• Title/Summary/Keyword: Use Motives

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Investigation on the Consciousness in Business Foundation Motives for Small Business Enterprisers in Korean Multi-Cultural Families

  • Kim, Jong-Jin;Jung, Myung-Hee
    • Journal of Distribution Science
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    • v.14 no.12
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    • pp.53-59
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    • 2016
  • Purpose - The concept of lifetime job has disappeared, and men are interested in business foundation to work continuously with similar jobs. The value of business foundation is thought to be important in accordance with the viewpoint of society, government, individuals and family. Research design, data, and methodology - The economic exchange between South Korea and China has been expanded, and they are likely to play an important role in entry into China by business foundation in accordance with economic exchange between the two countries. As Korean residents inflow overseas, small businessmen business foundation shall be given attention scientifically and Korean Chinese business foundation shall be given attention as well. Results - The study investigated the effects on psychological characteristics and small business foundation motives upon business foundation will by using models. Self-efficacy and self achievement had positive influence upon small business foundation of Korean Chinese. The use of control variable had explanatory power (29.6%). Conclusions - The findings would help the government's small business foundation system to promote small business foundation and to be a guide for expansion in Korean Chinese's small business markets. An education program should be developed to strengthen Korean Chinese's self efficacy considering psychological characteristics.

A study of the impact of Prezi on learning motives (프레지 학습이 학습동기에 미치는 영향에 관한 연구)

  • Nam, Choong Mo;Kim, Chong Woo
    • Journal of The Korean Association of Information Education
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    • v.17 no.1
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    • pp.93-100
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    • 2013
  • Currently the mose used software to make presentation is Powerpoint. But a few learners only can use that program to present. Lately free software called Prezi is available to many users. Prezi is free to general users. To evaluate the experiences of making presentaion by Powerpoint and Prezi effects on the learning motive is the purpose of study. In conclusion, my goal of this study is that by using convenient Prezi, I would like to prove that it will really analyze the learning motives(attention, relevance, confidence, satisfaction) when learners is being thaught through Prezi not unuseful Powerpoint.

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Textile Design for Baby using the myth of Buldoje (불도제의 신화를 이용한 유아용 텍스타일 디자인)

  • Kim, Hyun-Mi;Jang, Ae-Ran
    • Journal of the Korean Society of Costume
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    • v.65 no.2
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    • pp.144-156
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    • 2015
  • This research aims to develop textile patterns using mythical motives based on Buldoje in the Jeju myth. this textile design is not only decoration effect by filling the space, but also plays the original role of a pattern by expressing its symbolic meaning. The research methods are as follows: 1) Using integral analysis on materials related to the myth of Jeju and Gime used in Buldoje Gut, where Halmangbonpuli story is performed to set formative elements for textile design and their meanings; 2) Designing motive by composing formative elements; 3) Coloring properly; and 4) Layout motives. Adobe CS5 (Photoshop, Illustrator) and TexPro, a design CAD program, were used for textile design. Motives were combined in a various ways. Two-directional, four-directional, set, rotating, toss layout techniques, which are frequently used in apparel design and able to reduce cloth use, were used in developing patterns. Coloring methods including tone-in-tone and Faux camaieu were used to deliver coherence and soft effects. Developed textile design symbolizes the desire for the conception of a child, birth, and health, so it is made on baby clothes. In doing so, the plan for development of a fashion-cultural product applying Jeju myth symbol is suggested.

A Study on the Prevalence and Predictors of Problem Drinking among High School Students in Korea (청소년기 문제성 음주 실태와 결정요인에 관한 연구)

  • Jang, Seung-Ock
    • Korean Journal of Social Welfare
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    • v.42
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    • pp.372-396
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    • 2000
  • This study focuses on high school students and aims not only to examine the relationships among problem drinking measures and drinking motives to cope but also to determine the factors to predict the negative consequences related to alcohol. 1,436 self-reported questionnaires were collected from seven big cities' high school students who had ever experienced drinking. The survey data identified the following results; first, there were statistically significant differences in drinking motives to cope and 4 measures of problem drinking depending on gender and the school type. It should be noted that more girls and more students in vocational schools had experienced drunkenness rather than boys and students in academic schools unlike alcohol consumption, binge drinking, and negative consequences related to alcohol. Second, the use of alcohol to cope may place individuals at greater risk for alcohol problems. Four dimensions of problem drinking are moderately correlated to drinking motives to cope. Third, the result from logistic regressions indicated that factors related to drinking (binge drinking, drunkenness, and drinking reasons to cope) rather than demographic factors would be contributed more to one more as well as two more negative consequences. Especially, drunkeness seems to be the best factor to predict negative consequences related to alcohol. Implications for developing prevention programs are suggested.

