergraduate students. A total 306 of questionnaires were analyzed using SPSS ver. 12.0 package. The data were analysed using frequency, chi-square, one-way ANOVA, factor analysis and multiple regression analysis. According to the results of factor analysis, the FRL of undergraduate students categorized into health factor, taste factor, convenience factor and ethnic restaurant satisfaction was influenced by four elements: service & hygiene, food quality & convenience, atmosphere & image and unique culture. In addition, visiting frequency and visiting motivation of all dining-out behaviors at ethnic restaurants were significantly different and the FRL groups had differences in the influence of food quality & convenience, atmosphere & image and unique culture. Futhermore, the health factor of FRL was influenced by all elements of ethnic restaurant satisfaction. The findings indicate that ethnic restaurant owners should provide food with healthy ingredients in addition to unique culture and atmosphere to customers.

A Study on the Awareness and Use of Oral Hygiene Supplies by Dental Patients (치과내원 환자의 구강위생용품 인지와 이용에 관한 조사)

  • Yang, Kui-Ye;Jeong, Sun-Rak;Jang, Ji-Eon
    • The Korean Journal of Health Service Management
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    • v.9 no.4
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    • pp.91-103
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    • 2015
  • Objectives : The purpose of this study was to examine the effects of sociodemographic characteristics on usage patterns of oral hygiene supplies of patients visiting a dental clinic. Methods : A questionnaire survey was administered to 592 patients visiting a dental clinic based in Daegu from December 2, 2013 through December 31, 2013. Statistical analysis was done with IBM SPSS Statistics 20.0. Results : For awareness of oral toothbrushes, electric toothbrushs had the highest ratio(67.6%), and for awareness of auxiliary oral hygiene devices, dental floss had the highest ratio (77.7%). For toothbrushes used, interdental brushes had the highest user ratio(34.3%), and for using auxiliary oral hygiene devices, dental floss had the highest ratio(37.7%). Age had an influence on the awareness of oral hygiene devices. Gender and Age had influence on the use of oral hygiene devices. Of the total respondents, 34.6% citied "do not need to do that" as the reason for not using oral hygiene supplies, followed by "do not know" (34%) and "it is tiresome" (30.4%). Conclusions : To effectively improve oral health status, a good motivation method necessary to promote the use of oral hygiene supplies.

A Study on the Customers' Eating Out Behaviors in Food Consumption Patterns

  • CHA, Seong Soo;RHA, Young Ah
    • The Korean Journal of Food & Health Convergence
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    • v.7 no.1
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    • pp.7-15
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    • 2021
  • This study aims to empirically analyze the differences between groups of customers who prefer delivery food, which is rapidly growing amid the COVID-19 pandemic, and those who prefer the traditional practice of visiting offline restaurants. Based on the eating out lifestyle, participants were divided into three groups: participants who prefer food delivery, those who prefer to visit restaurants, and those who favor both. The comparison of differences between the groups was analyzed. A total of 215 questionnaires were distributed, and reliability and validity were verified with a sample of 201 copies, excluding 14 unreliable respondents. Then, a multivariate analysis of variance was used to compare the groups. The results showed that regarding offline restaurants, the group of customers who prefer to visit restaurants valued their atmosphere, while the customers who prefer delivery food valued the reputation of the restaurant. Regarding delivery-specialized restaurants, the group of customers who prefer delivery placed greater value on coupon events and payment convenience than other groups. The results revealed that the difference between the customers who prefer to visit restaurants and those who prefer delivery food was identified through empirical analysis, which provides strategic implications for catering companies and restaurant industries during COVID-19 in Korea.

