• Journal of Korean Society of Transportation
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• v.27 no.4
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• pp.31-40
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• 2009

Some road charges toll to finance the cost or to manage traffic congestion. With a growth of PPI projects, toll roads would be increase continuously. Tolls have a considerable influence on user's route choice, and sometimes can affect to the departure time and even to mode choice. For modelling toll roads, user's WTP or VOT has an important role and it is general that VOT is equivalent to the wages of workers. The current way of modelling technique yields various toll price elasticity from low to high. When there exist few alternative routes, unrealistic result that all traffic assigned to some shortest path may occur. The toll price elasticity can be influenced by alternative route and congestion level, but some result shows nearly unrealistic patterns. The model to forecast more realistic toll road demand is very essential for estimating toll revenue, choice of optimal toll level & collecting location and establishing toll charge strategy. This paper reviewed some literatures about toll road modelling and tested case study about the assignment technique with different VOT. The case study shows that using different VOT yields more realistic result than the use of single VOT.

• The Journal of Information Systems
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• v.17 no.4
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• pp.99-127
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• 2008

E-learning becomes an important part of education these days in Korea. Students had no choice but to accept the e-learning when the e-learning was used as a supplementary learning tool within a traditional class or a stand-alone distance education. This study focuses on the students' intention of e-learning acceptance for voluntary studies. In voluntary study, students have the rights to adopt the e-learning or not for their personal study. We used individual characteristics as the external variables of TAM to explain user acceptance of e-learning for voluntary studies and examined the effect of individual characteristics on user's beliefs. Research model and nine hypotheses were set up to identify the relationships among these variables based on investigations of previous researches. The theoretical model is tested with questionnaires from 420 users who accept e-learning for voluntary studies. We tested the measurement and research models by applying a structural equation modeling(SEM) approach, using the AMOS 5.0. Overall, the results provided support for the model as explaining acceptance of an e-learning system. Most path coefficients in the research model were found statistically significant. The results showed usefulness and enjoyment and subject norm were the factors affecting attitude of students using e-learning. In addition, usefulness and subject norm were the factors affecting intention of students using e-learning. The results show innovation and self-efficacy have a significant impact on user's perception of ease of use. Self-efficacy also have significant effects on user's perception of usefulness.

• Proceedings of the KSRS Conference
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• 2002.10a
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• pp.82-87
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• 2002

RFM is the sensor model of IKONOS imagery for end-users. IKONOS imagery vendors provide RPC (Rational Polynomial Coefficients), Ration Function Model coefficients for IKONOS, for end-users with imagery. So it is possible that end-users obtain geospatial information in their IKONOS imagery without additional any effort. But there are requirements still fur rigorous 3D positions on RPC user. Provided RPC can not satisfy user and company to generate precision 3D terrain model. In IKONOS imagery, physical sensor modeling is difficult because IKONOS vendors do not provide satellite ephemeris data and abstract sensor modeling requires many GCP well distributed in the whole image as well as other satellite imagery. Therefore RPC modification is better choice. If a few GCP are available, RPC can be modified by method which is introduced in this paper. Study on evaluation modified RPC in IKONOS reports reasonable result. Pseudo GCP generated with vendor's RPC and additional GCP make it possible through sequential solution.

• International Journal of Contents
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• v.7 no.3
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• pp.6-12
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• 2011

In this paper, we show how such enhancement of Farwell-Donchin BCI enables a fresh, inexperienced user to achieve quickly an accurate BCI control with a high information transfer rate. This paper presents the results of a BCI experiment where the participant, who had no previous BCI experience, obtained, in about 20 min, a highly reliable and fast control over the BCI spelling device based on the Farwell-Donchin paradigm. Offline analysis showed that the high performance of the BCI was, to a high extent, due to the use of the ERP component N1, in addition to component P300, which has been considered the only ERP component important for the prediction of user's choice in the Farwell-Donchin paradigm in many publications.

• Proceedings of the KOR-KST Conference
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• 2000.02a
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• pp.89-115
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• 2000

Traffic signal setting policies and traffic assignment procedures are mutually dependent. The combined signal control and traffic assignment problem deals with this interaction. With the total travel time minimization objective, gradient based local search methods are implemented. Deterministic user equilibrium is the selected user route choice rule, Webster's delay curve is the link performance function, and green time per cycle ratios are decision variables. Three implemented solution codes resulting in six variations include intersections operating under multiphase operation with overlapping traffic movements. For reference, the iterative approach is also coded and all codes are tested in four example networks at five demand levels. The results show the numerical gradient estimation procedure performs best although the simplified local searches show reducing the large network computational burden. Demand level as well as network size affects the relative performance of the local and iterative approaches. As demand level becomes higher, (1) in the small network, the local search tends to outperform the iterative search and (2) in the large network, vice versa.

