• 제목/요약/키워드: User Experience Methodology

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인공지능 스피커의 세대별 온라인 리뷰 분석을 통한 사용자 경험 요인 탐색 (Exploring user experience factors through generational online review analysis of AI speakers)

  • 박정은;양동욱;김하영
    • 한국융합학회논문지
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    • 제12권7호
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    • pp.193-205
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    • 2021
  • 인공지능 스피커 시장은 꾸준히 성장하고 있지만, 실제 스피커 사용자들의 만족도는 42%에 그치고 있다. 따라서, 본 연구에서는 인공지능 스피커의 세대별 토픽 변화와 감성 변화를 통해 사용자 경험을 저해하는 요소는 무엇인지 분석해 보고자 한다. 이를 위해 아마존 에코 닷 3세대와 4세대 모델에 대한 리뷰를 수집하였다. 토픽모델링 분석 기법을 사용하여 세대별로 리뷰를 이루는 주제 및 주제의 변화를 찾아내고, 딥러닝 기반 감성 분석을 통해 토픽에 대한 사용자 감성이 세대에 따라 어떻게 변화되었는지 살펴보았다. 토픽모델링 결과, 세대별로 5개의 토픽이 도출되었다. 3세대의 경우 스피커의 일반적 속성을 나타내는 토픽은 제품에 긍정적 반응 요인으로 작용했고, 사용자 편의 기능은 부정적 반응 요인으로 작용했다. 반대로 4세대에서는 일반적 속성은 부정적으로, 사용자 편의 기능은 긍정적으로 도출되었다. 이와 같은 분석은 방법론 측면에서 어휘적 특징뿐 아니라 문장 전체의 문맥적 특징이 고려된 분석결과를 제시할 수 있다는 것에 그 의의가 있다.

사용자 중심 서비스디자인을 활용한 치과예방서비스 개선 사례연구 (A Case Study on The Improvement of Dental Clinic Preventive Service Using User-Centered Service Design)

  • 신광섭;최현철;권상지;윤치호
    • 한국병원경영학회지
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    • 제26권3호
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    • pp.28-42
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    • 2021
  • Purposes: The objective of this study is to analyze service design process of dental clinic preventive service by using 'Double Diamond Design Process' which is user-centered for improving dental clinic management efficiency. Methodology: We examine case study that dental clinic preventive service of local dental clinic. Following the double diamond design four steps(①discover, ②define, ③develop, ④deliver), we use suitable analytic tools in each steps. In discover step, we perform observation and desk research. Next, in define step, affinity diagram, user persona, and user journey map are performed. We then make service blueprint in develop step. Finally, in deliver step, virtual scenario and confirm some outputs which are based on results of former steps are suggested. Findings: As a result of this study, waiting and consulting phases turn out that these phases are in the most trouble than others. Users(patients) have lots of complain and dissatisfaction in these phases. These touch-points will have to be modified Practical Implication: After checking this study result, it could suggest improvement schemes. To apply these, we try to make some scenarios, and finally realize some outputs. Service design has arisen to strengthen the competitiveness by reflecting user's experience and needs. Especially, service design is not typical, it is so flexible that can apply to various situation and objects. We hope that result of this study is made good use for dental clinics in need.

메타버스 플랫폼 사용성 평가체계 구축에 관한 델파이연구 - 로블록스, 제페토, 게더타운 사례를 중심으로 (Delphi Research on Usability Test Framework of Metaverse Platform - Case of Roblox, Zepeto, and Gathertown)

  • 이한진;구현희
    • 한국콘텐츠학회논문지
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    • 제22권9호
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    • pp.179-193
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    • 2022
  • 다양한 메타버스 플랫폼이 폭발적으로 성장하고 있는 가운데, 고객경험에 기반한 측정 및 분석, 평가할 통일된 지표는 부재하다. 이에 2~3차원 혼합형 가상세계 플랫폼인 메타버스 평가를 위해 기존의 휴리스틱 사용성 평가모델과 문헌검토를 기반으로 메타버스 내 사용성 평가요인을 도출하였다. 이를 델파이기법을 통해 타당성을 검증하여 사용자주도권, 정보구조, 디자인과 콘텐츠, 이용환경 등 5개 분야의 20개 항목 세분화로 측정 가능한 체계를 구축하였다. 이를 바탕으로 로블록스, 제페토 등 주요 메타버스 플랫폼의 실제 내용을 체험 후 사용성 평가하여 비교 검증을 진행했다. 그 결과, 사용자주도권 및 콘텐츠 측면에서 상대적으로 그 효용성이 높게 도출되어 메타버스 사용자경험을 향상시킬 수 있을 것으로 추정되었다. 본 연구는 서비스디자인 분야에서 널리 사용되어 온 사용성 평가체계를 확장현실, 혼합현실 분야로 확장하여 메타버스 사용성 평가의 기초 틀을 마련했다는 점에서 학술적 의의가 있다. 이와 함께 메타버스 현장의 이해관계자들에게 기초적인 판단기준 제공의 실무적 함의는 물론 디지털 역량강화와 산업 활성화의 정책적 의의도 가진다.

