• Title/Summary/Keyword: User Adoption

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Effects of Innovation Characteristics and User Characteristics on the Adopting e-Books : Focused on Innovation Resistance Model (혁신특성과 사용자특성이 전자책 수용에 미치는 영향 : 혁신저항모형을 중심으로)

  • Yoon, Su-Kyung;Kim, Myeong-Ji;Choi, Jun-Ho
    • The Journal of the Korea Contents Association
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    • v.14 no.8
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    • pp.61-73
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    • 2014
  • While past studies on e-books have mainly focused on the uses and gratifications (UG) and technology acceptance model(TAM), this study rather analysed the innovation resistance factors of adopting the e-book based on the innovation resistance model. The research model comprises of two factors: 1) innovation characteristics which include relative advantages, compatability and complexity, 2) user characteristics which encompass attitudes towards innovation and existing products (i.e., paper books). Using online survey questionnaire, this study examined the effects of those innovation and user characteristics on the innovation resistance, and the relationship between innovation resistance and intention of adoption. The results showed that complexity and attitude towards existing products affected the innovation resistance which has negative influence on the intention of adoption. Accordingly, it is necessary to improve the ease of use in the whole process from purchase to reading experiences, and highlight e-books' own interactive features and functions which are perceived as different from paper-book user experience.

A Study of the User's Satisfaction by the Adoption of MIS (MIS의 채택에 따른 이용자 만족에 관한 연구)

  • 고종식;허원배
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.19 no.39
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    • pp.37-46
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    • 1996
  • The purpose of this study is to increase the economical efficiency and the efficiency of MIS user's attitudes. It hypothesized that an attitudes of users are different from an environmental variables and demographic variables of an organization. So, it selected attitude variables as moderating variables. The sample in this study is the management staff of financial industries only, and the data are selected by field study using a questionnaire. The hypotheses adopted were analyzed statistically by t-test and ANOVA etc.

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Test-Driven Development Adoption influence to User Satisfaction on OpenSource Project development (오픈소스 프로젝트의 테스트 주도 개발 채택여부가 사용자만족도에 미치는 영향에 관한 연구)

  • Sohn, Hyo-jung;Lee, Min-gyu;Seong, Baek-min;Kim, Jong-bae
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.1075-1078
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    • 2015
  • Three kinds of typical practices to reflect the values of Agile Development Methodology were selected from a previous study. Those were Communicate using Web 2.0 collaboration tools, test-driven development (TDD, Test-Driven Development) method is adopted, and refactoring. In this study, we set up a hypothesis that the adoption of TDD project will make user satisfaction is higher. Select 100 sample projects from SourceForge(sourceforge.net), the most popular open source hosting site, the criteria is we can be determined whether operate in the project (developer least 7 people, bugs can occur more than 100, created the project since 2000). To determine whether the use of automated development tools xUnit of TDD through the CVS and SVN log analysis. Using data from the FLOSSmole and to evaluate the user experience of the project. User satisfaction of each project Rating, bug fix cycle, downloads and pageviews. Through this study, correlates of whether TDD adoption and user satisfaction, we will suggest a reflected the Agile practices new open source development methodology. As a result, it contributes to increase the maturity of the open source community.

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An Analysis of Organizational-Adoptable and User-favorable Ideas in a Crowdsourcing Community : Focused on MyStarbucksIdea.com (크라우드소싱 커뮤니티 내 고객 선호와 조직의 혁신수용 비교 연구 : MyStarbucksIdea.com의 고객 아이디어 분석을 중심으로)

  • Lee, Han-Jun;Suh, Yong-Moo
    • Journal of Information Technology Services
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    • v.12 no.1
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    • pp.69-81
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    • 2013
  • Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness of idea crowdsourcing. In our approach, we extract idea content-based characteristics such as subjectivity, negativity, prosocialneess, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

A Comparative Analysis between Organization-Adoptable and User-Favorable Ideas in a Crowdsourcing Community (크라우드소싱 커뮤니티 내 고객 선호와 조직 수용 아이디어 간 비교 연구)

  • Lee, Hanjun;Seo, Soyoung;Suh, Yongmoo
    • Asia pacific journal of information systems
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    • v.24 no.1
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    • pp.51-64
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    • 2014
  • Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness and efficiency of idea crowdsourcing. In our approach, we extracted idea content-based characteristics such as subjectivity, negativity, prosocialness, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

The Effect of Perceive Ease of Use, Perceive Usefulness and Perceive Risk towards Behavioral Intention of GO-FOOD Customer in Indonesia

  • SIDHARTA, Arvin Dillon;HONGDIYANTO, Charly
    • The Journal of Economics, Marketing and Management
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    • v.10 no.4
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    • pp.25-34
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    • 2022
  • Purpose: Technology and innovation drive new mobile application for ojek online. Using the theory of technology acceptance model and perceived risk theory, the researcher wants to find how these factors affect user's intention to use GO-FOOD that leads to technology adoption. Research design, data and methodology: The researcher uses GO-FOOD users that located in East Java, Indonesia for the object of study. Results: The findings of the research discovered that perceive usefulness and perceive ease of use do not significantly affect user's behavioral intention while perceive risk is significantly affecting the user's behavioral intention. Conclusions: The findings suggested that GO-FOOD or similar application should focus more on reducing or eliminating user's perception of risk towards the mobile application

