• Title/Summary/Keyword: User's Profiling

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An Agent System for Supporting Adaptive Web Surfing (적응형 웹 서핑 지원을 위한 에이전트 시스템)

  • Kook, Hyung-Joon
    • The KIPS Transactions:PartB
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    • v.9B no.4
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    • pp.399-406
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    • 2002
  • The goal of this research has been to develop an adaptive user agent for web surfing. To achieve this goal, the research has concentrated on three issues: collection of user data, construction and improvement of user profile, and adaptation by applying the user profile. The main outcome from the research is a prototype system that provides the functional definition and componential design scheme for an adaptive user agent for the web environment. Internally, the system achieves its operational goal from the cooperation of two independent agents. They are IIA (Interactive Interface Agent) and UPA (User Profiling Agent). As a tool for providing a user-friendly interface environment, the IIA employs the Keyword Index, which is a list of index terms of a webpage as well as a keyword menu for subsequent queries, and the Suggest Link, which is a hierarchical list of URLs showing the past browsing procedure of the user. The UPA reflects in the User Profile, both the static and the dynamic information obtained from the user's browsing behavior. In particular, a user's interests are represented in the form of Interest Vectors which, based on the similarity of the vectors, is subject to update and creation, thus dynamically profiling the user's ever-shifting interests.

An Adaptive Approach to Learning the Preferences of Users in a Social Network Using Weak Estimators

  • Oommen, B. John;Yazidi, Anis;Granmo, Ole-Christoffer
    • Journal of Information Processing Systems
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    • v.8 no.2
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    • pp.191-212
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    • 2012
  • Since a social network by definition is so diverse, the problem of estimating the preferences of its users is becoming increasingly essential for personalized applications, which range from service recommender systems to the targeted advertising of services. However, unlike traditional estimation problems where the underlying target distribution is stationary; estimating a user's interests typically involves non-stationary distributions. The consequent time varying nature of the distribution to be tracked imposes stringent constraints on the "unlearning" capabilities of the estimator used. Therefore, resorting to strong estimators that converge with a probability of 1 is inefficient since they rely on the assumption that the distribution of the user's preferences is stationary. In this vein, we propose to use a family of stochastic-learning based Weak estimators for learning and tracking a user's time varying interests. Experimental results demonstrate that our proposed paradigm outperforms some of the traditional legacy approaches that represent the state-of-the-art technology.

A Deep Learning Approach for Identifying User Interest from Targeted Advertising

  • Kim, Wonkyung;Lee, Kukheon;Lee, Sangjin;Jeong, Doowon
    • Journal of Information Processing Systems
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    • v.18 no.2
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    • pp.245-257
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    • 2022
  • In the Internet of Things (IoT) era, the types of devices used by one user are becoming more diverse and the number of devices is also increasing. However, a forensic investigator is restricted to exploit or collect all the user's devices; there are legal issues (e.g., privacy, jurisdiction) and technical issues (e.g., computing resources, the increase in storage capacity). Therefore, in the digital forensics field, it has been a challenge to acquire information that remains on the devices that could not be collected, by analyzing the seized devices. In this study, we focus on the fact that multiple devices share data through account synchronization of the online platform. We propose a novel way of identifying the user's interest through analyzing the remnants of targeted advertising which is provided based on the visited websites or search terms of logged-in users. We introduce a detailed methodology to pick out the targeted advertising from cache data and infer the user's interest using deep learning. In this process, an improved learning model considering the unique characteristics of advertisement is implemented. The experimental result demonstrates that the proposed method can effectively identify the user interest even though only one device is examined.

Exploiting Query Proximity and Graph Profiling Method for Tag-based Personalized Search in Folksonomy (질의어의 근접성 정보 및 그래프 프로파일링 기법을 이용한 태그 기반 개인화 검색)

  • Han, Keejun;Jang, Jincheul;Yi, Mun Yong
    • Journal of KIISE
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    • v.41 no.12
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    • pp.1117-1125
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    • 2014
  • Folksonomy data, which is derived from social tagging systems, is a useful source for understanding a user's intention and interest. Using the folksonomy data, it is possible to create an accurate user profile which can be utilized to build a personalized search system. However there are limitations in some of the traditional methods such as Vector Space Model(VSM) for user profiling and similarity computation. This paper suggests a novel method with graph-based user and document profile which uses the proximity information of query terms to improve personalized search. We demonstrate the performance of the suggested method by comparing its performance with several state-of-the-art VSM based personalization models in two different folksonomy datasets. The results show that the proposed model constantly outperforms the other state-of-the-art personalization models. Furthermore, the parameter sensitivity results show that the proposed model is parameter-free in that it is not affected by the idiosyncratic nature of datasets.

