• 한국IT서비스학회지
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• 제19권5호
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• pp.65-81
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• 2020

This study aims to examine the effects of users' perceptions of COVID-19 risk on their seeking and processing of relevant information as COVID-19 emerges and spreads worldwide in 2019. We apply the risk information seeking and processing model (RISP Model) to verify whether users' COVID-19 related information seeking and processing behaviors have a positive effect on their preventive and information sharing behaviors. To achieve this research goal, an online survey was conducted with about 400 of social media users. The users' perceptions of risk for COVID-19 increased their perceived insufficiency of COVID-19 information. In addition, the perceived insufficiency of users' information formed a positive relationship with seeking and searching of information behaviors. The processing of COVID-19 related information has increased related preventive behaviors and sharing of information through social media. While searching for information related to COVID-19 prompted personal information sharing behaviors, it did not significantly affect preventive behaviors. Accordingly, in order to promote COVID-19 preventive behaviors as well as overall user health-related behaviors it can be inferred that additional measures are needed in addition to pursuing relevant information.

• Asia pacific journal of information systems
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• 제30권2호
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• pp.308-327
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• 2020

The importance of information security is increasing, and various efforts are being made to improve users' information security behaviors. Among these various efforts, information security education is mainly aimed at providing users with information security knowledge and improving information security awareness. This study classified the types of information security education into offline and online to examine the effects of each education method on attitudes toward information security (perceived severity, vulnerability, self-efficacy and response-efficacy) and information security behaviors. A survey was conducted for users with information security education experiences. The results obtained by comparing the differences in the path coefficients of personal information security behaviors according to information security education experiences showed that security behaviors were more significant in the online experience group than the offline group. In addition, gender differences were analyzed, and it was found that females had a greater impact on information security attitudes than males. This study also found that among Internet users with online information security education experience, females tend to have more information security behavior than males, but there were contrasting results among users with offline information security education experiences. The results of this study finally address the necessity of reflecting users' personalities in the systematic design of information security education in the future. Furthermore, the results of this study support the need for an appropriate education system that sufficiently understands education types to maximize the effects of information security education.

• 한국의류학회지
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• 제33권5호
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• pp.764-774
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• 2009

The purpose of this study is to investigate the differences in consumer clothing shopping orientation and shopping behaviors by the multi-selection of internet and offline stores. The data were collected from 201 men and women in their twenties and the respondents were grouped into three as internet-store users, multi-store users, and offline-store users. The data were analyzed using factor analysis, ANOVA, post-hoc analysis, frequency analysis, and chi-square analysis. The results are as following. First, the clothing shopping orientation was partly different among the groups. Regarding the offline shopping orientation, the groups showed difference in the impulsive orientation, and regarding the online shopping orientation, the groups showed differences in the goal oriented and enjoying orientation. In all the three cases, the internet users showed strongest orientation, and the next were multi-store users and offline-store users. The cause of these results were explained as the familiarity and experience with the channel. Second, the clothing shopping behaviors were also partly different among the groups. The groups showed no differences in the preferred store type and benefits sought, but showed significant difference in the attitude toward the internet shopping. The internet-store users showed most positive attitude, and the next were multi-store users and offline-store users.

• 한국조리학회지
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• 제16권2호
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• pp.31-48
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• 2010

본 연구의 목적은 웹사이트를 이용하는 소비자들이 기능별 지각 수준이 다른 웹사이트로 전환하는 행동에 미치는 영향을 알아보고자 실시되었다. 분석 방법은 외식기업 웹사이트 사용자들을 대상으로 설문지를 배포하였으며, 응답자들의 일반적인 특성 파악을 위해 빈도분석과 외식기업 웹사이트의 기능별 지각 수준이 전환 행동과의 영향 관계를 분석하기 위해 단순 회귀분석과 다중회귀분석을 사용하였다. 연구 결과는 다음과 같다. 외식기업 웹사이트 기능별 지각 수준이 전환 행동에 미치는 영향을 분석한 결과, 오락 기능, 광고 기능, 커뮤니케이션 기능, 구매 결정 기능 모두 전환 행동에 유의한 영향을 미쳤으며, 지각 수준이 높을수록 전환 행동도 높아지는 것으로 나타났다. 특히 다음의 요소들이 전환 행동에 유의성을 나타내었다. 오락 기능의 지각 수준 중 검색이 이해하기 용이했다. 광고 기능의 지각 수준 중에서는 레스토랑 이미지가 쉽게 각인된다. 커뮤니케이션 기능의 지각 수준에 있어서는 신 메뉴 출시를 쉽게 알 수 있다. 구매 결정기능의 지각 수준 중에서는 웹사이트 이용은 자유롭다에서 전환 행동에 높은 유의성을 나타내었다.

