• 제목/요약/키워드: University Service Quality

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백화점의 서비스품질이 고객만족 및 행동의도에 미치는 영향 (The Structural Relationship of Customer Satisfaction and Behavioral Intentions for Service Quality of Department Stores)

  • 전태유;박노현
    • 한국의류학회지
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    • 제31권1호
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    • pp.85-94
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    • 2007
  • This study analysed the structural relationship of customer satisfaction and behavioral intentions for service quality. Service quality factors were defined as tangibles, reliability, responsiveness, assurance, and empathy. Behavioral intentions were defined as loyalty and brand switch. A LISREL model was used to develop dimensions of service quality and to investigate the structural relationship between overall service quality, customer satisfaction and behavioral intentions on department stores. The results and implications are that there is a significant relationship between service quality and overall satisfaction. Furthermore, a significant relationship exists between overall satisfaction and behavioral intentions. This study also shows that overall service quality affects customer satisfaction and behavioral intention.

Kano-Servqual 기법을 통한 공공기관의 서비스 개선 사례 - A 정보 도서관을 중심으로 - (A Study on the service improvement case of the Public institution by Kano-Servqual Method - Focus on A Digital Public Library -)

  • 이상복;김명훈
    • 품질경영학회지
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    • 제36권3호
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    • pp.55-65
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    • 2008
  • From fast service enlargement of the latest economy and industry, importance of service industry is embossed gradually. Service enterprise is pushing on in service quality elevation for strengthening competitiveness to survive on globalization society as manufacturing industry. Service quality elevation adapts as core competitive strategy in enterprise with business environment as continuous competitive advantage. Because Public organization also is developed in service fast, Public organization is trying to offer various service such as service level of enterprise. Each Public organization are trying to satisfy request of citizens as Customer. In this study, presented Kano-Servqual Method which is mixed by Kano's and Servqual model's advantage, each Method had used much in service quality measurement separately. Kano-Servqual Method is applied to the A information library as a public organization and is proved as practical useful method.

SQI를 이용한 서비스효율성지수(SEI) 및 서비스품질 일관성지수(SQCI)의 비교연구 (A Comparative Study on the Service Efficiency Index(SEI) and Service Quality Consistency Index(SQCI) using the SQI)

  • 송광석;유한주
    • 품질경영학회지
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    • 제36권4호
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    • pp.102-116
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    • 2008
  • The most widely used models to study the quality of service are the SERVQUAL and SERVPERF models that measure service mechanisms. This paper is to estimate service efficiency and consistency for Retail Industry. We tried to measure the service quality and overall satisfaction by using DEA and PCI, degree of combination and top2box which is a little bit different methodology from traditional ones. Rather than using the usual method of converting the service quality index by mean value, the Service Efficiency Index(SEI) and Service Quality Consistency Index(SQCI) are used to measure the efficiency and consistency level, which in turn can be used as the new service quality indices. The result of SEI and SQCI show the efficiency frontier in retail industry that 6 DMUs are analyzed relative efficient DMUs, 12DMUs are inefficient DMUs and retail Industry consistency level appeared low(0.35-0.47) Also, there is a significant difference in terms of efficiency and consistency in the each retail industry. Finally, we showed the summarized result as the Effi-Con Matrix.

The Impact of Korean Franchise Coffee Shop Service Quality and Atmosphere on Customer Satisfaction and Loyalty

  • Shin, Chung-Sub;Hwang, Gyu-Sam;Lee, Hye-Won;Cho, Sun-Rae
    • Asian Journal of Business Environment
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    • 제5권4호
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    • pp.47-57
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    • 2015
  • Purpose - The purpose of this study is to analyze franchise coffee shop service quality factors based on pilot research. In the proposed analysis, store atmosphere is added as one of the service quality factors. We aim to examine how franchise coffee shop service quality and store atmosphere influence customer satisfaction and loyalty. Research design, data, and methodology - Data was collected from 482 Korean coffee shop franchises and analyzed using frequency analysis, reliability/validity assessments, correlation analysis, and regression analysis with the software program SPSS 19.0. Results - The results are as follows. First, taste is revealed to be the most influential factor among components that have an impact on service quality. Second, taste also turned out to have the most impact on service quality among components influencing customer loyalty. Last, customer satisfaction affected customer loyalty. Conclusions - This study's findings show that taste was the most influential factor on service quality. The conclusion here is that most of the coffee shop customers are very familiar with coffee taste and this is influencing their loyalty.

파인다이닝 레스토랑의 서비스 품질이 서비스 가치, 고객 만족에 미치는 영향 연구 (Relationships among the Service Quality, Service Value, and Customer Satisfaction in a Fine Dining Restaurant)

  • 박민혁
    • 한국식생활문화학회지
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    • 제33권6호
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    • pp.550-557
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    • 2018
  • This study examined the effects of the service quality of fine dining restaurants on the service value and customer satisfaction by targeting 310 customers with experience in using fine dining restaurants in Seoul. The results of this study are as follows. First, the quality of the physical environment and interactions and the result of fine dining restaurants had positive (+) effects on the service value. Second, the quality of the physical environment and interactions and the result of fine dining restaurants had positive (+) effects on customer satisfaction. Third, the service value had positive (+) effects on customer satisfaction. According to the result of this study, when customers visit fine dining restaurants, evaluations of the service quality, such as interior design, kindness, accessibility, pleasant environment, and good quality of food, are very important elements. The service quality has been verified to be a very important factor when evaluating fine dining restaurants. Overall, the result of this study can be used to develop measures for improving the service quality.