Deep Learning-based Intelligent Preferred Fashion Recommendation using Implicit User Profiling (암묵적 사용자 프로파일링을 통한 딥러닝기반 지능형 선호 패션 추천)

  • Lee, Seolhwa;Lee, Chanhee;Jo, Jaechoon;Lim, Heuiseok
    • Journal of the Korea Convergence Society
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    • v.9 no.12
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    • pp.25-32
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    • 2018
  • In the massive online fashion market, it is not easy for consumers to find the fashion style they want by keyword search for their preferred style. It can be resolved into consumer needs based fashion recommendation. Most of the existing online shopping sites have collected cumtomer's preference style using the online quastionnair. In this paper, we propose a simple but effective novel model that resolve the traditional method in fashion profiling for consumer's preference style and needs using implicit profiling method. In addition, we proposed a learning model that reflects the characteristics of the images itself through the deep learning-based intelligent preferred fashion model learned from the collected data. We show that the proposed model gave meaningful results through the qualitative evaluation.

Predicting User Profile based on user behaviors (모바일 사용자 행태 기반 프로파일 예측)

  • Sim, Myo-Seop;Lim, Heui-Seok
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.1-7
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    • 2020
  • As the performance of mobile devices has dramatically improved, users can perform many tasks in a mobile environment. This means that the use of behavior information stored in the mobile device can tell a lot of users. For example, a user's text message and frequently used application information (behavioral information) can be utilized to create useful information, such as whether the user is interested in parenting(profile prediction). In this study, I investigate the behavior information of the user that can be collected in the mobile device and propose the item that can profile the user. And I also suggest ideas about how to utilize profiling information.

Implementation Strategy for the Elderly Care Solution Based on Usage Log Analysis: Focusing on the Case of Hyodol Product (사용자 로그 분석에 기반한 노인 돌봄 솔루션 구축 전략: 효돌 제품의 사례를 중심으로)

  • Lee, Junsik;Yoo, In-Jin;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.25 no.3
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    • pp.117-140
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    • 2019
  • As the aging phenomenon accelerates and various social problems related to the elderly of the vulnerable are raised, the need for effective elderly care solutions to protect the health and safety of the elderly generation is growing. Recently, more and more people are using Smart Toys equipped with ICT technology for care for elderly. In particular, log data collected through smart toys is highly valuable to be used as a quantitative and objective indicator in areas such as policy-making and service planning. However, research related to smart toys is limited, such as the development of smart toys and the validation of smart toy effectiveness. In other words, there is a dearth of research to derive insights based on log data collected through smart toys and to use them for decision making. This study will analyze log data collected from smart toy and derive effective insights to improve the quality of life for elderly users. Specifically, the user profiling-based analysis and elicitation of a change in quality of life mechanism based on behavior were performed. First, in the user profiling analysis, two important dimensions of classifying the type of elderly group from five factors of elderly user's living management were derived: 'Routine Activities' and 'Work-out Activities'. Based on the dimensions derived, a hierarchical cluster analysis and K-Means clustering were performed to classify the entire elderly user into three groups. Through a profiling analysis, the demographic characteristics of each group of elderlies and the behavior of using smart toy were identified. Second, stepwise regression was performed in eliciting the mechanism of change in quality of life. The effects of interaction, content usage, and indoor activity have been identified on the improvement of depression and lifestyle for the elderly. In addition, it identified the role of user performance evaluation and satisfaction with smart toy as a parameter that mediated the relationship between usage behavior and quality of life change. Specific mechanisms are as follows. First, the interaction between smart toy and elderly was found to have an effect of improving the depression by mediating attitudes to smart toy. The 'Satisfaction toward Smart Toy,' a variable that affects the improvement of the elderly's depression, changes how users evaluate smart toy performance. At this time, it has been identified that it is the interaction with smart toy that has a positive effect on smart toy These results can be interpreted as an elderly with a desire to meet emotional stability interact actively with smart toy, and a positive assessment of smart toy, greatly appreciating the effectiveness of smart toy. Second, the content usage has been confirmed to have a direct effect on improving lifestyle without going through other variables. Elderly who use a lot of the content provided by smart toy have improved their lifestyle. However, this effect has occurred regardless of the attitude the user has toward smart toy. Third, log data show that a high degree of indoor activity improves both the lifestyle and depression of the elderly. The more indoor activity, the better the lifestyle of the elderly, and these effects occur regardless of the user's attitude toward smart toy. In addition, elderly with a high degree of indoor activity are satisfied with smart toys, which cause improvement in the elderly's depression. However, it can be interpreted that elderly who prefer outdoor activities than indoor activities, or those who are less active due to health problems, are hard to satisfied with smart toys, and are not able to get the effects of improving depression. In summary, based on the activities of the elderly, three groups of elderly were identified and the important characteristics of each type were identified. In addition, this study sought to identify the mechanism by which the behavior of the elderly on smart toy affects the lives of the actual elderly, and to derive user needs and insights.