• 정보화정책
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• 제21권4호
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• pp.59-80
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• 2014

스마트폰에 대한 관심과 사용이 집중되면서 사용 범위 또한 점차 넓어져 공적 업무처리 이외에 사적 업무처리와 동시에 사회 연결망 확장에도 사용되고 있다. 최근 스마트폰의 다양한 기능들은 사용자로 하여금 스마트폰을 사용하면서 동시에 다른 활동도 함께하는 멀티태스킹 행동을 유발하며, 스마트폰 사용에 집중하고 몰입하여 결국 사용자가 스마트폰을 사용하지 않으면 불안해지는 중독현상까지 나타내고 있다. 이에 본 연구에서는 개인적 특성이 스마트폰의 멀티태스킹 행동에 어떠한 영향을 미치는지 파악하고자 하였으며, 멀티태스킹 행동, 만족, 몰입 및 중독 간에 미치는 영향 관계에 대해 알아보고자 하였다. 선행 연구를 바탕으로 개인 특성 요인을 복합시간성, 혁신성, 자기효능감으로 설정하고 이러한 요인이 멀티태스킹 행동에 미치는 영향과 멀티태스킹 행동, 만족, 몰입 및 중독에 미치는 영향을 살펴보았다. 연구결과, 스마트폰 사용자의 복합시간성은 멀티태스킹 행동에 영향을 주는 것으로 나타났으나, 혁신성과 자기 효능감은 멀티태스킹 행동에 영향을 주지 않는 것으로 나타났다. 또한, 멀티태스킹 행동은 만족, 몰입 및 중독에 모두 긍정적인 영향을 미치는 것으로 조사되었으며, 만족은 중독에 영향을 주지 않지만, 몰입에 긍정적인 영향을 주는 것으로 나타났다. 마지막으로 몰입은 중독에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 사용자의 멀티태스킹 행동은 중독에 직접적으로, 또는 몰입을 통하여 간접적으로 영향을 미치고 있는 것으로 나타났다.

• 대한가정학회지
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• 제48권1호
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• pp.67-81
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• 2010

Consumer researchers found that compulsive buying was a part of a category of compulsive consumption that was interrelated to addictive and repetitive behaviors. The present study empirically examined the co-morbidity of compulsive buying and Internet addiction among e-commerce users in terms of consumption disorders. Although the prevalence of Internet use and on-line sales remarkably increase in recent years, almost no study examines on-line compulsive buying behavior. This study explored the link between compulsive buying and Internet addiction among e-commerce users, and investigated the characteristics of on-line shoppers with respect to two forms of compulsive consumption, which were divided into compulsive buying and Internet addiction. Additionally, factors that related to compulsive buying behaviors among e-commerce users were also examined. The present research was conducted using a convenience sample of 394 young adults between the ages of 20-30, and the Faber and O'Guinn's DSCB scale and the Widyanto's Internet addiction scale (IA) were used. Confirmatory factor analyses were utilized to evaluate the structure of the DSCB and IA, and a Probit model was used to examine determinants for the compulsive buying behaviors of e-commerce users. E-commerce users were classified into four groups; high compulsion and high addiction, low compulsion and low addiction, high compulsion and low addiction, and low compulsion and high addiction. Consumers with high compulsion and high addiction spent higher amounts of money on their on-line purchases and were frequently connected with the Internet compared to the three other consumer groups. Consumers with compulsive buying behaviors were also found to have significantly greater Internet addiction tendencies than typical buyers. Compulsive buyers were more likely to engage in Internet addiction and the number of purchasing via on-line shopping mall, and had higher materialism. Policy implications and suggestions for consumer education programs were discussed.

