• Title/Summary/Keyword: University

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KAMTEL: The construction and test

  • Na, G.;Artikofva, S.;Kim, J.E.;Jeong, S.;Jung, A.;Lee, H.Y.;Lee, J.;Nam, S.;Oh, S.;Park, I.H.;Park, J.H.;Chung, T.;Kim, W.S.
    • Bulletin of the Korean Space Science Society
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    • 2007.10a
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    • pp.99.1-99.1
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    • 2007
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Antecedents of Intent to Purchase a Brand Extension -A University-Licensed Merchandise Case-

  • Lee, Jaeha;Park, Kwangsoo
    • Journal of Fashion Business
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    • v.22 no.3
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    • pp.1-15
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    • 2018
  • The purpose of this study is to address marketing strategies for the brand extension of university-licensed merchandise by investigating influences on intent to purchase a new university-licensed merchandise line, tartan. A survey questionnaire was developed and administered online to the major target market for university-licensed merchandise. Four hundred and fifty students and alumni from a US Midwestern university completed the survey. Respondents were asked to answer questions on university identification, perceived university prestige, perceived value of the university-licensed merchandise, intent to purchase a brand extension in university-licensed merchandise, and demographics. It was hypothesized that university identification (H1) and perceived university prestige (H2) are positively related to the perceived value of the university-licensed merchandise and that perceived value of the university-licensed merchandise is positively related to intent to purchase a brand extension in university-licensed merchandise (H3). The difference between students and alumni was also tested. Consumers with high university identification and high perceived university prestige highly valued the university-licensed merchandise. Consumers who perceived a high value of the current university-licensed merchandise displayed a strong intent to purchase a brand extension in university-licensed merchandise. There was no structural difference between the two groups. The study builds on existing research on the influences of attitudes toward the university and university-licensed merchandise on purchasing university-licensed merchandise, specifically investigating intent to purchase a brand extension in university-licensed merchandise. This study also extends previous brand-extension research into university-licensed merchandise.

Design and Construction of Detector Module for UFFO Burst Alert & Trigger Telescope

  • Jung, Aera;Ahmad, Salleh;Barrillon, Pierre;Brandt, Soren;Budtz-Jorgensen, Carl;Castro-Tirado, Alberto J.;Chen, Pisin;Choi, Ji Nyeong;Choi, Yeon Ju;Connell, Paul;Dagoret-Campagne, Sylvie;Eyles, Christopher;Grossan, Bruce;Huang, Ming-Huey A.;Jeong, Soomin;Kim, Ji Eun;Kim, Min Bin;Kim, Sug-Whan;Kim, Ye Won;Krasnov, A.S.;Lee, Jik;Lim, Heuijin;Linder, Eric V.;Liu, T.C.;Lund, Niels;Min, Kyung Wook;Na, Go Woon;Nam, Ji Woo;Panasyuk, Mikhile I.;Park, Il Hung;Ripa, Jakub.;Reglero, Victor;Rodrigo, Juana M.;Smoot, George.F.;Suh, Jung Eun;Svertilov, Sergei.;Vedenkin, Nikolay;Wang, Min-Zu;Yashin, Ivan
    • The Bulletin of The Korean Astronomical Society
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    • v.37 no.2
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    • pp.207.1-207.1
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    • 2012
  • One of the key aspects of the upcoming Ultra-Fast Observatory (UFFO) Pathfinder for Gamma-Ray Bursts(GRBs) identification will be the UFFO Burst Alert & Trigger Telescope(UBAT), based on a novel space telescope technique. The UBAT consists of coded mask, hopper, and detector module(DM). The UBAT DM consists of YSO crystal arrays, multi-anode photo mulipliers, and readout electronics. We will present the design and construction of the UBAT DM, and the response of the UBAT DM to X-ray sources.

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The Introduction of Adverse Drug Reaction (ADR) Monitoring System

  • Jung, Sun-Hoi;Park, Kyoung-Ho;Soh, Ok-Kyoung;Lee, Byung-Gu;Park, Kaung-Jun;Bae, Guen-Shub;Jang, In-Jin;Kim, Youn-Gun;Kim, Ju-Sung;Chae, In-Ho;Kim, Yeun-Su;Ha, Jong-Won;Song, Yong-Sung;Choung, Jon-Ho;Kyun, Jin-Soo;Kim, Sang-Yeun;Go, Zae-Sung;Park, Jun-Dong;Song, Kyeng-Ja;Park, Byung-Joo
    • Proceedings of the PSK Conference
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    • 2001.10a
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    • pp.323-323
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    • 2001
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