• Management & Information Systems Review
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• v.34 no.3
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• pp.79-100
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• 2015

This study is to examine the factors that influence purchasing behavior and decision-making when consumers buy goods through mobile shopping, define purchasing decision-making with the steps of problem recognition, information search, alternative assessment, and purchasing behavior to understand mobile consumer behavior, and investigate how the factors of each step play roles and influence consumers' purchasing decision-making through positive analysis to figure out consumer purchasing behavior in mobile shopping. The study results, First, the user characteristics of information search influence flow. Second, in the relations between the user characteristics in the step of information search and perceived risk in alternative assessment, if recognition on gains is higher, perceived risk for time loss gets lower, and when the level of skills is higher, perceived risk gets higher, and it has been partly adopted that innovativeness does not influence risk perception. Third, in the relations between flow experience and purchasing intention, it has been found to be partially significant that remote presence and challenge do not influence purchasing intention but do influence excitement, attention concentration, and control and also do influence perceived risk and purchasing intention. Fourth, according to the results of analyzing the difference of consumer purchasing behavior by the types of involvement, practical involvement and sensual involvement, user characteristics and flow, and perceived risk differ by the types of products in terms of the search process, thereby changing purchasing intention. Lastly, the significance and limitations of this study was discussed.

• Journal of Korean Library and Information Science Society
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• v.39 no.2
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• pp.375-405
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• 2008

Recently, children's internet search engines are becoming the main method to access information. For those engines to function properly, search behavior of children as their searchers should be studied and the findings be applied to design and improve the systems. So an experiment was conducted and 22 3rd-grade elementary school students performed 3 searching tasks through 'Junior Naver' and 'Yahoo!꾸러기' which are representative children's search engines in Korea. Children's searching behavior was analyzed thoroughly through which the problems of children's search engines were diagnosed and recommendations were suggested to improve them.

• Journal of the Korean Home Economics Association
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• v.30 no.1
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• pp.149-161
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• 1992

The purpose of this study is to analyze information search activity in purchasing behavior of household electric goods. Qusetionare survey method was used in this research. The sample was taken from 302 housewives living in Seoul, from 9th of Nov. to 20th of Nov, in 1991. Used statical methods were Frequency, Percentage, Crosstab, Anova, and Regression Analysis. The major findings are summarized as follows : 1) Component elements of information search : The means of acquiring information is that friends, neighbors, sales are most. A cause of choosing information is the sequence of satisfaction after using, easiness of interaction. The time in choosing goods is more month. 2) Component element of information search as social economic status housewife : children numbers and means of acquiring information(P<.01), education and a cause of choosing information(P<.05), life cost per month and a cause of choosing information(P<.05), social economic status and a time information search are significant. 3) A perception of risk as searching information : Among searching content of information a price influence a perception of risk. 4) Content of searching information and satisfaction of purchasing experience : Best choice is significant as quality of goods, difference of quality is significant as safety and degree of offering information is significant as a brand. 5) Satisfaction of purchasing experience following practical use of information : Best choice is significant as viewing of an exhibit and opinion of user. Difference of quality is not significant as any vairable. Degree of offer information influence searching pamphlet, searching an advertisement and opinion of user. 6) A perception of risk following source of an information : A perception of risk is most influenced by pamphlet.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.3
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• pp.5-33
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• 2018

In this paper, we analyze a user's usage behavior, identify and track search intention and interest field based on the National Science and Technology Standard Classification, and use it to personalize science and technology information. In other words, we sought to satisfy both efficiency and satisfaction in searching for information that users want by improving scientific information search performance. We developed the personalization service of science and technology information and evaluated the suitability and usefulness of personalized information by comparing the search performance between expert experimental group and control group. As a result, the personalization service proposed in this study showed better search performance than comparative service and proved to provide higher usability.

• The KIPS Transactions:PartB
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• v.13B no.5 s.108
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• pp.533-540
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• 2006

The semantic web environment promise semantic search of heterogeneous data from distributed web page. Semantic search would resuit in an overwhelming number of results for users is increased, therefore elevating the need for appropriate personalized ranking schemes. Culture Finder helps semantic web agents obtain personalized culture information. It extracts meta data for each web page(culture news, culture performance, culture exhibition), perform semantic search and compute result ranking point to base user profile. In order to work efficient, Culture Finder uses five major technique: Machine learning technique for generating user profile from user search behavior and meta data repository, an efficient semantic search system for semantic web agent, query analysis for representing query and query result, personalized ranking method to provide suitable search result to user, upper ontology for generating meta data. In this paper, we also present the structure used in the Culture Finder to support personalized search service.