• 지역사회간호학회지
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• 제14권1호
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• pp.66-74
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• 2003

Purpose: This study was conducted to identify the difference of the health promoting behaviors between average Internet users and excessive Internet users. Method: Data were collected from a convenient sample of 465 middle school students from June 7th to 17th, 2002, based on a self reported questionnaire. The instruments included were the Health Promotion Behaviors reconstructed by the author based on the Health Promoting Lifestyle Profile (Walker, Sechrist & Pender, 1987) and Internet addiction test translated by Center for Internet Addiction Prevention and Counseling based on Young's test. Data were analyzed with N, %, x2 test, t-test and Pearson's correlation coefficient. Result : 1. There were no significant differences in general characteristics between average Internet users and excessive Internet users. 2. There were significant differences between two groups in diet behavior(p=.030), even though there were no differences in general health promoting behaviors(p=.109). 3. There were significant negative correlations between Internet use and diet behavior (r=-.193, p=.000). Therefore, average Internet users had more desirable diet behavior than excessive Internet users. Conclusion: Internet addiction prevention program should be conducted as part of a comprehensive school health promotion program. In addition, the results of this study should be considered in developing the school health education curriculum to rear students' responsibility on their health behaviors.

• 복식
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• 제50권6호
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• pp.143-153
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• 2000

The purpose of this study was to find out the relationship among the frequency of perfume usage and perfume attitude. perfume consuming behaviors and demographies. The data were collected from 352 female college students using questionnaire. Three groups including Large amount users(30.1%), Medium amount users(33.8%), and Small amount users(36.1%) were identified by the frequency of perfume usage. The results were summarized as follows : 1. There were significant differences on perfume attitudes and perfume consuming behaviors among the three groups. The more they use perfume, the more they feel pleasure and self-confidence. Most subjects preferred overseas prestige and popular perfume. And they obtained perfume informations through magazine ads and article. 2. There were significant differences demographic characteristics among the three groups. The older and the higher social status frequently used perfume. This study will provide useful marketing data and implications for activation of domestic perfume market.

• 로봇학회논문지
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• 제5권1호
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• pp.1-6
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• 2010

For the personal robot to serve humans as a companion in our daily life, it is obviously important that the robot should have a long-term relationship to users. In this paper, we introduce a simple idea on how to make the long-term relationship by using just low-cost and simple robots. We also describe the robotic artificial creature system to implement this idea. The artificial creature robots respond not only physical environment changes but also the logical information changes in the virtual world such as the Web. They consist of a control robot and several simple robots, which show users various group behaviors. Users have a relationship with them by observing these behaviors, rather than interacting with them. We separate physical robots and software applications in order that artificial creature robots can have more various behaviors made by various software applications. Finally, we implemented the system using a robot simulator to show some example cases.

• 대한지역사회영양학회지
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• 제15권4호
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• pp.513-524
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• 2010

This study was designed to examine nutrition label use, self-efficacy, snacking and eating behaviors of middle school students, and to investigate if these characteristics were different by nutrition label use. A cross-sectional survey was conducted to 348 middle school students in Kyunggi, Korea. About a third of subjects read nutrition labels when they purchased snacks/packaged foods. Most nutrition label users were interested in reading information on calories, fat and trans-fat. Self-efficacy of eating/selecting snacks or general nutrition behavior was moderate (mean score: 44.4 out of 60), with significantly higher score in nutrition label users compared to nonusers (p < 0.001). Nutrition label users felt more confident in 9 items out of 15 items of self-efficacy, such as "taking fruits instead of cookies/candy for snack" (p < 0.001), "choosing milk instead of soft drink" (p < 0.01), "not having snacks after dinner" and "avoiding processed foods for snacks" (p < 0.05). Subjects had snacks 1.3 times a day, and nutrition label nonusers consumed snacks more frequently than the counterparts (p < 0.01). About 55% of nutrition label users and 64.7% of nonusers mainly purchased snacks for themselves (p < 0.05). Commonly purchased snacks by adolescents were ice cream, cookies/chips, breads and ramen. Major considerations in purchasing snacks were taste (46.9%) and price (34.6%). In selecting snacks, the influence of friends and parents was greater than the other sources. Based on eating frequency of snacks, nutrition label users were more likely to consume healthy snacks, such as fruit juices, vegetables, milk, yogurt, and potato/sweet potato than nonusers (p < 0.05). Eating behaviors measured by 15 items scored 33.6 out of 45. Nutrition label users showed better eating behaviors, such as "eating meals slowly", "eating foods cooked with plant oil", and "eating out less frequently" (p < 0.05). Study results showed that majority of adolescents did not read nutrition labels, selected snacks for themselves and had somewhat unhealthy foods for snacks. This study also showed the differences in self-efficacy, snacking and eating behaviors between nutrition label users and nonusers. In nutrition education, it is necessary to stress the importance and skills for reading nutrition labels. It is also needed to help adolescents to select healthy snacks and have desirable eating behaviors, as well as increasing self-efficacy.