• 제목/요약/키워드: Users Study

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인터넷상거래 이용자/비이용자의 소비자문제 심각성지각 연구 - 대학생소비자를 중심으로 - (A Study on the Perceived Seriousness of the Consumer Problem between E-commerce Users and Non-Users - Focused on University Consumers -)

  • 류미현;이승신
    • 대한가정학회지
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    • 제41권8호
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    • pp.19-31
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    • 2003
  • This study was intended to present the plan for preventing and solving the seriousness of the consumer problem perceived in the e-commerce. For this purpose, 723 questionnaires were distributed to university As a result of analysis, the following findings were obtained: 1) It was found that e-commerce users had higher knowledge of the degree of internet un, the ability to use information on the internet, the disposition of computerization, and e-commerce related consumer than e-commerce non-users. 2) It was found that e-commerce non-users had the higher level of perceived seriousness of the consumer problem than e-commerce users. Especially, it was found that e-commerce non-users had the high level of perceived seriousness of the consumer problem related to the problem of exchange, termination and after-sale nice and the leakage of exchange, termination and after-sale service and the leakage of private information e-commerce user. 3) It was found that university consumers' perceived seriousness of the consumer problem in e-commerce over the internet showed a significant difference in the ability to use information on the internet between e-commerce users and non-users.

Users' Understanding of Search Engine Advertisements

  • Lewandowski, Dirk
    • Journal of Information Science Theory and Practice
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    • 제5권4호
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    • pp.6-25
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    • 2017
  • In this paper, a large-scale study on users' understanding of search-based advertising is presented. It is based on (1) a survey, (2) a task-based user study, and (3) an online experiment. Data were collected from 1,000 users representative of the German online population. Findings show that users generally lack an understanding of Google's business model and the workings of search-based advertising. 42% of users self-report that they either do not know that it is possible to pay Google for preferred listings for one's company on the SERPs or do not know how to distinguish between organic results and ads. In the task-based user study, we found that only 1.3 percent of participants were able to mark all areas correctly. 9.6 percent had all their identifications correct but did not mark all results they were required to mark. For none of the screenshots given were more than 35% of users able to mark all areas correctly. In the experiment, we found that users who are not able to distinguish between the two results types choose ads around twice as often as users who can recognize the ads. The implications are that models of search engine advertising and of information seeking need to be amended, and that there is a severe need for regulating search-based advertising.

Who are Dominant Communicators on Twitter? A Study of Korean Twitter Users

  • Cho, Seong Eun;Park, Han Woo
    • International Journal of Contents
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    • 제9권1호
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    • pp.49-59
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    • 2013
  • This study explores how Twitter users perceive their socio-communication attitudes as well as those who users follow. From the theoretical perspective of communication styles in interpersonal communication, this study focuses on the positions and roles of users and their partners in Twitter conversations by conducting a survey and a content analysis. The results demonstrate that the respondents tended to perceive their communication attitudes to be more passive on Twitter than in the real world. In addition, they tended to perceive that their most trusted followees were more likely to show dominant communication attitudes than they did. These results indicate that ordinary users are more likely to play a role as listeners than as speakers on Twitter while entrusting several trusted users with the role of a dominant communicator and that their perception of their own and their followees' communication styles tends to influence their actual behavior on Twitter.

청룡산 텃밭공원의 이용실태와 이용주체간 의식 차이 (The Current Status of Use and the Difference of Awareness by User Groups in the Cheongryongsan Vegetable Garden Park)

