• Smart Media Journal
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• v.12 no.2
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• pp.15-26
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• 2023

Due to the global COVID-19 pandemic, which has led to a shift towards remote work, the frequency of external access to important internal resources by companies has increased exponentially, exposing them to various security threats. In order to address these access security issues, ZTA (Zero Trust Architecture) has gained attention. ZTA operates on the principle of not trusting external or internal users, and manages access authentication and authorization strictly according to pre-established policies. This paper analyzes the definition of ZTA and key research trends, and summarizes different ZTA solutions for each company.

• The Journal of Information Systems
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• v.33 no.1
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• pp.91-114
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• 2024

Purpose The purpose of this study is to empirically investigate the factors that influence users' continuous intention to use ChatGPT based on the Expectation Confirmation Model(ECM). Drawing from the literature, this study identifies anthropomorphism and trust as key characteristics of generative AI and ChatGPT. Design/methodology/approach The research model was developed based on ECM and literature research to investigate the impacts of anthropomorphism and trust on continuous intention of using ChatGPT. In order to test the hypothese, a total of 193 questionnaires were collected and analyzed for the structural equation modeling with SmartPLS 4.0. Findings The study's findings show that all proposed hypotheses were supported, suggesting that the ECM is a valid framework for examining continuous intention of using ChatGPT. Moreover, the study stressed the crucial role of anthropomorphism in the model, showing the positive impact on expectation confirmation, perceived usefulness, and trust in ChatGPT. Also, trust positively affects perceived usefulness. These findings provide valuable insights for enhancing user satisfaction and continuous usage intention, serving as a foundation for development strategies for ChatGPT and similar AI-based systems.

• International Journal of Computer Science & Network Security
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• v.24 no.7
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• pp.101-107
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• 2024

Cloud computing is a widely used technology that has changed the way people and organizations store and access information. This technology is quite versatile, which is why extensive amounts of data can be stored in the cloud. Furthermore, businesses can access various services over the cloud without having to install applications. However, the cloud computing services are provided over a public domain, which means that both trusted and non-trusted users can access the services. Though there are several advantages of cloud computing services, especially to business owners, various challenges are also posed in terms of the privacy and security of information and online services. A kind of threat that is widely faced in the cloud environment is the on/off attack. In this kind of attack, a few entities exhibit proper behavior for a given time period to develop a highly a positive reputation and gather trust, after which they exhibit deception. A viable solution is provided by the given trust model for preventing the attacks. This method works by providing effective security to the cloud services by identifying malicious and inappropriate behaviors through the application of trust algorithms that can identify on-off attacks.

• Journal of the Korea Convergence Society
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• v.8 no.2
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• pp.169-181
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• 2017

This is a study to examine the factors that affect group-buying social commerce users' repurchase intention. In order to verify research hypotheses, this paper collected data from 396 users who currently use the group-buying social commerce in China. We used the AMOS 22.0 analysis. The results show that value, trust and satisfaction are the strong predictors of repurchase intention. And Information quality, System quality and Service quality are the significant antecedents of value, trust and satisfaction. Finally, perceived value exerts stronger effect on repurchase intention for high-shopping habit customers, where as trust and satisfaction have higher influence on repurchase intention for low-shopping habit customers. Implications and limitations are discussed.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.23 no.6
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• pp.1025-1035
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• 2013

There has been an explosive increase in the population of OSN(online social network) for 10 years. OSN provides users with many opportunities to have communication among friends, families and goes so far as to make relationships among unknown people having similar belief or interest. However, OSN also produced adverse effects such as privacy breaches, leaking uncontrolled information or disseminating false information. Access control models such as MAC, DAC, RBAC are applied to the OSN to control those problems but those models in OSN are not fit in dynamic OSN environment because user's acts in OSN are unpredictable and static access control imposes burden on users to change access control rules one by one. This paper proposes the dynamic trust-based access control to solve the problems of traditional static access control in OSN.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.1-12
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• 2016

Today, with the popularity of smart phones and the proliferation of SNS, anyone is exposed to the risk of personal information leakage. Unlike the prior studies of privacy, this research aims to identify the privacy factors affecting the provision intention of individual information from the SNS Users. This study also analyses how the perceived privacy risks and corporate trust affect the provision intention of individual information. The analysis results of empirical data show that despite experiencing the privacy leakage such as direct hacking and being aware of the risk, people are providing firms with personal information. The most influential variables to perceived privacy risk are information privacy policy, information privacy concern, previous privacy experience and information privacy awareness in the decreasing order of importance. Those to the corporate trust are information privacy policy, information privacy awareness, previous privacy concern and information privacy experience. Besides, the corporate trust and the perceived privacy risk also affect the provision intention of personal information. Finally, this study proposes the implications for personal information privacy.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.150-161
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• 2019

