• Title/Summary/Keyword: User's Selection

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Effects on the continuous use intention of AI-based voice assistant services: Focusing on the interaction between trust in AI and privacy concerns (인공지능 기반 음성비서 서비스의 지속이용 의도에 미치는 영향: 인공지능에 대한 신뢰와 프라이버시 염려의 상호작용을 중심으로)

  • Jang, Changki;Heo, Deokwon;Sung, WookJoon
    • Informatization Policy
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    • v.30 no.2
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    • pp.22-45
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    • 2023
  • In research on the use of AI-based voice assistant services, problems related to the user's trust and privacy protection arising from the experience of service use are constantly being raised. The purpose of this study was to investigate empirically the effects of individual trust in AI and online privacy concerns on the continued use of AI-based voice assistants, specifically the impact of their interaction. In this study, question items were constructed based on previous studies, with an online survey conducted among 405 respondents. The effect of the user's trust in AI and privacy concerns on the adoption and continuous use intention of AI-based voice assistant services was analyzed using the Heckman selection model. As the main findings of the study, first, AI-based voice assistant service usage behavior was positively influenced by factors that promote technology acceptance, such as perceived usefulness, perceived ease of use, and social influence. Second, trust in AI had no statistically significant effect on AI-based voice assistant service usage behavior but had a positive effect on continuous use intention. Third, the privacy concern level was confirmed to have the effect of suppressing continuous use intention through interaction with trust in AI. These research results suggest the need to strengthen user experience through user opinion collection and action to improve trust in technology and alleviate users' concerns about privacy as governance for realizing digital government. When introducing artificial intelligence-based policy services, it is necessary to disclose transparently the scope of application of artificial intelligence technology through a public deliberation process, and the development of a system that can track and evaluate privacy issues ex-post and an algorithm that considers privacy protection is required.

Basic Study for Selection of Factors Constituents of User Satisfaction for Micro Electric Vehicles (초소형전기차 사용자만족도 구성요인 선정을 위한 기반연구)

  • Jin, Eunju;Seo, Imki;Kim, Jongmin;Park, Jejin
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.41 no.5
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    • pp.581-589
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    • 2021
  • With the recent increase in the introduction of micro-electric vehicles in Korea, interest in micro-electric vehicle user satisfaction is increasing to revitalize related markets. In this paper, a basic study was conducted on the development of public services using micro-electric vehicle based on the constituent factors of user satisfaction. The survey includes: ① 'Analytic Hierarchy Process (AHP) for selecting the priority factors of user satisfaction of micro-electric vehicles', ② 'A survey of micro-electric vehicles image' to collect data in advance for providing users' preferences and transportation services for micro-electric vehicles, ③ In order to investigate the user satisfaction level of users who actually operated micro-electric vehicles, the order of 'user satisfaction survey of micro-electric vehicle drivers' was conducted. In the Analytic Hierarchy Process (AHP) analysis, it was found that users regarded as important in the order of 'user utilization data', 'vehicle movement data', and 'charging service data'. In the micro-electric vehicle image survey, users perceived micro-electric vehicles more positively in terms of "safety", 'durability', 'Ride comfort', 'design', 'MOOE (Maintenance and other operating expense)', and 'environment-friendly' when comparing micro-electric vehicles with electric motorcycles. In the survey on the user satisfaction of micro-electric vehicle drivers, the use of micro-electric vehicle did not directly affect work performance efficiency, and there was an experience of being disadvantaged on the road due to the size of the micro-electric vehicle, and driving in a cluster of micro-electric vehicle for outdoor advertisements. The city's public relations effect was great, but it was concerned about safety. In the future, based on the results of this study, we plan to build a user satisfaction structural equation model, preemptively discover feedback R&D for micro-electric vehicle utilization services in the public field, and actively seek to discover new public mobility support services.

