• 제목/요약/키워드: VISIT EXPERIENCES

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A Study on Fashion Brand Metaverse Experience and Store Visit Intention: The Experience Economic Theory Perspective

  • Baltabayeva Bibigul;Eun-Jung Lee
    • International journal of advanced smart convergence
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    • 제13권3호
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    • pp.234-242
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    • 2024
  • The current Metaverse phenomenon, a collective virtual shared space, has drawn attention to Metaverse marketing in the fashion industry. Metaverse fashion marketing refers to the promotion and sale of fashion products and experiences within this virtual environment, which simulates real-world experiences. This study conducted an online survey to identify research problems empirically. The study subjects were surveyed by domestic male and female consumers aged 35.69 on average, and the authors conducted an online survey, reminiscent of the fashion brand's virtual reality store presented in the questionnaire. Three hundred copies of the collected response data were analyzed using the SPSS 28.0 program. As a result of the study, it was confirmed that consumer experience factors in the fashion brand's Metaverse virtual reality store environment significantly impacted the intention to visit the actual store. As a result of the study, it was found that consumers' perceived presence in the fashion brand Metaverse virtual reality store had a significant effect on entertainment, esthetic, educational, and escapism experiences. Consumers' perceived social presence influenced entertainment, esthetic, educational, and escapism experiences but did not affect educational experiences. It was confirmed that the consumer experience factors in a fashion brand's Metaverse virtual reality store environment had a significant effect on the actual store visit intention. Through the results of this study, we contributed to the related research stream by empirically analyzing the impact of various dimensions of the Metaverse fashion experience, which needed to be improved so far, on consumers' actual store visit intention.

외국인환자 유치업자 유형별 환자경험의 차이 (Differences in Patient Experience by Arrangement Type of Medical Tourism Facilitators)

  • 조희란;진기남
    • 한국병원경영학회지
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    • 제26권2호
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    • pp.27-42
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    • 2021
  • This study investigated the differences in patient experience by arrangement type of medical tourism facilitators(MTF) from the pre-visit to visit stages. Specifically, patient experiences from each stage with different service providers (MTFs and medical institutions) were measured: provision of information and respect for patient preferences as pre-visit experiences with the facilitators, communication and concierge services as visit experiences with the facilitators, and medical services as medical institution experiences. The scale to measure foreign patients' experiences was modified from the 'Picker in-patient questionnaire(PPE)' and the 'Picker patient experience questionnaire(PPE-15)'. Quantitative data were collected by conducting a self-administered questionnaire on 173 patients from China, Russia, Mongolia, and Kazakhstan. Qualitative data were collected by conducting in-depth interviews with 9 patients and 9 service providers. The data were collected between January and October in 2019. Quantitative data was analyzed by SPSS 25 for Chi-squared test and ANOVA, and qualitative data were analyzed based on keywords. The main results are as follows. When foreign patients used only overseas MTFs, they had a relatively positive patient experience in respect of receiving pre-visit information(F=7.47, p<.01) and respect for patient preferences(F=3.11, p<.05). Looking at both domestic and overseas facilitators during the visit, the patient experience was relatively negative for communication(F=3.75, p<.05). Regarding medical institutions, patients had a relatively negative patient experience with regards to medical services when they used both domestic and overseas facilitators(F=6.49, p<.01). The implications of this study are as follows. Patients should have a seamless and high-quality experience regardless of the facilitator arrangement type. This can be prepared through service standardization for the service providers. It would be also necessary to consider each other's features and problems at the institutional level and to improve service coordination by having service providers periodically communicate with each other.

