• Knowledge Management Research
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• v.18 no.3
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• pp.101-124
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• 2017

Recently, 'happiness' has become a major issue of national level, exceeding the matter of personal issue. Especially, Korea has actually increased its GDP by focusing on the economic growth for decades, and now it has achieved the economic/technical development as an IT power. However, Korean people's satisfaction with life called 'happiness index' is moving back every year. Even though there have been continuous efforts to enhance the national happiness by mentioning it as an essential issue in the national level, there are not many researches related to it. This study drew measures to enhance happiness by extracting happiness factors and unhappiness factors of Korea through social network service. Especially, it aims to analyze, compare, and apply happiness factors and unhappiness factors of three countries such as the US, UK, and Brazil with higher happiness indexes than Korea. For this, through the topic modeling of text mining technique, postings including keywords about happiness and unhappiness were collected/analyzed from Twitter of Korea, the US, UK, and Brazil. The significance of this study is to discuss measures to increase happiness and to decrease unhappiness by mining/analyzing the actual public opinions about happiness and unhappiness in four countries like Korea, the US, UK, and Brazil by using the topic modeling. Through this, the quality of life of Korean people could be improved by suggesting measures to enhance happiness and to decrease unhappiness in the level of individual, family, society, and government.