An Analysis on High School Teacher's Stages of Concern on 'Creative-Experience Activity' in 2009 Revised National Curriculum (2009 개정 창의적 체험활동에 관한 고등학교 교사들의 관심도 분석)

  • Park, Han-Sook
    • Journal of Fisheries and Marine Sciences Education
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    • v.25 no.4
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    • pp.958-972
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    • 2013
  • The purpose of this study is to analyze on high school teachers' stage of concern(SoC) on 'Creative-Experience Activity' in 2009 revised national curriculum and investigate the improvements of their levels. The subjects for this study were 234 high school teachers through out all part of the Korea country. The instrument for this study was developed according to the Hall & Hord(2006)'s stage of concerns questionnaire of Stage of Concern. The Data were analyzed by Profiling of teachers' concern and one-way ANOVA. The major findings of this study were as follows: First, 85.25% of the high school teachers were in stage of Awareness. 6.34% of teachers were in stage of Information. Most of high school teachers' concern about 'Creative-Experience Activity' was generally 'non-user' stage that unconcerned. Second, there were not significant differences in teachers' stage of concern according to their sex and teaching career except for region. In region, the teacher in metropolis tent to interest getting new information than small and midium size city. We need to make an effort to transfer from 'non-user' stage to 'early-user' stage of and 'impact' stage. To do so, we may sublate too much curriculum revise and start teacher training for 2009 revised 'creativity-experience activity' curriculum. The result of the study provide that there are not curriculum implementation success without teachers' concern about revised curriculum.

Clustering Normal User Behavior for Anomaly Intrusion Detection (비정상행위 탐지를 위한 사용자 정상행위 클러스터링 기법)

  • Oh, Sang-Hyun;Lee, Won-Suk
    • The KIPS Transactions:PartC
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    • v.10C no.7
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    • pp.857-866
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    • 2003
  • For detecting an intrusion based on the anomaly of a user's activities, previous works are concentrated on statistical techniques in order to analyze an audit data set. However. since they mainly analyze the average behavior of a user's activities, some anomalies can be detected inaccurately. In this paper, a new clustering algorithm for modeling the normal pattern of a user's activities is proposed. Since clustering can identify an arbitrary number of dense ranges in an analysis domain, it can eliminate the inaccuracy caused by statistical analysis. Also, clustering can be used to model common knowledge occurring frequently in a set of transactions. Consequently, the common activities of a user can be found more accurately. The common knowledge is represented by the occurrence frequency of similar data objects by the unit of a transaction as veil as the common repetitive ratio of similar data objects in each transaction. Furthermore, the proposed method also addresses how to maintain identified common knowledge as a concise profile. As a result, the profile can be used to detect any anomalous behavior In an online transaction.

PIRS : Personalized Information Retrieval System using Adaptive User Profiling and Real-time Filtering for Search Results (적응형 사용자 프로파일기법과 검색 결과에 대한 실시간 필터링을 이용한 개인화 정보검색 시스템)

  • Jeon, Ho-Cheol;Choi, Joong-Min
    • Journal of Intelligence and Information Systems
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    • v.16 no.4
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    • pp.21-41
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    • 2010
  • This paper proposes a system that can serve users with appropriate search results through real time filtering, and implemented adaptive user profiling based personalized information retrieval system(PIRS) using users' implicit feedbacks in order to deal with the problem of existing search systems such as Google or MSN that does not satisfy various user' personal search needs. One of the reasons that existing search systems hard to satisfy various user' personal needs is that it is not easy to recognize users' search intentions because of the uncertainty of search intentions. The uncertainty of search intentions means that users may want to different search results using the same query. For example, when a user inputs "java" query, the user may want to be retrieved "java" results as a computer programming language, a coffee of java, or a island of Indonesia. In other words, this uncertainty is due to ambiguity of search queries. Moreover, if the number of the used words for a query is fewer, this uncertainty will be more increased. Real-time filtering for search results returns only those results that belong to user-selected domain for a given query. Although it looks similar to a general directory search, it is different in that the search is executed for all web documents rather than sites, and each document in the search results is classified into the given domain in real time. By applying information filtering using real time directory classifying technology for search results to personalization, the number of delivering results to users is effectively decreased, and the satisfaction for the results is improved. In this paper, a user preference profile has a hierarchical structure, and consists of domains, used queries, and selected documents. Because the hierarchy structure of user preference profile can apply the context when users perfomed search, the structure is able to deal with the uncertainty of user intentions, when search is carried out, the intention may differ according to the context such as time or place for the same query. Furthermore, this structure is able to more effectively track web documents search behaviors of a user for each domain, and timely recognize the changes of user intentions. An IP address of each device was used to identify each user, and the user preference profile is continuously updated based on the observed user behaviors for search results. Also, we measured user satisfaction for search results by observing the user behaviors for the selected search result. Our proposed system automatically recognizes user preferences by using implicit feedbacks from users such as staying time on the selected search result and the exit condition from the page, and dynamically updates their preferences. Whenever search is performed by a user, our system finds the user preference profile for the given IP address, and if the file is not exist then a new user preference profile is created in the server, otherwise the file is updated with the transmitted information. If the file is not exist in the server, the system provides Google' results to users, and the reflection value is increased/decreased whenever user search. We carried out some experiments to evaluate the performance of adaptive user preference profile technique and real time filtering, and the results are satisfactory. According to our experimental results, participants are satisfied with average 4.7 documents in the top 10 search list by using adaptive user preference profile technique with real time filtering, and this result shows that our method outperforms Google's by 23.2%.