• Title/Summary/Keyword: U-Art Communication

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Bridging the Chasm between Design and Marketing: Problems and Solutions in the Integration Between Design and Marketing (디자인과 마케팅 협업의 틈새관리: 디자인과 마케팅의 협업시 통합의 문제와 해결방안)

  • Im, Subin;Joo, Jaewoo;Linder, Martin;Nam, Kiyoung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.2
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    • pp.1026-1035
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    • 2015
  • Although integrating design and marketing is critical for successful new product development (NPD), there has been a limited attention to the potential problems that arise during the NPD process and their possible solutions in academic literature. In order to narrow this gap, our study conducted a series of surveys of an interdisciplinary class project between marketing and design students over two year periods at one of U.S. universities. From the survey data collected from the total of 65 students who participated in the collaboration projects, we identified two most common problems: (1) conflict from the functional background, and (2) the conflict from imbalanced decision-making authority between design and marketing. In order to resolve such conflict, we found the two contrasting solutions: (1) facilitating communication and (2) prohibiting communication. Our findings contribute to the formation of a theoretical basis for research on the topic of design-marketing integration.

A Theoretical Reconsideration of Contemporary Fashion Criticism (현대패션비평에 관한 이론적 재고)

  • Choi, Kyung Hee
    • Fashion & Textile Research Journal
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    • v.16 no.1
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    • pp.66-78
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    • 2014
  • The purpose of this study is to illuminate the location of fashion in contemporary society and to suggest a direction for fashion criticism in aesthetic$\hat{u}$cultural perspective. For this, literature researches about some of art criticism and fashion criticism theories and cultural studies related to fashion are performed. In this study, fashion criticism is defined as a linguistic analysis and interpretation about a variety of discursive networks around fashion as well as an aesthetic analysis of it. Considering this definition, an analytical framework for the contemporary fashion criticism combines Feldman's and Carney's models with Crane & Bovone's and Entwistle's sociological studies for aesthetic and cultural perspectives. At first, its aesthetic perspective shows 'Description'-'Descriptive formative features', 'Analysis'-'Locate the style' and 'Aesthetic value', 'Interpretation'- 'Interpretation of the fashion object' and 'Socio-cultural interpretation', 'Judgment'-'Critical judgment'. Then, its cultural perspective especially emphasizes 'Socio-cultural interpretation' of the 6 steps above. Socio-cultural interpretation gets tangled with the network of various cultural agents within the fashion system, producers/designers, retailers/suppliers, media/editors, consumers/spectators, and so on. In the course of the fashion system 5 analytical methods about the fashion object can be suggested and they are as follows: Analyses of texts, discourses and symbols of a fashion object, Analyses of fashion systems which produces symbolic values, Analyses of the communication of symbolic values and the disseminating processes through the media, Analyses of the attribution of symbolic values to a fashion object by consumers, and Cross-national studies of symbolic values expressed in a fashion object.

A Study on the Direction of Digital Convergence and Multidisciplinary Education based on Rhythmik, Music Physiology and Musicians' Medicine, Performance Science (리드믹, 음악생리학과 음악인의학, 행위예술과학을 중심으로 본 디지털 융복합 교육의 방향성 연구)

  • Eum, Hee Jung;Kim, Hee-Cheol;Roh, Kyeong-Won
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.23 no.12
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    • pp.1726-1733
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    • 2019
  • Movement is everything in life and music is with our whole lives. Based on movement and sound, art has developed and reflected the times with close ties to technology and is creating new cultural content in the digital age. The absence of experts and research institutes with academic knowledge and experience in various fields compared to the frequency with which music and body movements are interwoven in the intermedia art and education of convergence is a real problem. Introducing the Rhythmik that studied the most basic principles of music and exercise through the precedent of foreign universities, we raise the need to introduce music physiology, musicians' Medicine and music performance science, the areas we studied together. It presents a new direction in the convergence era and education in pioneering research areas in which the only "I myself" systematically recognizes the movement to become the subject through physiology and medicine and scientifically moves and expresses music as a medium.

Implementation of Badminton Motion Analysis and Training System based on IoT Sensors

  • Sung, Nak-Jun;Choi, Jin Wook;Kim, Chul-Hyun;Lee, Ahyoung;Hong, Min
    • Journal of Internet Computing and Services
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    • v.18 no.4
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    • pp.19-25
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    • 2017
  • In this paper, we designed and implemented IoT sensors based badminton motion analysis and training system that can be readily used by badminton players with PC. Unlike the traditional badminton training system which uses signals of the flags by coach, the proposed electronic training system used IoT sensors to automatically detect and analysis the motions for badminton players. The proposed badminton motion analysis and training system has the advantage with low power, because it communicates with the program through BLE communication. The badminton motion analysis system automatically measures the training time according to the player's movement, so it is possible to collect objective result data with less errors than the conventional flag signal based method by coach. In this paper, training data of 5 athletes were collected and it provides the feedback function through the visualization of each section of the training results by the players which can enable the effective training. For the weakness section of each player, the coach and the player can selectively and repeatedly perform the training function with the proposed training system. Based on this, it is possible to perform the repeated training on weakness sections and they can improve the response speed for these sections. Continuous research is expected to be able to compare more various players' agility and physical fitness.

