• Journal of the Korea Convergence Society
• /
• v.13 no.5
• /
• pp.145-154
• /
• 2022

The purpose of this study is to investigate the difference in advertising effect of visual rhetoric type of Facebook ads depending on the user sensitivity and level of empathy. The experiment was designed as a between-subjects factorial design (visual rhetoric type) × 2 (brand sensitivity) × 2 (level of empathic understanding). The results of the experiment performed to analyze the strategies of Facebook ads for ads effectiveness can be summarized as follows: a three-way interaction effect for persuasive effects was found among the type of visual rhetoric, brand sensitivity, and empathic understanding for both types of visual rhetoric. Breaking down it by type of rhetoric, no interacting effect was observed between brand sensitivity and empathic understanding levels for the visual simile ads in most of the dependent variables. For the visual metaphor ads, however, the brand sensitivity and empathic understanding levels were found to have interaction effect in all dependent variables.

• Design Convergence Study
• /
• v.17 no.1
• /
• pp.17-28
• /
• 2018

The manipulation of the device by hand while driving is a major factor to increase the risk of accidents, and the design of in-vehicle voice conversational interface that can compensate for this is being actively researched. The purpose of this study is to investigate the effect of the use of the barge-in function of in-vehicle voice interface on user experience. Participants were asked to carry out two tasks, one for navigation and one for music play. We conducted a survey to measure the functional user 's experience after each participant' s tasks, and measured usefulness, usability, satisfaction, and emotion as user experience factors. As a result, Barge-in has been rated as the better choice for most experience factors. There was a significant effect on usability dimension in navigation task and significant effects on usability dimension and emotional dimension in music play task. So it was found that barge-in function had a positive effect on actual user's usability and emotional dimension.

• Journal of the Korea Society of Computer and Information
• /
• v.24 no.7
• /
• pp.45-52
• /
• 2019

With the popularity of mobile Internet and smart phones, the domestic digital music access platform has entered a period of rapid development. Existing studies in the academic circle have shown that experience has a positive impact on user perception and loyalty. However, the research on the relationship between brand loyalty, user perception and user experience of Internet products has not received much attention. Starting from the brand loyalty theory and user experience theory, this paper explores the mechanism of user experience, user perception and brand loyalty of digital music access platform. Based on the development status of digital music access platform in China, the purpose is to explore how the user experience of the mainstream digital music access platform can affect Usefulness Perception, Epidemic Perception. And to explore how the Usefulness Perception, Epidemic Perception can affect users' brand loyalty. also further explore the role of users' perception in this process to understand the relationship between brand and user experience. In practical operations, 398 formal questionnaires were issued online to collect first-hand data, and reliability analysis, factor analysis, correlation analysis and hypothesis analysis were carried out successively on the data in the later stage. Through research, it is found that the user experience of digital music access platform has a partial significant impact on the perception and loyalty of applications. The visual presentation and emotional feelings of digital music access platform are positively correlated with the perceived usefulness of applications. The visual presentation and emotional feelings of digital music access platform are positively correlated with the perceived popularity of applications. The e perceived usefulness and perceived popularity of the digital music access platform are positively correlated with the loyalty of the application. Through this research, it has certain guiding significance to the promotion of digital music access platform's brand loyalty degree.

• Journal of the Korea Society of Computer and Information
• /
• v.14 no.1
• /
• pp.1-8
• /
• 2009

Learning user's preference is a key issue in intelligent system such as personalized service. The study on user preference model has adapted simple user preference model, which determines a set of preferred keywords or topic, and weights to each target. In this paper, we recommend multi-perspective user preference model that factors sentiment information in the model. Based on the topicality and sentimental information processed using natural language processing techniques, it learns a user's preference. To handle timc-variant nature of user preference, user preference is calculated by session, short-term and long term. User evaluation is used to validate the effect of user preference teaming and it shows 86.52%, 86.28%, 87.22% of accuracy for topic interest, keyword interest, and keyword favorableness.

• Archives of design research
• /
• v.17 no.1
• /
• pp.49-62
• /
• 2004

Due to the recent surge of wireless Internet and concurrent development of the end user terminal devices having standardized graphical user interface(GUI) and unified operation mechanism for better interactivity in information representation and ease of use, various efforts on the improvement of GUI is widely recognized as one of the key factors that will usher in the next stages of the wireless Internet for the users. Especially, improved usability along with unique visual effect are considered to be the key elements for GUI considering the rapid improvement of the resolution and color on the end user handset devices; thus, the study and research on the subject of GUI is expected to increase along with the wireless Internet using smart phones. User interface of the wires Internet end user handsets will have a definite and significant effect on the user interaction as well as productivity. Domestically, wireless Internet service providers and GUI design companies are making various efforts in producing a common GUI models for standardized operation scheme and improved graphical display capabilities of the hand phones, PDAs and smart phones. In the study, Nokia 3650 model and Microsoft Orange SPV model were chosen as test devices for usability comparison and data collection to collect directional benchmark data in developing next generation smart phone user interface integrating PDAs and phones. The mail purpose of this study is to achieve the most efficient user accessibility to WAP menu through intensive focus on developing WIPI WAP menu having most effective usability for the users in their twenties and thirties. The result of this study can also be used as the base research materials for WAP service development, VM browser development and PDA browser development. The result of this study along with the evaluation model is expected to provide effective analysis materials on the subject of user interface to the developers of the wireless Internet user devices, GUI designers and service planners while short listing key factors to consider in developing smart phones therefore serving as the GUI guideline of WIPI phones.