Usage and Management according to Visitor Characteristics of Natural Monument Marsh Plants of Daesong-ri, Haman (천연기념물 함안 대송리 늪지식물의 방문객 특성에 따른 활용 및 관리방안)

  • Lee, Nara;Won, Son-Ji;Shin, Jin-Ho
    • Korean Journal of Environment and Ecology
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    • v.31 no.6
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    • pp.578-585
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    • 2017
  • This study was intended to analyze the visitors' awareness of the cultural asset value of Marsh Plants of Daesong-ri, Haman (Natural Monument 346) as well as the requirement for use and management of the only marsh designated as a National Monument in order to provide the implication for future management. The result of the analysis showed that the public awareness and the awareness level of the natural monuments were low and that the motivations for visiting were the experience and education of nature, rest and leisure, and experience of the cultural heritage, in that order. The analysis of motivation for visiting according to the awareness level showed that the group with a high awareness level of the Marsh Plants or the group that thought highly of its cultural asset value tended to visit it more for the experience of nature or the experience of the cultural heritage than for simple resting. For usage, the visitors required the basic amenities such as guide board and the more active promotion. They also preferred the discovery of traditional resources using the marsh plants and the experience of nature. Both local residents and outside visitors pointed out the lack of systematic management policy and lack of communication with local residents as the main problems. They recognized that the policy that balanced the preservation and usage through the cooperation of various stakeholder including local residents must be established and applied in the field to ensure proper management.

Patterns of Over-the-Counter Drug Use and Interactions between Over-the-Counter Drugs and Prescription Drugs in Adults Visiting a Community Pharmacy (지역약국 방문 성인의 일반의약품 복용실태 및 일반의약품과 처방의약품과의 상호작용 연구)

  • Chae, Min Kyoung;Bang, Joon Seok;Lee, Yu Jeung
    • Korean Journal of Clinical Pharmacy
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    • v.23 no.1
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    • pp.49-56
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    • 2013
  • Objective: The purpose of this study was to evaluate the patterns of Over-the-Counter (OTC) drugs and their interactions with prescription drugs in adults visiting a community pharmacy. Method: The subjects were 151 adults aged over 20 years visiting a community pharmacy in Asan-si from December 16th 2011 to February 1st 2012. We used a survey questionnaire. The survey inquired about the prevalence and the details of any OTC drug use and the characteristics of the study subjects. The drug interaction classification system from Lexicomp's Lexi-interact data fields was used to identify OTC drugs likely to have clinically significant interactions with prescription drugs. Results: The patterns of OTC drug use were related to thirties (from 30 to 40 years old), female gender, higher education, non-smoking, sometimes use of alcohol, and self-perceived normal health status. The most commonly used OTC drug category was antipyretic-analgesics (n=104, 53.3%), and the most commonly used ingredient was acetaminophen (n=67, 64.4%). The biggest motivation for taking OTC drugs was suggestion by pharmacists, reported by 55.6%. After reviewing each patient's prescription drugs and OTC drugs, 14 patients (36.8%) of 38 patients using prescription drugs were taking drug combinations with potential for clinically significant interactions. The concomitant use of OTC drugs with prescription drugs may lead to increased potentially harmful interactions. Conclusion: It is suggested that health-care professionals should be more aware of the potential and possible interactions and take into better account their patients' OTC drug use.

Concept Classification System of Jeju Oreum based on Web Search (웹 검색 기반으로 한 제주 오름의 콘셉트 분류 시스템)

  • Ahn, Jinhyun;Byun, So-Young;Woo, Seo-Jung;An, Ye-Ji;Kang, Jungwoon;Kim, Mincheol
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.235-240
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    • 2021
  • Currently, the number of visitors to Oreum is increasing and the trend of tourism is changing rapidly. The motivation for visiting Oreum is also changing from relaxation and pleasure to experiences. In line with this change, people visit the mountain by selecting motivation such as marriage and family photos, not just exercise. However, it is difficult to search for an Oreum that matches the tourists' motivation. In order to solve these problems, we proposed a system that provides the association between Oreum and concept based on the number of search results from web search engines in real time. User can select the desired date to check the associations for past or selected periods and concepts. Through this research, visitors to Oreum, Jeju's natural heritage, can contribute to the development of tourism in Jeju. In the future, the concept of visiting beaches or seas, not just Jeju Oreum, can be provided. In this work, search results from websites are collected, stored in a database, and search results of Oreum and concept are provided on the homepage to classify Oreum trends.

