• 제목/요약/키워드: User-Satisfaction

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Analyzing the Effects of Anthropomorphism in NPCs Applied by GPT on User Satisfaction and Loyalty

  • Namjae Cho;Zhilan Cao;Giseob Yu
    • Journal of Information Technology Applications and Management
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    • 제31권4호
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    • pp.121-137
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    • 2024
  • This research studies NPCs applied by Generative Pre-trained Transformer (GPT) Technology. This study set three independent variables as characteristics of the NPCs applied GPT. User immersion is set as a mediator variable, while user game satisfaction and loyalty are chosen as dependent variables. The Stimulus-Organism-Response (SOR) theory is employed to study user attitude changes, and immersion is examined through the Flow Theory. The study found that interactions between NPCs and users directly and indirectly influence user satisfaction and loyalty. This suggests that NPCs capable of providing users with desired information, rather than merely following predetermined protocols, can enhance the user's affinity for the game. Furthermore, the intelligence and human-likeness of NPCs were found to indirectly influence satisfaction and loyalty through immersion. These findings underscore the importance of GPT-applied NPCs in the gaming industry, with potential implications for the future development and enhancement of such NPCs within games.

정보담당 최고임원 (CIO)의 경영자 역할이 사용자에 미치는 직접적 영향에 관한 연구 (A Study on the Effects of CIOs' Managerial Roles on Users)

  • 이재범;안상협
    • Asia pacific journal of information systems
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    • 제7권3호
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    • pp.125-143
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    • 1997
  • As information is the critical resource of business, CIOs(chief information officers)' managerial roles become more important. CIOs work out the organization and information system strategies, introduce changes into organizations, communicate with chief executive officers and users, and take the responsibilities of the information system operation. The CIOs' managerial roles make affects on the information system performance and the organizational effectiveness. They are divided into six sub-roles; leader, liaison, entrepreneur, monitor, resource allocator and spokesman. The CIOs' influences on organizations are evaluated by information systems performance. User information satisfaction is one of the most valid information system evaluation criterions. User participation and user involvement are regarded as the antecedents of user satisfaction. This study investigates the effect of CIOs' managerial roles on user satisfaction, user participation, user involvement, CIOs' six managerial roles do not equally influence users. The results of this study have implications for the CIOs' managerial roles in organizations. As CIOs effectively perform managerial roles, user satisfaction is improved.

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e커뮤니케이션 채널 아웃소싱의 사용자 만족, 신뢰 그리고 성과에 영향을 미치는 요인에 관한 실증연구 (An Empirical Study on the Factors Affecting the User Satisfaction, Trust, and Performance of e-Communication Channel Outsourcing)

  • 김창수;김명화;백운주;오은해;미르서비트
    • 한국IT서비스학회지
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    • 제8권3호
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    • pp.111-134
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    • 2009
  • We are living it what is referred to as the Digital Era; a time in which communication through the computer medium has deeply infiltrated our everyday lives and is now equivalent to face-to-face communication. In other words, e-communication is the core factor of knowledge sharing, for not only individuals but also for corporations, and its efficiency has increased gradually. At this time, studies on the factors affecting the outsourcing performance of e-communication channel services are gaining importance. Therefore, the purpose of this study is to empirically analyze the effects of the system, information, and service quality on the user satisfaction and user trust of e-communication channel outsourcing, as well as the effects of user satisfaction and user trust on the outsourcing performance of both individuals and organizations. In the results of the empirical study, the system, Information, and service quality appear to have a significant effect on both user satisfaction and user trust. In addition, user satisfaction and user trust appear to also have a significant effect on the outsourcing performance of both Individuals and organizations.

경영정보시스템의 사용자 만족모형에 관한 연구 (A Study on Model of MIS User satisfaction)

  • 이장형;박희석
    • 경영과정보연구
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    • 제3권
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    • pp.47-76
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    • 1999
  • Management Information System(MIS) User satisfaction, which was introduced at the earlier 1990's, has become a core way of strategic method. But domestic companies have little experience toward this concept and the methodological knowledge was not cumulated yet. So the definition of User satisfaction, as well as the validity and objectivity toward the estimation, is being under discussion In this report we will contain the contents as follows, 1) investigate limitations of exposed theories about Methodology, 2) look into the situations and handicaps of User satisfaction estimation which is being used in practical domains on company, 3) search for the better way in application through comparative analysis between case study of customer satisfaction structure by structural equation model and by ordinary estimation model. We have conclusions through model that Index values like GFI AGFL RMR are accepted as within limited range for estimating validity of used model. so we can expect to use the results for deduce accurate User satisfaction index. Therefore satisfied Users became lesser at complaint behavior instead higher at repurchase likelihood, while unsatisfied Users became lower. Results as above are accordance with the previous studies, and that proves ACSI model to be applied toward local MIS Users' case. Even though the scopes of this research are restricted in domestic market of MIS Users, ACSI model itself has developed with the purpose for compatibility toward inter-company and inter-industry. So this model can be applied beneficially in the future study to analyse the extent that latent variables affect to User satisfaction.