• Korean Journal of Computational Design and Engineering
• /
• v.21 no.4
• /
• pp.397-408
• /
• 2016

VR and AR are widely used in many applications to provide more immersive visualization and natural interaction for learning and experiencing virtual but realistic tasks. Energy saving is considered as one of the most important issues throughout the world in order to overcome global warming and energy crisis. In particular, the awareness of home energy saving is regarded as a first step to deal with this issue. In this paper, we suggest a new learning environment using virtual and augmented reality (VR/AR) for home energy saving experience. In particular, it presents a comparative study of the user experience in home energy awareness using immersive virtual reality and mobile augmented reality. The first person user experience using immersive VR wearing head mounted display (HMD) and the third person user experience using mobile AR are implemented and systematically compared with each other in terms of the learning effect of energy saving and qualitative usability. Implementation results will be given to show the advantage and effectiveness of the proposed approach.

• Journal of Korean Society for Quality Management
• /
• v.45 no.1
• /
• pp.93-116
• /
• 2017

Purpose: The purpose of this study is to suggest a key quality factor affecting user satisfaction based on quality attribute of weather information system and additionally, a managerial implication for activating weather information service market by analyzing causal relevance between weather information system and business performance. Methods: As its method, a causal relevance of quality factor of weather information system affecting satisfaction and business performance was analyzed by using structural equation model. An enterprise utilized in analysis sample performed a survey by targeting 186 distribution/logistics and general manufacturing company. Results: It was revealed that information, service quality of weather information system exerted a significant influence on user satisfaction and it did not take a significant influence on business performance in terms of quality of information, system and service. A significant relevance between user satisfaction and business performance was strong supported. Finally, it was revealed that utilization level of weather information system had a moderating effect on business performance. Conclusion: Domestic weather information system mainly focused on information utilization based weather information system and additional service level utilizing weather information is very low in practical terms. Therefore, in order to expand domestic weather related service market, systematic market expansion strategy of providing corporate customized service and case enlargement would be required.

• Journal of Digital Convergence
• /
• v.11 no.4
• /
• pp.321-330
• /
• 2013

Lately, in accordance with the improvement of living standards and income level, concern about the health is continuously increasing and the desire is also becoming diverse. This study focused on the user's acceptance of converged smart u-health system. For the study purpose, this paper analyzed the health and technology factors influencing the user's acceptance on u-health system. Thus this study was carried out by using covariance based SEM in order to test the model fitness and path coefficient. As the results, the health management experience among HPM factors and perceived usefulness among TAM had a positive effect on attitude and the perceived usefulness had a direct effect on behavioral intention.

• Asia-Pacific Journal of Business
• /
• v.3 no.1
• /
• pp.10-16
• /
• 2012

India is having a high growth rate of Mobile subscribers which has opened up a new marketing channel of communication with customers. There is a need to study the factors affecting Mobile user's attitude towards Mobile marketing and the relationship between these factors. To study the mobile users attitude towards mobile marketing 489 mobile users opinion is taken on 12 statements for a period of 5 months. Using factor analysis method these 12 statements are grouped into 5 groups they are Mobile advertisement, Mobile Usability, Mobile Promotions, Mobiles shopping and Mobile Marketing. Confirmatory Factor Analysis (CFA) was performed to confirm the findings. SPSS Statistics 17.0 is used to conduct factor analysis and the validity of the model. Once the model was validated, SPSS Amos 18.0 was used to fit a model based on Structure Equation Model to analyze the factors affecting Mobile user's attitude and the relationship between these factors. The present study revealed that Mobile Advertisement and Mobile Sales Promotion are having positive effect on Mobile Marketing where as Mobile Shopping and Mobile Phone Usability is having negative effect on Mobile Marketing. The impact of indicators like Mobile Phone user's permission and personalization of Mobile Phone communication on Mobile Marketing are also discussed in this article.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2013.05a
• /
• pp.814-817
• /
• 2013

In this paper, we propose a visibility enhancement method using dehazing method in fog situation. The proposed method calculate low bound of the transmission rate that indicate fog rate and transmission that processed power operation in each pixel by the user's control. And we obtain the dehazed image using calculated transmission rate. Proposed method is possible real-time processing, because the method don't cause halo effect and drop operations from filtering by closed form. We can obtain the dehazed image in various fog conditions by user control that strength of removing fog can be adjusted according to the dgree of fog.