• Title/Summary/Keyword: Urban identity

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A Study on City Image Management for City Marketing - Quantitative Analysis to Derive Management Programs of City Image - (도시마케팅을 위한 도시이미지 관리방안 연구 - 도시이미지 관리 프로그램 도출을 위한 정량적 분석 -)

  • Byeon, Jae-Sang;Cho, Ye-Jee;Choi, Hyung-Seok;Kim, Song-Yi;Im, Seung-Bin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.35 no.4
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    • pp.81-89
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    • 2007
  • Urban landscape represents a city's internal identity as well as external form. Therefore, urban landscape and image planning has to involve marketing strategies to deliver the economic growth and regional revitalization through recreating the environmental and cultural value of the city. This study intends to develop practical city image management programs as city marketing tools which consider opinions of local authorities, related experts, and residents. To achieve this purpose conjoint analysis was applied on three components which symbolically reflects features of assets and resources in Anseong. This study can be summarized as follows: 1. The first consideration for Lake Geumgwang is to develop farm experience Programs on waterside fields. 2. The rot consideration for Bauduki Festival is to make efforts for public relations(PR) to be able to merchandise festival-related goods and develop unique products. 3. The first consideration for Anseong Grapes is to build leisure-oriented theme parks for local farm products. This study is meaningful to develop the efficient and quantitative management method of city image for marketing. The integrated approach to the management programs to reflect opinions of local policies, experts and citizens is expected to become a useful foundation in studying city images and marketing.

Modern Cultural Heritage Value and Utilization of Archiving Data in Daejeon (대전지역 아카이빙 자료의 근대문화유산적 가치와 활용)

  • Choi, Jang-Nak;Lee, Sang-Hee
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.1-7
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    • 2013
  • The reality which cannot protect existing tangible intangible modern cultural heritage in Daejeon is makes historical value and identity of a city weakened and then, this leads to absence of the foundation of urban regeneration based on the history. References as recording inheritance indicates characteristics or identity of the area and they represent the physical mental symbol of the area; images of diverse structures or sceneries with historical or cultural characteristics are contents of urban regeneration based on history and culture, which can be utilized as historical sources to verify realness of disappearing modern cultural heritage. Therefore, understanding and utilization of modern cultural heritage through this study on regional archiving can be deemed to be the first stage to bring community spirit, affection and pride to local residents. In this connection, this study intends to suggest a policy direction not only to maintain realness of modern cultural heritage through preservation and utilization but also to expect formation of settling and fellowship as well as cultural economical effect from the viewpoint of urban regeneration.

A Study on the Design Evaluation Indicators and Improvements of Urban Public Space (도시 공공공간 디자인 평가 지표 도출 및 개선 방안 연구)

  • Lee, Hoon-Gill;Lee, Joo-Hyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.11
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    • pp.8021-8029
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    • 2015
  • This study obtains design assessment indexes that should be considered in order to improvements of the public space was to analysis the importance in the public officials/academics and practitioners side. Obtained assessment topics in accordance with characteristic of public space through previous research to them and after a detailed selection indicators was so lead through the FGI. Derived surface was subjected to the significance analysis AHP through the survey expert. For this study, the importance of the public space are working professionals usability, publicness, environment, connectivity, identity, spatiality the order, public officials/academics usability, environment, connectivity, identity, spatiality, publicness the order. In addition, professionals working in the comprehensive analysis of the most important priority was to recognize safety, public officials/academics of the most important element appeared to have cleanliness. The results obtained in this study will be used as an index that can be used in planning and evaluation for consideration of the next improvement of public space.

Change of Seoul's Downtown Planning: Focusing on Urban Conservation from the 1960s to the 1990s (서울시 도심 계획 방식의 변화: 1960년대부터 1990년대의 도시보전을 중심으로)

  • Rhee, Bum-Hun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.9
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    • pp.39-48
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    • 2020
  • The purpose of this study was to understand changes in Seoul's downtown planning from the 1960s to 1990s. The approach was examined by classifying its formation process though urban conservation. The effects of modernization and urbanization on Seoul's downtown planning were as follows. In the 1960s, Seoul attempted to decentralize urban functions due to excessive population. In the 1970s, a policy to diversify urban functions according to Gangnam development was enacted. In the 1980s, the existing downtown declined, and the sub-downtown grew with changing urban functions. In the 1990s, the identity of the existing downtown was recognized through the Seoul Memorial Project. This study also analyzed downtown planning efforts concerned with urban conservation. First, the physical aspects of existing buildings and street facilities were maintained. Second, the spatial aspects for the maintenance of surrounding areas were proposed. Fourth, the social aspects for accessibility by Seoul citizens was improved. This analysis demonstrates the concept of urban conservation based on physical-spatial-social aspects.