군수지원 분야 서비스품질 평가 및 재방문의도에 관한 연구 (A Study on the Evaluation of the Service Quality and Revisit Intention in the Defense Logistics Support)

  • 우광호;심상렬
    • 품질경영학회지
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    • 제40권2호
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    • pp.145-155
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    • 2012
  • The purpose of this study is to suggest the direction of improving service quality in the defense logistics support. For this, this study compares and analyzes the perceived service quality between customer(using unit) and defense logistics support unit by using SERVPERF model. Supply, military meals, and maintenance are carrying out the mission as core function of defense logistics support and also encounter with customer. In this empirical analysis, the service quality is composed of four factors, and there are significant difference in perception level of service quality between them. Also, the relationship between factors of service quality and revisit intention shows significant difference statistically, and the customer orientation and responsiveness are key affecting factors on revisit intention.

보육서비스 품질 개선을 위한 어린이집 운영계획 수립에 관한 연구 (A Study on Operation Planning of Childcare Centers to Improve the Quality of Childcare Service)

  • 송승민;김태호
    • 품질경영학회지
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    • 제41권3호
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    • pp.371-380
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    • 2013
  • Purpose: This study analyzes the optimal operation scheme of childcare centers in Korea to maximize the quality of childcare service by determining the number of children and number of teachers. Methods: This study employs a mathematical programming methodology called 'nonlinear integer programming (NLIP)' to solve the optimization problems and compare the quality of childcare service of optimal solutions with those of present operation scheme. Results: It is very successful in obtaining the optimal solutions for alternative capacities and they guarantee the substantial improvement in the quality of childcare service. Conclusion: Though more variables should be adapted for defining the quality of childcare service robustly, it is possible to conclude that childcare centers should modify their operation scheme to improve the quality of childcare service.

백화점 의류매장의 지각된 서비스품질, 관계품질, 충성도와의 관계 (The Relationship Among Relationship Quality, Loyalty for Perceived Service Quality on Department Stores)

  • 박노현;전태유;황애란
    • 한국의류산업학회지
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    • 제9권1호
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    • pp.55-64
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    • 2007
  • In this study, relationship model of relationship quality and loyalty for perceived service quality on department store is proposed and empirically tested. Service quality factors were defined as Tangibles, Reliability, Responsiveness, Assurance, and Empathy. Relationship quality were defined as customers' overall satisfaction and customer trust. A LISREL model was used to develop dimensions of service quality and to investigate the structural relationship among perceived service quality, relationship quality(customer satisfaction and trust) and loyalty on department stores. The empirical results were as follows; First, Tangible, Responsiveness, Assurance and Empathy of service quality factors have a positive effect on customers' overall satisfaction. Second, customers' overall satisfaction have a positive effect on customer trust. Third, relationship quality have a positive effect on loyalty of customer; customers' overall satisfaction and customer trust have a positive effect on loyalty of customer. At the end of this paper, discussion, managerial implications, limitations and future research directions were suggested.

Impact of ITSM Military Service Quality and Value on Service Trust

  • Woo, Hanchul;Lee, Sangdo;Huh, Jun-Ho;Jeong, Sukjae
    • Journal of Multimedia Information System
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    • 제7권1호
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    • pp.55-72
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    • 2020
  • As the IT service environment grows, it is critical in terms of IT service quality to minimize the occurrence of failures due to changes in applications and to diagnose and recover in a short period of time how failure will affect the business. Thus, the Defense Acquisition Program Administration (DAPA) has been building and operating ITSMs to implement IT service management in a leading manner. Information Technology Service Management (ITSM) is divided into events, obstacles, changes, versions and setup management to ensure flexibility and stability in service delivery. It is also operated separately from service level, availability, capacity, financial and IT service continuity management to ensure service quality and cost efficiency. Based on ITSM military service history, this study looks at the impact of quality of service on value, satisfaction, and trust. The results of the analysis are highly valuable for future ITSM implementation and operation.

The Influence of University Sustainability Practices on Student Loyalty: An Empirical Study from Vietnam

  • DOAN, Thuy Thanh Thi
    • The Journal of Asian Finance, Economics and Business
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    • 제8권10호
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    • pp.177-185
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    • 2021
  • The purpose of this paper is to examine whether service quality, student satisfaction, and university image mediate the relationship between university sustainability practices and student loyalty of the students in Ho Chi Minh City, Vietnam. To analyze the data, this study used a structural equation model to explore the relationships existing between constructs. A structured questionnaire comprising of 22 questions was used with 5 constructs. A total of 465 students from Ho Chi Minh City universities filled in the newly developed questionnaires using five points Likert scales. Consistent with the existing result, the study reveals a valuable insight on university sustainability practices toward student loyalty of the university. According to the findings, university sustainability practices have a positive direct impact on service quality, student satisfaction, university image, and student loyalty. And also service quality has a positive strong impact on student loyalty. Furthermore, service quality, student satisfaction, and university image play the mediating role in the relationship between university sustainability practices and student loyalty. Thus, the loyalty of students seems to reflect quite well from university sustainability practices, service quality, and university image. The findings indicate that universities should be more concerned about university sustainability practices, service quality, and university image in attracting student loyalty.