• Title/Summary/Keyword: User Adoption

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Design of Information Systems Audit Model for the Small and Medium Enterprise's Informatization Level Evaluation (중소기업 정보화수준 평가를 위한 정보시스템 감리모델 설계)

  • Kim, Jung-Hwan;Kim, Hee-Wan
    • Journal of Information Technology Services
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    • v.14 no.4
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    • pp.105-120
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    • 2015
  • Enterprise should determine the adoption and utilization of information systems would be a great help to increase management performance. So, it maintains continually the budget and the investment for informatization. However, there is a limit to clarify whether the investment in informatization is contributed to create business opportunities through corporate competitiveness certainty or not. We tend to recognize the information system as a simple means to support common business rather than being used to achieve the company's business performance and to remain competitive. It is not an easy problem for the quantitative evaluation and analysis on the effect of intangible, such as management performance measurement by introducing computerization project. Informatization level evaluation model for the harsh business environment, specifically the Small and Medium Enterprise is lacking. In this paper, we proposed the audit evaluation model of an Small and Medium Enterprise informatization level based on system quality, information quality, user satisfaction, and IT business contribution. The proposed audit evaluation model was evaluated in the information system users, and verified the suitability throughout the survey of the audit professionals.

Analysis of Factors Affecting the Adoption of Urban Air Mobility (UAM) (도심항공교통(UAM) 수용에 영향을 미치는 요인 분석)

  • Ju, Hyo-Geun;Park, Jin-Woo
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.29 no.4
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    • pp.96-104
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    • 2021
  • Technological advances have recently led to the development of Urban Air Mobility (UAM) which is a small airplane being able to take off and land vertically. It is emerging as an alternative to transportation services in the city in the future because of the advantage of providing speed and congestion problem in cities like taxis. This research aim to study the user's acceptance of UAM. Based on the survey conducted abroad, the analysis was carried out based on th Technology Acceptance Model (TAM), by Davis et al. (1989). According to the data analysis results of 292 people, Technology, Reliability and Price effect perceived usefulness, which in turn effects Behavioral intention. UAM cannot be operated independently by a single company. It consists of partnerships with vehicles, transport platforms, batteries and other related company. To improve acceptance of UAM, it is required that collaboration between companies and support from government. And while UAM is being developed, research on acceptance from user's point of view should continue.

Effects of Omnichannel on Pleasure, Resistance, and Repurchase Intention

  • JUNG, Eun-A;KIM, Jung-Hee
    • Journal of Distribution Science
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    • v.20 no.3
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    • pp.95-106
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    • 2022
  • Purpose: This study aims to verify the effects of omnichannel characteristics on pleasure, resistance and repurchase intention in the omnichannel situation in order to provide the innovative commercial business. Research design, data and methodology: The study examined relations between research concepts centered on previous studies, set hypotheses, developed a research model, and verified the model through a questionnaire survey. A total of 297 questionnaires were used for the final analysis, excluding the questionnaires showing insincere or outliers. Results: First, Omnichannel showed multi-dimensional characteristics consisting of consistency, innovation, economy, and integration. Second, innovation and economic feasibility had a positive effect on pleasure. Third, only economic feasibility had a negative effect on user resistance. Fourth, consumers' shopping pleasure had a negative effect on user resistance. Fifth, repurchase intention of consumers was positively affected by innovation. Conclusions: This research contributed to extend academic framework of distribution research by examining causal relationship through adoption of economic and innovation factors as new characteristics from the integrated perspective beyond the research frame of the existing omnichannel distribution environment. Companies should provide meaningful experiences by resolving concerns about side effects caused by human-computer interaction and providing smart information that matches the products most suitable for consumer needs.

