• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.133-149
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• 2007

Amid a wave of informatization, the world is allowing diverse exchanges and cooperations in the global village to be promoted. And, a change in the life environment and the consumption pattern allows the key word in distribution revolution called 'online' and 'emotion' to be recalled. As the emotion is being positioned as the trend of the new era, this study has its significance in that even the fashion industry desperately requires the emotion marketing aiming at the artistic value and practicality in fashion and the creation in value-added, and requires the development and utilization plan for diverse VMD programs on the rational dress shop, like the successful case of the trendy shop such as America's large bookstore 'Barnes & Noble.' Accordingly, the purpose of this study is to design and suggest the virtually trendy dress shop as one plan of utilizing VMD, by examining about the fashion business environment and about 'emotion trend' according to the consumer purchase needs, and through researching into the cases of the trendy dress shops with the emotion marketing. The virtual trendy dress shop 'Muse,' which was proposed as its research result, was designed with having the main concept as urban naturalism, which points to the urban and sophisticated coordination, and to the simple personality and rational value, as one method of utilizing VMD in the differentiated dress shop. And, it is desired to be performed the researches on the development and the utilization plan for diverse VMD programs in the dress shop down the road.

• Journal of the Korean Geographical Society
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• v.29 no.3
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• pp.360-368
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• 1994

To this day, a number of quantitative analytical methods have been employed in clarifying regional characteristics in the discipline of geography. This paper attempted, as a part of application of those quantitative analyses, to make clear the urban functions and consequently the urban characteristics statistically by adopting newly-introduced CHAID, a sort of discriminant analyis technique. The processing of data was sonducted in two phases. To begin with, the urban functions were classified after designating twenty cities - the population of each city counting 250, 000 or more - as predictor variable, and at the same time four major urban functions like administration, marketing, finance and production as response variable. And then, preeminent functions of individual region were discriminated and concurrently classified by treating the remaining traffic, education, medicare, culture and transportation functions as predictor variable, and the following five regions as response variable: Metropolitan Seoul Area. Pusan region, Taegu region, Kwangju region and Chungcheong region. According to the result of this analysis, marketing and administration are emereed as meaningful functions in Seoul and Taegu respectively. As for the finance function only Pusan and Pucheon can be discriminated. Seoul, Pusan and Seongnam reveal their dominancy in production function. To take a look at the result of the latter analysis, the Metropolitan Seoul area shows, among other functions, strong traffic and finance functions. When it comes fo Pusan region, adminstration, education and finance functions are recorded as a leading ones, and Taegu region is preferable in education, medicare and transportation functions. In case of Kwangju region adminstration, production and education functions are discriminated from any other functions. Chungcheong region shows similar aspect with only traffic function replacing the production function of Kwangju region. Based on aforementioned anlysis, it can be said that the CHAID technique, which is capable of processing large amount of categorical data and, by presenting its outcome in the form of dendrogram, facilitates the interpretation work, is an effective, meaningful means to classify and discriminate certain geographical regions and their characteristics.

• Journal of Korea Multimedia Society
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• v.23 no.3
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• pp.499-507
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• 2020

This paper is one of the types of 'sharing economy', a social economic model that borrows and shares things, spaces, and services from the development of the 4th Industrial Revolution. Through sharing of empty space and time in the city, I would like to suggest a way to reduce the closure of small business owners in order to create jobs, which is one of urban problems in the community. We also build a platform that utilizes the free time and space of buildings through space sharing, one of the types of sharing economy, and provides education programs for start-up education, promotion, marketing, and consulting by matching small business owners with building owners. Therefore, in this paper, by sharing the space and time, the landlord and the small business can share the profits of the small business by reducing the business owner's closure and the job creation plan. Coaching urban regeneration was proposed.

• The Journal of Industrial Distribution & Business
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• v.14 no.5
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• pp.19-29
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• 2023

Purpose: The hospitality sector is vital to economic development, especially in metropolitan regions, where hotels are a pivotal factor in drawing in leisure and corporate visitors. Despite the potential advantages of urban hotels, there is a gap in empirical studies on the impacts of eco-friendly interior design on hotel appeal and guest behavior. Therefore, this study aims to fill out the research gap. Research design, data and methodology: This study employed a review of the literature systematically as its research design. The study's data collection technique involves exploring peer-reviewed journals through electronic databases like Scopus, and Web of Science. The present author double-checked the quality of instrument for all usable dataset. Results: Prior literature has stated a strong linkage between green interior design in urban hotels and customer behavior and hotel attractiveness. Using environmentally conscious methods, hotels can enhance the quality of their indoor atmosphere, preserve energy and water supplies, and establish a favorable public perception that appeals to environmentally aware consumers, thereby improving their overall experience and contentment. Conclusions: This study concludes that creating indoor spaces with environmental factors in mind could lead to a more enjoyable and beneficial atmosphere for hotel visitors and adopting a sustainability-oriented approach to hotel design and operations could attract potential customers.