간호학생들의 보건소 방문간호 실습 경험 (Nursing students' Experiences on Home Visiting Nursing Service in Public Health Center)

  • 오진주
    • 지역사회간호학회지
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    • 제14권2호
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    • pp.299-311
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    • 2003
  • Purpose: This is a phenomenological study to describe the experiences of nursing students on home visiting nursing service as a community nursing practice. Method: Individual interviews were conducted on subjective experiences of 17 nursing students. Data were analyzed through Colaizzi's method in which meaningful statements were extracted and these were clustered into 6 themes. Result: The nursing students started practice with anxiety and expectation at the same time. They were frightened at the clients' inferior environment and their level of loneliness. They also felt pity and experienced complicated feelings for the clients. However, the home visiting practice was a chance for them to discard prejudice on the clients. Positive experiences on visiting nursing practice reported by the nursing students included lively interactions between nurses and the clients, and variable provision of primary nursing care. However, facts such as much limited visiting time, non-professional and limited scope of practice were reported as negative experiences. They felt both worthiness of the home visit service and restricted self-capability at the same time through the practice. They also felt sorry for the clients because the home visit services were carried out during limited time period. Regardless of this, the home visit experience provided them an opportunity of self-growth. This self-growth includes increased awareness of issues for elderly, building of self-identity as a nursing student, self-reflection, and realization of the value of family. Conclusion: This study may provide data for better understanding of nursing students experiences of home visiting nursing services. However, more study on the barriers of their community health practice is needed in the future. Moreover, it is needed to establish desirable practice environment through the collaborative relationships between the university and staffs in the public health center.

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의료근접도 및 용이성이 의료이용에 미치는 영향 -연세건강공제회원의 외래의료이용을 중심으로- (Medical Accessibility and Its Effects on Medical Care Utilization -Experiences from Yonsei Health Insurance Cooperatives-)

  • 오희철
    • Journal of Preventive Medicine and Public Health
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    • 제12권1호
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    • pp.99-106
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    • 1979
  • Accessibility to medical facilities and personnels has been known as one of important determinants of medical care utilization. This study attempted to identify the effects of medical accessibility in terms of geographical distance and occupational opportunity to the medical utilizations. Two-year-experiences of Yonsei University Health Insurance Cooperatives were used as the sources of data. Out patient utilization patterns of 713 members sampled from 4,352 members of Health Insurance Cooperatives were analyzed in order to identify the effects of medical accessibilities. Findings: 1 Average clinic visit rate of Yonsei Health Insurance is 1.66 per person per year. 2. The utilization rates of geographically more accessible group were 33% higher than that of less accessible group. 3. No marked difference in clinic visit rate were observed between medical and non-medical personnel and their family members. 4. Clinic visit rates among occupationally accessible group were slightly higher than those of less accessible. The utilization rate was more sensitively changed by the insurance policy changes in occupationally accessible group.

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다문화가족 방문교육지도사의 자존감 및 낙관성이 셀프리더십에 미치는 영향 (The Influence of Self-esteem and Optimism on the Self-leadership of Multicultural Family Home-visit Instructors)

  • 권기남;황혜신;채진영;김헤라;강복정;서주현
    • 가정과삶의질연구
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    • 제35권2호
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    • pp.63-75
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    • 2017
  • The purpose of this study was to investigate the differences in optimism, self-esteem and self-leadership according to age, monthly income, and teaching experiences of multicultural family home-visit instructors and the influence of optimism and self-esteem on self-leadership. 668 home-visit instructors participated in the online survey from 140 multicultural family support centers in Seoul, 6 metropolitan cities, 9 provinces, and other cities and counties. Data were analyzed through frequence, percentages, Pearson's correlations, One-way ANOVA, $Scheff{\acute{e}}$ post-hoc test, and stepwise multi-regression using SPSS 21.0. The main findings are as follows. First, there were significant differences in optimism and self-esteem according to age and monthly income. Second, there were significant differences in self-leadership according to age and home-visit teaching experiences. Third, the stepwise multiple regression model showed that optimism, self-esteem and the individual variables had an influence on the self-leadership of home-visit instructor's self-expectation. These results suggest that self-esteem and optimism are important precursors of self-leadership and self-leadership training based on self-esteem and optimism is necessary for self-leadership enhancement of home-visit instructors.