Attitude Confidence and User Resistance for Purchasing Wearable Devices on Virtual Reality: Based on Virtual Reality Headgears (가상현실 웨어러블 기기의 구매 촉진을 위한 태도 자신감과 사용자 저항 태도: 가상현실 헤드기어를 중심으로)

  • Sohn, Bong-Jin;Park, Da-Sul;Choi, Jaewon
    • Journal of Intelligence and Information Systems
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    • v.22 no.3
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    • pp.165-183
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    • 2016
  • Over the past decade, there has been a rapid diffusion of technological devices and a rising number of various devices, resulting in an escalation of virtual reality technology. Technological market has rapidly been changed from smartphone to wearable devices based on virtual reality. Virtual reality can make users feel real situation through sensing interaction, voice, motion capture and so on. Facebook.com, Google, Samsung, LG, Sony and so on have investigated developing platform of virtual reality. the pricing of virtual reality devices also had decreased into 30% from their launched period. Thus market infrastructure in virtual reality have rapidly been developed to crease marketplace. However, most consumers recognize that virtual reality is not ease to purchase or use. That could not lead consumers to positive attitude for devices and purchase the related devices in the early market. Through previous studies related to virtual reality, there are few studies focusing on why the devices for virtual reality stayed in early stage in adoption & diffusion context in the market. Almost previous studies considered the reasons of hard adoption for innovative products in the viewpoints of Typology of Innovation Resistance, MIR(Management of Innovation Resistant), UTAUT & UTAUT2. However, product-based antecedents also important to increase user intention to purchase and use products in the technological market. In this study, we focus on user acceptance and resistance for increasing purchase and usage promotions of wearable devices related to virtual reality based on headgear products like Galaxy Gear. Especially, we added a variables like attitude confidence as a dimension for user resistance. The research questions of this study are follows. First, how attitude confidence and innovativeness resistance affect user intention to use? Second, What factors related to content and brand contexts can affect user intention to use? This research collected data from the participants who have experiences using virtual rality headgears aged between 20s to 50s located in South Korea. In order to collect data, this study used a pilot test and through making face-to-face interviews on three specialists, face validity and content validity were evaluated for the questionnaire validity. Cleansing the data, we dropped some outliers and data of irrelevant papers. Totally, 156 responses were used for testing the suggested hypotheses. Through collecting data, demographics and the relationships among variables were analyzed through conducting structural equation modeling by PLS. The data showed that the sex of respondents who have experience using social commerce sites (male=86(55.1%), female=70(44.9%). The ages of respondents are mostly from 20s (74.4%) to 30s (16.7%). 126 respondents (80.8%) have used virtual reality devices. The results of our model estimation are as follows. With the exception of Hypothesis 1 and 7, which deals with the two relationships between brand awareness to attitude confidence, and quality of content to perceived enjoyment, all of our hypotheses were supported. In compliance with our hypotheses, perceived ease of use (H2) and use innovativeness (H3) were supported with its positively influence for the attitude confidence. This finding indicates that the more ease of use and innovativeness for devices increased, the more users' attitude confidence increased. Perceived price (H4), enjoyment (H5), Quantity of contents (H6) significantly increase user resistance. However, perceived price positively affect user innovativeness resistance meanwhile perceived enjoyment and quantity of contents negatively affect user innovativeness resistance. In addition, aesthetic exterior (H6) was also positively associated with perceived price (p<0.01). Also projection quality (H8) can increase perceived enjoyment (p<0.05). Finally, attitude confidence (H10) increased user intention to use virtual reality devices. however user resistance (H11) negatively affect user intention to use virtual reality devices. The findings of this study show that attitude confidence and user innovativeness resistance differently influence customer intention for using virtual reality devices. There are two distinct characteristic of attitude confidence: perceived ease of use and user innovativeness. This study identified the antecedents of different roles of perceived price (aesthetic exterior) and perceived enjoyment (quality of contents & projection quality). The findings indicated that brand awareness and quality of contents for virtual reality is not formed within virtual reality market yet. Therefore, firms should developed brand awareness for their product in the virtual market to increase market share.

A Study on the Effects of User Participation on Stickiness and Continued Use on Internet Community (인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향)

  • Ko, Mi-Hyun;Kwon, Sun-Dong
    • Asia pacific journal of information systems
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    • v.18 no.2
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    • pp.41-72
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    • 2008
  • The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

A Comparative Study on National Culture of SNS User : Comparison of Korea, China, and U.S.