Strategies to Improve Parks' Accessibility in City - Focus on Gyeonggi-do Region - (도시공원의 접근성 향상 방안 연구 - 경기도 권역을 중심으로 -)

  • Sung Hyun-Chan;Shin Ji-Young
    • Journal of the Korean Institute of Landscape Architecture
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    • v.33 no.2 s.109
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    • pp.83-91
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    • 2005
  • The purpose of this study is to analyze the arrangement of parks, in whole city level by using park's effective distance and to find the accessibility obstacles in case of using parks, in boundary of each parks' effective distance, so that to show how to improve communities' usage of city parks. The 8 cities in Gyeonggi-do and analysed the effective distance of parks. To find the accessibility obstacles in the boundary of parks' effective distance, 1) we choose 18 sample parks and extract obstacles - wide road, rail road, river- in interior and verify it by field survey and asking the park user's residents directly. The main findings of this study can be summarized as follows: First, Ansan city and Goyang city are only satisfied with the minimal city parks size standard, so that the rest 6 cities are lack of quantities which residents can use. The result of analyzing effective distance in whole city level, parks are mainly designated in new-town, so that most cities which have old-towns have very poor park systems to use. Because Ansan city is new-planned city, it is very effective arrangement in park systems exceptionally. Second, $96.2\%$ of park users' are living in the area which was easy to gain access not intercepted by wide road, rail road or river. Third, therefore at the stage of planning park, effective distance and resident's accessibility as well as park's supply quantitatively are needed to be considered. In addition, selection of location and elevation of resident's safety and accessibility through making a plan must be reflected. In the low accessibility area, the program to improve park's accessibility and amenity - like making small park or pocket park, linking parks with resident-friendly road etc.- has to be investigated.

Optimization of Municipal Pavement Management System(PMS) Components (Development of a Prototype PMS for Ansan City) (시도로 포장관리체계(PMS) 구성요소 최적화 연구 (안산시 Prototype PMS 개발사례))

  • Park, Sang-Kyu;Suh, Young-Chan
    • International Journal of Highway Engineering
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    • v.2 no.4 s.6
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    • pp.111-122
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    • 2000
  • PMS(Pavement Management System) has been developed and/or operated for the freeway and national highway systems in Korea. There is, however, no municipal PMS that is necessary in many cities for efficient management of their roadways. In this study, a municipal Prototype PMS is developed. The Prototype PMS is designed to be operated on PC base. It uses GIS interface for user friendliness that applies color graphics, text and distress pictures to display pavement conditions and rehabilitation information for both current and historical situations. The computer program of the prototype PMS consists of four major functions(inquiry, analysis, data management, and print). Especially, prioritization and M&R(Maintenance and Rehabilitation) alternative selection procedure is designed to be flexible so that the users can modify the decision criteria whenever it is necessary. Database items of the Prototype PMS is carefully selected for the objectives and size of municipal PMS. Reference point method is basically used for the location referencing in the Database. The unit section consists of each loom segment of the road for effective management.

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Analysis of Public System's Quality and User Behavior Using PLS-MGA Methodology : An Institutional Perspective (PLS-MGA 방법론을 활용한 제도론적 관점에서의 공공제도 품질과 사용자 행태의 분석)