This study analyzed the impact of social trust and conflict perception of news users on news use. To this end, 548 adults aged 20 and under 69 were surveyed online. The analysis results are as follows. First, the level of awareness of social conflict has been shown according to people's political orientation. Second, the higher the trust in society, the greater the use of news regardless of land-based, comprehensive, and online channels. Third, the perception of social conflict was related to the use of news through JTBC, TV Chosun, Channel A and YouTube. Fourth, the age and political orientation of news users influenced the use of news by channel. Finally, the more progressive the tendency was to use news through JTBC or to watch news on portals. On the other hand, the more progressive the use of news through three terrestrial broadcasters, TV Chosun, and Channel A decreased. In conclusion, this study is meaningful in terms of the user-oriented discussion of the news environment and the impact of an individual's social perception on news use.

• Journal of Internet Computing and Services
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• v.23 no.4
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• pp.65-72
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• 2022

In this paper, a zero trust-based complex biometric authentication was proposed in a passwordless environment. The linkage of FIDO 2.0 (Fast IDENTITY Online) transaction authentication platforms was designed in conjunction with metaverse. In particular, it was applied with the location information of a smart terminal according to a geomagnetic sensor, an accelerator sensor, and biometric information for multi-factor authentication(MFA). At this time, a FIDO transaction authentication platform was presented for adaptive complex authentication with user's environment through complex authentication with secondary authentication based on situational awareness such as illuminance and temperature/humidity. As a result, it is possible to authenticate secondary users based on zero trust with behavior patterns such as fingerprint recognition, iris recognition, face recognition, and voice according to the environment. In addition, it is intended to check the linkage result of the FIDO platform for complex integrated authentication and improve the authentication accuracy of the linkage platform for transaction authentication using FIDO2.0.

• The Journal of Society for e-Business Studies
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• v.27 no.2
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• pp.79-103
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• 2022

COVID-19 is forcing people to minimize face-to-face networking activities between members of society, and they are increasing their use of online platforms. In particular, interest in the metaverse, a virtual community with enhanced realism, is growing. Specifically, this study suggests a mechanism to improve the intention to continuous use of metaverse users by using the self-determination theory, and confirms that trust between metaverse members moderates the relationship between self-determination and intrinsic motivation. We obtained 353 samples through a questionnaire targeting those who have used metaverse and verified the hypothesis through structural equation modeling. As a result of the analysis, individual self-determination of the metaverse formed intrinsic motivation such as identification and enjoyment, which affected the intention to continue use, and the trust of metaverse members partially moderated the relationship between self-determination and motivation. The result contributes to the sustainability of the metaverse platform by suggesting an approach to users and the environment to improve the intention of continuous use of metaverse.

• Asia pacific journal of information systems
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• v.33 no.4
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• pp.1058-1092
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• 2023

This study investigates the perception and adoption of ChatGPT (a large language model (LLM)-based chatbot created by OpenAI) among Korean users and assesses its potential as the next disruptive innovation. Drawing on previous literature, the study proposes perceived intelligence and perceived anthropomorphism as key differentiating factors of ChatGPT from earlier AI-based chatbots. Four individual motives (i.e., perceived usefulness, ease of use, enjoyment, and trust) and two societal motives (social influence and AI anxiety) were identified as antecedents of ChatGPT acceptance. A survey was conducted within two Korean online communities related to artificial intelligence, the findings of which confirm that ChatGPT is being used for both utilitarian and hedonic purposes, and that perceived usefulness and enjoyment positively impact the behavioral intention to adopt the chatbot. However, unlike prior expectations, perceived ease-of-use was not shown to exert significant influence on behavioral intention. Moreover, trust was not found to be a significant influencer to behavioral intention, and while social influence played a substantial role in adoption intention and perceived usefulness, AI anxiety did not show a significant effect. The study confirmed that perceived intelligence and perceived anthropomorphism are constructs that influence the individual factors that influence behavioral intention to adopt and highlights the need for future research to deconstruct and explore the factors that make ChatGPT "enjoyable" and "easy to use" and to better understand its potential as a disruptive technology. Service developers and LLM providers are advised to design user-centric applications, focus on user-friendliness, acknowledge that building trust takes time, and recognize the role of social influence in adoption.