• Title/Summary/Keyword: Usage Patterns

Search Result 666, Processing Time 0.026 seconds

Determinants of Mobile Application Use: A Study Focused on the Correlation between Application Categories (모바일 앱 사용에 영향을 미치는 요인에 관한 연구: 앱 카테고리 간 상관관계를 중심으로)

  • Park, Sangkyu;Lee, Dongwon
    • Journal of Intelligence and Information Systems
    • /
    • v.22 no.4
    • /
    • pp.157-176
    • /
    • 2016
  • For a long time, mobile phone had a sole function of communication. Recently however, abrupt innovations in technology allowed extension of the sphere in mobile phone activities. Development of technology enabled realization of almost computer-like environment even on a very small device. Such advancement yielded several forms of new high-tech devices such as smartphone and tablet PC, which quickly proliferated. Simultaneously with the diffusion of the mobile devices, mobile applications for those devices also prospered and soon became deeply penetrated in consumers' daily lives. Numerous mobile applications have been released in app stores yielding trillions of cumulative downloads. However, a big majority of the applications are disregarded from consumers. Even after the applications are purchased, they do not survive long in consumers' mobile devices and are soon abandoned. Nevertheless, it is imperative for both app developers and app-store operators to understand consumer behaviors and to develop marketing strategies aiming to make sustainable business by first increasing sales of mobile applications and by also designing surviving strategy for applications. Therefore, this research analyzes consumers' mobile application usage behavior in a frame of substitution/supplementary of application categories and several explanatory variables. Considering that consumers of mobile devices use multiple apps simultaneously, this research adopts multivariate probit models to explain mobile application usage behavior and to derive correlation between categories of applications for observing substitution/supplementary of application use. The research adopts several explanatory variables including sociodemographic data, user experiences of purchased applications that reflect future purchasing behavior of paid applications as well as consumer attitudes toward marketing efforts, variables representing consumer attitudes toward rating of the app and those representing consumer attitudes toward app-store promotion efforts (i.e., top developer badge and editor's choice badge). Results of this study can be explained in hedonic and utilitarian framework. Consumers who use hedonic applications, such as those of game and entertainment-related, are of young age with low education level. However, consumers who are old and have received higher education level prefer utilitarian application category such as life, information etc. There are disputable arguments over whether the users of SNS are hedonic or utilitarian. In our results, consumers who are younger and those with higher education level prefer using SNS category applications, which is in a middle of utilitarian and hedonic results. Also, applications that are directly related to tangible assets, such as banking, stock and mobile shopping, are only negatively related to experience of purchasing of paid app, meaning that consumers who put weights on tangible assets do not prefer buying paid application. Regarding categories, most correlations among categories are significantly positive. This is because someone who spend more time on mobile devices tends to use more applications. Game and entertainment category shows significant and positive correlation; however, there exists significantly negative correlation between game and information, as well as game and e-commerce categories of applications. Meanwhile, categories of game and SNS as well as game and finance have shown no significant correlations. This result clearly shows that mobile application usage behavior is quite clearly distinguishable - that the purpose of using mobile devices are polarized into utilitarian and hedonic purpose. This research proves several arguments that can only be explained by second-hand real data, not by survey data, and offers behavioral explanations of mobile application usage in consumers' perspectives. This research also shows substitution/supplementary patterns of consumer application usage, which then explain consumers' mobile application usage behaviors. However, this research has limitations in some points. Classification of categories itself is disputable, for classification is diverged among several studies. Therefore, there is a possibility of change in results depending on the classification. Lastly, although the data are collected in an individual application level, we reduce its observation into an individual level. Further research will be done to resolve these limitations.

Analysis and Performance Evaluation of Pattern Condensing Techniques used in Representative Pattern Mining (대표 패턴 마이닝에 활용되는 패턴 압축 기법들에 대한 분석 및 성능 평가)