• Journal of the Economic Geographical Society of Korea
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• v.13 no.3
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• pp.498-513
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• 2010

This paper aims to critically discuss the place-marketing strategy that has been widely seen as an alternative way of regional development for the last decade in South Korea. In particular, it argues that the place-marketing strategy is highly likely to intensify the inter-local or inter-urban completion and to result in the territorialization of places because it is based on the essentialist notion of place that has been suggested by the humanistic geographers. In order to logically support my argument, I will critically review the essentialist notion of place, and introduce an alternative notion of place, in which the place is seen as socially constructed through complicated power relations and social, political and cultural processes. Also, I will logically demonstrate that the place-marketing can be seen as a strategy for territorializing places by discussing how territory is socially and politically constructed as a particular form of place.

• Journal of the Korean Institute of Landscape Architecture
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• v.23 no.3
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• pp.94-105
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• 1995

Purposes of this study were to apply and examine that the importance-performance analysis(IPA) could be a useful park management tool. The IPA is an easily-applied technique developed in marketing field to measure attribute importance and performance. It displays them simultaneously on a 4-quardrant action grid; therefore, park managers can upgrade current services and address marketing strategies for various user segments. The children's grand park was selected as a study are. Two different types of questionaires were utilized for data analyses. They were collected from one respondent by on-site distribution or by mail survey, because attribute importance and performance should be rated before and after visiting a park, respectively. Then, total data was segmented systematically by 2 variables-age and benefit sought. Action grids from order to meet the needs of each segment. Several comments on both data collection methods and segment variables selection were described to improve the IPA in recreation settings for future researches.

• Asia Marketing Journal
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• v.24 no.1
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• pp.3-12
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• 2022

Smart city technologies such as transportation and parking systems make our daily lives more efficient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual's behavior toward the new technology. This research study attempts to develop a framework for predicting smart mobility antecedents using SEM in primary data analysis. The Technology Acceptance Model (TAM) was the conceptual foundation for this study. To achieve the objectives of the study, one thousand five hundred and twelve effective questionnaires were collected and analyzed using Smart PLS 3.3. The results show that perceived usefulness, perceived ease of use, and perceived risk significantly affect attitudes towards adopting smart mobility systems. Our study provides a comprehensive framework to understand individual-level smart city technology adoption. This study offers implications for policymakers to update existing policies concerning road technology.

• Korean Journal of Agricultural Science
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• v.21 no.2
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• pp.92-102
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• 1994

This study examined Public Evaluation for functions of urban open space environment using a marketing strategy called Importance-Performance analysis. 12 main function attributes for urban open space environment were selected 150 respondents were sampled in Taejon city by personal interview. Ratings used mean values from a seven-point scale. Results were then graphically displayed on an easily interpreted two-dimensional 'Action Grid'. Generally Importance Ratings were high, but Performance Ratings were low relatively for various open space environment functions. In air pollution control function the difference was the most large. The results of rating scale analysis indicated repondents' sexual and residence period difference.

• Journal of Environmental Science International
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• v.21 no.5
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• pp.579-584
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• 2012

Recently, Public Design is being applied at many kinds of urban development. But the application is not carried out well owing to ambiguity of the object of plan. The object of the design and the role from it are based on defining of the realm and type of public design. So, it is necessary to study more about the realm and type of the public design in accordance with the context of the related space and region. Through the analysis of the public design, some points of conclusion have been attained. First, the realm and type of public design is to be more simplified than ever: public facilities and public medium. So, public facilities are to be oriented toward placeness on the one hand, and public medium is to be used for regional marketing on the other hand.

• The Journal of Economics, Marketing and Management
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• v.10 no.6
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• pp.17-26
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• 2022

Purpose: This study analyzes advanced cases of overseas smart cities and examines policy implications related to the creation of smart cities in Korea. Research design, data, and methodology: Analysis standards were established through the analysis of best practices. Analysis criteria include Technology, Privacy, Security, and Governance. Results: In terms of technology, U-City construction experience and communication infrastructure are strengths. Korea's ICT technology is inferior to major countries. On the other hand, mobile communication, IoT, Internet, and public data are at the highest level. The privacy section created six principles: legality, purpose limitation, transparency, safety, control, and accountability. Security issues enable urban crime, disaster and catastrophe prediction and security through the establishment of an integrated platform. Governance issues are handled by the Smart Special Committee, which serves as policy advisory to the central government for legal system, standardization, and external cooperation in the district. Conclusions: Private technology improvement and participation are necessary for privacy and urban security. Citizens should participate in smart city governance.