  • Kwon, Sun-Dong;Kim, Tae-Ha
    • Journal of Information Technology Applications and Management
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    • v.18 no.4
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    • pp.131-148
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    • 2011
  • Our work empirically investigates the cultural differences of Social Networking Service (SNS) users in China, Korea and U.S. We construct a survey questionnaire from existing literature and test it for reliability, validity, and model fit. Then we collect data and validate the cultural differences of SNS users in three nations. Our results show different rankings from existing literature in cultural dimensions about three nations. In terms of masculinity, we find China > U.S. > Korea, similar to Hofstede. In individualism, we find U.S. > Korea > China, different from Hofstede (U.S. > China > Korea). In power distance, it is shown that Korea > China > U.S., different from Hofstede (China > Korea > U.S.). Uncertainty avoidance is found that U.S. > Korea > China, lowered ranking of Korea from the top among three nations in Hofstede. We find that these outcomes would be useful in updating national culture of the three nations and for future research about cultural impacts on SNS adoption.

The Impacts of Requirement Uncertainty and Standardization on Software Project Performance : A Comparison of Korea and USA (요구사항 불확실성과 표준화가 소프트웨어 프로젝트 성과에 미치는 영향 : 한국과 미국의 비교연구)

  • 나관식
    • Journal of Information Technology Applications and Management
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    • v.11 no.2
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    • pp.15-27
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    • 2004
  • Most software projects inevitably involve various types and degrees of uncertainty. Without proper risk assessment and coordination, software projects can easily run out of control and consume significant additional resource. Thus, risk management techniques are critical issues to information system researchers. Previous empirical studies of U.S. software firms support the adoption of development standardization and user requirement analysis techniques in risk-based software project management. Using data collected from software projects developed in Korea during 1999-2000, we conduct a comparative study to determine how risk management strategies impact software product and process performance in countries with dissimilar IT capabilities. In addition, we offer an alternative conceptualization of residual performance risk. We show that the use of residual performance risk as an intervening variable is inappropriate in IT developing countries like Korea where the role of late stage risk control remedies are critical. A revised model is proposed that generates more reliable empirical implications for Korean software projects.

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An achievement analysis on information technology adoption-in case of comparison two pharmaceutical companies- (정보기술 활용 성과 분석-B제약회사의 사례를 중심으로-)

  • 한계섭;정진우
    • Proceedings of the Korea Association of Information Systems Conference
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    • 1997.10a
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    • pp.283-295
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    • 1997
  • Comparing two pharmaceutical companies which one is adopted a leading-edge information technology for years but the other is still operated by the traditional business styles. This study presented the power of the importance of information technology for improving business foundation for improving business foundation and the top manager have to control the resources of information technology more efficiently for rapid enterprise growth. Information technology adoptions should be considered as an assessing models which could performance the effects of user satisfaction productivity, performance and concentration on the job. The study results revealed that positive attitude toward usage and perceived behavioral control on information technology and helped more other than specific elements in the business. All the outcomes positively related to attitudes toward usage of information technology and its devices.

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Study on Segmentation of Measured Data with Noise in Reverse Engineeing (역공학에서의 노이즈가 포함된 측정데이터의 분할에 관한 연구)

  • Lee, Seok-Hui;Kim, Ho-Chan;Heo, Seong-Min
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.26 no.3
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    • pp.560-569
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    • 2002
  • The segmentation has been performed to the data of good quality in most cases, so the adoption of previous segmentation theory to the measured data with a laser scanner does not produce good result because of the characteristics of the data with noise component. A new approach to perform the segmentation on the scanned data is introduced to deal with problems during reverse engineering process. A triangular net is generated from measured point data, and the segmentation on it is classified as plane, smooth and rough segment. The segmentation result in each segment depends on the user-defined criteria. And the difference of the segmentation between the data of good quality and the data with noise is described and analyzed with several real models. The segment boundaries selected are used to maintain the characteristics of the parts during modeling process, thus they contribute to the automation of the reverse engineering.

Comparison of Determinants in Internet and Mobile Commerce Adoption

  • Cho, Dai-Yon;Kwon, Hyun-Jung;Lee, Hyoung-Yong
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.479-487
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    • 2007
  • Understanding user acceptance of the Internet, especially the intentions to use Internet commerce and mobile commerce, is important in explaining the fact that these commerce have been growing at an exponential rate in recent years. This paper studies factors of new technology to better understand and manage the electronic commerce activities. The theoretical model proposed in this paper is intended to clarify the factors as they are related to the Technology Acceptance Model. More specifically, the relationship among trust and other factors are hypothesized. Using the Technology Acceptance Model, this research reveals the importance of the hedonic factor. The result of this research implies that the ways of stimulating and facilitating customers' participation in mobile commerce should be differentiated from those in Internet commerce.

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