  • 손용훈;임정언
    • 농촌계획
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    • 제20권2호
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    • pp.71-80
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    • 2014
  • This study intended for Cheongryongsan Community Garden in Gwanak-gu, one of the demonstration places for 'Community Garden' Project recently implemented by the Seoul Government. This study had two major purposes: investigating the current status of the management and usage and identifying its characteristics; investigating users' awareness to consider the construction and operation directions of sustainable community gardens. This study was conducted based on several surveys such as an investigation into the spatial configuration and the management system of parks through a field study, a use survey through a questionnaire survey for vegetable garden users and an awareness survey about the construction direction of gardens direction preferred by users through the analytical hierarchy process (AHP). As a result of a questionnaire survey for vegetable garden users, the usage status was summarized as follows: Considering the common trends in the 2012 and the 2013 user survey, women used Cheongryongsan Vegetable Garden more than men. Over fifties used it most of all users. Users were mostly neighborhood residents. They used to visit there three to five times a week and stayed for about 30 minutes to one hour. Users differently responded to the question related to the order of priority for the use of the garden in the 2012 and the 2013 survey. They had increasingly used it for individuals' production activities more than social exchanges. As a result of making an AHP analysis for general park users, vegetable garden users there were clear differences in the targets which each subject put emphasis on in relation to the construction and operation of vegetable gardens. General park users recognized a vegetable garden as a park where park functions and the functions of the vegetable garden coexisted. On the other hand, vegetable garden users viewed it as a space where they attached importance to the functions of the vegetable garden like an allotment. Last, this study contemplated subjects related to the construction and operation of vegetable gardens which had to be considered in the future. Vegetable gardens tended to be biased as personal hobby places. It was viewed that the main reason was insufficient support activities for vegetable garden education and exchange programs originally planned when vegetable gardens had been constructed. Vegetable garden users recognized vegetable gardens as places for individuals' farming activities like allotments. For the desirable operation of vegetable gardens, it would be necessary to give priority to the park management before the production activities in individuals' vegetable gardens. The important role of the government would be to build the base through the provision of education and opportunities so that a local resident organization could actively participate in the management of a vegetable garden after a vegetable garden was constructed. It would be necessary to make a use survey and an awareness survey for users conducted in this study on a regular basis because the surveys could be important basic data in the decision-making process for the sustainable operations of the vegetable garden.

대학기록관 이용자의 기록정보서비스 인식에 관한 연구: J교육대학교를 중심으로 (A Study on Users' Perceptions of Archival Reference Services in a University Archive)

  • 김두리;김수정
    • 정보관리학회지
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    • 제31권4호
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    • pp.29-47
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    • 2014
  • 본 연구는 J교육대학교 기록관 이용자들을 대상으로 기록정보서비스에 대한 인식 및 경험을 조사하고 이를 바탕으로 서비스 개선방안을 도출하는 것을 그 목적으로 한다. 본 연구는 아카이브 매트릭스 프로젝트(Archival Metrics Project)에서 대학기록관의 기록정보서비스를 평가하기 위해 개발한 이용자 설문지를 수정하여 사용하였으며 이용자들의 기록관에 대한 인식, 이용현황, 직원에 대한 평가, 시설 및 서비스에 대한 만족도 등을 파악하였다. 본 연구는 47명에 대한 이용자 설문 결과와 기록연구사와의 면담결과를 바탕으로 기록관의 서비스 개선방안을 제안하였다.

인터넷 쇼핑몰의 신뢰 결정요인에 관한 실증연구 : 한.중국 이용자 비교 분석 (An Empirical Study on the Determinants of Trust in Internet Shopping Mall : The Comparison of Korean and Chinese Users)

  • 정철호;정영수
    • 한국정보기술응용학회:학술대회논문집
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    • 한국정보기술응용학회 2006년도 춘계학술대회
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    • pp.437-462
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    • 2006
  • The objective of this study is to investigate what factors influence a major role in building trust on Internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on relevant literature review, this study posits six factors of transaction security, perceived reputation, Perceived size, interactivity, propensity of trust, and familiarity as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following; First, in terms of the relationship between influencing factors and the trust, five factors of transaction security, perceived reputation, perceived size, interactivity, and propensity to trust have a significant positive effects on the trust. Second, the differences between Korean and Chinese users are transaction security, perceived size, and familiarity. In conclusions, we suggested the factors to create user trust in internet shopping mall. Also we suggested differences in the determinant factors between Korean and Chinese users, and discussed some policies to build the trust in each user types.

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청소년의 액상형 전자담배 흡연과 알레르기비염과의 관계에 관한 연구 (A Study on the Relationship between Liquid Electronic Cigarette Use and Allergic Rhinitis in South Korean Adolescents)

  • 조준호
    • 한국환경보건학회지
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    • 제50권4호
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    • pp.302-310
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    • 2024
  • Background: The prevalence of allergic rhinitis in South Korean adolescents is increasing. Adolescents in South Korea currently use liquid electronic cigarettes more than heated tobacco products. Objectives: The purpose of this study was to assess the association between the use of liquid electronic cigarettes and allergic rhinitis diagnoses among South Korean adolescents. Methods: This study used data from the 17th Korea Youth Risk Behavior Survey in 2021. Out of a total of 59,066 students, data from 18,869 students who had experience with liquid electronic cigarettes were used in the final analyses. Diagnoses of allergic rhinitis by medical doctors were self-reported as outcome variables. Results: For females, when comparing 'daily users' and 'current users' with 'never users', the adjusted odds ratios (ORs) for 'allergic rhinitis' were 2.20 (95% confidence interval (CI), 1.00~4.84) and 1.49 (95% CI, 1.07~2.09), respectively. For males, when comparing 'daily users' and 'current users' with 'never users', the adjusted ORs for 'allergic rhinitis' were 1.42 (95% confidence interval (CI), 0.91~2.22) and 1.41 (95% CI, 1.08~1.84), respectively. Conclusions: The use of liquid electronic cigarettes was statistically significantly associated with increased odds of allergic rhinitis, especially for females. The results of this study will provide a useful scientific basis for establishing public health policy and using the educational data related to the use of liquid electronic cigarettes in the future.