Site-Specific Art Practices as Intervention in the Era of Globalization: Focused on Two "Dongducheon" Art Projects (지구화 시대 개입으로서의 예술실천과 장소의 문제 : 동두천 작업을 중심으로)

  • Kim, Young-Ok
    • Women's Studies Review
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    • v.27 no.1
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    • pp.73-109
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    • 2010
  • The cultural pluralism on which more and more emphasis is put in the globalized cultural environment, takes local identity as a crucial index for the cultural exchange on the global level, but at the same time it results in transforming individual regions/places into a homogeneous space, as it forces the local identity itself to fit into the standardized global perspective. In this context I focus on two art projects that are related to 'Dongducheon', a town that houses the U. S. Second Infantry Division. These projects attract specific attention due to the fact that Dongducheon is a significant place with very 'thick' cultural identity: it reveals that modernization in Korea took place in intersection of nationalism, patriarchy and gender/sexuality postcolonial (military) culture. With these two Dongducheon related art projects (Donglyung Kim) and (Eunyoung Jeong) as excellent examples of site-specific art practice, this paper asks what it means to keep the historicity of disappearing local space/place in the global era. And how is it possible to 'represent' an extremely gendered/sexualized place like Dongducheon. This should be examined from a postcolonial feminist perspective. Since emancipation from Japanese occupation Dongducheon has been an island or an outside space in the nation-state Korea. This becomes more complicated, as now mostly women from the Philippines or former Soviet countries are working in the nightclubs in Doungducheon. and are feminist activist experiments to make the place with its residents to be seen and heard in proper a way of mourning, recognition and communication. shows the 'new' kijich'on women as those who are daring to be on an 'Odyssey' for a better life as they run everyday life in Dongducheon, working in clubs, doing laundry, bearing children, going to mass; tries to help them to be heard and felt, while it gathers sounds on the street or at mass and shows the doors or narrow alleys which lead to the their rooms. It aims to mourn the dead kijich'on women and to represent the precarious life of the present migrant kijich'on women, as it shows no faces.

The Effects of Coaching-Based Personality Education Program on the Improvement of Personality in Elementary School Students (코칭기반 인성교육 프로그램이 초등학생의 인성향상에 미치는 효과)

  • Choi, In-Sook;Chae, Myungsin
    • Journal of the Korea Convergence Society
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    • v.9 no.9
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    • pp.229-243
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    • 2018
  • The purpose of this study is to develop a personality education program that can enhance the virtues of elementary school students, self-esteem, Consideration communication, self-control, honesty courage by using coaching methodologically, To improve the personality virtue. The subjects of this study were 31 students from 4th grade of U elementary school in S Gu, Seoul. The experimental group was divided into 16 sessions, weekly from March 5, 2018 to June 30, 2018, 1 hour (40 minutes). The program consisted of items such as self-esteem, Consideration communication, self-control, honesty courage among the personality virtues of KEDI personality test, Each activity used a tough coaching model developed by combining the GROW model with the Empowering model and considering the developmental level of elementary school students. As a result, all four virtues of personality were significantly improved, model with the Empowering model and considering the developmental level of elementary school students. We compared pre and post test result with paired t-test. As a results, the experimental group showed improvement in all four virtues of personality at 0.05 significance level, whereas the control group did not. This suggests that the program can be usefully used as a tool to improve four virtues of personality of elementary school students. For further research, we expect that the program would be integrated with state-of-art technology such as online program or CBI(Computer-Based Instruction).

An Analysis of Books Selected in 10 Years of 'The Big Read' Reading Initiative ('The Big Read' 독서 이니셔티브 10년과 선정 책의 분석)

  • Yoon, Cheong-Ok
    • Journal of the Korean Society for Library and Information Science
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    • v.52 no.1
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    • pp.159-178
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    • 2018
  • The purpose of this study is to understand the characteristics of books selected for 'The Big Read' community reading initiative of the National Endowment for the Arts from 2006 to 2017 and its relation with 'One Book, One City' community reading campaign in the U.S.A. An analysis of 1,407 TBR programs and 745 participating communities, and 56 books from TBR Library shows that TBR expands and complements 'One Book' reading campaigns, and confirms the sustenance of this innovative model. TBR Libray books were selected with TBR's own criteria, but their features are generally very similar to those of 1,102 books selected for 'One Book' programs. They often reflect some interests in such universal values as coming of age, justice, integrity, etc. and diverse cultural experiences and life. The outcomes of 'One Book' and TBR cannot be qualitatively measured, but their sustainable value of communication through one selected book has been well proved.

Utilization of a Ubiquitous Environmental Sculptures Analysis (유비쿼터스 환경 조형물의 이용의식 실태 분석)

  • Kim, Dong-Chan;Cho, Hwee-In
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.3
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    • pp.15-22
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    • 2010
  • Today's rapid shifts toward a new paradigm are combining city spaces with reality and technology, which is known as a ubiquitous environment. An ubiquitous environment means that 'whenever' and 'wherever' become connected. It is a great possibility that this will change our future lifestyle. Korea has the biggest advantage in the implementation of this new environment, such as having an excellent network infrastructure. Using these attributes of a ubiquitous environment, changes are being made toward ubiquitous cities within developing fields of construction, landscaping, streets, art, and the environment. This research is based on background of research that activated media pole in public city space has been done research about reality of digital skill, fusion, and sense of ubitizen, and Kang-Nam U-street applied by ubiquitous technique. While reflecting an environment that can be utilized in a modern digital society, the application of ubiquitous technology to media pole can be a space for the two-way communication of the current paradigm. It would also be meaningful to create a new cultural space through media pole. Through evaluation, citizens of the ubiquitous age are going to interact to raise the satisfaction that media pole in city space can prevent giving direction to develop and trial and error about service ability, identity, and publicity. Finally, the media pole can be used as a fundamental element to suggest directions for change when viewed as future development.