  • Lee, Gang-In;Yun, Un-Il
    • Journal of Internet Computing and Services
    • /
    • v.16 no.2
    • /
    • pp.77-83
    • /
    • 2015
  • Frequent pattern mining, which is one of the major areas actively studied in data mining, is a method for extracting useful pattern information hidden from large data sets or databases. Moreover, frequent pattern mining approaches have been actively employed in a variety of application fields because the results obtained from them can allow us to analyze various, important characteristics within databases more easily and automatically. However, traditional frequent pattern mining methods, which simply extract all of the possible frequent patterns such that each of their support values is not smaller than a user-given minimum support threshold, have the following problems. First, traditional approaches have to generate a numerous number of patterns according to the features of a given database and the degree of threshold settings, and the number can also increase in geometrical progression. In addition, such works also cause waste of runtime and memory resources. Furthermore, the pattern results excessively generated from the methods also lead to troubles of pattern analysis for the mining results. In order to solve such issues of previous traditional frequent pattern mining approaches, the concept of representative pattern mining and its various related works have been proposed. In contrast to the traditional ones that find all the possible frequent patterns from databases, representative pattern mining approaches selectively extract a smaller number of patterns that represent general frequent patterns. In this paper, we describe details and characteristics of pattern condensing techniques that consider the maximality or closure property of generated frequent patterns, and conduct comparison and analysis for the techniques. Given a frequent pattern, satisfying the maximality for the pattern signifies that all of the possible super sets of the pattern must have smaller support values than a user-specific minimum support threshold; meanwhile, satisfying the closure property for the pattern means that there is no superset of which the support is equal to that of the pattern with respect to all the possible super sets. By mining maximal frequent patterns or closed frequent ones, we can achieve effective pattern compression and also perform mining operations with much smaller time and space resources. In addition, compressed patterns can be converted into the original frequent pattern forms again if necessary; especially, the closed frequent pattern notation has the ability to convert representative patterns into the original ones again without any information loss. That is, we can obtain a complete set of original frequent patterns from closed frequent ones. Although the maximal frequent pattern notation does not guarantee a complete recovery rate in the process of pattern conversion, it has an advantage that can extract a smaller number of representative patterns more quickly compared to the closed frequent pattern notation. In this paper, we show the performance results and characteristics of the aforementioned techniques in terms of pattern generation, runtime, and memory usage by conducting performance evaluation with respect to various real data sets collected from the real world. For more exact comparison, we also employ the algorithms implementing these techniques on the same platform and Implementation level.

Study on Consumption Patterns and Degree of Checking Food-Nutrition Labeling of Convenience Foods at Convenience Stores by Young Adult Workers in Busan (부산 거주 20대·30대 직장인의 편의점 편의식 이용 및 식품영양표시 확인 정도)

  • Han, Min-Hye;Choi, Ki-Bo;Lyu, Eun-Soon
    • Journal of the Korean Society of Food Science and Nutrition
    • /
    • v.43 no.2
    • /
    • pp.309-317
    • /
    • 2014
  • The purpose of this study was to investigate convenience foods at convenience stores, by examining consumption patterns, as well as the degree of checking food-nutrition labeling. In this study, 208 workers in Busan in their 20s or 30s were surveyed using 1:1 interview questionnaires. The weekly usage frequencies of cup-ramyeon, gimbap, ramyeon, and sandwiches were 41.0%, 39.4%, 32.7%, and 19.0% respectively. The usage frequency of convenience foods was 12.0% for 'over 5 times/week', 23.0% for '3~4 times/week', 31.7% for '1~2 times/week', 29.8% for '1~2 times/month', and 3.4% for zero usage. Workers in their 20s showed a significantly (P<0.05) higher rate in the '3~4 times/week' as well as '1~2 times/week' intervals than workers in their 30s. Single people showed a significantly (P<0.01) higher rate than married people. Workers in their 20s showed a significantly higher score for the '3~4 times/week' as well as '1~2 times/week' intervals (P<0.05). The mean score of checking food labeling was 4.02/5.00 for the manufacturer's date, or expiration date, 3.23/5.00 for weight or volume, 2.99/5.00 for cooking method, and 2.85/5.00 for storage method. Females showed significantly (P<0.01) higher rates for checking the manufacturer's date or expiration date, as well as source of the raw material. Single workers showed significantly (P<0.01) higher rates for checking the manufacture's or expiration date as well as storage method. The mean score for checking nutrition labeling was 3.06/5.00 for calories, 2.84/5.00 for trans fat, 2.80/5.00 for sodium, and 2.76/5.00 for cholesterol. Females showed a significantly (P<0.01) higher rate for six of 10 items. Workers in their 20s showed a significantly (P<0.05) higher rate for four of 10 items. Expert officials showed significantly higher rate for six of 10 items (P<0.05) and two of 10 items (P<0.01), respectively.

