• Title/Summary/Keyword: User's Perception

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Improvement of Hi-Pass Users' Satisfaction Using Modified Importance Performance Analysis (M-IPA 기법을 이용한 하이패스 만족도 제고 방안)

  • Choi, Yoon-Hyuk;Ko, Han-Geom;Yun, Ilsoo;Kim, Dong-In
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.15 no.1
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    • pp.52-65
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    • 2016
  • The electronic toll collection system(ETCS), is globally used in about 40 countries. In Korea, the Korea Expressway Corporation led the nationwide introduction of the ETC system in 2007 under the brand name of the Hi-pass. Since then, Hi-pass, with its rate of average daily use reaching about 70%, has become an essential facility in Korean expressways. To identify users' perception on Hi-pass (satisfaction, preference, etc.), this study conducted a Modified Importance-Performance Analysis (M-IPA). With this, this study attempted to identify the kind of efforts necessary to enhance current Hi-pass users' convenience and satisfaction. According to the result of M-IPA, the items including "non-stop payment" and "toll discount" are identified as key items that require further improvement. For improvement in the "non-stop payment" item, operations of Hi-pass toll booths appropriate for the demand for Hi-pass use and the selection of Hi-pass booths' locations in consideration of entry and exit lanes need to be improved. In addition, with regard to the "toll discount" item, although toll discount is currently provided to Hi-pass users, thus, PR thereof will have to be strengthened. It is expected that this study will be used as basic data to devise methods of enhancing Hi-pass usage through improvement of Hi-pass users' satisfaction.

A Study On Web Shopping Attitude and Purchasing Intention of Internet Self-Efficacy -Focus on Intrinsic and Extrinsic Motivation- (인터넷 자기효능감으로 인한 웹쇼핑에 대한 태도와 구매행동의도에 관한 연구 -내재적 동기와 외재적 동기를 중심으로-)

  • Lee, Jong-Ho;Sin, Jong-Kuk;Kim, Mi-Hye;Kong, Hye-Kyung
    • Journal of Global Scholars of Marketing Science
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    • v.10
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    • pp.1-26
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    • 2002
  • The present study examines the role of subjectively perceived factors of the attitude toward web shopping in forming an intention to use a web shopping intention. An integrative research model is presented and tested empirically. It includes the following three aspects of belief in Davis' TAM: perceived usefulness, perceived ease of use, perceived enjoyment. Specially, internet self-efficacy, or the belief in one's capabilities to organize and execute courses of Internet actions required to produce given attainments, is a potentially important factor in efforts to gain more favorable attitude toward web shopping close the digital divide that separates experienced Internet users from novices. Prior research on Internet self-efficacy has been limited to examining specific task performance and narrow behavioral domains rather than overall attainments in relation to general Internet use, and has not yielded evidence of reliability and construct validity. Survey data were collected to develop a reliable operational measure of Internet self-efficacy and to examine its construct validity. Also, much previous research has established that perceived ease of use is an important factor influencing user acceptance and usage behavior of information technologies. However, very little research has been conducted to understand how that perception forms and changes over time. The present study examines that higher internet self-efficacy is more getting favorable web shopping attitude, and web shopping intention as more as usefulness, enjoyment through the internet.

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A Study on User Perception for the Efficient Utilization of Camp Page - Focus on Chuncheon Citizen and Tourist - (캠프페이지의 효율적인 활용을 위한 이용자인식 연구 - 춘천시민과 관광객을 중심으로 -)

  • Jun, Mi-Ri;Kang, Eun-Ji;Kim, Yong-Geun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.3
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    • pp.9-20
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    • 2017
  • Camp Page, which has been located in front of Chuncheon Station for about 50 years since 1958, recently opened to the public. Chuncheon City is currently struggling to construct a park on this site due to an uncertainty of general plans and financial difficulties. Accordingly, this research conducted a cognitive survey about site usage with Camp Page users in order to clarify directions for efficient establishment of parks within the former military base. The course of research includes analytical methods such as a survey targeting Chuncheon citizens and tourists both in the field and online, a frequency analysis of 1,360 index samples, a cross analysis and t-test. As a result, firstly, Chuncheon citizens recognized the image of Chuncheon as a city with a fresh, clean lakeshore whereas tourists think of it as a city for sightseeing and leisure. Hence, it was justifiable to conclude that the city should organize various programs for people to enjoy leisure activities while at the same time protecting the environment. Second, the awareness of tourists about Camp Page was relatively low and both citizens and tourists recognize that it was not sufficient enough for enjoyment of free time. The majority answered "space for culture and art and for experiencing the natural environment" when asked about the direction of space creation at Camp Page, which indicates that the site will need to be available both for cultural art and nature experiences. Lastly, it was thought that the direction of developing leisure facilities in Chuncheon city should include the improvement of worn out installations and developing chain products among programs. This research will be able to use fundamental data for the efficient utilization of the returned U.S. military camps that are constantly merging.