• The Journal of Information Systems
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• v.26 no.4
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• pp.39-62
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• 2017

Purpose The purpose of this study is to investigate the factors which affect users' fatigue and reluctant intention of using a SNS. In particular, this study focused on the fatigue of SNS users, as the recent excessive use of SNS has led to negative effects such as invasion of privacy, addition and social overload. fatigue This research will explain how producing adverse effects by using SNS caused psychological and mental depression. Previous researches explained that mental fatigue associated with SNS is not simple one and it is complicated with various psychological factors. Considering this fact, this study introduced a behavioral economics concept and a social comparison theory in the research model. Design/methodology/approach For research purposes, this study developed research hypotheses in order to empirically examine the factors that affect SNS users' fatigue and reluctant intention. The empirical research was based on a poll done through 800 research candidates in the SNS fields and the final 451 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 451 responses. Findings First of all, maintenance fatigue of SNS had a positive significant effect on coupling and fatigue of SNS and information privacy had a non-significant effect on fatigue. Second, coupling had a negative significant effect on rational inattention, however, perceived cost had a non-significant effect on rational inattention. Third, lateral/upward comparison had a positive significant on user's negative emotions. Meanwhile, user's negative emotions did not have a significant effect on rational inattention.

• Journal of Korean Society of Transportation
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• v.28 no.3
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• pp.75-84
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• 2010

South Korea is seeking for a solution to the problems of traffic congestion and environment: the increase of bicycle use. However many people feel that using a bicycle is inconvenient. Therefore, we developed bicycle level of service model from the user's perspective so that the existing bicycle roads can be evaluated and improved. The purpose of this paper is to develop a bicycle level of service (LOS) model by considering user's satisfaction and multiple factors that affect bicycle LOS. Bicycle LOS criteria is estimated by applying an ordered probit model, which is suitable for research relating to choice. In addition, we determine the bicycle LOS using three-level(A-C) LOS structure from the user position considering the satisfaction level that people can distinguish clearly. The results show that the bicycle LOS is largely determined by the bicycle road width. Other factors are involved as well, including bicycle road type, the number of access and egress point on the bicycle road corridor, pedestrian volume, and frequency of meetings.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.34-48
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• 2017

The narratives of the digital age have attempted interactions, and the interactive storytelling represented by the Branch Narratives has a problem of the expensive production cost of many optional implementations and poor narrative compared to linear story. As an alternative to this, this study proposes a user-oriented storytelling using user's personality traits. Using the Enneagram, a model of human psyche, and the Actantial model of the semiotician Greimas, when stories and characters are the same, the story could be reconstructed by deriving different topics from the same story according to the user's Enneagram personality type. The theme is determined by defining the axis of the desire of the Actantial model by respectively setting the character with the user's Enneagram type as the subject and the core value in the type as the object. The axis of Power could be defined by the stress and security points in Enneagram. In this way, we can derive the themes of 9 Enneagram types and the corresponding Actantial model and make plots. The users will appreciate one of these reconstructed plots in different perspectives and themes, depending on their personality type. In this study, we applied the above methodology to the story of the pansori novel "Tokkijeon". User-centered storytelling is a new attempt to predict user's choice and reconstruct the story based on the user's personality and perspective.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.571-576
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• 2020

When a user visits a specific site through various devices, the hero image located in the main area that can be viewed without scrolling includes multiple slides and has various carousel navigation patterns. While there is a negative perception that the carousel design does not receive the user's choice due to the hidden slide, it can be seen that its usefulness can vary depending on the user's context. In addition, the navigation pattern of the carousel design is the factor that has the greatest influence on the user experience. The left and right arrow navigation pattern, the bottom pagination navigation pattern, the accordion type navigation pattern, the thumbnail type navigation pattern, the divided slide type navigation pattern, and the last. It could be divided into six types of left and right slide navigation patterns.

• Journal of the Korean Society for information Management
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• v.39 no.2
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• pp.61-86
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• 2022

The purpose of this study is to investigate the effect of learning space Servicescape on the user satisfaction level and continuance intention and to identify moderating effect of the learning activity. The six Servicescape factors are selected after literature review and in-depth interviews; cleanliness, comfort, convenience, aesthetics, accessibility, and flexibility. The online survey is given to the university students at four-year private universities in Seoul metropolitan area. The result shows that among the learning space Servicescape factors, cleanliness, comfort, convenience, and accessibility have a significant impact on the user's satisfaction and the user's satisfaction response determines the continuance intention to the learning space. It is also found that the factors of cleanliness and comfort have a negative moderating effect on user satisfaction. This study implies that the result provides methods to develop the space arrangement for university libraries that provide the better-support to students' learning experience.