• 한국지하수토양환경학회지:지하수토양환경
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• 제21권6호
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• pp.156-168
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• 2016

The Korean government is planning to invest a lot of funds for conservation of the soil. Accordingly, it needs quantitative information on the soil. This paper attempts to analyze the total value of soil quantitatively: the total economic value of soil can be divided into use value and non-use value. To this end, we apply a replacement cost method (RCM) and contingent valuation method (CVM). Especially, CVM is most widely used to measure the non-use value such as environment goods. We employed the one-and-one-half-bounded dichotomous choice (OOHBDC) for willingness to pay (WTP) elicitation and a spike model. The monthly mean WTP was estimated to be KRW 3,949 per household for the next 10 years, which is statistically significant at the 1% level. Expanding the value to the relevant population gives us KRW 897.9 billion per year and as of the end of 2015, the non-use value of soil was assessed to be KRW 838.6 billion. Meanwhile, use value is subdivided into direct use value and indirect use value. This value was calculated KRW 3,277 trillion and KRW 51.8 trillion, respectively. As a result, total economic value of soil is estimated to be KRW 3,330 trillion in Korea.

• Asia Pacific Journal of Business Review
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• 제6권1호
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• pp.49-59
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• 2021

This study was conducted to explore the causal relationship between the characteristics of mobile shopping mall use and the effect on the intention to use mobile shopping malls through perceived value (hedonic value and utilitarian value). Specifically, this study defined the usage characteristics of mobile shopping malls as accessibility, convenience, and enjoyment, respectively, and attempted to explain the relationship on the intention of use through perceived value. The research results are as follows. First, it was found that enjoyment had a positive (+) effect on hedonic value. However, it was found that convenience did not affect hedonic value. On the other hand, contrary to expectations, accessibility was found to have a negative (-) effect on hedonic value. Second, it was found that accessibility and convenience had a positive (+) effect on utilitarian value. However, it was found that pleasure did not affect utilitarian value. Third, it was found that utilitarian value had a positive (+) effect on the intention to use mobile shopping, while hedonic value did not affect the intention to use mobile shopping. Through this, it is meaningful to provide mobile shopping users with solutions to improve their restrictions in the shopping process.

• 한국의상디자인학회지
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• 제20권2호
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• pp.17-29
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• 2018

This study aims to determine the effects of clothing consumption value, usefulness of clothing and ease of use on the new product acceptance intention of premium linen apparel. A survey was conducted among male and female consumers, and a total of 328 responses were analyzed. Frequency, factor analysis, and multiple regression analysis were used for data analysis using SPSS WIN Ver.21.0. The results of this study are as follows. First, clothing consumption value was classified into five factors: social value, fashionable value, individual value, practical value and emotional value. Usefulness and ease of use were found two factors and the new product acceptance intention of premium linen apparel was found one factor. Second, all factors of clothing consumption value had a positive effect on usefulness. The higher the values of the five factors of clothing consumption value, the higher usefulness. Third, fashionable value affected ease of use, but individual value had no positive effect on ease of use. The higher the fashionable value, the higher the ease of use, but, the higher the individual value, the lower the ease of use. Fourth, all factors of clothing consumption value had a positive effect on the new product acceptance intention of premium linen apparel. Therefore, clothing consumption value is important to the new product acceptance intention of premium linen apparel. Moreover, usefulness and ease of use influenced the new product acceptance intention of premium linen apparel. This shows that consumers' new product acceptance intention of premium linen apparel increases if the product is they are perceived to be useful and easy to use.

• 유통과학연구
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• 제19권10호
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• pp.5-15
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• 2021

Purpose: This study aims to present individual motivation and channel characteristics affecting omnichannel service use, as well as the effect relationship of the brand factor on consumption value, service satisfaction, and continuous usability based on convenience store pickup service, one of online shopping customers' omnichannel use services. Primarily, this study divided consumption value into emotional value and functional value and examined the consumption value characteristics of omnichannel-based pickup service customers. Research design, data and methodology: A questionnaire survey was carried out targeting 324 consumers having the omnichannel-based pickup service user experience in online shopping in Korea. A confirmatory factor analysis and path analysis were carried out based on the structural equation to verify hypotheses. Results: According to the analysis result, individual motivation affected the emotional value, and the omnichannel characteristics affected functional value. The brand effect influenced both emotional and functional values. The emotional value affected continuous use intention, and the functional value affected service satisfaction. Conclusions: Therefore, consumers' emotional and functional values showed differences in consumption behavior. In online shopping companies' marketing strategy construction for omnichannel, it was confirmed that a differentiated approach is needed depending on the strategic goal of satisfaction improvement and continuous use intention consolidation.

• 한국경제지리학회지
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• 제9권2호
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• pp.211-224
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• 2006

본 연구는 가상적 가치추정법(contingent valuation method)을 이용하여 도시자연공원의 가치를 평가 분석하였다. 본 연구는 남산, 관악산 및 팔달산을 연구대상지로 선정하여 자원가치 즉, 가상적 가치추정방법(CVM)에 의해 인당 평균 보전가치액 및 자원의 전체 보전가치를 측정하였다. 분석결과에 의하면 대도시 자연공원 즉, 관악산, 남산, 그리고 팔달산의 자원가치는 각각 790원, 1,390원, 그리고 620원으로 나타났다. 인당 평균 보전가치에서는 남산이 타 공원보다 약 2배 정도 높았으며, 남산, 관악산 및 팔달산의 순으로 나타났다. 보전가치중 선택권가치, 존재가치, 그리고 유산가치의 비중을 살펴볼 때 선택권가치는 20%대, 존재가치는 30%대, 그리고 유산가치는 40%대의 비중을 보이고 있어 유산가치, 존재가치 그리고 선택권가치 순으로 나타났다.