Analyzing the Relative Importance of Exterior Space in Urban Development Projects (도시개발사업에서의 외부공간계획에 대한 상대적 중요도 분석)

  • Lee, Lim-Jung
    • Journal of the Korean Institute of Rural Architecture
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    • v.25 no.4
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    • pp.37-44
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    • 2023
  • As a basic study to analyze the relative importance of external space in urban development projects, this study selects evaluation indicators for external space planning and then analyzes systematic external space planning through expert surveys. The scope of the study is to examine the criteria of evaluation items for external space derived from existing studies and to suggest the importance and priority of evaluation items. As a research method, we reviewed the legal and research literature on landscape planning and external space-related guidelines, and conducted a primary review of external space planning evaluation items analyzed by questionnaire. The reviewed items were again reviewed and selected through expert group discussions (FGI). The selected evaluation items were surveyed by expert groups and analyzed in depth using the hierarchical analysis method (AHP). Looking at the relative importance of the calculated sub-items, among the 17 sub-items, 'planning open space' (.096) is the largest, followed by 'pedestrianization' (.082), 'linking with adjacent buildings, streets, parks, and green areas' (.077), 'securing public space through various planning techniques such as linking with pedestrian paths' (.066), 'Plan the placement, form, and scale of buildings in consideration of the identity of the destination' (.065), 'Plan buildings, streets, parks, and green spaces in an integrated and holistic manner' (.065), 'Harmonize with the surrounding environment (landscape)' (.063), 'Harmonize with surrounding buildings and apply landscape planning in urban planning' (.063), 'Entrances and lower floors of buildings are planned as parks for users and pedestrians' (.060), 'Preserve and expand green areas and establish maintenance plans for urban greening' (.054), 'Form the basis for a comfortable life for urban residents by providing long-term development directions' (.047), 'Activate community activities and plan pedestrian environments and streetscapes considering human scale' (.047), 'Establish and propose basic directions for urban greening' (.046), 'Plan buildings, streets, parks, and green areas considering the hierarchy and characteristics of the landscape structure' (.045), 'Plan for integrated land use' (.045), 'Create green axes in connection without cutting them due to development activities' (.044), and 'Apply barrier free design' (.034).

A Study on Environmental Color planning Methods Enhancing Quality of Color Image of Cheju-Island (제주의 고유 이미지 제고를 위한 방안으로서 환경색채계획 방법에 관한 연구)

  • 권진희
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 1999.04a
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    • pp.87-93
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    • 1999
  • In the millenium, which will be characterized by its global culture, a strong sense of identity of one's culture is needed to nature one's culture in a way that more people can participate in creating, enjoying and consuming it. In order to respond to both globalization and localization, natural and cultural backgrounds of such should be considered in the conversation of nature, so that the optical and color environment can have local identity while undergoing sustainable development. Therefore, the objective of this research is to enhance the image of a city, which is endowed with beautiful scenery and unique culture, but has lost its identity since industrialization An through a scientific and systematic color planning The Research was conducted as follows. First, color environment which doesn't reflect local characteristics due to modernism which emphasizes on uniformity was examined. Second, standard and analysis of environment color planning were examined. Natural color specimen was use to make a palette of nature colors, from which colors for architecture were extracted to come up with color combination types. Without traditional architecture philosophy, materials and colors, which were once in harmony with the environment, it is impossible to clean up the environment all together. However by using colors to control new city plans, urban redevelpment, construction and renovation gradually, that process can be effective and less costly.

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Preference for Clothing Images According to Gender-Role Identity (성역할 정체감에 따른 의복 이미지별 선호도)