Analysis of ICT skills for problem solving : learning functional & logical abilities in context for pre-service students (문제해결을 위한 ICT 활용 능력 분석 : 문맥 속에서 대학생의 기능 및 논리 능력 학습하기)

  • Lee, Hwa-Hyeon;Im, Yeon-Wook;Lee, Ok-Hwa
    • The Journal of Korean Association of Computer Education
    • /
    • v.9 no.3
    • /
    • pp.85-96
    • /
    • 2006
  • This study analyzes a phenomenon observed in the problem-solving process using ICT that field learners prioritize functional and logical fields. The purpose of this study is to anticipate the future direction of education utilizing ICT and to explore what effort is needed to increase balanced ability of utilizing ICT in the area of education. To analyze the patterns of ICT usage in education, students were asked to solve the problems including functional and logical requests by using the program of framing document. That results were marked in accordance with standards framed in both functional and logical fields. As a result, students utilized the ICT functional field more than logical one. Therefore, we confirm learning through ICT is more effective on functional sides than on logical sides. We also confirm the excellency of ICT's functional sides in such variables as major, grade, computer capability and qualification, etc.

  • PDF

Transition and social-cultural values of goldwork embroidery in Europe (유럽 골드워크 자수의 시대별 변천과 사회·문화적 가치)

  • Kim, Yi Rang;Kwon, Mi Jeong
    • The Research Journal of the Costume Culture
    • /
    • v.28 no.4
    • /
    • pp.544-561
    • /
    • 2020
  • Goldwork embroidery is the art of embroidery using metal threads. As well as being used as a decorative element of religious clothing, flags, performing costumes, uniforms, and badges, goldwork embroidery is also used in many current designer collections. Therefore, this study aimed to examine the techniques and materials of goldwork embroidery and the formative characteristics and socio-cultural values of goldwork embroidery from its beginning to the early 20th century. For this study, various embroidery works, costumes, museum portraits, and literature were analyzed. The results are as follows. First, the transition of goldwork embroidery was divided into 4 categories: The beginning of goldwork embroidery; the golden age of goldwork embroidery; the maturity of goldwork embroidery; and various goldwork embroidery (depending on the materials used, usage, and design features). The earliest extant example is the "Maaseik fragments" in Belgium dating from the late 8th to early 9th centuries. Until the 15th century, the Church was the most important patron of goldwork embroidery; however, after the 15th century, goldwork embroidery was produced on costumes. Second, the social-cultural values of goldwork embroidery (based on transition and formative features) were classified as expression of divinity, instrument of governance, desire to be approved, and tools of self-expression. Through this study, it is evident that there have been many advances in both technique and technology over time. Furthermore, patterns of usage and social-cultural values of goldwork embroidery have changed significantly.

A Study of the Pattern of Elderly's Internet Usage, Self-efficacy, and Self-esteem (노인의 인터넷 사용 실태, 자아효능감, 자아존중감에 관한 연구)

  • Hwang, Eun-Hee;Shin, Su-Jin;Jung, Duk-Yoo
    • Journal of Korean Public Health Nursing
    • /
    • v.25 no.1
    • /
    • pp.118-128
    • /
    • 2011
  • Purpose: The purpose of this study was to investigate the patterns of internet usage, selfefficacy, and self-esteem of the elderly. Method: Study participants were 139 older than 60 years of age who had used internet and could access internet anytime at home. Data were collected from March to September, 2009 by using a structured questionnaire. The data were analyzed using PASW/WIN 18.0 program. Results: The meantime of internet use was 8.74 hours per week, frequently used web-site was 'Newspaper and magazine', and subjects mainly used internet 'not to fall behind the times'. The mean score of internet use capability was 2.42, among theses the score of 'Searching necessary information' was the highest. The internet use capability of the subjects was significantly different in terms of education level, spouse, economic status, and the length of use. The mean scores of self-efficacy and self-esteem were $28.22{\pm}4.42$ and $28.51{\pm}4.25$, respectively. Conclusions: These results suggest that the elderly people use internet not to fall behind the times but they have enough capability to use internet searching or e-mailing. Also, it is true that there are many influencing factors on internet use and capability of the elderly. Therefore, it is needed to investigate the internet use of the elderly more closely.

Analysis of the usage Pattern of Tagging in Collaborative Bookmarking (협력적 북마킹의 태킹 행태 분석)

  • Choeh, Joon-Yeon;Kim, Yong-Soo
    • The Journal of the Korea Contents Association
    • /
    • v.9 no.7
    • /
    • pp.193-201
    • /
    • 2009
  • The use of tagging to describes web documents in the form of keyword has experienced rising popularity among various web services. Tagging also plays an important role in collaborative bookmarking services which can be regarded as an online favorite bookmark service. Tags which are created by users make it easier to search other users' bookmarks as well as user's own bookmarks. In this paper we analyze usage patterns of collaborative tagging for exploring factors influencing the number of tags in web documents and users. We discovered that user's characteristics have more effect on the tags than the web documents' characteristics. Moreover, leading users contribute to make a variety of tag than following users. Our study implies that more knowledge can be created through the incentives for leading user in order to improve the service quality of tagging service.

