• International Journal of Contents
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• 제17권1호
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• pp.37-53
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• 2021

With the advent of the 5G era, smart phones and communications network technology have progressed, and mobile short video of people's life can be made, Of the new tools of communication, at present, China's social short video industry has shown rapid development, and the most representative of the short video app is Douyin (international version: Tiktok). Under the background of Uses and Gratifications Theory, this study discusse the relationship between Douyin users' preference degree, use motivation, use satisfaction and attention intention. This study divides the content of Douyin video into 10 categories, selects the form of an online questionnaire survey, uses SPSS software to conduct quantitative analysis of 202 questionnaires after screening, and finally draws the following conclusions: (1) The content preference degree of Douyin short video (the high group and low group) is different in users' use motivation, users' satisfaction degree and users' attention intention. ALL results are within the range of statistical significance.(2) Douyin users' video content preference degree has a positive impact on users' use motivation, users' satisfaction degree, and users' attention intention. (3) Douyin users' motivation has a positive impact on users' satisfaction and user' attention intention. (4) Douyin users' satisfaction degree has a positive impact on users' attention intention. Based on the research results, we suggest that Douyin platform pushes videos according to users' preferences. In addition, as the preference degree has an impact on users' motivation, satisfaction degree and attention intention of using the platform, it is important that the platform's focus should to pay attention to the preference degree of users. Collecting users' preferences at the early stage of users' entering the platform is a good way to learn from, and doing a good job of big data collection and management in the later operation.

• 한국도서관정보학회지
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• 제24권
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• pp.81-106
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• 1996

Without an accurate understanding of information needs of library users, an efficient services can't be implement. And we can expect that there is a difference between query statement and actual information needs of users. It also will occur difference in the process of librarian's interpretation of query statement because of an inaccurate presentation and their different working experiences. It means that there is a communication problems between users and librarians. The purpose of this study is to provide the techniques of face to face communication between users and librarians as a method of efficient library service activities. And focused on the importance of non-language communication. The effectiveness of this study are as follows: 1. With the understanding of information flow, librarians can expand the extent of library services. 2. Knowing that how to communicate with users at the a n.0, ppropriate degree, librarians can improve the communication techniques. 3. Expanding the satisfaction of information services and heitening the reliability of users. 4. From the analysis of user information needs, librarians can convert present system to the proper service-oriented system. 5. Knowing the importance of non-language communication, librarians can improve the service environment.

• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.145-153
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• 2021

The purpose of this study is to investigate the effect of health club users' perception of service quality on user satisfaction and loyalty. The purpose of this study is to investigate the effect of health club users' perception of service quality on user satisfaction and loyalty. In order to achieve this research purpose. In 2020, participants in health clubs over 20 years old residing in Gwangju Metropolitan City and Jeollanam-do were selected as the population and a total of 300 subjects (273 males and 127 females) were selected using a convenient sampling method. The data collected using this was statistically processed according to the purpose of analysis using SPSS 20.0 version. The results obtained through this research process are as follows. First, it was found that the health club users' perception of service quality had a partial effect on user satisfaction. Second, it was found that the service quality perception of health club users partially affected the loyalty. Third, it was found that health club users' satisfaction with use partially affected their loyalty.

• Asia pacific journal of information systems
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• 제26권3호
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• pp.367-384
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• 2016

Social networking services (SNS) have become a significant platform for Internet users to obtain knowledge and information. Users can share messages mutually via this platform. This kind of sharing enables users to exchange and gain useful information. However, in recent years, the crisis of stickiness has appeared in SNS, calling attention to the social network industry. Relevant professionals explain that the interest of users in sharing knowledge on SNS websites and applications may gradually decrease, eventually leading to users giving it because the platforms utilize simple and uninteresting methods to attract active participation from users. However, factors affecting the knowledge sharing on SNS websites and applications should be identified clearly through studies. Sina Weibo is one of the largest SNS platforms in the world, and studies on the factors affecting knowledge sharing of users could be valuable in addressing this issue. This paper establishes the theoretical analysis model of knowledge sharing in SNS sites and applications, analyzes the factors affecting knowledge sharing on these sites, and proposes the corresponding strategies to address the issues. Using questionnaire surveys on Sina Weibo users, this article will discuss the factors affecting knowledge sharing, and analyze these factors on SNS as well as improve the stickiness of users to achieve the aim of SNS platforms enabling the expansion of the range of users. The study will discuss theoretical foundations and the hypotheses that arise. The method of study will also be discussed. The study concludes with theoretical implications, practical implications, limitations, and future research opportunities. The results of this study could aid researchers in understanding the underlying reasons for social network activities as well as for SNS developers in improving SNS services.