다문화가족 방문교육지도사의 셀프리더십과 직무몰입에 관한 연구 (A Study on Self-Leadership and Job Involvement of Multicultural Family Home-Visit Instructors)

  • 채진영;김헤라;황혜신;권기남;강복정;서주현
    • 아동학회지
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    • 제37권6호
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    • pp.83-94
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    • 2016
  • Objective: The purpose of this study was to investigate differences in self-leadership and job involvement based on the education levels, majors, and teaching experiences of multicultural family home-visit instructors and the influence of self-leadership on job involvement. Methods: 668 home-visit instructors participated in the online survey from 140 multicultural family support centers in Seoul, 6 metropolitan cities, 9 provinces, and other cities and counties. Data were analyzed through frequency, percentages, Pearson's correlations, one-way ANOVA, $Scheff{\acute{e}}$ post-hoc test, and stepwise multi-regression using SPSS 21.0. Results: The main findings are as follows. First, instructors who were high school graduates had significantly higher scores in self-leadership than the other groups. There was only a significant difference in self-reward of self-leadership based on their majors. There were no significant differences in job involvement based on the education level and major. The greater their home-visit teaching experiences, the higher their scores in self-leadership and job involvement. Second, the stepwise multiple regression model showed that self-expectation, self-goal setting, constructive thinking, and rehearsal of self-leadership explained 49% of the total variance in job involvement. Conclusion: Even though the high school graduates had significantly higher scores in self-expectation, rehearsal, and constructive thinking of self-leadership than the other groups, over-generalization should be avoided because the sample size was relatively small. Based on the finding that greater home-visit teaching experiences was associated with higher self-leadership and job involvement, it would be necessary to improve working condition to prevent instructors from changing jobs. These findings stress the importance of providing opportunities for home-visit instructors to develop leadership, thus improving job involvement.

VR 기반 문화유산 체험이 방문의도에 미치는 영향 (The Effects of VR-based Cultural Heritage Experience on Visit Intention)

  • 유건우;황경화;권오병
    • 한국전자거래학회지
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    • 제26권2호
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    • pp.95-122
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    • 2021
  • 최근 COVID-19 팬데믹으로 비대면 사회가 되면서 가상현실(VR) 기반으로 문화유산을 체험하려는 시도가 이어지고 있다. 그러나 VR 콘텐츠 체험이 실제 문화유산이 있는 관광지에 대한 방문으로까지 이어지는지, VR 콘텐츠 체험 만족으로 인해 관광지 방문 의도가 감소하지는 않는지에 대한 의문이 제기되고 있다. 이에 본 연구의 목적은 VR 기반 문화유산 체험이 유적지 방문 의도에 어떤 영향을 주는지를 실증적으로 파악하는 것이다. 또한, VR 기반 문화유산 체험이 Web 기반 문화유산 체험에 비하여 가지는 특징을 파악하고자 한다. 이를 위해 DeLone and McLean이 제안한 정보시스템 성공모델을 기반으로, 관광 콘텐츠 체험이 유적지 방문의도에 어떤 영향을 미치는지 살펴보았다. 더 나아가 콘텐츠 체험형태(VR vs. Web)에 따른 구조적 관계에 차이가 있는지 살펴보았다. 연구결과, VR 기반 콘텐츠 체험 시에 시스템 품질의 편리성과 정보 품질의 실재감, 유용성은 만족도에 정(+)의 영향을 미치는 것으로, 정보품질의 실재감과 만족도는 지속사용의도에 정(+)의 영향을 미치는 것으로 나타났다. 또한, 지속사용의도는 방문의도에 정(+)의 영향을 미치는 것으로 나타난 반면에 만족도는 방문의도에 통계적으로 유의한 영향을 미치지 않는 것으로 나타났다. 한편, Web을 통해 콘텐츠를 체험한 집단이 VR을 통해 콘텐츠를 체험한 집단보다 정보 품질의 유용성이 지속사용의도에 미치는 영향력의 크기가 더 큰 것으로 나타났다. 본 연구결과를 토대로 관광지에 대한 방문의도를 높이기 위한 VR 기반 관광 콘텐츠를 구성하는 방안에 대해 논의하였다.

