• 제목/요약/키워드: University

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KAMTEL: The construction and test

  • Na, G.;Artikofva, S.;Kim, J.E.;Jeong, S.;Jung, A.;Lee, H.Y.;Lee, J.;Nam, S.;Oh, S.;Park, I.H.;Park, J.H.;Chung, T.;Kim, W.S.
    • 한국우주과학회:학술대회논문집(한국우주과학회보)
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    • 한국우주과학회 2007년도 한국우주과학회보 제16권2호
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    • pp.99.1-99.1
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    • 2007

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Antecedents of Intent to Purchase a Brand Extension -A University-Licensed Merchandise Case-

  • Lee, Jaeha;Park, Kwangsoo
    • 패션비즈니스
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    • 제22권3호
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    • pp.1-15
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    • 2018

  • The purpose of this study is to address marketing strategies for the brand extension of university-licensed merchandise by investigating influences on intent to purchase a new university-licensed merchandise line, tartan. A survey questionnaire was developed and administered online to the major target market for university-licensed merchandise. Four hundred and fifty students and alumni from a US Midwestern university completed the survey. Respondents were asked to answer questions on university identification, perceived university prestige, perceived value of the university-licensed merchandise, intent to purchase a brand extension in university-licensed merchandise, and demographics. It was hypothesized that university identification (H1) and perceived university prestige (H2) are positively related to the perceived value of the university-licensed merchandise and that perceived value of the university-licensed merchandise is positively related to intent to purchase a brand extension in university-licensed merchandise (H3). The difference between students and alumni was also tested. Consumers with high university identification and high perceived university prestige highly valued the university-licensed merchandise. Consumers who perceived a high value of the current university-licensed merchandise displayed a strong intent to purchase a brand extension in university-licensed merchandise. There was no structural difference between the two groups. The study builds on existing research on the influences of attitudes toward the university and university-licensed merchandise on purchasing university-licensed merchandise, specifically investigating intent to purchase a brand extension in university-licensed merchandise. This study also extends previous brand-extension research into university-licensed merchandise.

  • https://doi.org/10.12940/jfb.2018.22.3.1 인용 PDF KSCI

Design and Construction of Detector Module for UFFO Burst Alert & Trigger Telescope

  • 정애라;;;;;;;최지녕;최연주;;;;;;정수민;김지은;김민빈;김석환;김예원;;이직;임희진;;;;민경욱;나고운;남지우;;박일흥;;;;;서정은
    • 천문학회보
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    • 제37권2호
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    • pp.207.1-207.1
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    • 2012

  • One of the key aspects of the upcoming Ultra-Fast Observatory (UFFO) Pathfinder for Gamma-Ray Bursts(GRBs) identification will be the UFFO Burst Alert & Trigger Telescope(UBAT), based on a novel space telescope technique. The UBAT consists of coded mask, hopper, and detector module(DM). The UBAT DM consists of YSO crystal arrays, multi-anode photo mulipliers, and readout electronics. We will present the design and construction of the UBAT DM, and the response of the UBAT DM to X-ray sources.

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The Introduction of Adverse Drug Reaction (ADR) Monitoring System

  • Jung, Sun-Hoi;Park, Kyoung-Ho;Soh, Ok-Kyoung;Lee, Byung-Gu;Park, Kaung-Jun;Bae, Guen-Shub;Jang, In-Jin;Kim, Youn-Gun;Kim, Ju-Sung;Chae, In-Ho;Kim, Yeun-Su;Ha, Jong-Won;Song, Yong-Sung;Choung, Jon-Ho;Kyun, Jin-Soo;Kim, Sang-Yeun;Go, Zae-Sung;Park, Jun-Dong;Song, Kyeng-Ja;Park, Byung-Joo
    • 대한약학회:학술대회논문집
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    • 대한약학회 2001년도 Proceedings of International Convention of the Pharmaceutical Society of Korea
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    • pp.323-323
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    • 2001

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