SNS 스트레스와 이용의도저하에 관한 연구 (A Study on the Stress of Social Network Service and Using Reluctant Intention)

  • 박현선;김상현
    • 한국정보시스템학회지:정보시스템연구
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    • 제24권2호
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    • pp.53-72
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    • 2015
  • Purpose The purpose of this study was to investigate the factors affecting the users' stress and using reluctant intention to use social network service(SNS). This study especially focused on stress of SNSs' user. Because SNS has led to negative effects such as invasion of privacy, addiction and social overload recently. In addition, adverse effects of SNS had caused SNSs' user to feel stress and fatigue. Design/methodology/approach This study developed hypotheses to empirically examine the factors that affect SNS users' stress and using reluctant intention. In order to verify research hypotheses, this study collected data from 362 users who currently use the SNS in Korea. Further, we used the smartPLS analysis. Findings The results of this study are as follows; First, reputation perception, unwanted relation burden, privacy concern, information overload and interaction overload had a significant positive effect on SNS users' stress. But international influence had no significant positive effect on SNS users' stress. Second, SNS users' stress had a significant positive effect on using reluctant intention. The results of this study provides theoretical foundations on the research for dark side of SNS and implies that SNS providers are in need of exerting an effort to minimize the negative aspects.

바람직한 웹마케팅의 방향과 웹광고 성과에 관한 연구 (A study on sustainable direction of web-marketing and web-advertising performance)

  • 강인원;조은선
    • 통상정보연구
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    • 제17권1호
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    • pp.3-28
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    • 2015
  • 이용자의 집중을 이끌기 위한 웹광고의 자극들이 증가하는 가운데, 웹광고들이 오히려 이용자의 웹활동을 방해하는 경우가 많아졌다. 하지만 이용자들이 웹광고를 회피할수록 기업은 더욱 자극적인 광고로 이용자의 집중을 이끌고자 노력하고 있어 과연 기업이 원하는 웹광고 성과를 달성할 수 있을지에 대한 의문이 가중되고 있다. 이에 본 연구는 웹광고의 자극요소들이 웹광고에 대한 이용자의 태도와 이후 웹광고 성과에 이르는 과정을 살펴보았다. 연구결과, 웹광고의 과도한 자극이 오히려 웹광고와 해당 웹사이트에 대한 부정적인 성과를 초래할 수 있으며, 웹광고의 유용성 및 유희성에 의해 웹광고의 설득수준이 높아짐을 확인할 수 있었다. 또한, 웹사이트의 특성에 따라 인터넷신문 사이트와 전자상거래 사이트에서의 웹광고 자극과 그에 대한 성과의 차이를 비교 분석하였다. 그 결과, 전자상거래 사이트보다도 인터넷신문 사이트에서의 광고 자극이 더욱 침입성과 혼란성이 높아 웹사이트를 회피하게 됨을 확인할 수 있었다. 이러한 연구결과를 바탕으로 본 연구는 기업이 기대하는 성과를 얻을 수 있고 이용자의 편익도 증진할 수 있는 바람직한 웹마케팅의 방향을 논의하고자 한다.

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Designer-User Interaction without Actual Users: A Lesson from a Field Study

  • Jaehyun Park
    • Asia pacific journal of information systems
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    • 제28권3호
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    • pp.220-239
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    • 2018
  • The purpose of the paper is empirically to explore 'design manner', focusing on the designer's knowledge boundary on the designer-user interactions in the design process. This study conducts a field study and observed designer's interactions with actual users in a leading user-centered design firm over three months. The observations revealed how designers bring ideas about users into design without physically interacting with users during the design process. Based on Bourdieu's theory of practice and the concept of boundary objects, this study introduces the concept of 'design manner', by which designers incorporate user's ideas into the design process without actual involvement of users in the process. This paper contributes to the body of knowledge by introducing the design manner in-between designer's and user's knowledge boundaries and argue bridge between theoretical and actual designer-user interactions in the IS design process.