• Journal of Distribution Science
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• v.20 no.5
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• pp.49-64
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• 2022

Purpose: This research aims to determine the quality of online store designs that make consumers who use online market board applications have the urge to make impulse buying. This research was conducted because impulse buying is the most common buying behavior. Research design, data and methodology: This research used non-probability sampling. The sample size was 195 respondents from the distribution and service industries by applying a purposive sampling technique. The data collection technique employed a questionnaire distributed online according to predetermined criteria: mobile device users who accessed the online market board application and made at least one purchase in the last six months. The data analysis method utilized was structural equation modeling (SEM). Results: The findings revealed that usability, functionality, and sociability factors affected hedonic and utilitarian search. Furthermore, these findings proved that hedonic search affected impulse buying drives. In contrast, the utilitarian search did not affect impulse buying drives. Conclusions: The usability, functionality, and sociability factors supported hedonic and utilitarian searches. Consumer information security increased consumer confidence in an online store because it was considered to protect matters related to their privacy. The hedonic search also increased impulse buying drives. Consumers prefer to use their spare time to search through online market board applications, which provide many attractive promos.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.179-193
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• 2022

Amid the explosive growth of various metaverse platforms, there is no unified indicator to measure, analyze, and evaluate based on customer experience. Therefore, the usability evaluation factors in metaverse were identified through a heuristic methodology and literature review, to evaluate the metaverse, a two-to three-dimensional virtual world platform. A measurable system was established by subdividing 20 items in 5 fields, including user control, information structure, design and content, and usage environment, derived through Delphi technique. Based on this, after experiencing the actual contents of major metaverse platforms such as Roblox and Zepeto, usability was evaluated and comparative verification was conducted. As a result, it was estimated that metaverse user experience could be improved as its utility was derived relatively high in terms of user control and content. This study constitutes a theoretical contribution by extending the usability evaluation system, which has been widely used in the field of service design, to the fields of extended reality and mixed reality. At the same time, it has practical key findings of providing basic judgment standards to stakeholders in the metaverse field, as well as policy implications for digital capability enhancement and industry revitalization.

• Journal of the HCI Society of Korea
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• v.2 no.1
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• pp.13-24
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• 2007

For many years, human-computer interaction (HCI) practitioners have focused on usability in order to enhance the user experience, and companies have seen it as an area where they can gain advantages over their competitors. However, a focus on usability limits the potential of HCI research because it restricts the concept of user experience to just an implemented functionality of the information technology (IT). Therefore, it is necessary to expand the boundary of user experience research into a holistic dimension. We suggest that one of the most powerful ways to broadly understand user experience with an IT is to investigate the attributes of an IT and users' perceived values and to construct a user experience structure, a hierarchical structure between the attributes of an IT and users' perceived values. This study thus undertakes two research tasks: to develop a specific methodology, which is the visual probing, for constructing a user experience structure with the attributes of an IT and users' perceived values, and then to build a user experience structure practically by conducting a case study to a specific IT: mobile data service.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.39 no.6
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• pp.363-369
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• 2021

High-definition road maps are used as the basic infrastructure for autonomous vehicles, so the latest road information must be quickly reflected. However, the current drawing and structural editing process of high-definition road maps are manually performed. In addition, it takes the longest time to generate road lanes, which are the main construction targets. In this study, the point cloud of the road lane markings, in which color types(white, blue, and yellow) were predicted through the PointNet model pre-trained in previous studies, were used as input data. Based on the point cloud, this study proposed a methodology for automatically drawing and structural editing of the layer of road lane markings. To verify the usability of the 3D vector data constructed through the proposed methodology, the accuracy was analyzed according to the quality inspection criteria of high-definition road maps. In the positional accuracy test of the vector data, the RMSE (Root Mean Square Error) for horizontal and vertical errors were within 0.1m to verify suitability. In the structural editing accuracy test of the vector data, the structural editing accuracy of the road lane markings type and kind were 88.235%, respectively, and the usability was verified. Therefore, it was found that the methodology proposed in this study can efficiently construct vector data of road lanes for high-definition road maps.

• Journal of Korea Game Society
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• v.12 no.1
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• pp.91-101
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• 2012

The avatar gender, the basic element that constitutes the identity of the MMORPG player, can be created by the player due to the nature of the game through the system provided within the game. Thus, players exhibit a different attitude from reality regarding avatar gender. Gender customization in virtual space is an expansion of the identity in an effort to express one's identity in various ways. A number of users manage avatars with the opposite gender where it was found that male players preferred the female avatar persona. In this study, the player attitudes regarding gender was analyzed using Q methodology and the motivational factors for gender swapping and the generalization phenomenon was determined. This study will be significant as critical standards in the usability evaluation of the MMORPG customization system.