박물관 관람경험의 특성과 시대적 의미에 관한 연구 (A Study on the Experiential Characteristics of Museum Visit and Its Periodical Implications)

  • 김민아
    • 한국실내디자인학회논문집
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    • 제25호
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    • pp.191-197
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    • 2000
  • This thesis is focused on the visitors varied experiences of the current museum architecture. The current trend and periodical development of visitors experiences are discussed by analyzing the factors such as the external symbol scheme, the exhibition space scheme, and the visitors circulation scheme which are involved with a visitors experience and thus classifying the experiences related to each sample museum. Examining and providing logical descriptions on each of the schemes helps comprehend the visitors varied experiences. This research, which deals with thoroughly understanding a museum as an architecture followed by taking visitors experiences into account, is aimed to contribute to improving visitors experiences in the course of designing a museum. The above-mentioned types of combination applied to each museum chosen for the research help understand the following : National museums show predominance of specific visitors experiences. As for the external symbol scheme, most of national museums have adopted the temple type, whereas international museums have equally adopted with the temple type and the showroom type which are characterized by its dedication to function and being in balance between contents and formalities.

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과학관 활용 수업을 위한 교육 프로그램에 참여한 예비화학교사의 교수 설계에서 나타나는 특징 (The Characteristics of Curriculum Design of Pre-Service Chemistry Teachers Participating in Educational Program for Teaching in Science Museum)

  • 최숙영;송나윤;노태희
    • 대한화학회지
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    • 제61권6호
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    • pp.388-401
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    • 2017
  • 이 연구에서는 과학관 활용 수업을 위한 교육 프로그램에 참여한 예비화학교사의 교수 설계에서 나타나는 특징을 분석하였다. 서울 소재의 사범대학에 재학 중인 예비화학교사 3명이 참여하였다. 교육 프로그램은 워크숍, 수업 계획 및 시연, 평가회로 구성하였다. 워크숍 후 예비교사가 제작한 방문 전, 중, 후 활동지를 토대로 반구조화된 면담을 실시하였고, 국립과천과학관에서 시연한 수업과 이에 대한 평가회를 관찰 및 녹음하여 이를 바탕으로 최종 면담을 실시하였다. 활동지, 수업 시연 및 면담내용을 과학관 학습 수행 전략 틀의 요소로 분석하여 예비교사의 교수 설계에서 나타나는 특징을 분석하였다. 연구 결과, 모든 예비교사가 학교 교육과정과의 연계를 고려하여 수업을 계획하였고, 지리적, 심리적 측면을 고려하여 방문 전 활동을 계획하였다. 또한 공동의 산출물을 낼 수 있는 소집단 활동을 계획하였고, 학생에게 선택의 기회를 주어 학생의 자발적인 참여를 촉진하였다. 그러나 예비교사들은 방문 전, 중, 후 활동 사이의 연계에 대해 잘 고려하지 못하였다. 방문 중 활동에서는 학생의 인지적 참여를 효과적으로 이끌어내지 못하였고, 방문 후 활동에서도 학생의 개인적인 경험에 대한 고려가 부족하였다.

중국 닝샤 와이너리 방문동기와 선택속성에 관한 연구 (A Study on the Motivation and Choice Attributes of Visiting Wineries in Ningxia, China)

  • 이수현;우원석;황재현
    • 한국유기농업학회지
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    • 제32권1호
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    • pp.39-54
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    • 2024
  • This study aimed to elucidate the relationship between the selection attributes and visit motivations of Ningxia wineries and tourist satisfaction and intention to revisit. Utilizing multiple linear regression and simple linear regression models, the study quantitatively analyzed tourists' selection attributes and visit motivations for Ningxia wineries. Factor analysis categorized 12 visit motivation variables into four factors: 'Sensation', 'Educational', 'Companion-Friendly', and 'Experiential'. Additionally, 17 selection attribute variables were classified into four factors: 'Service Quality', 'Environmental', 'Facility', and 'Economic'. Through analyzing the impact of visit motivations on satisfaction and revisit intentions, we have identified the pivotal factors as 'Wine Cultural Education', 'Enhanced Companion-Friendliness', and 'Wine Cultural Experience'. In the analysis of the relationship between selection attributes and revisit intentions, crucial elements involve 'Service Quality provided by the winery"'and 'Environmental of the winery'. Conversely, key influencing revisit intentions include 'Environmental of the winery' and 'Costs and Pricing associated with winery visits'. To ensure the sustainable development of the Ningxia winery industry and promote the enduring growth of rural economies, wineries should place greater emphasis on cultivating wine cultural experiences, artisanal activities, and other project endeavors.