• Journal of Digital Convergence
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• v.14 no.2
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• pp.389-396
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• 2016

This study analyzes factors that influence use diversity or usage of mobile video services. This study conducts multiple regression analysis to draw the major factors that affect use diversity or usage of mobile video services. The major findings of this study are as follows. First, IPTV membership status, DMB watching status, and TV contents broadcasting status affect the use diversity of mobile video services. Second, TV contents broadcasting status and video streaming quality affect the usage of mobile video services. This study provides some implications that TV contents broadcasting is a core element in mobile video services. The future research is discussed.

• Human Ecology Research
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• v.56 no.6
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• pp.493-506
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• 2018

This study analyzes factors that determine the usage of digital information by senior consumers in the mobile environment. Senior consumers are alienated from digital information in South Korea; therefore, there have been increasing attempts to resolve this digital divide and reduce the digital information usage gap between young adults and senior consumers. The study used panel data from the National Information Society Agency (2017); there were 1,463 participants, aged 50-79 years. SPSS 19.0 was used to conduct the statistical analyses for frequency, factor analysis, Cronbach' ${\alpha}$ analysis, descriptive analysis and hierarchical multiple-regression analysis. The results are as follows. First, negative attitude toward information society negatively influenced the mobile digital information usage in diversity context. Second, average monthly income, degree of digital device usage motivation, positive attitude toward digital device usage, digital literacy of PC & Mobile, and family support positively influenced the mobile digital information usage in diversity context. Third, negative attitudes toward information society negatively influenced the mobile digital information usage in quality context. Forth, average monthly income, degree of digital device usage motivation, positive attitude toward digital device usage, digital literacy of PC & mobile, and family support positively influenced the mobile digital information usage in quality context. The study results can help further understand mobile usage behaviors among senior citizens and the implications on their quality of life in the digital information era.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.443-450
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• 2013

This study is about that how accessibility or norm influence to use diversity or usage of internet contents. Two hypotheses tested by statistic analysis. The major finding of this study are as follows. First, the greater the physical accessibility or intellectual accessibility, the greater the use diversity of internet contents. Second, the greater the physical accessibility or intellectual accessibility, the greater the usage of internet contents. Third, the greater the subject norm, the smaller the usage of internet contents. This study provides some implications that subject norm can influence to reduce usage of internet contents. The limitations, and future direction are discussed.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.127-138
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• 2013

The age of social network has arrived. Social media is the various online media for sharing of opinions and experiences and open for internet users' participation. As the new communication tools, social media has been in the limelight, threatening the traditional media as alternative media. In globalization, country image is seen as the source of competitiveness of a country. The goal of this study is to examine what impact does the utilization of social media has on country image, and we conducted our analysis in two aspects of social media utilization, usage volume and usage diversity. In addition, we examined the impact of factors that form the country image on purchase intention. The analytical results show that media usage volume positively affects country image, people image, political image and media usage diversity has significant effects on economical image, people image and political image.

• Journal of Information Technology Services
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• v.7 no.1
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• pp.255-274
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• 2008

The purpose of this research is to develop an information technology (IT) usage level assessment model for service industry. It is necessary to develop an assessment model for service industry's IT usage to improve service productivity. However, it is not easy to develop assessment models due to service industry's diversity. In this paper a generic IT usage assessment model for service industry has been developed and validated through a descriptive approach. Key factors affecting service productivity have been identified and analysed. A pilot test on IT usage level has been performed to investigate the relevance and importance of IT usage indicators (factors). As a result, a set of effective IT usage indicators for service industry have been found. A short-cut model and a full scale model have been proposed for efficient and effective usage. The results of this study can be used for enhancement of service industry productivity through the increase of IT usage level.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.41-57
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• 2013

As the usage of SNS has grown dramatically over the last years, it has been used in various sectors not just a tool for communication. In particular, corporate companies actively use Facebook as a tool for corporate marketing. Corporate companies communicate with their customers by providing service or events information. In this study, empirical analysis was carried out on corporate companies that are using Facebook as a marketing tool, thus finding out the influencing factors in continued usage of Facebook Fan Page users. In addition, analysis of the factors will be investigated according to continued usage of the users, where the user's intention will differ depending on how corporate companies operate and deal with the Facebook Fan Page. Factors affecting the user's satisfaction, perceived usefulness, and perceived playfulness were deducted through the analysis of the existing literature study on corporate company's continued intention on the usage of Facebook Fan Page. Accordingly, factor affecting this such as relationship, speed, content diversity, which are the media characteristics of the Facebook were deducted and finally hypothesized. In addition, the type of corporate company's Facebook Fan Page was divided into event type, communication type, information service type. And hence investigated the factors that differed from the continued usage depending on the type. Results analysis shows that perceived usefulness affected only relationship, speed, content diversity. Furthermore, analysis shows that corporate company's Fan Page of communication and event types are the factors that affect the usage intention which meant it only affected the perceived enjoyment. On the basis of this study, we are able to present an implication of value where corporate company use it as a marketing tool, through factors from continued usage of coroporate company's Facebook Fan Page users.

