• 한국IT서비스학회지
• /
• 제12권1호
• /
• pp.83-98
• /
• 2013

Advanced IT of Korea is the important factor that has improved the performance of business to business e-business systems, especially On-Line E-procurement System (KONEPS). Obviously KONEPS is well positioned in businesses of Korea. In order to be higher performance in KONEPS, it needed to be analysed important characteristics composed of KONEPS. Even though KONEPS has been operating well, user's satisfaction and customer loyalty for KONEPS was not high in real businesses. In this research, we tried to find the factors affecting user satisfaction and customer loyalty for KONEPS and figure out the mechanism among the factors. We surveyed using characteristics, which are information diversity, usability, system reliability and stability, on suppliers, main users of KONEPS. We consider the using characteristics as independent factors of the research model. Meanwhile, we model user's satisfaction and customer loyalty as the dependent factors. The results from the study are helpful in providing policies and strategies to promote the use of KONEPS.

• 한국정보시스템학회지:정보시스템연구
• /
• 제29권2호
• /
• pp.243-263
• /
• 2020

Purpose The purpose of this study is to analyze the causal relationship between user satisfaction, expected satisfaction, quality of service, perceived value, and expertise that should be emphasized in personalized medical information services for the development of personalized medical information services based on big data analysis and the spread of their demand. Design/methodology/approach This study established research models and hypotheses on the basis of the theory of reuse intent, and applied the PLS methodology for analysis, the factors that make it applicable to personalized medical services in the theory of service quality and satisfaction. Findings According to the empirical analysis result, this study confirmed that it can be seen that the expertise, perceived value, and quality of medical services did not directly affect the user's intention to reuse, but formed a direct causal relationship through variables such as whether they met expectations.

• 정보관리연구
• /
• 제42권2호
• /
• pp.67-84
• /
• 2011

본 연구에서는 SaaS라는 정보제공 서비스를 대상으로, SaaS의 정보제공과 관련된 서비스 품질 및 사용자 만족에 영향을 미치는 요인들을 규명해 보고자 한다. 구체적으로, 서비스 품질 이론을 중심으로 SaaS 유연성과 맞춤성이 SaaS 서비스 품질과 사용자 만족에 미치는 영향을 연구하였다. 본 연구를 위해 문헌연구와 더불어 설문조사를 실시하였으며, 수집된 자료는 PLS(Partial Least Square)를 이용하여 측정모형 및 가설검증을 실시하였다. 분석결과, SaaS의 유연성은 SaaS의 서비스 품질과 사용자 만족에 긍정적 영향을 미치며, 사용자의 SaaS 서비스 품질도 사용자 만족에는 긍정적 영향을 끼치는 것으로 나타났다. 또한 SaaS 맞춤성은 SaaS 서비스 품질에는 유의한 영향을 미치나, SaaS 사용자 만족에는 유의한 영향을 미치지 않는 것으로 나타났다. 이외에 본 연구결과에 대한 의의 및 한계점을 논의하였으며, 향후 연구에 대한 시사점도 언급하였다.

• 한국의류학회지
• /
• 제45권3호
• /
• pp.559-572
• /
• 2021

This study explores the effects of VR (Virtual Reality) store vividness, which is one of VR shopping environmental features used in previous research, on user satisfaction. In addition, the mediating role of immersion between VR store vividness and user satisfaction is investigated. The moderating role of self-efficacy is also explored since the effects of vividness and immersion on user satisfaction may depend on a consumer's perceived shopping self-efficacy. A total of 58 participants experienced a VR store with the Oculus Go VR headset. To test the hypotheses, model 14 of Process Macro 3.4 is used (95% Confidence Interval). According to the results, immersion mediated between VR store vividness and user satisfaction. Additionally, there was a significant interaction effect between immersion and self-efficacy on user satisfaction. When a consumer experiences high immersion at a VR store, consumers may have a strongly positive experience, especially among those who have a perceived low shopping self-efficacy.

• 디지털융복합연구
• /
• 제9권1호
• /
• pp.115-124
• /
• 2011

The property of the mobile phone is taking important role to choose it. In the present situation, exploring, comparing and analyzing the important properties of regular mobile phone(feature phone) and smart phone are very meaningful study. Therefore, the survey was carried out to get the properties of feature phone and smart phone and analyze the difference of those phones. And proposed the important variables for customer satisfaction which must be given priority. The result showed that 'design' and 'Quality' are important to both mobile phone user groups. The problems with mobile phones currently in use were 'poor performance' to feature phone users and 'expensive charge' and 'poor A/S' to smart phone users. Two groups also showed significant difference with the customer satisfactions, and smart phone user group showed higher satisfaction. For smart phone user group, four factors are induced from the properties but 'Hardware Quality' (representing 'call Quality', 'A/S', 'Convenience to use', 'Battery life') and 'Design & Function'(representing 'Internet', 'Convergence Functions', 'Design, 'Color') have significant and positive effects on Customer Satisfaction.