스마트폰 기반 증강현실 특성이 프레즌스, 플로우 및 관계지속행동에 미치는 영향 (The Effect of Augmented Reality Traits on Presence, Flow, and Relational Continuance Behavior with Smart-Phones)

  • 전태유;박노현
    • 유통과학연구
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    • 제13권5호
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    • pp.45-52
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    • 2015
  • Purpose - Augmented reality (AR) content used in mobile media today can accommodate a wide variety of contextual information. This indicates that making people experience a sense of presence and flow is a very significant factor in augmented reality content. Flow represents a rich immersion potential as representing the progress of emotion and the means to facilitate the operation of the smart phone. Therefore, users will have friendly relational continuance behavior with products and brands that supply this experience. Based on that, the purpose of this study is to investigate the relationships among smart phone AR application traits, presence, flow experience, and relational continuance behavior. First, AR application traits are defined as three categories sensory immersion, navigation, and manipulation, based on preceding studies. This study then examines the influence of AR application traits on the presence and flow experience and looks into the relation among presence, flow experience, and relational continuance behavior. This analysis suggests more detailed and concentrated strategic implications. Research design, data, and methodology - A research model is designed to examine the relation among AR application traits, presence, flow experience, and relational continued behavior. For data collection, questionnaire surveys were composed of multi-items for each component and the direct interview method was used for the interviews. To collect the data, after running the smart phone AR applications, the consumer behaviors of the respondents were generally determined. The questionnaire surveys were conducted for one month, October 2014. A total of 300 questionnaires were distributed with 278 questionnaires used for analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0 and LISREL ver. 8.51. Results - The following results are found: First, AR application traits have a significantly positive effect on presence with sensory immersion, navigation, and manipulation all having a significantly positive effect. Second, sensory immersion and manipulation among the AR application traits have a significantly positive effect on flow. However, navigation did not have a significantly positive effect on flow. Third, presence has a significantly positive effect on flow and has a significantly positive effect on relational continuance behavior. Moreover, flow also has a significantly positive effect on relational continuance behavior. This behavior tends to be formed since brands want to encourage relational continuance behavior and positive emotions with the brands being used. Relational continuance behavior accompanies repeat purchasing, positive word-of-mouth and recommendation activities, and forms of trust with the brand. Conclusions - The research results showed that smart phone AR traits had significantly positive effect on presence, flow, and relational continuance behavior. Based on this, smart phone AR application providers should establish an aggressive marketing strategy to accommodate more realistic problems in order to positively influence user behavior. Additionally, the marketers should make efforts to provide fun or convenience in the AR application operation process of the user.

PLM 시스템 활용도 향상 방안의 중요도에 관한 연구 (A Study on the Importance of Measures for Improving PLM System Usage)

  • 유종광;임성택;민대환
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권1호
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    • pp.239-269
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    • 2022
  • Purpose This paper attempts to identify items for improving the usage of PLM(Product Lifecycle Management) systems and suggests ways to prioritize improvement items on the basis of importance. It also tries to find out differences in the importance of improvement items due to the company size, the industry, the job, or the PLM solution. Design/methodology/approach Through a survey from participants to a PLM System Conference, data were collected from a sample of 181 users who had the previous experience in using a PLM system. In order to figure out the differences in the importance among user groups, the F-test with the Scheffe test as a post-hoc analysis was used in case of equal variances and the Welch test with the Dunnett T3 test was used in case of unequal variances. Findings This study sorted out 25 improvement ideas according to their importance assessed by the PLM system users. The top five ideas are improving data consistency, error minimization, fast system response time, enhancing user recognition, and business process improvement. The support group puts higher importance than the general user group in data consistency, fast system response time, enhancing user recognition, business process improvement, dedicated team for data consistency, continuous support from management, hardware performance upgrade, output linkage to other systems, and shortening problem solving duration. The largest company group attaches significantly higher weights than the smallest company group to data consistency, error minimization, fast system response time, business process improvement, dedicated team for data consistency, security with proper access management, output linkage to other systems, and better user interface.

모바일 기반 스마트 조선소 품질관리 시스템에 관한 연구 (A Study on the Quality Management System for Smart Shipyard Based on Mobile)

  • 박주용;문세영;류철호;황인혁
    • Journal of Welding and Joining
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    • 제31권4호
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    • pp.34-41
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    • 2013
  • In the smart life era where the majority of economically active population uses mobile devices, smart devices have formed a new service market. In this study, we developed a shipyard quality management application using mobile devices such as smart phones and tablet PCs. For this purpose, the problems were derived through the analysis of the quality management work on shipyard and the considerations were extracted to build a smart work environment by analyzing the case studies of smart work in other industrial fields. Among the shipyard quality management work, functions thought to be highly utilized when converted to a mobile system has been developed as a mobile application. The application was developed by applying an object-oriented component-based development (ooCBD) methodology, and is expected to improve the user experience and the efficiency of quality management operations in shipyard.