• Journal of Ecology and Environment
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• v.43 no.2
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• pp.202-211
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• 2019

Oceanic islands are biologically important for their unique assemblages of species and high levels of endemism and are sensitive to environmental change because of their isolation and small species source pools. Habitat destruction caused by human landscape development is generally accepted as the main cause of extinction on islands, with exotic species invasion a secondary cause of extinction, especially on tropical islands. However, secondary impacts of human development (e.g., general degradation through resource use and exotic species introduction) are understudied on temperate islands. To determine secondary impacts of human development on the understory vegetation community, 90 field sites on Ulleung Island, South Korea, were sampled during the summer of 2016. Understory vegetation was chosen as it is a proxy for ecosystem health. Diversity and percent cover of introduced, native, and endemic species were tested against proximity to developed areas and trail usage using a model selection approach. Diversity was also tested against percent cover of three naturalized species commonly found in survey plots. The main finding was that distance to development, distance to town, and trail usage have limited negative impacts on the understory vegetation community within best-supported models predicting native and introduced cover and diversity. However, endemic species cover was significantly lower on high usage trails. While there are no apparent locally invasive plant species on the island at the time of this study, percent cover of Robinia pseudoacacia, a naturalized tree species, negatively correlated with plot diversity. These findings indicate that forests on Ulleung Island are not experiencing a noticeable invasion of understory vegetation, and conservation efforts can be best spent preventing future invasions.

• Journal of Korean language education
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• v.28 no.4
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• pp.245-271
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• 2017

This study aimed at investigating the lexical diversity in the "Frog Story" narratives of Korean-Chinese bilingual children. Six bilingual speakers of Korean children- four boys and two girls- were audio recorded as they produced narratives based on pictures from the Mercer Mayer book "Frog, where are you?" The order of narration was counterbalanced. The vocabularies from narratives were analyzed by type, token, TTR (type-token Ratio) and D value using the CLAN (Computerized Language Analysis) program. The findings showed that the pattern of lexical diversity in Korean is similar with the Chinese, but the TTR and D value of Chinese still remain low in comparison with those of Korean. In addition, Korean language seems to have significant influence on Chinese in the language usage pattern and vice versa.

• International Journal of Contents
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• v.18 no.1
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• pp.65-75
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• 2022

This study aims to reveal the various differences within the factors that influence use satisfaction, continuous use intention, and media substitution intention, specifically in regard to the use motives and use behaviors of Netflix viewers. This study's results demonstrate that the following various factors affected use satisfaction, continuous use intention, and media substitution intention in differential ways. Firstly, the diversity of content influenced use satisfaction to a greater degree than social relations; and the diversity of content, social relations, and active participation all positively influenced continuous use intention. In other words, the more positively users appreciated the diversity of content, and the more strongly they had social relations, and the more actively they participated within communities, the greater degree to which they increased their continuous use intention for Netflix. However, the diversity of content and the convenience of use also had a negative effect on the media substitution intention for Netflix, which means that the more diverse the content and the more convenient the use of Netflix, the fewer the number of users who intended to cancel Netflix and subscribe to another OTT service or resubscribe to traditional media sources.

• The Journal of Industrial Distribution & Business
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• v.14 no.12
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• pp.11-21
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• 2023

Purpose: This study aims to investigate the impact of mobile shopping app components on shopping flow and the continuous usage intention of the shopping apps in the rapidly growing mobile market facilitated by advancements in the mobile environment. Research Methodology: A survey was conducted, targeting users aged 20 and older with experience in using mobile shopping apps. The responses of 456 participants were analyzed through frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling. Results: The study found that within the components of mobile shopping apps, enjoyment significantly impacted both shopping flow and the continuous usage intention of shopping apps. The diversity of product assortment had a significant effect only on shopping flow. The usefulness and ease of use influenced on the intention to continue using shopping apps. Conclusions: Based on the findings, it is recommended that shopping app operators try to identify essential components for stimulating user interest and engagement when developing or modifying apps. Additionally, a diverse range of products enhances the shopping experience and drives spontaneous purchases. Furthermore, providing an easy interface and minimizing the effort required, this experience can enhance user perception of its value and sustain consumers' continuous usage intention of the shopping app.