The Effect of Online Community, Members, and Personal Characteristics on Lurking Behavior: Why do people only consume rather than create contents? (온라인 커뮤니티 특성, 커뮤니티 멤버 특성, 개인 특성이 잠복관찰 활동에 미치는 영향:왜 사람들은 쓰지 않고 읽기만 하는가?)

  • Park, Do-Hyung
    • Journal of Internet Computing and Services
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    • v.15 no.1
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    • pp.73-88
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    • 2014
  • Online communities are getting more popular with the development of information technology. It is essential that community members participate actively and share their contents or opinions continuously for the success and growth of online communities. However, it is revealed that most of members just take the role of passive observer. They are lurking community information and contents without any contribution. In this sense, this study focuses on explore lurking behavior of online community members. This study investigates the effect of the characteristics of online community, community members, and personal traits on user's lurking intention. Member familiarity and community identity have a strong positive effect on de-lurking intention, while the perception of usefulness and ease of use for communities and member expertise have a negative effect on de-lurking intention. Interestingly, users with a low level of self-esteem have higher level of motivation of participation than those with a high level of self-esteem. Finally, this study proposes several strategies to enhance information and contents sharing in online communities.

Questionnaire Analysis of Geo-Spatial Open Source Application (공간정보 오픈소스 활용 설문조사에 따른 현황 분석)

  • Yoo, Hee-Young;Lee, Ki-Won;Lee, Kwang-Jae;Kim, Yong-Seung
    • Journal of the Korean Association of Geographic Information Studies
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    • v.16 no.4
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    • pp.106-119
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    • 2013
  • As open source can reduce costs and apply to various fields rapidly, many countries have actively adopted open source. However, geo-spatial open source in Korea is not actively promoted yet comparing to other countries having similar infra environments. In this study, we analyzed the perception of geo-spatial open source, utilization status, the development possibility and future direction using questionnaire survey completed by experts dealing with spatial information. The survey result shows that many experts have experiences of using geo-spatial open source but they got a lack of understanding about open source license or regulations and only a few people got professional training. Insufficient references, the difficulty of maintenance, lack of support and low technical reliability have hindered the adoption of geo-spatial open source. Only some part of geo-spatial open source software or libraries in some field have been used in the country. However, many researchers rate highly development potential and plan to use geo-spatial open source soon. If user's convenience, reference materials, technical trust and policy support are improved, open source field for spatial information will be developed greatly in the future.

Analysis of Current Status and Teacher Librarians' Perception about Space Composition and Interior Environment of School Libraries (학교도서관 공간 영역 및 실내 환경 요소의 구성 현황과 사서 교사 인식 분석)

  • Song, Gi-Ho;Kang, Bong-Suk
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.1
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    • pp.67-87
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    • 2020
  • The purpose of this study is to analyze current status and teacher librarians' perceptions of school library space composition and indoor environment, and propose some methods for the school library to be a basic educational facility. The space most secured by the 126 teacher librarians who participated in the survey was the free reading area, and the space with the lowest level was the media production and group project area. The most important types of spaces for teacher librarians are the teaching area and the free reading area, while the recognition of the importance of media production and group project areas is relatively low. Among the elements of indoor environmental assessment, they showed that safety and comfort were the most important but diversity and flexibility were relatively less important. The result of this analysis is different from the school and library policy direction that emphasizes the learning commons and maker spaces. Teacher librarians still seem to appreciate the importance of traditional library space. Therefore, it is necessary to include the establishment and operation of maker spaces and learning commons in the teacher librarians training and retraining process. In addition, it is necessary to increase the participation of users such as teachers, students, and parents in space composition and interior design initiatives to increase the user's interior environment satisfaction.

Key Determinants of Dissatisfaction on COVID-19 Contact Tracing and Exposure Notification Apps (COVID-19 접촉추적과 노출알림 앱사용자의 항의 및 불만요인 탐색)

  • Leem, Byung-hak;Hong, Han-Kook
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.176-183
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    • 2021
  • Digital medical technology is very effective and at the same time faces the challenge of protecting privacy. However, for contact tracking and exposure notification apps in COVID-19 environment, there is always a trade-off between privacy measures and the effectiveness of the app's use. Today, many countries have developed and used contact tracking and exposure notification apps in various forms to prevent the spread of COVID-19, but the suspicion of digital surveillance (digital panopticon) is unavoidable. Therefore, this study aims to identify the factors of personal information infringement and dissatisfaction through text mining analysis by extracting user reviews of "Self-Quarantine Safety Protection" in Korea. As a result of the text mining analysis, we derived four groups, 'Address recognition error', 'Exit warning error', 'Access error', and 'App. program error'. Since 'Address recognition error' and 'Exit warning error' can give the app users a strong perception that they are keeping under surveillanc by the app, transparent management of personal information protection and consent procedures related to personal information collection are required. In addition, if the other two groups are not corrected immediately due to an error in an app function or a program bug, the complaints of users can be maximized and a protest against the monitor can be raised.