• 대한인간공학회지
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• 제19권3호
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• pp.77-92
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• 2000

This study is about the satisfaction and the usage of users' manual for mobile phones with multi-functions. The users' manual is redesigned by including ergonomic factors verified through survey. This paper is to propose a redesigned users' manual which is more readable and understandable than original users' manuals. The degree of improvement is measured by the usability evaluation. There are significant differences(p<0.05) in the number of functional description original users' manuals. And the degree of users' satisfaction with the description of Crystal Display) are significant diffenences among the original users' manuals. In the as of description, the significant differences are partially found. The users' manual is re arranging the explanations of functions compactly in a table form, and reducing the cl has also $3cm^*2cm$ LCD figures to facilitate the understanding. The usability evaluation users' satisfaction and understanding for the redesigned users' manual are higher than original users' manuals.

• 유통과학연구
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• 제12권7호
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• pp.103-110
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• 2014

Purpose - This study attempts to examine the new concept of mobile internet users' lifestyles through empirical analyses based on the i-VALS concept study that had classified the VALS program, among others, aiming at internet users. Research design, data, and methodology - A total of 300 questionnaire copies were distributed, of which 273 were collected; only 244 were used for the empirical study after excluding some inappropriate or unusable ones. To analyze the data collected, the SPSS/WIN 19.0 statistical package was used, and the lifestyles of mobile internet users were reclassified after analyzing the reliability and validity of the responses. Results - The study involved the empirical analyses of the new concept of the mobile internet users' lifestyles based on the i-VALS concept study, of which the subjects were internet users. Conclusion - It is possible to provide enterprises with more systematic and objective fundamental data based on the characteristics of mobile internet users' lifestyles, to help enterprises with their establishment of market segmentation strategies for promoting mobile shopping in the future.

• 유통과학연구
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• 제13권8호
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• pp.73-80
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• 2015

Purpose - This study's objective is to analyze the content of the communications between users and producers based on the construal level theory. User generated content refers to content created in an online-based service where users and producers communicate interactively with each other. In a user generated content platform, the messages sent and received between the many players, the users and producers who use the content, may be analyzed at the psychological level based on construal level theory. Research design, data, and methodology - This study gathered user and producer participation through a snow-bowling sampling method. The data analyzed includes 125 video clips and 2,912 comments. The period of the data collection was from September 2014 to December 2014. The collected data was analyzed using a t-test and two-way ANOVA. Results - This study obtained the following research results. First, users who were a short social distance from producers responded to user participatory activities stated in concrete language rather than abstract language. In contrast, users who were at a longer social distance from producers tended to respond to the content requesting user participation through abstract language. Second, if users and producers were at a short social distance from each other, user preference increased more when a producer response to user participation was expressed concretely rather than when it was expressed abstractly. In contrast, if the users were at a longer social distance, users' preferences increased more when producer response was expressed abstractly rather than when it was expressed concretely. Conclusion - This study found that the effect of suitability, in which the social distance and the content were in congruence at the construal level, could be observed. Therefore, based on this, academic and practical implications were drawn. The three main insights of the study are as follows. First, firms can use psychological factors to analyze the message content of users in their distribution platforms. This study reveals managerial implications for marketing managers who want to take make use of this analysis of user and producer communications. This study indicates that the main factors include the concrete and abstract scores and social distance between users and producers. Second, we also provide the strategic guidelines to maximizing user preferences and other outcomes. The main dependent variable in this study is the user preference shift; the variable increases through the congruence effect; and the construal level is determined by the social distance between the users and producers and the type of producer response. The outcomes here from users can be utilized to develop several systemic strategies. One process to use the outcomes could be: (1) firms could measure the users and producers social distance; (2) calculate the concreteness or abstractness of the messages; and, (3) predict the user preference outcomes by the congruence between user and producer social distance and the abstractness or concreteness of the message content.