Changing Adaptive Behaviors of TV Drama Producers (환경변화에 따른 TV드라마 제작자의 적응행동변화)

  • Limb, Seong-Joon;Lee, Choonkeun;Choo, Seungyoup
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.12
    • /
    • pp.627-638
    • /
    • 2012
  • This study empirically examines the concept of dynamic capability to recombine the resources such as directors, writers, and actors in the TV drama industry which is one of the most knowledge-based and project-based organizations. Based on the extant literature, it is argued that an organization's usage pattern of critical resources could partly reflect its dynamic capability. This study attempted to verify the hypothesis that Korean TV drama producers would utilize the same resources less repeatedly in the period with more uncertain environment(2003-2009) than the period with more stable and predictable environment(1994-2002). Empirical results partially support the hypothesis, verifying that there are different usage patterns in employing directors between the two periods but that is not the case in employing writers and actors. Such results imply that project-based organizations repeatedly use the same resources in order to pursue efficiency in stable environments whereas they tend to use a variety of different resources in order to adapt to uncertain environments.

The Patterns of Korean Medicine Usage with Coverage by Private Health Insurance -Based on Usage and Consumption of Korean Medicine Report in 2014- (민간보험가입여부가 한방의료이용에 미치는 영향요인 -2014년 한방의료이용 및 한약소비실태조사(보건복지부)를 중심으로-)

  • Sung, Angela Dongmin;Park, Haemo;Kim, Hyundo;Lee, Sungdong
    • Journal of Society of Preventive Korean Medicine
    • /
    • v.21 no.1
    • /
    • pp.67-81
    • /
    • 2017
  • Objectives : The purpose of this study was to analyze the report conducted in 2014 by the Ministry of Health and Welfares on influences of private insurance coverage on the use of Korean medicine. Methods : We analyzed Ministry of Health and welfares report on the use and consumption of Korean medicine to fit the purpose of this study. Comparison between private insurance holders and non-holders was made in the areas of sociodemographic characteristics, patient distribution by disorders, total number of disorders and existence of complex diseases, general perception of Korean medicine, and medical expenses and visits. Logistic regression analysis was made to verify the private insurance coverage. Results : Among sociodemographic characteristics, significant differences were observed in age distribution, education, professions, income level, and housing factors. But genders, area of residence, and marital status didn't show significant differences. Other significant differences including side effects, experience with Korean medicine, herbal medicine and acupuncture treatments, and main visiting facilities were shown between private insurance holders and non-holders. Majority of disorders treated with Korean medicine were musculoskeletal issues, and criteria of number of disorders, multiple diseases factors, and medical expenses/visits showed significant differences between the two groups. Conclusions : Summarizing above results indicate that holding a private insurance in addition to National Health Insurance contributes significant influences on the use of Korean medicine.

A Study on Effective Floor Area for Wheelchair Users to Use Toilet (휠체어 사용자의 대변기 이용을 위한 화장실 유효바닥면적에 대한 연구)

  • Ryu, Sang-oh;Kim, Bo-hee;Park, Ji-young
    • Journal of The Korea Institute of Healthcare Architecture
    • /
    • v.24 no.2
    • /
    • pp.79-87
    • /
    • 2018
  • Purpose: The purpose of this paper is to provide logical basis on enlargement of toilet floor space for the disabled by "ACT ON GUARANTEE OF PROMOTION OF CONVENIENCE OF PERSONS WITH DISABILITIES, THE AGED, PREGNANT WOMEN. ETC" Revised Enforcement regulation [Asterisk 1] (2018.2.10.) and to help with making plans, designs and establishing policies by conducting experimental study with the enhanced floor area regulations. Methods: We conduct Experimental study, field work and interview for this paper. In experimental study, verification of the effective floor area was proceeded by measuring activity space for people in manual wheelchair, electric wheel chair and electric scooter and also reviewed useable area with the space expanded 0.2m both width and depth. In filed work, conducted an observation what other things (ex. sanitary equipment, hand rail and so on) can also affect the active space as well as effective floor space. In the interview, other problems and requirements that were not revealed were experimental study and observation of field work. Results : it's expected to provide better access to toilets for the disabled with the law revision of effective floor area. But, with the usage increasement of enlarged wheel chair and electric wheel chair, expanding side areas of toilet is also highly likely to be required going forward. Implications : Additional research is required on locations of exists and internal arrangement that effect the usage of toilet. It should be led to Universal design by making additional investigation and verification of the users patterns.