Analysis of the Correlation between Social Factors and the Use of Hydrophilic Facilities by Age Group - Case Study at the Samrak and Daejeo Ecological Park (사회적 요인 및 연령대별 친수공원 이용에 관한 상관관계 분석 - 삼락과 대저생태공원을 대상으로)

  • Choi, In-Ho;Lee, Min-Young;Yoon, Hee-Ra;Kim, Seong Jun;Kim, Chang Sung
    • Ecology and Resilient Infrastructure
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    • v.8 no.4
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    • pp.273-280
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    • 2021
  • In the past, the government made a total of 357 hydrophilic districts into parks to create rest areas in the national river with the four major river projects. According to the results of the survey, 60 water-friendly districts with low utilization were lifted in January 2017, and 297 water-friendly districts are currently being managed. Local governments are in charge of the maintenance costs necessary to maintain these hydrophilic districts, which require considerable costs, so it is necessary to accurately grasp the characteristics and needs of local residents at the operation stage after designation. In this study, the characteristics of local residents in the hydrophilic district were analyzed by correlating social factors with river users, crawling social network data to analyze visit patterns, and derived related Keywords, and analyzed the characteristics of the hydrophilic district. The study target areas are Samrak and Daejeo Ecological Park, located downstream of the Nakdonggang River. Social factors analyzed real estate transaction price data, economic activity income, households, stress perception rate, and pet breeding status through public data provided by Statistics Korea, and analyzed user visit patterns and image keywords on weekends.

Investigation on Perceptions, Attitudes, and Contributing Factors to Spontaneous Adverse Drug Reaction Reporting among Community Pharmacists: Results from a Web-based Survey (지역 약사의 자발적 부작용 보고에 대한 인식 및 태도와 영향요인 조사: 설문조사 결과를 중심으로)

  • Lee, Mo-Se;Choi, Ah-Hyung;Jang, Bo-Hyun;Kim, Na-Young;Lee, Jung-Min;Shin, Ju-Young;Jeon, Ha-Lim
    • Korean Journal of Clinical Pharmacy
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    • v.29 no.2
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    • pp.125-132
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    • 2019
  • Objective: To examine the perceptions and attitudes toward spontaneous adverse drug reaction (ADR) reporting system among community pharmacists and identify factors that influence reporting, by implementing a survey. Methods: A structured questionnaire was developed and distributed online. Request for the survey was posted on the website of pharmacy's billing program, and the survey was conducted for 8 days. We collected the participants' response on their work environment, experience of ADR reporting, and their perception and attitude on the reporting system. Multivariate logistic regression was used to evaluate factors influencing ADR reporting. Results: A total of 382 pharmacists participated in the survey. Significant contributing factors for reporting level were age (odds ratio [OR], 0.90; 95% confidence interval [CI], 0.84-0.96), knowledge of reporting method (OR, 53.56; 95% CI, 9.10-315.41), installation of reporting program (OR, 31.92; 95% CI, 4.16-244.75), and encouragement from the Korean pharmaceutical association (OR, 4.13; 95% CI, 1.11-15.35). Regarding the attitude toward spontaneous ADR reporting system, 'lack of time for reporting' (OR, 0.29; 95% CI, 0.15-0.53) and 'complexity of reporting procedure' (OR, 0.51; 95% CI, 0.31-0.84), were associated with a low likelihood of reporting. Conclusion: Our results indicated that the knowledge of ADR reporting method, installation of the reporting program, and encouragement from the Korean Pharmaceutical Association contribute to active reporting. It is necessary to simplify the reporting method, make the ADR reporting program user-friendly, and provide educational interventions to increase participation in spontaneous reporting by the community pharmacists.

A Comparative Analysis of Mobility Service Satisfaction by Driving Subjects and Experiences of the Latest Technology : Focused on Automated Driving Service (모빌리티 서비스의 운전 주체 및 신기술 경험 여부에 따른 만족도 비교분석 : 자율주행서비스를 중심으로)

  • KIM, Tagyoung;SEO, Jihun;BANG, Soohyuk
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.5
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    • pp.103-116
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    • 2022
  • The South Korean Ministry of Land, Infrastructure, and Transport designated seven automated driving test beds required to evaluate vehicle performance every year for the expansion of mobility services based on automated driving. As a fundamental study, we suggested a necessary example of evaluating the performance with a satisfaction survey for the services before the evaluation. First, we surveyed the perception of automated driving services of users and the public in Sejong-si, South Korea. The survey showed that the users had a higher level of awareness of automated driving technology and intention to use it than the public. Second, the satisfaction survey was conducted on demand-responsive public transportation and automated driving service users. Notably, using the Wilcoxon Rank Sum Test, among the non-parametric statistical analysis methods, we found that safety-related factors affected the overall satisfaction of users of automated driving services. On the other hand, in the case of the demand-responsive public transportation service users, factors related to service convenience affected overall satisfaction. Hence, the results of these surveys are expected to be used as basic data and guidelines to improve the quality of automated driving services and policy establishment.