연속형 중심-주변 네트워크 모형을 통한 세대 간 세대 내 디지털 격차 해소를 위한 전략 도출 (Deriving a Strategy for Resolving the Inter-and Intra-generational Digital Divide based on the Continuous Core-periphery Network Model)

  • 유인진;하상집;박도형
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권1호
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    • pp.115-146
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    • 2022
  • Purpose The purpose of this study is to find meaningful insights using regression analysis to resolve the digital divide between generations. In the analysis process of this study, social network analysis was applied to approach it with a perspective differentiated from the existing statistical techniques. Design/methodology/approach This study used a social network analysis methodology that transforms and analyzes government-led survey data into relational data. First, the cross-sectional data were converted into relational data, and a continuous core-periphery model and multidimensional scaling method were applied. Afterwards, the relationship between various factors affecting the digital divide and the difference in influence were analyzed by generation. Findings According to the network analysis results, it can be seen that all generations commonly use 'information and news search' and 'living information service'. However, it can be seen that the centrally used services of each generation are clearly different from each other, and the degree of linkage between the services is also clearly different. In addition, it can be seen that the relationship between factors influencing the digital divide by generation is also different.

SNS 사용자의 서브계정 관리행동에 대한 탐색 (An Exploration of Sub-account Management Behavior of SNS Users)

  • 박상철
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권4호
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    • pp.153-171
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    • 2021
  • Purpose This study is to phenomenologically discover key antecedents and outcomes of behavioral process of SNS users who have multiple SNS sub-accounts. Unlike previous studies that focused on user behavior in the context of a specific SNS platform, this study attempts to describe how and why individual manages their multiple sub-accounts across a variety of SNS platforms. Design/methodology/approach By applying the grounded theory methodology (GTM) to elucidate the unique behavior in SNS platforms, this study has conducted in-depth interview with 14 respondents who handle multiple accounts across the SNS platforms. As a results of analyzing the interview manuscripts, this study has extracted 47 concepts, 10 sub-categories and 6 main categories by conducting open coding, axis coding, and selective coding. Findings By analyzing interview data, this study has derived main categories such as account management, impression management, self-categorization, authority to determine the relationship, digital shadow work, and portfolio SNS accounts from qualitative interview data. This study has also conducted a process analysis that represents how main categories could be inter-related. Based on findings, this study provides a new phenomenological perspective to understand the behavioral process of SNS users' sub-account usage experience.

Suggesting Structure and Direction of a Library and Information Science Curriculum Applying Design Thinking Methods

  • 이경진
    • 한국문헌정보학회지
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    • 제57권1호
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    • pp.339-363
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    • 2023
  • In response to the changing needs of users and library services, there is a need to develop a library information science curriculum that reflects such change and to foster competent librarians. Recent studies abroad have emphasized the need for librarians who can apply design thinking methods which is a problem-solving methodology that expansively explores various alternatives and derives results, in response to recent changes and problems occurring in libraries. In this study, in order to understand how design thinking methods can be taught and to understand the perceptions of the students and librarians involved in the course, a case study is conducted of a class that applied design thinking methods and students and librarians have been interviewed who had experience participating in the class. By reflecting on the needs of students and librarians', this study explored new directions of what forms courses can take for future librarians. Based on the results of the analysis, among the different characteristics of design thinking, the value of cooperation, problem-solving ability, flexibility and iteration of design characteristics was considered as the value of a class for LIS students and librarians where design thinking methods were applied. From the findings, the research suggests future directions of creating more structured courses that involve an element of design thinking.

휴대용 디지털기기 엑세사리 구매과정의 질적 분석: 디지털그림자노동에 의한 해석 (A Qualitative Analysis of the Purchase Process of Digital Device Accessories: Interpretation by Digital Shadow Work)

  • 이웅규;조아라
    • 한국정보시스템학회지:정보시스템연구
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    • 제32권1호
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    • pp.85-108
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    • 2023
  • Purpose The purpose of this study is to identify the role of digital shadow work(DSW) in the psychological mechanism that controls using and purchasing digital device accessories. More specifically, it is to reveal how the digital device user's perception of DSW is formed and how the formed DSW affects purchase and what results it will bring. Design/methodology/approach Ground theory method(GTM), one of qualitative appoaches, is adopted as research methodology. By interviewing total twenty five users, the data are analyzed by open coding amd axis coding. Two core codes are selected by selective coding and interpreted by DSW theory. Findings We find concern for potential DSW and generation of new DSW. Concern for potential DSW lead to the purchase of accessorie which would be supposed to reduce potential DSW. During purchasing accessories, quest type DSW, which provices flow experience and expertise, could be genterated. This means that there would be dynamics of DSW in the purchase process of digital device accessories.