• 한국콘텐츠학회논문지
• /
• 제7권12호
• /
• pp.179-190
• /
• 2007

본 연구는 패스트푸드 레스토랑의 고객이 지각하는 신뢰와 몰입이 고객만족에 영향을 미칠 수 있음을 상정하고, 패스트푸드 레스토랑 이용경험이 있는 고객들을 대상으로 실증적으로 분석한 것이다. 실증분석 결과를 하면 패스트푸드 레스토랑에 신뢰하고 몰입하는 고객은 이 레스토랑으로부터 다양한 보상을 받았다고 느끼기 때문에 사회교환론적 관점에서 매력 및 심리적 애착심으로 이어지고, 궁극적으로 만족하게 된다. 따라서 고객만족은 패스트푸드 레스토랑에 있어 핵심변수이며, 성공적인 관계유지를 위한 필수요인임이 확인되었다. 본 논문의 말미에 본 연구의 이론적 공헌, 시사점, 한계점, 그리고 미래 연구방향을 제시하였다.

• 한국IT서비스학회지
• /
• 제22권6호
• /
• pp.37-53
• /
• 2023

With the development of the 4th industrial revolution, companies are trying to introduce new AI technologies and improve their performance. In particular, chatbot technology has developed and can not only communicate smoothly with humans, but also perform many complex tasks, so it has high market potential. However, there is still little research on chatbots in the field of e-commerce. Accordingly, this study aims to suggest ways to improve corporate performance through chatbot user satisfaction analysis. With the rapid development of China's e-commerce platform, In this study, through previous studies, the characteristics of chatbots were classified into accessibility, accuracy, empathy, reliability, and intimacy as factors influencing perceived usefulness, perceived ease, and perceived enjoyment of the Technology Acceptance Model (TAM). Five were selected and used as independent variables, and a model that affects customer satisfaction was set up. This paper sets user satisfaction as an important indicator of chatbot service and analyzes the path that affects user satisfaction, thereby improving chatbot service technology. It is important in that it provides a way to improve the smart chatbot service by understanding the degree of user acceptance in depth.

• 한국도로학회:학술대회논문집
• /
• 한국도로학회 2006년도 학술발표회 논문집
• /
• pp.499-505
• /
• 2006

• 교육시설
• /
• 제12권5호
• /
• pp.5-12
• /
• 2005

The purpose of this study is to suggest fundamental data for design and planning of university dormitory through the survey of facility condition and resident's satisfaction. The scope of this research is limited to the period from late 1980's to early 2000's. The University Dormitories in Jeollanam-do and Jeollabuk-do are selected as subject. The result of this study is as follow. 1) Even though dormitory's total area is increased than the past, user's satisfaction is still in low level. It's necessary for user to fit a space to life pattern and the difference of human. 2) As a result of comparing of the sexual difference, most men are more active than women in using facility and practice 3) Not only a part of facility but also a part of operation is important element in satisfaction.

• 한국실내디자인학회논문집
• /
• 제21권6호
• /
• pp.23-34
• /
• 2012

There is a demand for a complex cultural space of play, leisure and education, a kids cafe, which will replace a playground just for kids as awareness for the need of a space where parents can spend leisure time with their own children and can take a rest grows, Thus, this study aims to find features for user satisfying kids cafes by conducting observations of the kids cafes and user survey. This study selected 12 kids cafes, 3 kids cafes per type (play focused, cafe or restaurant focused, education focused, multipurpose focused), in Seoul which were built after 2007 and conducted surveys on space planning and spatial characteristics by users and types and the level of satisfaction. As a result, the play focused kids cafes are used the most and the multipurpose focused kids cafes are used the second most. So the reason for using kids cafes is for the play of children. Also the overall satisfaction level for kid cafes were above the average except for the price. The result of this study showed that there was differences of satisfaction based on the type of user satisfaction, size of children space, finishes, colors, furniture and accessories, sanitary conditions. For the overall satisfaction, users were satisfied with the interior space, however, users were unsatisfied with functional parts, such as toys, foods and educational program. The results of the analysis showed that based on the types of the kids cafes, users' satisfaction rate for space size for the children, finishes, colors, furniture and accessories, sanitary conditions were different and for the functional parts, the satisfaction rate was different in all aspects. Also, in overall, the educational focused type users showed higher satisfaction rate than other users. Finally, the level of satisfaction is different by type of kids cafes and we have to consider the level of satisfaction of the users in order to plan kids cafes which meet the demand of the users.