• Title/Summary/Keyword: User's Sensitivity

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Global Big Data Analysis Exploring the Determinants of Application Ratings: Evidence from the Google Play Store

  • Seo, Min-Kyo;Yang, Oh-Suk;Yang, Yoon-Ho
    • Journal of Korea Trade
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    • v.24 no.7
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    • pp.1-28
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    • 2020
  • Purpose - This paper empirically investigates the predictors and main determinants of consumers' ratings of mobile applications in the Google Play Store. Using a linear and nonlinear model comparison to identify the function of users' review, in determining application rating across countries, this study estimates the direct effects of users' reviews on the application rating. In addition, extending our modelling into a sentimental analysis, this paper also aims to explore the effects of review polarity and subjectivity on the application rating, followed by an examination of the moderating effect of user reviews on the polarity-rating and subjectivity-rating relationships. Design/methodology - Our empirical model considers nonlinear association as well as linear causality between features and targets. This study employs competing theoretical frameworks - multiple regression, decision-tree and neural network models - to identify the predictors and main determinants of app ratings, using data from the Google Play Store. Using a cross-validation method, our analysis investigates the direct and moderating effects of predictors and main determinants of application ratings in a global app market. Findings - The main findings of this study can be summarized as follows: the number of user's review is positively associated with the ratings of a given app and it positively moderates the polarity-rating relationship. Applying the review polarity measured by a sentimental analysis to the modelling, it was found that the polarity is not significantly associated with the rating. This result best applies to the function of both positive and negative reviews in playing a word-of-mouth role, as well as serving as a channel for communication, leading to product innovation. Originality/value - Applying a proxy measured by binomial figures, previous studies have predominantly focused on positive and negative sentiment in examining the determinants of app ratings, assuming that they are significantly associated. Given the constraints to measurement of sentiment in current research, this paper employs sentimental analysis to measure the real integer for users' polarity and subjectivity. This paper also seeks to compare the suitability of three distinct models - linear regression, decision-tree and neural network models. Although a comparison between methodologies has long been considered important to the empirical approach, it has hitherto been underexplored in studies on the app market.

New Insights on Mobile Location-based Services(LBS): Leading Factors to the Use of Services and Privacy Paradox (모바일 위치기반서비스(LBS) 관련한 새로운 견해: 서비스사용으로 이끄는 요인들과 사생활염려의 모순)

  • Cheon, Eunyoung;Park, Yong-Tae
    • Journal of Intelligence and Information Systems
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    • v.23 no.4
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    • pp.33-56
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    • 2017
  • As Internet usage is becoming more common worldwide and smartphone become necessity in daily life, technologies and applications related to mobile Internet are developing rapidly. The results of the Internet usage patterns of consumers around the world imply that there are many potential new business opportunities for mobile Internet technologies and applications. The location-based service (LBS) is a service based on the location information of the mobile device. LBS has recently gotten much attention among many mobile applications and various LBSs are rapidly developing in numerous categories. However, even with the development of LBS related technologies and services, there is still a lack of empirical research on the intention to use LBS. The application of previous researches is limited because they focused on the effect of one particular factor and had not shown the direct relationship on the intention to use LBS. Therefore, this study presents a research model of factors that affect the intention to use and actual use of LBS whose market is expected to grow rapidly, and tested it by conducting a questionnaire survey of 330 users. The results of data analysis showed that service customization, service quality, and personal innovativeness have a positive effect on the intention to use LBS and the intention to use LBS has a positive effect on the actual use of LBS. These results implies that LBS providers can enhance the user's intention to use LBS by offering service customization through the provision of various LBSs based on users' needs, improving information service qualities such as accuracy, timeliness, sensitivity, and reliability, and encouraging personal innovativeness. However, privacy concerns in the context of LBS are not significantly affected by service customization and personal innovativeness and privacy concerns do not significantly affect the intention to use LBS. In fact, the information related to users' location collected by LBS is less sensitive when compared with the information that is used to perform financial transactions. Therefore, such outcomes on privacy concern are revealed. In addition, the advantages of using LBS are more important than the sensitivity of privacy protection to the users who use LBS than to the users who use information systems such as electronic commerce that involves financial transactions. Therefore, LBS are recommended to be treated differently from other information systems. This study is significant in the theoretical point of contribution that it proposed factors affecting the intention to use LBS in a multi-faceted perspective, proved the proposed research model empirically, brought new insights on LBS, and broadens understanding of the intention to use and actual use of LBS. Also, the empirical results of the customization of LBS affecting the user's intention to use the LBS suggest that the provision of customized LBS services based on the usage data analysis through utilizing technologies such as artificial intelligence can enhance the user's intention to use. In a practical point of view, the results of this study are expected to help LBS providers to develop a competitive strategy for responding to LBS users effectively and lead to the LBS market grows. We expect that there will be differences in using LBSs depending on some factors such as types of LBS, whether it is free of charge or not, privacy policies related to LBS, the levels of reliability related application and technology, the frequency of use, etc. Therefore, if we can make comparative studies with those factors, it will contribute to the development of the research areas of LBS. We hope this study can inspire many researchers and initiate many great researches in LBS fields.

