• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.1B
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• pp.51-59
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• 2011

It is the background that the provision of the mobile WiMAX femtocell trial service of a leading mobile telecommunication service operator using small base stations for indoor mobile broadband services and coverage expansion through eliminations of shadow areas in this paper. The paper presents an analysis result of trial subscribers' usage satisfaction for the mobile WiMAX femtocell service and suggests a market approach strategy of a mobile WiMAX femtocell service based on the analysis result. The interesting influence factors are extracted from wide influence factors suggested by existing research literature related with mobile service usage satisfaction and confined to a system quality, a service quality, and an account structure with consideration for attributes of mobile WiMAX femtocell service under exploring its early stages of service market. And then we analyze impacts of the factors to the mobile WiMAX femtocell service usage satisfaction. As a result, a system quality and an account structure have a tendency to provide considerable impacts to subscribers' usage satisfaction for mobile WiMAX femtocell service which is immature in both its technology and market. Therefore a market approach with the preferential consideration of the two factors will be valid.

• Journal of Korean Society of Occupational and Environmental Hygiene
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• v.10 no.2
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• pp.27-39
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• 2000

Objectives : The purpose of this study is to analyze the factors associated with respirator usage on the basis of reasoned action theory. Methods : The data were collected from August 1 to September 30 1999, and study subjects consisted of 303 workers who were employed in the manufacturing industries. A self-administered questionnaire was used to measure the attitude, subjective norm and related factors. Results : In bivariate analysis, the variables related to protector usage were prevention of occupational disease, protection of toxic material, disturbance during working, troublesome of usage, proper exchange of protector. Multivariate logit analysis was used to estimate factors associated with respirator usage. Significant predictors that are related to respirator usage were attitude toward the behavior, size of industry and proper exchange of protector. Conclusions : The results suggest that it is strongly required to focus on attitude toward the behavior in order to improve workers' usage of respirator.

• Information Systems Review
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• v.3 no.1
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• pp.83-101
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• 2001

Studies about wireless internet have been focused on technology issues and few studies were shown in the adoption of wireless internet services. This study uses Technology Acceptance Model in order to understand influencing factors in acceptance of wireless internet services. Reviewing by TAM related studies, this study regards the influencing factors as personal and social environmental dimensions in the case of wireless internet services, and these two factors are used. Two dependent variables-intention and current usage-are adopted for analyzing the effects of the two factors on two dependent variables via mediating variables. The results of this study show that age, frequency of mobile phone usage, occupation, and the recognition level of wireless internet services affected the intention and current usage of these services.

• Journal of Fashion Business
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• v.17 no.4
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• pp.149-163
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• 2013

This study investigated the effects of smart phone usage motives and fashion brand app factors upon the intention to accept fashion brand applications. Data were collected from 250 female college students living in Seoul and Gyeonggi-do. 220 reliable data were analyzed by frequency, factor analysis, Cronbach's alpha, ANOVA,, Duncan test, paired t-test, chi-square analysis, regression. The results were as follows: Firstly, the 'information acquisition' and the'use of time' were considered to be the most important motive factors driving consumer's smart phone usage. Secondly, the motives underpinning smart phone user's intention to accept a fashion brand application were 'social relationships', 'entertainment', and 'information acquisition'. Thirdly, the frequently used factors during the usage of fashion brand application could be classified in order of frequency as follows: 'product information provision', 'store information provision', 'coordinated information provision', 'fashion information provision', 'entertainment provision', 'hobbies and life information provision', virtual wearing provision', 'SNS provision', and, 'events and coupons provision'. Fourthly, a factor analysis of these nine factors were classified into 'basic information type', and 'additional information type'. The influences of basic information type and the additional information type upon the intention to accept the fashion brand application showed the following significant result: The basic information type had a greater influence upon the intention to accept the fashion brand app.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.301-306
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• 2008

The World Wide Web (WWW) has continued to grow at very rapid speed in both the sheer volume of traffic and size and the complexity of Web sites. Web Analytics Industry also has been growing rapidly. Web Analytics is to analyze web log files to discover accessing patterns of web pages. In this paper, we identify factors which can affect the continuous usage intention of a firm using services in web analytics services and empirically validate the relationships between the identified factors. For this purpose, we analyze 174 Korea firms. The analysis results show that the satisfaction is significantly associated with service quality and switching cost and the service usage period is not significantly associated with continuous service usage intention. We measure the service quality using SERVQUAL. It turn out that two dimensions of SERVQUAL, reliability and empathy are significantly associated with satisfaction, but another dimension of SERVQUAL, responsibility, is not. Finally, satisfaction is significantly associated with continuous service usage intention.

