• Asian Journal of Innovation and Policy
• /
• v.7 no.2
• /
• pp.338-363
• /
• 2018

Mobile marketing is a brand new phenomenon. In Malaysia, marketeers do not seem to understand well enough the perceptions of consumers according to mobile marketing, especially to the mobile service users. This study analyses and evaluates any significant relationship between consumer perceptions and intentions with respect to mobile marketing, and seeks to determine the expectations, preferences, pattern and usage of the consumers of Mobile Marketing Product and Service (MMP&S). The data was obtained by convenience sampling in the big cities of Malaysia. A total of 500 questionnaires were distributed and a sample of 112 usable questionnaires was selected. The result of this research applying the Technology Acceptance Model (TAM) point to the fact that perceived usefulness, perceived ease of use, perceived innovative, social influence have a direct positive relationship with the intention to use mobile marketing. This, in turn, can shed light on the main factors determining consumer intentions to use mobile marketing that may control consumer adoption of mobile marketing.

• Journal of Digital Contents Society
• /
• v.4 no.1
• /
• pp.1-10
• /
• 2003

This research focuses on the system design of a service method for a customized electronic card on the internet. It develops the system which covers from the input stage of the credit information including a credit card number, a debit card number, and a bank account number, through the process of decision for issuing the customized electronic card and for the payment of business transaction, to the payment stage. Users are allowed to make their own customized card depending on their situations by choosing a limit of balance, a number of usage, expiration date, recharge, and, anonymity of electronic card on the internet. These characteristics enhances convenience and security of card users. In addition, user's financial damage can be minimized when a credit card is lost by any reason.

• Journal of the Korean housing association
• /
• v.17 no.5
• /
• pp.55-65
• /
• 2006

The objective of this study is to provide new direction on house design in consideration of the PC users' life pattern. This study found that PC use present conditions at home, demand for PC using space, and requirements for PC using area were analyzed. A survey was taken by 1108 residences, and the SPSS win.10 was applied for analysis. The survey was conducted to see the computer usage at home, demand and satisfaction for the PC using space. The results of this study were as follows; forty-seven percent of respondents said they used the PC in son's and daughter's room while 36.8% answered living room. It reflects that the whole family want to use the PC in the same area, or for their children's convenience. Users' consciousness was analyzed four factor, which were 'physical inconvenience:'satisfactions in PC position', 'inconvenience caused by narrowness', 'notion of privacy'. PC users' consciousness had significant differences in the satisfaction by PC users' characteristic and housing characteristic. It was to be classified that the PC use space into several pattern according to furniture arrangement, and channel pattern had the highest satisfaction among those pattern. Through this study, it is expected that new housing designs need to be made to reflect lese requirements into interior design and house plan for PC user's needs.

• Journal of The Korean Digital Architecture Interior Association
• /
• v.9 no.3
• /
• pp.25-35
• /
• 2009

This study is planning improvement of welfare facilities about the hall for the aged in apartment housing. An apartment house, famous residential type in Korea, put an important value on its convenience and economical efficiency of furniture arrangement by maximizing floor space index. In this regard, leisure usage of house was not carefully considered for the aged people. To redefine the efficiency of welfare facilities, research mainly deals with analysis of realistic needs for the aged through the spot survey and interview. The main purpose of this study is to enhance the quality of welfare facilities and propose the improved welfare facilities for the aged people. Through the research, conclusions are as followed First, Facility standard and provisions of the law should be revised for considering population growth of the aged people. Second, there are 4 plan types in the hall for the aged. Contrary to our expectation, diversity of program was not found however various program planning is needed for considering its different types of plan. Third, according to regulation, space restriction is based on the number of households. Therefore, room and space standard does not depend on the number of people. From now on, in order to improve quality of welfare facilities of the aged, revision of laws and overall facility standard should be implemented in advance.

• The Journal of Korean Academic Society of Nursing Education
• /
• v.20 no.1
• /
• pp.60-70
• /
• 2014

Purpose: Bedside electrocardiograph (ECG) monitoring is continuously used for assessing patients' cardiac status in intensive care units. However, it has not been explored whether it is used with proper knowledge and nursing practices; if not, its usage will be limited and the risk for compromised patient safety might be significant. This study, therefore, explored knowledge and nursing practices regarding bedside ECG monitoring in nurses working at intensive care units. Methods: Participants in this survey research were a convenience sample of 156 nurses from 25 intensive care units distributed in five hospitals with more than 1,000 beds each in Seoul, South Korea. Results: Participants showed limited and incorrect knowledge and nursing practices. Only 4 (2.6%) participants correctly answered to all electrode placement sites of RA, LA, LL, and V1. Lead II was the most frequently monitored unit regardless of the main purpose of ECG monitoring, and nursing practices to manage noisy signals did not include skin care at the top priorities. Conclusion: Educators and clinicians alike need to make an effort to ensure that a safe level of knowledge and practices for the monitoring is maintained in order to make sure that patient outcomes are not compromised.