Design and Implementation of Sensibilities Lighting LED Controller using Modbus for a Ship (Modbus를 이용한 선박용 감성조명 LED 제어기의 설계 및 구현)

  • Jeong, Jeong-Soo;Lee, Sang-Bae
    • Journal of Navigation and Port Research
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    • v.39 no.4
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    • pp.299-305
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    • 2015
  • Modbus is a serial communications protocol, it has since become a practically standard communication protocol, and it is now a commonly available means of connecting industrial electronic devices. Therefore, it can be connected with all devices using Modbus protocol to the measurement and remote control on the ships, buildings, trains, airplanes and etc.. In this paper, we add the Modbus communication protocol to the existing lighting controller sensitivity to enable verification and remote control by external environmental factors, and also introduces a fuzzy inference system was configured by external environmental factors to control LED lighting. External environmental factors of temperature, humidity, illuminance value represented by the LED through a fuzzy control algorithm, the values accepted by the controller through the sensor. Modbus is using the RS485 Serial communication with other devices connected to the temperature, humidity, illumination and LED output status check is possible. In addition, the remote user is changed to enable it is possible to change the RGB values in the desired color change. Produced was confirmed that the LED controller output is based on the temperature, humidity and illumination.

Development of Water Quality Management System in Daecheong Reservoir Using Geographic Information System (GIS를 이용한 저수지의 수질관리시스템 구축)

  • 한건연;백창현
    • Spatial Information Research
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    • v.12 no.1
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    • pp.13-27
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    • 2004
  • The current industrial development and the increase of population in Daecheong Reservoir basin have produced a rapid increase of wastewater discharge. This has resulted in problem of water quality control and management. Although many efforts have been carried out, reservoir water quality has not significantly improved. In this sense, the development of water quality management system is required to improve reservoir water quality. The goal of this study is to design a GIS-based water quality management system for the scientific water quality control and management in the Daecheong Reservoir. For general water quality analysis, WASP5 model was applied to the Daecheong Reservoir. A sensitivity analysis was made to determine significant parameters and an optimization was made to estimate optimal values. The calibration and verification were performed by using observed water quality data for Daecheong Reservoir. A water quality management system for Daecheong Reservoir was made by connecting the WASP5 model to ArcView. It allows a Windows-based Graphic User Interface(GUI) to implement all operation with regard to water quality analysis. The proposed water quality management system has capability for the on-line data process including water quality simulation, and has a post processor far the reasonable visualization for various output. The modeling system in this study will be an efficient NGIS(National Geographic Information System) far planning of reservoir water quality management.

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A Study on Converting the Data of Probability of Hit(Ph) for OneSAF Model (OneSAF 모델을 위한 명중률 데이터 변환 방법)

  • Kim, Gun In;Kang, Tae Ho;Seo, Woo Duck;Pyun, Jae Jung
    • Journal of the Korea Society for Simulation
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    • v.29 no.3
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    • pp.83-91
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    • 2020
  • To use the OneSAF model for the analysis of Defence M&S, the most critical factor is the acquisition of input data. The model user is hard to determine the input data such as the probability of hit(Ph) and the probability of kill(Pk). These data can be obtained directly by live fire during the development test and the operational test. Therefore, this needs more time and resources to get the Ph and Pk. In this paper, we reviewed possible ways to obtain the Ph and Pk. We introduced several data producing methodologies. In particular, the error budget method was presented to convert the Ph(%) data of AWAM model to the error(mil) data of OneSAF model. Also, the conversion method which can get the adjusted results from the JMEM is introduced. The probability of a hit was calculated based on the error budget method in order to prove the usefulness of the given method. More accurate data were obtained when the error budget method and the projected area from the published photo were used simultaneously. The importance of the Ph calculation was demonstrated by sensitivity analysis of the Ph on combat effectiveness. This paper emphasizes the importance of determining the Ph data and improving the reliability of the M&S system though steady collection and analysis of the Ph data.