A Study on the Motivation and Choice Attributes of Visiting Wineries in Ningxia, China (중국 닝샤 와이너리 방문동기와 선택속성에 관한 연구)

  • Li, Shu-Xian;Woo, Won-Seok;Hwang, Jae-Hyun
    • Korean Journal of Organic Agriculture
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    • v.32 no.1
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    • pp.39-54
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    • 2024
  • This study aimed to elucidate the relationship between the selection attributes and visit motivations of Ningxia wineries and tourist satisfaction and intention to revisit. Utilizing multiple linear regression and simple linear regression models, the study quantitatively analyzed tourists' selection attributes and visit motivations for Ningxia wineries. Factor analysis categorized 12 visit motivation variables into four factors: 'Sensation', 'Educational', 'Companion-Friendly', and 'Experiential'. Additionally, 17 selection attribute variables were classified into four factors: 'Service Quality', 'Environmental', 'Facility', and 'Economic'. Through analyzing the impact of visit motivations on satisfaction and revisit intentions, we have identified the pivotal factors as 'Wine Cultural Education', 'Enhanced Companion-Friendliness', and 'Wine Cultural Experience'. In the analysis of the relationship between selection attributes and revisit intentions, crucial elements involve 'Service Quality provided by the winery"'and 'Environmental of the winery'. Conversely, key influencing revisit intentions include 'Environmental of the winery' and 'Costs and Pricing associated with winery visits'. To ensure the sustainable development of the Ningxia winery industry and promote the enduring growth of rural economies, wineries should place greater emphasis on cultivating wine cultural experiences, artisanal activities, and other project endeavors.

Market Segmentation Based on Emotional-utilitarian Motivation - Focused on Specialty Coffee Shops - (감성적-유용적 동기에 따른 커피전문점 시장세분화)

  • Kim, Ju-Yeon;Ahn, Kyung-Mo
    • Culinary science and hospitality research
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    • v.16 no.5
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    • pp.103-117
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    • 2010
  • This study investigated emotional-utilitarian motivation to visit a coffee shop and segmented the market based on motivational factors realizing that coffee is considered as emotional and utilitarian goods in reality. As a result of market segmentation, three groups were identified: emotional consumers, utilitarian consumers, and passive consumers. Choice attributes of visiting a coffee shop according to each group were found to be significantly different. Firstly, emotional consumers highly perceived the importance of the emotional factors such as 'coffee taste and mood', 'special coffee', 'clean space' and also the utilitarian factors such 'price benefit', 'internet access,' etc. Therefore, emotional consumers could be utilitarian one at the same time. On the other hand, utilitarian consumers were highly aware of the importance of 'independent space available for a group meeting', 'degrees of being crowded', and 'facilities such as a bathroom and smoking area.' As for the demographic and the behavioral factors of having coffee, only gender, types of coffee, time and places have a significant relation.

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A Study on Participation Motivation, Participation Experience and Identity Negotiation between Generations of Overseas Koreans in the Korean National Sports Festival (전국체육대회에 참가하는 재외동포의 세대 간 참가동기, 참가경험 및 정체성교섭에 관한 연구)

  • Lee, Young-Ik
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.513-520
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    • 2020
  • This research aims to examine the difference in participation motivation, participation experience and identity negotiation between generations of overseas Koreans in the National Sports Festival(NSF). The subjects for this study were 360 overseas Koreans who took part in the 100th NSF held in Seoul in 2019. The results are as follows; First, while the first generation participated in the NSF because of visiting family and maintaining Korean identity, the second generation took part in the event for self-realization. Second, the second generation had more negative experiences than the second generation during the NSF. Third, while the first generation negotiated more identity with origin, the second generation had more identity with settlement.