• International Journal of Human Ecology
• /
• v.7 no.2
• /
• pp.17-27
• /
• 2006

The purpose of this research was to find out the preferences in HMUBs for living space in respondents' later life. For this purpose, this research was conducted by social survey research using a questionnaire for those who lived in an urban area around Seoul. The data was collected from November to December, 2005. The results of this research were as follows. Firstly, respondents agreed with living in high rise mixed use buildings in their later life because of convenience. Willingness to move into HMUBs was positive. Concerning preferred physical features, residents preferred living in either lower floors or higher floors because of safety or fine views. Regarding the usage of common space and facilities, they wanted to use them with other generations and preferred 2 bedroom type unit located in a suburban area. Secondly, the preference for living in a HMUB in later life was higher in women respondents than in men. Thirdly, the preference for living in a HMUB in later life was higher in upper floors than lower floors according to property and asset value. As a conclusion, the development of HMUB housing for older people has a bright prospect for urban residents in Korea.

• The Journal of Korean Physical Therapy
• /
• v.26 no.2
• /
• pp.117-122
• /
• 2014

Purpose: The purpose of this study was to compare the effects of force of ipsilateral versus contralateral cane usage on knee moments in healthy young adults. Methods: A convenience sample of 10 subjects volunteered for this study. Subjects walked over a force plate under three different conditions; unaided and ipsilateral cane and contralateral cane. Analysis of data on moment of the knee joint and ground reaction force was performed using the OrthoTrak program. Results: Flexion moment of the knee was decreased with the contralateral cane, but increased with the ipsilateral cane compared with normal gait. Extension moment of the knee was decreased with the contralateral cane compared with normal gait(p<0.05) and it was showed a greater decrease with the contralateral cane than with the ipsilateral cane gait(p=0.00). Valgus moment of the knee joint was increased with the ipsilateral cane but decreased with the contralateral cane. Vertical ground peak force was decreased with the ipsilateral cane compared with normal gait (p<0.05). Conclusion: The following conclusions were drawn from our data. Contralateral cane gait is more efficacious for persons with weakness of knee extensors, however, for a patient with varus deformity, the cane should be used in the ipsilateral hand.

• Korean Institute of Interior Design Journal
• /
• v.17 no.5
• /
• pp.80-90
• /
• 2008

This study analyzes interior features of indoor community facilities, focused on apartment complexes in capital area selected by 'Award of best living apartment' during $2000{\sim}2007$. First we analyze community facilities' concept, present standards of installment, present condition, then the size of each complex compared with legal standards. Also, we analyze interior features(spacial layout, furniture and furnishings, interior finishing materials, interior color), too. Research methods included both data survey and site visiting inquiry. Data survey method analyzes size of each complex using community facilities' floor plans, and site visiting inquiry analyzes type and feature of community facilities. Survey target was total 11 complexes, 7 in Seoul, 4 in Gyeonggi-do. The result is as follows. 1) It is needed to improve legal standards of installment, and to provide space with flexibility and changeability in order to allow alternation of usage purpose by resident's claim. 2) To determine size of community facilities, we must planned not only by the number of households, but by legal standards of supply according to the number of households, the rate of net area, and the recommended size per person. 3) The area of community facilities in apartment complex that residents use doesn't considered user's convenience. So it us needed to add each facility's recommendation in response to user's needs.

• Journal of Fashion Business
• /
• v.5 no.4
• /
• pp.37-55
• /
• 2001

This study put its major concern in consumer behavior during a purchase of fashion products through the Internet marketing channels. Therefore, it investigated the Internet shopping and tried to find the reasons why clothes shopping through the Internet marketing channels is not popular enough. Then, alternative marketing strategies would be suggested which is accessible from the relationship marketing approach. The study adopted a qualitative research method to implement those purposes. In-depth interviews were conducted with the interviewees who had an experience of buying a fashion merchandise through the Internet or who had such an intention. And the information on stages of decision-making process and actual purchase was obtained by participating in and observing the process. The results revealed stages of decision-making in purchasing a fashion product through the Internet channels, the process of relationship development, and the elements of relationship marketing which affect purchase intention. The elements of relationship marketing to promote a purchase of a clothing product via the Internet marketing channels included convenience; communication and socal experience; sensual information; risk acknowledgement and pursuit for safety; and usage of complexed marketing channels. Based on these, a few strategic points such as remote reality, database of communication basis, strengthening individualized services, and development of complex marketing channels were suggested.

• Journal of Information Technology Services
• /
• v.12 no.2
• /
• pp.231-242
• /
• 2013

E-commerce market has been increasing rapidly, which reflects the convenience and economic benefits associated with its usage. Unlike the traditional markets, WOM (Word-of-Mouth) becomes more important because e-commerce consumers can't experience the real product in the purchase decision-making process. In this regard, identifying the influencing factors to WOM of internet e-commerce site is very important. In this paper, we aim to examine the effects of perceived and individual variables on WOM in the context of internet e-commerce site. In order to analyze the antecedents, we selected perceived and individual factors such as regret tendency scale, prior knowledge and merchandise attractiveness. In addition, we examined the role of gender as dummy and moderating variable. For empirical analysis, we surveyed real users of internet e-commerce site. As a result, all antecedents showed significant influence on WOM except regret tendency scale. Among the variables, the merchandise attractiveness has top standardized coefficient. Gender plays a role as moderating variable when only interacting with regret tendency scale. The results of this research can be useful guidelines for internet e-commerce providers.