  • Lee, Jae Yul;Hwang, Seung-June
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.2
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    • pp.78-91
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    • 2017
  • In this study, we conducted a comparative study on user's perception and behavior on public system service (PSS) using institutionalism theory and MGA (multi-group analysis) methodology. In particular, this study focuses on how institutional isomorphism is applied to public system services and how MGA can be implemented correctly in a variance based SEM (structural equation model) such as PLS (partial least square). A data set of 496 effective responses was collected from pubic system users and an empirical research was conducted using three segmented models categorized by public proximity theory (public firms = 113, government contractors = 210, private contractors = 173). For rigorous group comparisons, each model was estimated by the same indicators and approaches. PLS-SEM was used in testing research hypotheses, followed by parametric and non-parametric PLS-MGA procedures in testing categorical moderation effects. This study applied novel procedures for testing composite measurement invariance prior to multi-group comparisons. The following main results and implications are drawn : 1) Partial measurement invariance was established. Multi-group analysis can be done by decomposed models although data can not be pooled for one integrated model. 2) Multi-group analysis using various approaches showed that proximity to public sphere moderated some hypothesized paths from quality dimensions to user satisfaction, which means that categorical moderating effects were partially supported. 3) Careful attention should be given to the selection of statistical test methods and the interpretation of the results of multi-group analysis, taking into account the different outcomes of the PLS-MGA test methods and the low statistical power of the moderating effect. It is necessary to use various methods such as comparing the difference in the path coefficient significance and the significance of the path coefficient difference between the groups. 4) Substantial differences in the perceptions and behaviors of PSS users existed according to proximity to public sphere, including the significance of path coefficients, mediation and categorical moderation effects. 5) The paper also provides detailed analysis and implication from a new institutional perspective. This study using a novel and appropriate methodology for performing group comparisons would be useful for researchers interested in comparative studies employing institutionalism theory and PLS-SEM multi-group analysis technique.

A Study on the Document viewer optimized for VR environment (VR 환경에 최적화 된 문서 뷰어에 관한 연구)

  • Joo, Yong-Ho;Kim, Sang-Mok;Cho, Ok-Hue
    • Journal of the Korea Convergence Society
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    • v.12 no.5
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    • pp.139-145
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    • 2021
  • Through this study, we intend to study user satisfaction in order to verify whether there is a need for full-scale research, development and commercialization of document viewers in a VR environment. VR content consists of realistic 3D graphics and 360-degree video, and provides a synesthesia experience and immersion. We developed and tested a VR document viewer prototype that can utilize this concept as a document viewing system. It can act as a viewer that provides an interactive viewing environment according to the user's body interaction and the direction of the field of view, and it can be said that the feature of VR document viewer is that it can draw the user's high level of immersion and concentration when using the viewer. The developed prototype was tested in a test group consisting of 100 VR experiences and device owners for about 1 hour and 3 days a day, and then a questionnaire survey in the form of a fixed selection question was conducted. This study is a prototype study of a document viewer suitable for a virtual reality environment, and can lead to a sense of immersion when reading a document, and suggest a new document viewer direction that is effective for visual fatigue and visual perception of the document.

Design and Implementation of Quality Broker Architecture to Web Service Selection based on Autonomic Feedback (자율적 피드백 기반 웹 서비스 선정을 위한 품질 브로커 아키텍처의 설계 및 구현)

  • Seo, Young-Jun;Song, Young-Jae
    • The KIPS Transactions:PartD
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    • v.15D no.2
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    • pp.223-234
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    • 2008
  • Recently the web service area provides the efficient integrated environment of the internal and external of corporation and enterprise that wants the introduction of it is increasing. Also the web service develops and the new business model appears, the domestic enterprise environment and e-business environment are changing caused by web service. The web service which provides the similar function increases, most the method which searches the suitable service in demand of the user is more considered seriously. When it needs to choose one among the similar web services, service consumer generally needs quality information of web service. The problem, however, is that the advertised QoS information of a web service is not always trustworthy. A service provider may publish inaccurate QoS information to attract more customers, or the published QoS information may be out of date. Allowing current customers to rate the QoS they receive from a web service, and making these ratings public, can provide new customers with valuable information on how to rank services. This paper suggests the agent-based quality broker architecture which helps to find a service providing the optimum quality that the consumer needs in a position of service consumer. It is able to solve problem which modify quality requirements of the consumer from providing the architecture it selects a web service to consumer dynamically. Namely, the consumer is able to search the service which provides the optimal quality criteria through UDDI browser which is connected in quality broker server. To quality criteria value decision of each service the user intervention is excluded the maximum. In the existing selection architecture, the objective evaluation was difficult in subjective class of service selecting of the consumer. But the proposal architecture is able to secure an objectivity with the quality criteria value decision where the agent monitors binding information in consumer location. Namely, it solves QoS information of service which provider does not provide with QoS information sharing which is caused by with feedback of consumer side agents.

