• International Commerce and Information Review
• /
• v.8 no.4
• /
• pp.369-387
• /
• 2006

The study mainly aims to explore and compare the cultural value orientations of Southeast Asian countries with concrete index of variable factors, and ultimately seeks for directions for Korea better role as a leading country in Southeast Asian economic region. The research limits the scope of the study only to three countries of the Philippines, Indonesia and Thailand. It is due to the significant differences of geography, language, and above all unique religion in Southeast Asia region, The Philippines, Indonesia and Thailand are very much similar in many aspects of diverse ethnicity, diverse religion, especially in the aspect of culture. However, it is no doubt, among countries surveyed, that the research show the differences in continuum level in terms of value orientations. Generally it might be due to the history, religion and language differences.

• International Journal of Advanced Culture Technology
• /
• v.8 no.3
• /
• pp.38-44
• /
• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• Proceedings of the Korea Concrete Institute Conference
• /
• 2004.11a
• /
• pp.801-804
• /
• 2004

It should be noted that the critical chloride threshold level is not considered to be a unique value for all conditions. This value is dependent on concrete mixture proportions, cement type and constituents, presence of admixtures, environmental factors, steel reinforcement surface conditions, and other factors. In this study, the accelerated corrosion test for reinforcing steel was conducted by electrochemical and sea water-circulated method, respectively and during the test, corrosion monitoring by half cell potential method was carried out to estimate the critical chloride threshold value when corrosion for reinforcing steel in concrete was perceived. For this purpose, lollypop and beam test specimens were made for $31.4\%,\;41.5\%\;and\;49.7\%$ of w/c. respectively and then the accelerated corrosion test for reinforcing steel was executed. It was observed from the test that the time to initiation of corrosion was found to be different with water-cement ratio and the critical chloride threshold value was found to range from 0.91 to $1.27kg/m^3$.

• Fashion & Textile Research Journal
• /
• v.13 no.1
• /
• pp.25-31
• /
• 2011

The purpose of this study was to investigate the influence of luxury brand value on luxury brand preferences according to chemyon(social-face). For data collection, research questionnaires were responded by 222 females over 20 years old consumers living in Pusan and Ulsan. The collected data were analyzed using SPSS 14.0 for windows Package by frequency analysis, the factor analysis using Varimax, reliability analysis, multi-regression analysis, and chow-test. The results of this study were as follows: First, concerning the worth of luxury brands that qualify value, conspicuous value, unique value, and emotional value significantly affected the consumers' luxury brand preferences. On the other hand, only social value of the luxury brand did not have a significant effect on the consumers luxury brand preferences. Second, the study was to investigate whether the luxury brand value has an effect on the brand preferences according the consumer's chemyon or not. The results showed different effects of perceived values on luxury brand preferences between the low chemyon group and the high chemyon group. The high chemyon group had an effect on conspicuous value, social value, and emotional value, while the low chemyon group had an effect on quality value for luxury brand preference.

• Communications of the Korean Mathematical Society
• /
• v.22 no.1
• /
• pp.53-64
• /
• 2007

In this paper, we apply the generalized quasilinearization technique to a forced Duffing equation with three-point mixed nonlinear nonlocal boundary conditions and obtain sequences of upper and lower solutions converging monotonically and quadratically to the unique solution of the problem.

• Journal of the speleological society of Korea
• /
• no.7
• /
• pp.3-8
• /
• 1998

There are some 1,000 natural caves in Korea. Most caves on the mainland are made of limestone, whereas most of the caves on Cheju Island are volcanic in origin. The caves on Cheju, in particular, are internally renowned for their huge size and scientific value. By contrast, the caves on the mainland are not as big, but their unique shapes and formations still attract the attention of international speleologists.(omitted)

• Journal of the speleological society of Korea
• /
• no.8
• /
• pp.3-10
• /
• 1998

There are some 1,000 natural caves in Korea. Most caves on the mainland are made of limestone, whereas most of the caves on Cheju Island are volcanic in origin. The caves on Cheju, in particular, are internationally renowned for their huge size and scientific value. By contrast, the caves on the mainland are not as big, but their unique shapes and formations sti1l attract the attention of international speleologists.(omitted)

• The Research Journal of the Costume Culture
• /
• v.26 no.3
• /
• pp.427-449
• /
• 2018

The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

• Journal of Digital Convergence
• /
• v.12 no.11
• /
• pp.505-513
• /
• 2014

Modern metal craft is losing our tradition and personality with simple expressive methods and limited techniques without artistry with the purpose of mass production. In order for development of modern metal craft and to succeed our unique culture, there is a need to consider traditional craft techniques that have been delivered since the ancient. Inlay craft requires high concentration and technology, and it is typical traditional metal craft techniques that show contemporary culture and ideas well. the period of the Three States was the time when inlay technique was introduced the first, and it can be seen in Baekje, Gaya and Silla. Furthermore, when inlay craft is applied for modern metal craft, a possibility was found to grant artistic expression and historical value of our unique artistic expression and historical value. For this purpose, it is expected to establish development of modern metal craft and our unique individuality firmly when continuously seeking practical measures that can accept contemporary crafts and expanding opportunities of education to learn traditional techniques.

• The Research Journal of the Costume Culture
• /
• v.14 no.4
• /
• pp.670-683
• /
• 2006

Such trend offers new fashion designs as a formative art with creative spontaneity. The purpose of this study is to seek to work out fashion design methods whereby fashions can be developed into an art form embracing handicraft premium textures, geometric formativeness and traditional beauty so as to satisfy the individualist expression desires of modern people who pursue practicality, originality, and beauty of simplicity. This art form also allows new images to be expressed. The corresponding methods studied include the space and technique of patchwork that can create artistry and aesthetic functionality into differentiated levels of images, and geometric ion from Mondrian' works. Fashion designs based on patchwork technique and the characteristics of Mondrian's works reveal that the patchwork technique using diverse materials is an artistic technique with high handicraft value. This technique provides new value to traditional aesthetic materials of clothing, and that Mondrian's unique designs are very effective in developing new fashion designs because they provide artistry and unique effects to modern fashion expression.