• 한국정보시스템학회지:정보시스템연구
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• 제23권3호
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• pp.1-23
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• 2014

Nowadays, smartphones have become a portable multimedia computer because of a variety of useful applications in our daily lives, which can be downloaded and installed easily in smartphones. Despite of the fact that, however in the IS literature there has been little research on smartphone applications' user interface design. Specifically, there has been little understanding about smartphone users' cognitive functions as a mediating variable in the relationship between the user interface design of smartphone applications and users' work performance with the applications. Thus, the research aims of this study are to examine 1) the effects of the user interface design attributes including simplicity, consistency, and metaphor on the compliance with or the extension of users' mental models representing users' cognitive functions, and 2) the effects of the users' cognitive functions on their work performance with the applications. A survey was conducted and Structural Equation Modeling(SEM) was employed to analyze the data. The results of this study showed that two of the user interface design attributes, simplicity and consistency, strongly affected users' cognitive functions. In addition, users' cognitive functions significantly influenced users' work performance. However, there was no relationship between the metaphors in the user interfaces of smartphone applications and the compliance with users' mental model. This study contributed theoretically not only to explore users' mental models that are rarely investigated in the IS field, but also to add some findings related to users' cognitive functions to the IS literature. This study also can help practitioners to develop more user friendly user interfaces of smartphone applications by suggesting the design attributes, such as simplicity, consistency, and metaphor.

• 디지털융복합연구
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• 제18권10호
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• pp.381-387
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• 2020

본 연구는 국내 무인 편의점에서 중국과 한국인의 사용자 경험을 측정하는 것에 목적이 있다. 따라서 본 연구대상인 이마트24 셀프스토어 김포DC점을 경험한 적 있는 중국인과 한국인 사용자를 대상으로 심층 인터뷰를 실시하였다. 인터뷰는 피터 모빌의 허니콤 모델의 7가지 원칙에 따라 설정했다. 연구 결과, 중국인 사용자의 만족도는 한국인 사용자보다 높은 것을 알 수 있었다. 인간미를 중시하지만, 더 빠른 속도를 추구하는 사회문화의 영향으로 한국인 사용자는 이마트24 셀프스토어에 큰 불편함을 느끼는 반면, 중국인 사용자는 외국인 사용자를 거의 고려하지 않는 시스템이 다소 문제점으로 제기되었다. 이 연구는 이마트24 셀프스토어가 더 많은 문화적 배경을 가진 사용자를 만족시키는데 도움이 될 것으로 기대한다.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2009년도 학술대회
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• pp.1194-1197
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• 2009

본 연구는 최근 인터넷이나 웹 환경에서 제공하는 다양성이 사용자들의 주관적인 사용성에 어떠한 영향을 미치는지, 이러한 태도가 사용자들이 가진 개인차 특성에 어떻게 영향을 받는지에 대해 다루고 있다. 구체적으로 사용자들이 가진 컴퓨터 불안(computer anxiety)에 따라 사용자들의 웹사이트에 대한 태도가 어떻게 달라지는지에 초점을 맞추고 있다. 결과적으로, 사용자들은 복잡한 웹사이트에 대해 부정적인 태도를 보였으며, 컴퓨터 불안 수준이 높은 사용자들은 그렇지 않은 사용자들에 비해 웹사이트에 대한 부정적 태도를 가지는 것으로 나타났다. 본 연구의 결과는 인터페이스 설계에 있어서 사용자들이 가진 특성을 이해하는 것의 중요성을 다시 한 번 보여주고 있다.