A Study on the Selection for View Target and View Points of Townscape Planning in Chung-ju City (충주시 경관계획 수립을 위한 조망대상 및 조망점 선정에 관한 연구;거주기간을 포함한 사용자 특성을 중심으로)

  • Lee, Yun-Jeong;Bak, Ji-Ae;Kim, Gi-Soo
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2006.11a
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    • pp.253-259
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    • 2006
  • Since townscape planning zones were introduced in 2000 by a revised Urban Planning Law, interest and understanding on townscape have been enhanced in Korea. Driven by this trend of the time, interest in townscape planning has been growing in the area of urban planning, and local governments have been expressing their interest in townscape management. This study is intended to provide criteria for setting goals of constructing desirable urban environments in harmony with existing condition in Chung-ju City. To this end, questionnaire surveys and awareness research were administered and following findings were obtained in relation to user-specific preferences on view targets and view points for townscape planning in Chung-ju City. In general, citizens of Chung-ju City were found to prefer townscape frequently in use practically, while residents in other areas preferred such townscape as linked with the city' s overall reputation. Both groups were found to prefer natural landscape (Gaemyeongsan, Namsan, etc.) to artificial one as a view target, and Chung-ju Terminal and the neighborhoods and downtown(Seongseo-dong) were presumably preferred as a view point.

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Networking Technologies for IPTV2.0 Service (IPTV2.0 서비스를 위한 네트워킹 기술)

  • Lee, Kyounghee;Yoon, Changwoo;Ryu, Won;Kim, Bongtae
    • IEMEK Journal of Embedded Systems and Applications
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    • v.3 no.4
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    • pp.218-228
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    • 2008
  • The convergence of broadcasting and telecommunication services is being accelerated by broadband networks, digital broadcasting and Web2.0. This paper describes the definition and service characteristics of IPTV as a representative of broadcasting and telecommunication convergence services. Especially, the changes of infrastructure and technology for IPTV2.0 are addressed in terms of the service features of mobility, intelligence and participation. IPTV2.0 shall be characterized by the open IPTV service based on Web2.0 and the mobile IPTV service over the heterogeneous networks employing various wireless/wired access technologies. The IP Multimedia Subsystem (IMS) and Service Delivery Platform (SDP) technologies are increasingly considered to support the personalization and openness. The mobility management technology is being evolved to provide QoS-guaranteed mobile communication services to users at anytime and anywhere. IPTV2.0 services and platforms are also anticipated to be core components to achieve knowledge-based ubiquitous society. IPTV2.0 contents are required to be integrated with the enhanced metadata to efficiently support search, selection, convergence and delivery of the contents. Moreover, those contents shall be enhanced to provide the scalable services which is adaptable to the network status and user preferences. Therefore, the networking technologies for IPTV2.0 should tightly cooperate with application services and adaptive contents. Those technologies will be developed to construct the ubiquitous content service platform considering the evolution of networks and various converged services.

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A product recommendation system based on adjacency data (인접성 데이터를 이용한 추천시스템)

  • Kim, Jin-Hwa;Byeon, Hyeon-Su
    • Journal of the Korean Data and Information Science Society
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    • v.22 no.1
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    • pp.19-27
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    • 2011
  • Recommendation systems are developed to overcome the problems of selection and to promote intention to use. In this study, we propose a recommendation system using adjacency data according to user's behavior over time. For this, the product adjacencies are identified from the adjacency matrix based on graph theory. This research finds that there is a trend in the users' behavior over time though product adjacency fluctuates over time. The system is tested on its usability. The tests show that implementing this recommendation system increases users' intention to purchase and reduces the search time.