  • Lee, Jungmin;Chung, Sungjee;Kim, Donggeon
    • Journal of Fashion Business
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    • v.17 no.4
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    • pp.164-176
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    • 2013
  • The study aims to find differences in clothing image preferences according to gender-roleidentity. The questionnaire developed by the researchers was distributed to 533 men and women who aged between 20 and 59. Fourhundred eight questionnaires were used for the final analysis. The data were analyzed by ANOVA, and Tukey's test using SPSS 18.0/Windows. As results, both male and female participant groups of the study were classified into 4 groups according to their gender-role identity: masculinity, femininity, androgyny, and the undifferentiated. For men, the masculinity group showed a higher preference for flamboyant, sexy, expressive, cold, mature, hard, strong, weighty, heavy, sharp images, while the femininity group showed a stronger preference for flamboyant, bold, luxurious clothing images. The male androgyny group preferred masculine, sexy, cold, mature, hard, strong, weighty, luxurious, heavy, artificial images, whereas the undifferentiated group preferred flamboyant, sexy and mature images. On the other hand, for women, the masculinity group showed a higher preference for luxurious image, while the femininity group showed a stronger preference for sexy, urban, decorative, modern, complicated, luxurious images. The female androgyny group preferred expressive, modern, mature, complicated, and luxurious images, whereas the undifferentiated group preferred bold, decorative, rational, and complicated clothing images.

A Study on the facade Expression of the Modern Western Style Architecture in Seoul (서울시 근대 양식건축 파사드의 표현 특성에 관한 연구)

  • Lee, Wan-Geon;Jung, Rye-Hwa
    • Korean Institute of Interior Design Journal
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    • v.18 no.2
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    • pp.16-24
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    • 2009
  • Urban is made over a long period of time. In the process, architecture involves design characteristics of age and place. In the case of modem western style architecture, just depend on the economic logic, they are continuously threatened during urban changes. Therefore, the purpose of this paper is to recognize modern western style architecture as valuable things, which represents color of urban, and to seek how it can be reused. This is a process in order to find a new method for conservation and reuse of modern western style architecture. The result are as followings. Modern western style architecture must be recognized as resource, which expresses identity of urban, and found a method for conservation and reuse of facade at least. So we need to search design characteristics of facade. It has been analyzed that assigned modem western style architecture in seoul can be divided into 6 groups. Each group has individual characteristics of facade expression, which is 'dormer', 'vent', 'balustrade', 'cornice', 'dome', 'tower', etc in top part, and 'the shape of window and door', 'the element of ornament', 'finish', etc in middle part.

Equilibrium Point Model Of Urban Community Parks Based On A Centrality Index Model (중심지리론에 의한 도시근린공원의 세력균점점리론 모형)

  • 권상준;심경구
    • Journal of the Korean Institute of Landscape Architecture
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    • v.21 no.2
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    • pp.120-128
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    • 1993
  • This study suggests one hypothesis: The strength of the catchment forces of urban community parks can be represented as an equilibrium point model, which is derived from a centrality index for. That model was designed by Reilly(1931) and developed by Godlund(1956). An equilibrium point model for the catchments is represented as followed formulae: m=$\frac{CA2}{CA-CB}$ m=$\frac {{{{{L SQRT {{C}_{A}$.$ {C}_{B}} {CA-CB} Here, m is distance from the center of park A to the cetner of park B. r is radius of a circle where the catchment between park A and B is equal pointed traces. CA is index of the centrality of park A from Reilly's Law. CB is an index of the centrality of park B from Reilly's Law. L is an the distance between park A and B. The equilibrium point model is testified in the case of Chong-ju community parks. The testification has been limited to the application to such manifest outdoor recreational facilities as bentches, even though there are statistically and economically problems for a quantitative model to be testified. But the testification could be a rationale for the catchment forces of urban community parks, which was quantitatively represented that the distance between two or there parks should be related with the feasibility of the parks. Therefore, the urban community park should be planned to be located, hiving separately its identity that might be considered with the facility diversification and the locational competitiveness of a park.

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A Proposal on Waterfront Development of Port Area in Pusan (기존 항만을 이용한 부산구도심의 워터프런트 개발방안)

  • 조은석;이호수;조용수
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 1999.10a
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    • pp.141-152
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    • 1999
  • This study aims at advancing waterfront planning and development of North Harbor of Pusan and attempting to establish an identity through the analysis and case studies of waterfront development of foreign countries. This study is based on Pusan urban harbor plan and the case study which was investigated the relational port with an urban area to find a model of development method and procedure of urban waterfront renewal, The approach of this study is to classify diversified cases and to suggest elements after reviewing successful cases. The point in the waterfront development plan of North Harbor of Pusan is how to secure an amenity on the edge and provides a comprehensive theoretical base such as skyline, coastline, green area, accessibility, scenery, landmark, open space, and so on. The result of this study is useful for the planner to develop more and systematic approaches which could utilize waterfront. Waterfront development will be a new chance of urban development for Pusan.