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A Study on the Factors Influencing the Satisfaction and Continued Use Intention of the Subscription Economy Service: Focusing on Use Motivations, Platform & Service Characteristics (구독경제 서비스 만족과 지속사용의도에 영향을 미치는 요인 연구: 이용동기와 플랫폼, 서비스 특성요인을 중심으로)

  • Minjung Kim;Tae-eun Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.535-542
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    • 2023
  • This study attempted to identify various variables that affect satisfaction and continued use intention of the subscription economy services. Through previous research studies, individual characteristics and service characteristic variables were considered together. Finally, use motivation, platform characteristic factors, and product and service characteristic factors were classified and examined. As a result of the study, the motive for using the service that affects the satisfaction of the subscription economy service was found to be functional hedonic, and economic motive, and platform recency and convenience, economic utility, and perceived personalization had a positive effect. Functional and hedonic motives and convenience showed positive influences on continued use intention, while social motives showed negative influences. In addition, it was confirmed that economic motivation, platform recency, economic utility, and perceived personalization showed a positive influence on the intention to continued use intention by mediating satisfaction with subscription economy services.

Motivation for Alcohol Use, Problem Drinking, Family Alcohol Use and Dating Violence among College Students (음주 동기, 문제음주 및 음주 가족력과 대학생의 데이트 폭력)

  • Kyung Hyun Suh
    • Korean Journal of Culture and Social Issue
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    • v.9 no.2
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    • pp.61-78
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    • 2003
  • The researcher examined the relationship between dating violence and drinking behaviors. Study participants included 440 Korean College students(184 males and 256 females) currently involved in heterosexual dating relationships. Participants' ages ranged from 17 to 30(M=20.08, SD=1.89). Questionnaires and psychological tests used included: Straus' Conflict Tactics Scale, Alcohol Use Disorder Identification Test(AUDIT), Cooper's Revised Drinking Motives Questionnaire(DMQ), and Index of Family Alcohol Use. Research designs were 2(gender) × 2(experience of inflicting dating violence), i.e. 2-way MANOVAs. Results suggest students who drink one or more times a week are more likely to commit acts of violence toward their dating partners than students drinking less often. The study revealed males tend to drink with higher social, enhancement, conformity and coping motives than females. The study also showed that students inflicting dating violence drank with higher coping motives than students who did not. Males showed more hazardous, dependent and harmful drinking patterns than females. Also, students who had inflicted dating violence showed a higher degree of these characteristics (hazardous, dependent and harmful drinking patterns) along with a greater family history of alcohol use than participants who had not inflicted dating violence. The findings showed significant 2-way interactions in dependent and harmful drinking patterns. Simple main effect analysis revealed that differences in dependent and harmful drinking patterns in males are more significant than the same differences in females.

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An Analysis of Users Attitudes toward the Motivation of Mobile Messenger Emoticons - Moderating Effects of Individual Characteristics - (모바일 메신저 이모티콘의 이용동기에 대한 이용자의 태도 분석 - 개인성향을 조절 효과로 -)

  • Kwon, Mi-Jung;Kim, Jong-Moo
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.407-417
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    • 2018
  • The purpose of this study was to investigate the motives for using emoticons on mobile messengers and determine whether an individual's character (extrovert/introvert) played a moderating role in the relationship between the motives and purchase intention. To achieve that, this study had 198 users in their 10s to 60s fill in a questionnaire and analysed the answers. The analysis first showed that the motives of using emoticons on mobile messengers were enjoyment, utility, simplicity, and general utility. It was also found that only enjoyment among all the motives had a significant effect on purchase intention. Finally, the analysis showed that the extrovert character of the individual using emoticons on mobile messengers played a moderating role in the effect on purchasing intention.

Brand Selection of shirts and Jeans Relating to Consumers' Characteristics: A Comparative Study between Domestic and Foreign Brand (셔츠 및 청바지의 상표선택과 소비자 특성에 관한 연구)