A Study on the influencing factors for Satisfaction of Mobile Coupon Service (모바일 쿠폰 서비스의 만족에 미치는 요인 연구)

  • Lee, Sang-Ho
    • Journal of Digital Contents Society
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    • v.13 no.3
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    • pp.301-307
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    • 2012
  • This study deals with the influencing factors for satisfaction of mobile coupon service. Thus researcher examined a structural equation modeling methodology of the path within word of mouth, satisfaction, and other exogenous variables (economic value, trust, joyfulness, innovativeness). As a result of this study, mobile coupon users understand the characteristics of basic coupon concept, and First, it was confirmed that the economic value, innovativeness affected user's trust for coupon service and joyfulness for using coupon. Second, it was confirmed that trust and joyfulness affected user's satisfaction and word of mouth activities. Moreover, this paper's contribution point is the proposes of the one of the post adoption model with the quantitative study of the industrial development stages of current various mobile coupon application.

Gamification on Mobile Payment Application: Uses and Gratification Perspective

  • Mutia Fadhila Putri;Ratna Juita;Achmad Nizar Nidayanto;Dedi I. Inan
    • Asia pacific journal of information systems
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    • v.32 no.4
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    • pp.750-769
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    • 2022
  • Indonesia has the largest potential mobile payment (m-payment) market in Southeast Asia. The government has realised this through Government's National Non-Cash Movement to increase its adoption. This is then followed up by advocating its adoption massively. However, for this movement to be a success, ensuring its continued use is critical. Various studies have attempted to contribute to this issue. Incorporating game elements into the application that brings benefits and satisfaction to its user is envisaged as one of the most feasible ways. This study, therefore, sets out to investigate the effects of gamification on the m-payment application, which drive the intention to continued use by employing the Uses dan Gratification Theory (UGT). A total of 826 m-payment users were gathered to be analysed using Structural Equation Modelling. The results show that utilitarian, hedonic and social gratifications have significant effects on the continuance usage intention of m-payment. Theoretically, this study contributes to the literature by showing that gamification applied in the payment significantly affects the m-payment continuance usage intention. Practically, this research informs the m-payment providers to maintain the gamification elements in their applications to ensure their sustainable use. Limitations and future research directions are also discussed.

Farmers' Acceptance Intentions for Automated Irrigation Systems (자동물꼬장치에 대한 농업인의 수용의도 분석)

  • Ji-Min Seo;Ju-Young An;Geum-Yeong Hwang;Ji-Bum Um
    • Journal of Agricultural Extension & Community Development
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    • v.31 no.2
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    • pp.85-101
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    • 2024
  • Globally, technologies and policies are being developed to reduce greenhouse gas emissions. In agriculture, there's increasing interest in reducing methane emissions from paddy fields by improving water management practices. While automated irrigation systems are being developed, research on farmers' adoption intentions is lacking. This study aims to examine factors influencing farmers' acceptance of these systems using the UTAUT2 model. Results show that effort expectancy, facilitating conditions, price value, and user innovativeness positively influence acceptance intention, while perceived risk and innovation resistance negatively impact it. User innovativeness partially mediates the effects of facilitating conditions, price value, perceived risk, and innovation resistance on acceptance intention. Policy implications are proposed to promote the adoption of automated irrigation systems.

Evaluating the Current State of ChatGPT and Its Disruptive Potential: An Empirical Study of Korean Users

  • Jiwoong Choi;Jinsoo Park;Jihae Suh
    • Asia pacific journal of information systems
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    • v.33 no.4
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    • pp.1058-1092
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    • 2023
  • This study investigates the perception and adoption of ChatGPT (a large language model (LLM)-based chatbot created by OpenAI) among Korean users and assesses its potential as the next disruptive innovation. Drawing on previous literature, the study proposes perceived intelligence and perceived anthropomorphism as key differentiating factors of ChatGPT from earlier AI-based chatbots. Four individual motives (i.e., perceived usefulness, ease of use, enjoyment, and trust) and two societal motives (social influence and AI anxiety) were identified as antecedents of ChatGPT acceptance. A survey was conducted within two Korean online communities related to artificial intelligence, the findings of which confirm that ChatGPT is being used for both utilitarian and hedonic purposes, and that perceived usefulness and enjoyment positively impact the behavioral intention to adopt the chatbot. However, unlike prior expectations, perceived ease-of-use was not shown to exert significant influence on behavioral intention. Moreover, trust was not found to be a significant influencer to behavioral intention, and while social influence played a substantial role in adoption intention and perceived usefulness, AI anxiety did not show a significant effect. The study confirmed that perceived intelligence and perceived anthropomorphism are constructs that influence the individual factors that influence behavioral intention to adopt and highlights the need for future research to deconstruct and explore the factors that make ChatGPT "enjoyable" and "easy to use" and to better understand its potential as a disruptive technology. Service developers and LLM providers are advised to design user-centric applications, focus on user-friendliness, acknowledge that building trust takes time, and recognize the role of social influence in adoption.