• Asia-Pacific Journal of Business
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• v.9 no.4
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• pp.13-27
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• 2018

This study aims to explore and identify factors of respondent's on the definition of 'smart community facilities', their usage and satisfaction in Malaysia. Study carried out in four sites which were Kota Belud, Kemaman, Lundu and Putrajaya. Data was collected through qualitative method where interviews was carried out with several smart community members in answering factors that drives the usage/participation, satisfaction and continuance intention from using the 'smart community facilities'. Interpretation from the qualitative approach reveals that community thinks infrastructure, content and digital services will help to generate and build up 'smart community'. This will give the benefit for the whole community as well as improve individual efficiency, lifestyles and well-being. Findings demonstrated that the advance of Internet will enhance people usage on being 'smart' and efficient and it should be further improved with better infrastructures, systematic development with sophisticated digital technology services, facilities and structured content, and also safety-security measures in place.

• Management & Information Systems Review
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• v.2
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• pp.267-294
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• 1998

Recently, self-efficacy is one of the critical constructs that have been found to influence human decisions about behavior selection and the performance associated with the selected behavior. The construct has been widely adopted and tested In the fields of social psychology and/or other behavioral sciences. In information systems field, however, it has been hardly studied, although computer self-efficacy could have been an important factor explaining and predicting human computer usage behaviors. From this perspective, main purposes of the study is to understand causal relation among the factors influencing computer self- efficacy, computer usage behavior and computer self-efficacy. The research reported in this study have several objectives; 1) to develop a measure of computer self-efficacy, 2) to Identify the factors influencing self-efficacy, and 3) to reveal the relationship between self-efficacy and computer usage behavior and then 4) to explain the causal model of computer self-efficacy. By reviewing the literature, past experience, others' use, encouragement by others, and anxiety are selected as the factors influencing computer self-efficacy. Four hypotheses concerning the relationship between each of the variables and computer self-efficacy are tested by LISREL. One more hypothesis about the relationship between computer self-efficacy and computer usage is also tested. The results show that computer self-efficacy is significantly influence by computer anxiety, encouragement by others, and computer experience, and that it is closely correlated with computer usage behavior.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.4
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• pp.279-295
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• 2010

Technology development has reshaped not only the business environment but also financial service. The purpose of this study is to investigate the factors affecting customer's attitude and usage of Internet banking. Based on prior studies, this study identifies usefulness, ease of use, innovativeness, social influence, quality, cost as affecting factors of customer's attitude and usage of Internet banking. This study intends to do a comparison analysis the relationship between customer's attitude and usage of Internet banking by classifying Internet banking service into inquiry, transfer, and other service. Result shows that usefulness, quality, and cost are significantly related to the customer's attitude toward Internet banking service, but ease of use, innovativeness, and social influence are not. Even though customer's attitude was found to be significantly related to the use of Internet banking, the degree of it was different by service types inquiry, transfer, and other service in a row. It implicates that usage of Internet banking still centered on inquiry service.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.389-396
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• 2016

This study analyzes factors that influence use diversity or usage of mobile video services. This study conducts multiple regression analysis to draw the major factors that affect use diversity or usage of mobile video services. The major findings of this study are as follows. First, IPTV membership status, DMB watching status, and TV contents broadcasting status affect the use diversity of mobile video services. Second, TV contents broadcasting status and video streaming quality affect the usage of mobile video services. This study provides some implications that TV contents broadcasting is a core element in mobile video services. The future research is discussed.

• Journal of Information Technology Services
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• v.11 no.2
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• pp.1-17
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• 2012

This study based on DeLone and McLean's IS success model aims to identify mobile office service factors affecting user satisfaction. The result of analysis showed that user satisfaction was positively related to job performance, and mobility and information quality affects user satisfaction. In addition to that, we carried out separated hypotheses test to investigate mobile office service factors depending on usage(frequently used functions) and job characteristics classified generally as either primary or support activities. As a result of this research, somewhat different results were derived. The main results of this study are that mobility is the most important factor affecting user satisfaction, and mobile office services should be more strictly guaranteed in quality especially if it supports primary activities of customer companies such as sales.