• 한국조경학회지
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• 제34권5호
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• pp.84-99
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• 2006

The traditional temples located in national parks have various functions, such as religious practice, tourist destination, and conservation for cultural and natural resources. One functions have implicit monetary values in terms of public benefits. The purpose of this study was to estimate both use and non-use conservation values for two traditional temples, Sinheungsa and Haeinsa, using the contingent valuation method. In the study, both single-bounded and double-bounded dichotomous choice methods were used in an application of Turnbull distribution-free model. A total of 659 visitors were interviewed, 350 in Sinheungsa and 309 in Haeinsa. The mean WTP (willingness to pay) for Sinheungsa using single-bounded method was 4,040 Won for the use value, 6,157 Won for the cultural conservation value, and 5,624 Won for the natural conservation value. The mean WTP for Haeinsa using single-bounded method was 6,463 Won for the use value, 8,769 Won for the cultural conservation value, and 8,013 Won for the natural conservation value. The total economic value of each temple accounted for 50% (Sinheungsa) and 80% (Haeinsa) of the total economic value of the associated national park. It was also found that the single-bounded method was more conservative than the double-bounded method in terms of value estimation. The WTP was highest for the cultural conservation value and lowest for the use values in both temples, with natural conservation values falling in the middle, which showed that people perceived traditional temples as the cultural heritage. Based on these results, it was suggested that traditional temples should be designated as an 'multiple heritage area' so that conservation can be used as the main criteria for various use programs.

• 한국환경과학회지
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• 제31권8호
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• pp.727-733
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• 2022

The contingent valuation method (CVM) is one of the most commonly used and effective methods to evaluate non-use value of resources. Reasonable application of CVM to value the cultural heritage is the key process of evaluation. CVM was used to evaluate the non-use value of cultural heritage of Taishan Mountain combined with questionnaire survey and field research in this study. The results indicated that the importance of the degree of the three components of non-use value was heritage value ranked highest (40.22%) > followed by existence value (38.58%) >then option value (21.20%). In addition, the rate of willingness to pay was 54.52%, the average and median values of per person were 40.17 CNY·a^-1 and 20.00 CNY·a^-1 and the non-use values of Taishan Mountain cultural heritage was 33 million CNY·a^-1. The median value of WTP was consistent with Asian countries but was lower than European and American countries. Factors influencing WTP showed that monthly income and satisfaction with Taishan Mountain were correlated to WTP, and family location and willingness to revist were correlated remarkably with WTP. In addition, monthly income was correlated remarkably with WTP value, however other factors were not. The results showed the importance and necessity of protective development of Taishan Mountain cultural heritage, which would be used as an important reference for decision makers.

• 정보관리학회지
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• 제25권4호
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• pp.245-267
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• 2008

본 연구는 인쇄형 해외학술지 원문제공서비스(DDS)의 경제성을 분석하기 위해 이용자 기반의 경제적 가치 평가 방법론 및 모델을 개발하고자 하였다. 본 연구를 위해 K기관의 구독중인 해외학술지 원문제공서비스의 데이터 중 일부가 분석을 위해 사용되었고 K기관 원문제공서비스 이용자를 대상으로 웹 서베이를 실시하였다. 해외학술지 원문제공서비스의 경제적 가치는 사용가치, 비사용가치, 그리고 기대가치가 고려되었고 사용가치 산출을 위해서는 소득접근법과 시장접근법을 제안하였다. 이용자에 의한 가치산출을 위해, 본 연구는 조건부가치평가법을 적용하였고 이를 위해 가상 시나리오를 설정하였다.

• 한국문헌정보학회지
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• 제42권2호
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• pp.209-234
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• 2008

공공도서관이 이용자에게 제공하는 혜택에 대한 관심이 높아짐에 따라 이와 같은 무형적인 도서관의 결과를 측정하기 위한 연구들이 수행되고 있다. 다양한 접근 및 측정 방법이 요구되는데, 본 연구에서는 공공도서관의 이용가치를 시간가치, 대체서비스 잉여가치, 도서관 서비스가치, 도서관 통합가치라는 4가지의 접근을 통해 측정하였다. 이용자의 기회비용인 시간가치로 측정한 비용 대비 가치가 11배로 가장 높게 나타났고 이용자의 지불의사액을 통해 측정한 가치는 0.3의 비율로 낮게 측정되었다. 이러한 측정 결과와 각 가치에 영향을 미치는 변인, 측정과정을 종합하여 가치별 활용방안을 제시하였다.

• 한국농공학회논문집
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• 제50권3호
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• pp.91-104
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• 2008

This study developed the WSM (weighted scenario method)-AHP method that can optimize the weighting value for multi-criteria to make GIS grid-based potential surface. The potential surface has been used to simulate urban expansion using distributed cellular automata model and to generate land-use planning as basic data. This study formulated the WSM-AHP method in mathematically and applied to test region, Suwon city, which located on south area from Seoul. WSM-AHP method generates potential map for each pair of weighting value for all criteria, which one criterion is weighted with high weighting value and the others use low weighting value, considering that the summation for all criteria weighting values should be "1". The potential change rate to the step of weighted scenario for weighting value of criteria is standardized like AHP intensity matrix in this study. From the standard potential change rate, WSM-AHP intensity matrix is completed, and then the optimal weighting value is calculated from the maximum eigenvector of the WSM-AHP matrix, according to the new WSM-AHP method developed in this study. The applied results of new method showed that the optimal weighting value from WSM-AHP is more resonable than the general AHP specialists' evaluation for weighting value. The another new finding of this study is to suggest the deterministic approach to optimize the weighting value for the distributed CA model, which is used to find new city area and to generate rational land-use planning.