• Journal of the Korean Society for Library and Information Science
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• v.58 no.2
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• pp.317-342
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• 2024

The purpose of this study is to explore ways to improve accessibility to school library materials through analysis of elementary school students' information search behavior in DLS. Accordingly, the DLS search process was recorded for 26 students attempting a DLS search in the school library, and data was collected through a pre-search questionnaire on overall information needs and a post-search questionnaire on the search process and results. As a result of the analysis, satisfaction was found to be low when the main purpose of DLS use was simple leisure reading, when the search time and number of search words were long, and when there were too many search results. Accordingly, it was emphasized that curriculum subject-related metadata elements should be developed and a curriculum subject-specific thesaurus should be built and used to build lists and support user searches. In addition, it was suggested that the basic functions provided in external searches should be included, and a foundation should be laid in terms of resources and curriculum to systematically provide information utilization education to elementary school students who lack the ability to select search terms and judge the suitability of results after the search. It was proposed to provide an integrated search service with external resources and a personalized book recommendation service.

• Journal of Information Science Theory and Practice
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• v.5 no.4
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• pp.6-25
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• 2017

In this paper, a large-scale study on users' understanding of search-based advertising is presented. It is based on (1) a survey, (2) a task-based user study, and (3) an online experiment. Data were collected from 1,000 users representative of the German online population. Findings show that users generally lack an understanding of Google's business model and the workings of search-based advertising. 42% of users self-report that they either do not know that it is possible to pay Google for preferred listings for one's company on the SERPs or do not know how to distinguish between organic results and ads. In the task-based user study, we found that only 1.3 percent of participants were able to mark all areas correctly. 9.6 percent had all their identifications correct but did not mark all results they were required to mark. For none of the screenshots given were more than 35% of users able to mark all areas correctly. In the experiment, we found that users who are not able to distinguish between the two results types choose ads around twice as often as users who can recognize the ads. The implications are that models of search engine advertising and of information seeking need to be amended, and that there is a severe need for regulating search-based advertising.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.2
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• pp.397-404
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• 2018

As the usage of internet is increasing, a lot of user behavior are written in a log file and the researches and industries using the log files are getting activated recently. This paper uses the Hadoop based on open source distributed computing platform and proposes a customized tourism system by analyzing user behaviors in the log files. The proposed system uses Google Analytics to get user's log files from the website that users visit, and stores search terms extracted by MapReduce to HDFS. Also it gathers features about the sight-seeing places or cities which travelers want to tour from travel guide websites by Octopus application. It suggests the customized cities by matching the search terms and city features. NBP(next bit permutation) algorithm to rearrange the search terms and city features is used to increase the probability of matching. Some customized cities are suggested by analyzing log files for 39 users to show the performance of the proposed system.

• Journal of Information Science Theory and Practice
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• v.10 no.1
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• pp.73-88
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• 2022

This exploratory study aims to understand the potential of log data analysis and expand its utilization in user research methods. Transaction log data are records of electronic interactions that have occurred between users and web services, reflecting information-seeking behavior in the context of digital libraries where users interact with the service system during the search for information. Two ways were used to analyze South Korea's National Digital Science Library (NDSL) log data for three days, including 150,000 data: a log pattern analysis, and log context analysis using statistics. First, a pattern-based analysis examined the general paths of usage by logged and unlogged users. The correlation between paths was analyzed through a χ² analysis. The subsequent log context analysis assessed 30 identified users' data using basic statistics and visualized the individual user information-seeking behavior while accessing NDSL. The visualization shows included 30 diverse paths for 30 cases. Log analysis provided insight into general and individual user information-seeking behavior. The results of log analysis can enhance the understanding of user actions. Therefore, it can be utilized as the basic data to improve the design of services and systems in the digital library to meet users' needs.

• Journal of the Korean Society for information Management
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• v.26 no.4
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• pp.81-92
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• 2009

This paper proposes a technique for improving performance using word senses and user feedback in web information retrieval, compared with the retrieval based on ambiguous user query and index. Disambiguation using query word senses can eliminating the irrelevant pages from the search result. According to semantic categories of nouns which are used as index for retrieval, we build the word sense knowledge-base and categorize the web pages. It can improve the precision of retrieval system with user feedback deciding the query sense and information seeking behavior to pages.