Design and Implementation of a Data-Driven Defect and Linearity Assessment Monitoring System for Electric Power Steering (전동식 파워 스티어링을 위한 데이터 기반 결함 및 선형성 평가 모니터링 시스템의 설계 구현)

  • Lawal Alabe Wale;Kimleang Kea;Youngsun Han;Tea-Kyung Kim
    • Journal of Internet of Things and Convergence
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    • v.9 no.2
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    • pp.61-69
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    • 2023
  • In recent years, due to heightened environmental awareness, Electric Power Steering (EPS) has been increasingly adopted as the steering control unit in manufactured vehicles. This has had numerous benefits, such as improved steering power, elimination of hydraulic hose leaks and reduced fuel consumption. However, for EPS systems to respond to actions, sensors must be employed; this means that the consistency of the sensor's linear variation is integral to the stability of the steering response. To ensure quality control, a reliable method for detecting defects and assessing linearity is required to assess the sensitivity of the EPS sensor to changes in the internal design characters. This paper proposes a data-driven defect and linearity assessment monitoring system, which can be used to analyze EPS component defects and linearity based on vehicle speed interval division. The approach is validated experimentally using data collected from an EPS test jig and is further enhanced by the inclusion of a Graphical User Interface (GUI). Based on the design, the developed system effectively performs defect detection with an accuracy of 0.99 percent and obtains a linearity assessment score at varying vehicle speeds.

Disaggregate Demand Forecasting and Estimation of the Optimal Price for VTIS (부가교통정보시스템(VTIS) 이용수요예측 및 적정이용료 산정에 관한 연구)

  • 정헌영;진재업;손태민
    • Journal of Korean Society of Transportation
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    • v.20 no.4
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    • pp.27-38
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    • 2002
  • VTIS(Value-added Traffic Information System), among the sub-systems of ATIS, is an Advanced Traffic System which innovates efficiency and safety. And this system, having marketability and publicness, is very important. Moreover, This system offers definite traffic information according to the demand of specified users. And it is expected to produce additional spread effects because of high participation rate of private sector. However, the VTIS service media are varied and there are varied optimal Prices and payment methods according to each medium. Because of that, there needs the study on these problems or optimal criteria. But because existing studies were devoted to estimate the optimal route, the study toward the optimal price which was considered part of user and service use demand do not exist. Accordingly, we surveyed under imaginary alternative pricing scenarios and forecasted the use demand of VTIS by using Binary Logit model. Also, for the users who answered that they would use VTIS service in survey, we classified their use's behaviors as four categories and estimated the use ratio to each category by using Ordered Probit model. Last, using sensitivity analysis for results form above, we derived the optimal price that is 2800won in monthly. 145won in payment per call. Then, VTIS service use rate is respectively 65%, 75%.

Lifestyle Segmentation: The Comparison of Islamic and Conventional Banking Customers in Indonesia

  • Sutarso, Yudi;Rustiana, Elly;Hanum, Rizky Amalia;Gunawan, Wibiksono K
    • Journal of Distribution Science
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    • v.10 no.8
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    • pp.25-34
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    • 2012
  • Understanding customer' lifestyles important for banks because it will guide in determining marketing policies, such as services, pricing, service delivery and promotion decisions. From the customer' lifestyle, banks will know what kind of customers' attitudes, interests and opinions, so they also will understand what the costumer' needs and what services needed by them. For Islamic banks, customers understanding are important because, nowadays, the competition of the banks is not only with other Islamic banks but also with the well-established conventional banks offering Islamic products or services The aims of this research paper are to describe what factors underline the customer's lifestyle of both Islamic and conventional bank, to segment the bank customers based on their lifestyles and investigate the profile of each segments, to compare the characteristics of the segments, and to identify marketing policies based on the characteristics. The population of the study is banking customers in Indonesia, in which the researchers have used judgment sampling as sample selection. There were 186 customers of Islamic banks and 244 customers of conventional bank as respondents in this study. Statistical methods employed were exploratory factor analysis and cluster analysis. The finding of the study shows that there are twelve factor underlining the customers' lifestyle, namely: factor of fashion conscious, internet usage, sports spectator, financial and technology optimism, price sensitivity, independent, compulsive housekeeper, new brand tryer community activities, opinion leader, credit usage, and homebody. In addition, for Islamic banking, there are two market segments, namely fashionable-independent and innovative-social segment. Based on the lifestyle characteristics, the first segment has higher level in factor of fashion conscious, homebody, independent, optimism and price conscious, which is therefore called fashionable-independent segment. On the other hand, the second cluster has higher level in factor of new brand tryer, community minded, sport spectator, credit user, internet usage, opinion leader, and compulsive housekeeper, which is therefore called the innovative-social segment. Furthermore, for conventional banking, there are also two segments, namely persuasive-optimistic and sensitive-independent segment. The first segment has higher level on some factors, namely: opinion leader, optimism, internet usage rate, credit usage level, sport spectator, and new brand tryer. On the other hand, the second cluster is characterized by higher level in factor of price conscious, confidence, community minded, homebody, fashion conscious, and compulsive housekeeper. Managerial implications for the management of Islamic banks could be identified in this study as follows. Firstly, the twelve lifestyle factors of this study could be an alternative view in observe Islamic banking customers. The domination of both the fashionable conscious and the internet usage factor show that the aspects are quite instrumental in perceiving the customer' lifestyles, in which reflects the importance of these two aspects to customers. Secondly, in serving their customers, Islamic banks need to understand the customer lifestyle, in which the lifestyle segments found in this study provide a guide of how their needs were reflected. Finally, by understanding the segments and the characteristics each segment of the conventional banks, Islamic banks could adjust their marketing strategies differently from the conventional banks.