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병원 통합물류시스템(SCM)이 물류 업무성과에 미치는 영향 (The Effect of Hospital SCM on Logistics Performance)

  • 조문숙;염영희
    • 간호행정학회지
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    • 제17권3호
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    • pp.284-292
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    • 2011
  • Purpose: The purpose of this study was to examine the causal relationships among quality of hospital SCM (system quality, information quality, service quality), perceived usefulness, user satisfaction and logistics performance by hospital staff. Methods: A survey using a structured questionnaire was conducted with 276 hospital staff. Analysis of the data was with both SPSS Win 18.0 for descriptive statistics and AMOS 8.0 for the structural equation model. Results: The hypothetical model yielded Chi-square=8.121 (p=.087), df=4, $x^2$/df=2.030. GFI=.989, AGFI=.942, RMSEA=.066, NFI=.995, CFI=.997 TLI=.990 and showed good fit indices. Three dimensions of quality of SCM had significant direct effects on perceived usefulness. System and service of quality of SCM had significant direct effects on user satisfaction. Perceived usefulness had significant direct effects on user satisfaction. User satisfaction had significant direct effects on logistics performance. Conclusion: These results suggest that logistics performance can be enhanced by user satisfaction, user satisfaction can be enhanced by perceived usefulness, and perceived usefulness can be enhanced by quality of hospital SCM. Further study with various hospitals and various variables is necessary.

사용자 특성에 따른 모바일 콘텐츠 만족도에 영향을 미치는 콘텐츠 품질요인의 차이 분석 (An Empirical Study on the Differences of Relationship between Content Quality Factors and User Satisfaction on Mobile Contents Based on User Characteristics)

  • 김은동;채명신
    • 한국산학기술학회논문지
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    • 제14권4호
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    • pp.1957-1968
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    • 2013
  • 본 연구는 모바일 콘텐츠 만족도에 영향을 미치는 품질요인들을 사용자의 특성에 따라서 분석하였다. 이를 위하여 유용성, 정확성, 적시성, 오락성, 경제성, 보안성 등의 품질요인을 가지고 자기효능감, 혁신성향, 몰입성향, 사회문화적 영향 등의 사용자 특성별로 실증적으로 분석을 수행하였다. 각 사용자 특성은 성향의 고/저에 따라 각각 2집단씩 총 8집단으로 분류하고, 품질요인과 만족도와의 관계의 차이를 규명하였다. 분석한 결과, 유용성은 사용자 특성에 상관없이 대체적으로 만족도에 영향을 미치는 것으로 드러났다. 자기효능감, 혁신성향, 몰입성향이 높은 집단들에서는 유용성, 오락성이 공통적으로 만족도에 유의한 것으로 나타났으며, 사용자 특성이 낮은 집단들에서는 네 개의 집단 모두 유용성, 정확성이 공통적으로 만족도에 영향을 미치는 요인으로 밝혀졌다. 선호하는 콘텐츠 유형도 사용자 특성이 높은 집단들에서는 대체적으로 적극적으로 자신이 필요한 정보 서비스 콘텐츠를 사용하며, 낮은 집단들에서는 대체적으로 기본적이고 필수적인 콘텐츠를 상대적으로 많이 이용하는 것을 알 수 있었다. 실증분석을 토대로 시사점을 논의하였고, 제한점을 함께 제시하였다.

키즈카페의 유형별 공간특성과 이용자 만족도 분석 연구 (A Study on the Spatial Characteristics and the User's Satisfaction by Types of the Kids Cafes)