• Proceedings of the Computational Structural Engineering Institute Conference
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• 2005.04a
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• pp.663-671
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• 2005

Distributed operation of overall structural design process, by which product and process optimization are implemented, is presented in this paper. The database-interconnected multilevel hybrid method, in which the conventional design method and the optimal design approach are combined, is utilized there. The method selectively takes the accustomed procedure of the conventional method in the conceptional framework of the optimal design. Design conditions are divided into primary and secondary criteria This staged application of design conditions reduces the computational burden for large complex optimization problems. Two kinds of numeric and graphic processes, are simultaneously implemented on the basis of concurrent engineering concepts in the distributed environment of PC networks. Numerical computation on server and graphic works on independent client are communicated through message passing. Numerical design is based on the optimization methodology and the drawing process is carried out by AutoCAD using the AutoLISP programming language. The prototype design experimentation for some steel trusses shows the validity and usability of the method. This study has sufficient adaptability and expandability in methodology, in that it is based on general theory and industry standard systems.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.698-701
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• 2004

In many literatures, data mining has been used as a utilization of data warehouse and data collection. The biggest utilizations of data mining are for marketing and researches. This is solely because of the data available for this field is usually in large amount. The usability of the data mining is expandable also to the production process. While the object of research of the data mining in marketing is the customers and products, data mining in the production field is object to the so called 4MlE, man, machine, materials, method (recipe) and environment. All of the elements are important to the production process which determines the quality of the product. Because the final aim of the data mining in production field is the quality of the production, this data mining is commonly recognized as quality data mining. As the variables researched in quality data mining can be hundreds or more, it could take a long time to reveal the information from the data warehouse. Feature selection methodology is proposed to help the research take the best performance in a relatively short time. The usage of available simple statistical tools in this method can help the speed of the mining.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.97-104
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• 2007

This study aims to emphasize the need for the in-depth experience and understanding of desire as to the Web Service and Design Planning through the introduction of the methodology which was developed by mixing quantitative utilization analysis and qualitative utilization analysis and to propose the active use of that. The methodology of this study is significant in that it tries to identify the latent experience and desire of user and reflect them in the Web Service and Design Planning through the repetition of 3 staged circular process and exploratory process related to the investigation category of people, prototype and product.

• Korean Journal of Computational Design and Engineering
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• v.12 no.2
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• pp.87-94
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• 2007

The functional behavior of a consumer electronic product is nearly all expressed with human-machine interaction (HMI) tasks. Although physical prototyping and computer aided design (CAD) software can show the appearance of the product, they cannot properly reflect its functional behavior. In this paper, we propose an approach to virtual prototyping (VP) that incorporates HMI functional simulation into virtual reality techniques in order to enables users to capture not only the realistic look of a consumer electronic product but also its functional behavior. We adopt state transition methodology to capture the HMI functional behavior of the product into a state transition chart, which is later used to construct a finite state machine (FSM) for the functional simulation of the product. The FSM plays an important role to control the transition between states of the product. We have developed a VP system based on the proposed approach. The system receives input events such as mouse clicks on buttons and switches of the virtual prototype model, and it reacts to the events based on the FSM by activating associated activities. The system provides the realistic visualization of the product and the vivid simulation of its functional behavior using head-mounted displays (HMD) and stereo speakers. It can easily allow users to perform functional evaluation and usability testing. A case study about the virtual prototyping of an MP3 player is given to show the usefulness of the proposed approach.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.10 no.5
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• pp.1-9
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• 2007

Local government with abundant natural resources should consider the nature conservation oriented planning process for the sustainable development. With this regard, the aim of this study is to provide a substantial methodology to support the decision-making process to designate the conservation areas. The objectives of the proposed methodology is to conserve natural resources in the local government's territory through quantitatively assessing the values of the natural resources based on various ecological factors such as topography, flora and fauna. In order to test the usability of the method, Gangneung City in Kangwon-Do is selected considering the latest data availability. Based on the assessment process land use of the subjected city could be categorized into 4 levels of conservative area, conservative level 1 area, conservative level 2 area, and conservative level 3 area. Among them, conservative area and conservative level 1 area could be combined as natural resources conservation area and the others could be regarded as buffer and transitional area. Especially conservation area is surrounded by conservation level 2 area. Conclusively, the GIS methods adopted in this could be the efficient illustrative tool to assess the local natural resource values with the central government established nature-environmental information systems.