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Development of Wetershed Runoff Index for Major Control Points of Geum River Basin Using RRFS (RRFS에 의한 금강수계의 주요지점별 유역유출지표 개발)

  • Lee, Hyson-Gue;Hwang, Man-Ha;Koh, Ick-Hwan;Maeng, Seung-Jin
    • The Journal of the Korea Contents Association
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    • v.7 no.3
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    • pp.140-151
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    • 2007
  • In this study, we attempted to develop a watershed runoff index subject to main control points by dividing the Geum River basin into 14 sub-basins. The Yongdam multipurpose dam Daecheong multipurpose dam and Gongju gage station were selected to serve as the main control points of the Geum River basin, and the observed flow of each control point was calculated by the discharge rating curve, whereas the simulated flow was estimated using the Rainfall Runoff Forecasting System (RRFS), user-interfaced software developed by the Korea Water Corporation, based on the Streamflow Synthesis and Reservoir Regulation (SSARR) model developed by the US Army Corps of Engineers. This study consisted of the daily unit observed flow and the simulated flow of the accumulated moving average flow by daily, 5-days, 10-days, monthly, quarterly and annually, and normal monthly/annually flow. We also performed flow duration analysis for each of the accumulated moving average and the normal monthly/annually flows by unit period, and abundant flow, ordinary flow, low flow and drought flow estimated by each flow duration analysis were utilized as watershed runoff index by main control points. Further, as we determined the current flow by unit period and the normal monthly/annually flow through the drought and flood flow analysis subject to each flow we were able to develop the watershed runoff index in a system that can be used to determine the abundance and scarcity of the flow at the corresponding point.

Personalized Cooling Management System with Thermal Imaging Camera (열화상 카메라를 적용한 개인 맞춤형 냉각관리 시스템)

  • Lee, Young-Ji;Lee, Joo-Hyun;Lee, Seung-Ho
    • Journal of IKEEE
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    • v.25 no.4
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    • pp.782-785
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    • 2021
  • In this paper, we propose a personalized cooling management system with thermal imaging camera. The proposed equipment uses a thermal imaging camera to control the amount of cold air and the system according to the difference between the user's skin temperature before and after the procedure. When the skin temperature is abnormally low, the cold air supply is cut off to prevent the possibility of a safety accident. It is economical by replacing the skin temperature sensor with a thermal imaging camera temperature measurement, and it can be visualized because the temperature can be checked with the thermal image. In addition, the proposed equipment improves the sensitivity of the sensor that measures the distance to the skin by calculating the focal length by using a dual laser pointer for the safety of a personalized cooling management system to which a thermal imaging camera is applied. In order to evaluate the performance of the proposed equipment, it was tested in an externally accredited testing institute. The first measured temperature range was -100℃~-160℃, indicating a wider temperature range than -150~-160℃(cryo generation/USA), which is the highest level currently used in the field. In addition, the error was measured to be ±3.2%~±3.5%, which showed better results than ±5%(CRYOTOP/China), which is the highest level currently used in the field. The second measured distance accuracy was measured as below ±4.0%, which was superior to ±5%(CRYOTOP/China), which is the highest level currently used in the field. Third, the nitrogen consumption was confirmed to be less than 0.15 L/min at the maximum, which was superior to the highest level of 6 L/min(POLAR BEAR/USA) currently used in the field. Therefore, it was determined that the performance of the personalized cooling management system applied with the thermal imaging camera proposed in this paper was excellent.