  • 이명희
    • Journal of the Korean Home Economics Association
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    • v.35 no.1
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    • pp.263-276
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    • 1997
  • The objectives of this study were to examine the differences in brand selection motives according to the domestic and foreign brand selection with shirts and jeans and to disclose the relationships between the brand selection and consumers' charcteristics; like their demographic variables sociability and superiority. Samples were 262 college women in Seoul Korea. The data were analyzed using t-test paired t-test χ2-test and discriminant analysis. The results of the study were the followings. 1. Purchasers of foreign brand were influenced by 'quality' 'wearing of others', 'reputation of brand', 'possibility of credit card use' more than those of domestic while purchasers of domestic brand were influenced by price. 2. Purchasers of foreign brand had more tendency to decide which brand to buy in advance than those of domestic. 3. 6 brand selection motives consumers' income and sociability contributed to discriminating the group of domestic and foreign brand purchase with shirts. The accuracy of the predicting the groups by the 8 variables was 75.95% Consumers high in sociability and income belonged to the group of foreign brand purchase. 4,6 brand selection motives consumers' age and superiority contributed to discriminating the group of domestic and foreign brand purchase with jeans. The accuracy of the predicting the groups by the 8 variables was 72.52% Consumers high in sociability and income belonged to the group of foreign brand purchase. 4. 6 brand selection motives consumer's age and superiority contributed to discriminating the group of domestic and foreign brand purchase with jeans. The accuracy of the predicting the groups by the 8 variables was 72.52% Consumers high in superiority and youngers belonged to the group of foreign brand purchase.

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Textile Design with CAD for Apparel Employing Motives from Korean Traditional Paintings (한국화 모티브를 활용한 어패럴용 텍스타일 CAD 디자인)

  • Kim, Chil-Soon;Cho, Yong-Joo
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.3
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    • pp.101-110
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    • 2008
  • We believe distinguishable product development to be competitive against foreign products, and realize the need to expand domestic business worldwide. In order to be competitive, we should produce fashion items that meets global taste, and at the same time contain exclusive Korean culture and emotional beauty. This article examines and creates unique textile design with the touch of Korean art. Desigus have been proceeded under the following three themes: 'Strong Ego,' 'Gorgeous Days' and 'Song Eternal Seeking Love' using Primavision Computer-aided Design ("CAD"). We have put our interestes in Korean traditional paintings called Hangukhwa. Suitable design motives had been selected and modified from the four gracious plants (bamboos, peonies etc.), and paintings of birds and flowers. Primavision, a CAD software, had been used to manipulate those desigus, and to add instant changes in color, scale, and layout. We had modified Korean traditional motives to make modem image, and had arranged layouts which can be suitable for half-drop repeat and square repeat. The use of color is essential in pattern design. Thus, we explored coloring ways for each design to meet the trends, and the final mapping had been conducted in western style of dresses. We have tried to mix Korean image of textile designs with Western clothing style, expressing hybrid in the mapping process. With global movements, we need to develop products with Korean traditional exotic taste to attract foreign consumers. Therefore, we selected symbolic motives from Korean paintings to express deep spiritual significance. We developed textile design and processed mapping on selected western designer's dress, employing current trend colors and making crossover coordination. We realized Korean painting would be an excellent source for exclusive fabric design, and tried to create a modernized design which maintains Korean ethnical identities.

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A Cross-Cultural Research of Clothing Purchasing Behavior of Korean and Japanese Female College Students (한국과 일본 여대생의 의복행동 비교)

  • Lee, Ok-Hee
    • The Research Journal of the Costume Culture
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    • v.13 no.5 s.58
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    • pp.743-755
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    • 2005
  • The Purpose of the study was to compare clothing shopping motives, fashion information sources, evaluation criteria of apparel products, store selection criteria, apparel buying places, and purchasing experience and country of origin place on imported clothing. The total of 371 consumers, college female students in Korea and Japan were sampled in both countries. ANOVA, factor analysis, Duncan's multiple range test, t-test, frequency, and percentage as analysis methods were used. The results of the study were as follows. According to the comparative analysis of clothing purchasing behavior by factors, the result showed that both of them had more personal motives than social ones, regarding clothing purchasing motives. The clothing purchasing motives of students in Korea was higher than it of students in Japan. In the use of information sources, the students of both countries considered the information by consumer very importantly. Next to it, they highly regarded the information by marketer. The students in Korea used all informations more than the students in Japan. In the clothing selection, both of them considered criteria esthetics very importantly. The students in Korea considered 'brand name', 'versatility', and 'pleasing to others' as important, but the students in Japan considered 'price' and 'prestige' very importantly. For store selection criteria, Korean students considered 'duality guaranteed', 'service', and 'their and other's experience' as important but Japanese students regarded 'price' and 'variety of products' as important. A department store was the most highly preferred among clothing purchasing stores. After it, for Korean students, fashion mall, renowned brand stores, discount store were considered in order of preference, for Japan, speciality stores, fashion mall, renowned brand stores are preferred. Regarding imported clothing, Korean students, in order of preference, preferred the goods of America, Italy, France, England, etc. Japan students preferred the goods of America, Italy, China, France, etc.

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