  • 문자영;신경주
    • 한국실내디자인학회논문집
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    • 제21권6호
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    • pp.23-34
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    • 2012
  • There is a demand for a complex cultural space of play, leisure and education, a kids cafe, which will replace a playground just for kids as awareness for the need of a space where parents can spend leisure time with their own children and can take a rest grows, Thus, this study aims to find features for user satisfying kids cafes by conducting observations of the kids cafes and user survey. This study selected 12 kids cafes, 3 kids cafes per type (play focused, cafe or restaurant focused, education focused, multipurpose focused), in Seoul which were built after 2007 and conducted surveys on space planning and spatial characteristics by users and types and the level of satisfaction. As a result, the play focused kids cafes are used the most and the multipurpose focused kids cafes are used the second most. So the reason for using kids cafes is for the play of children. Also the overall satisfaction level for kid cafes were above the average except for the price. The result of this study showed that there was differences of satisfaction based on the type of user satisfaction, size of children space, finishes, colors, furniture and accessories, sanitary conditions. For the overall satisfaction, users were satisfied with the interior space, however, users were unsatisfied with functional parts, such as toys, foods and educational program. The results of the analysis showed that based on the types of the kids cafes, users' satisfaction rate for space size for the children, finishes, colors, furniture and accessories, sanitary conditions were different and for the functional parts, the satisfaction rate was different in all aspects. Also, in overall, the educational focused type users showed higher satisfaction rate than other users. Finally, the level of satisfaction is different by type of kids cafes and we have to consider the level of satisfaction of the users in order to plan kids cafes which meet the demand of the users.

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ERP 시스템의 성공요인에 관한 연구 (A Study on the Success Factors of ERP Systems)

  • 한영춘;백운주
    • 한국정보시스템학회지:정보시스템연구
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    • 제8권1호
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    • pp.131-148
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    • 1999
  • The objective of this study is to analyze the relationship between the success factors(organizational agreement, task fitness, top management support, user involvement, and linkage between BPR and ERP systems) and the performance(user satisfaction) of ERP systems. The success factors of concern would show positive relationships with the user satisfaction. Data were collected from 57 firms that have installed ERP systems. The responding firms were asked to visit the website of the researcher for the questionnaire survey. The result showed a positive relationship between the organizational agreement and the user satisfaction. This study also found that the user involvement had a negative relationship with the user satisfaction. The findings suggest that the firms adopting ERP systems need to establish the organizational agreement on the ERP system development which would be the critical factor for the successful system. It is also suggested that the user involvement should be controlled for the successful ERP systems.

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U-교통서비스 품질요인과 사용자만족의 관계 (The Relationship of U-Traffic Service Quality and User Satisfaction)

  • 홍진기;황찬규;최창선
    • 한국전자통신학회논문지
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    • 제10권9호
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    • pp.1049-1058
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    • 2015
  • 본 논문은 U-교통서비스 품질요인과 사용자만족의 관계에 대하여 독립변수로 U-교통서비스 품질요인인 서비스품질과 시스템품질을, 매개변수로 공공성, 유용성, 경제성을, 종속변수로 사용자만족으로 각각 구성하였다. SPSS 18.0을 이용하여 요인분석, 신뢰도분석, 다중회귀분석, 경로분석을 실시하였으며 결과는 다음과 같다. 첫째로 U-교통서비스 품질요인이 직접적으로 사용자만족에 정적 영향을 미치며 둘째로 U-교통서비스 품질요인이 공공성, 유용성, 경제성을 매개하여 간접적으로 사용자만족에 정적 영향을 미치며 셋째로 U-교통서비스 품질요인 중 서비스품질이 시스템품질보다 사용자만족을 높게 나타냈으며 넷째로 공공성, 유용성, 경제성의 매개변수중에서 유용성이 사용자만족을 높게 나타냈다.

병원정보시스템 품질이 사용자 만족과 서비스혁신 성과에 미치는 영향 (The Impacts of Hospital Information System Quality on satisfaction of system users and Service Innovation Performance)

  • 정지나
    • 한국융합학회논문지
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    • 제9권10호
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    • pp.441-448
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    • 2018
  • 본 연구의 목적은 종합병원에서 병원정보시스템 품질요인이 사용자의 만족과 서비스혁신 성과에 미치는 영향을 분석하고자 하였다. 간호사 250명을 대상으로 설문조사 하였으며, 5점 Likert 척도를 사용하여 병원정보시스템 품질, 사용자 만족, 서비스혁신 성과를 측정하였다. 자료 분석은 SPSS WIN 24.0 프로그램을 이용하여 t-test, ANOVA, correlation Regression 분석을 실시하였다. 연구결과는 서비스혁신 성과와 독립변수 간 상관계수는 시스템 품질(r=.644, p<.001), 정보품질(r=.650, p<.001), 서비스품질(r=.629), 사용자 만족(r=.831, p<.001) 으로 유의하였다. 병원정보시스템 품질과 서비스혁신성과에서 사용자 만족이 조절변수로 설명력은 78.4%로, 사용자 만족이 높을수록(B=.557, p<.001) 서비스혁신 성과가 높아지는 것으로 나타났다. 병원정보시스템의 구축에 있어 시스템 품질과 사용자 위주의 지원 및 서비스의 중요성을 바탕으로 실무적인 함의를 제시하였다.