• Journal of the Korean Society of Costume
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• v.54 no.2
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• pp.135-148
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• 2004

The purpose of this thesis is to examine how typography, which has become apparent in many areas of modern society, is expressed, portrayed and how its value, function and significance in fashion can be understood. In order to undertake this study, the concept of typography was examined in detail, the verbal and formative function of typography carefully considered, and the different types of typography were analyzed and categorized in to the below areas : - Typography for the increasing of brand logo recognition - Typography as a social slogan - Typography for the increasing of collective belongingness - Typography as an image - Typography as a symbol. As a result, the typography plays an important role of a verbal tool in modern fashion design. Through typography, fashion was able to explain in much detail the overstatement of society criticizing character and functionality of information conveyance. However, the role of typography will continue to change and evolve according to the constant changes of fashion

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.4
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• pp.661-672
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• 2017

This research studies the aesthetic value of typography in fashion, within the framework of system for objective and multilateral research. For this purpose, a literature review and analysis of system and typography were performed. The scope of this research is from 2000 to 2015. The results of the research can be summarized as follows. First, by analyzing system and typography in modern fashion in order to set up a new theoretical standard, we found that the main values of typography in modern fashion concern functionality, hierarchy, stability, independency, and flexibility. Second, by analyzing of aesthetic value of typography in fashion within system, we found that main values the functionality of typography as a marketing tool, the hierarchy of typography as a slogan of subculture, the stability of typography for the increasing of collective belonging, the independency of typography as a linguistic playfulness, and the flexibility of typography as an image. Lastly, each aesthetic value of typography expressed in fashion has similarities and differences. It could be considered in the same vein as the system that always has a double-side character of dependency and independency, universality and individuality. This study has pursued to conduct more research on fashion within a framework of system.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.04a
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• pp.32-33
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• 1998

• Journal of Science of Art and Design
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• v.8
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• pp.267-296
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• 2005

Typography, as the median for communication, has expanded its roles according the attributes of the media where it Is used, and the change of media follwing the change of times is presenting new directions to the field of typography. The attempts of 20C experimental typography prioritize visual formativeness, free typography and language started to appear on printed matters and different kinds of prints put pep in magazines. Thus, experiments in the aspects of effective delivery of inpormation that letters have and aesthetic side of shapes of letter are continuing. Today with the appearance of multimedia, development of visual colture and rapid development of digital technology, the range of experimental typography has expanded even wider and therefore, different kinds of expressions became possible. As seen above, unlike the existing static printed media that carries linguistic information only, letters in the multimedia environment is shown in the movie titles, TV or web not only as a basic visual media such as type and image, but as a dynamic and complex factor that contains additional information of motion and sound factor. This study will attempt to find the historic context of focus of moment from the kinetic art and define the moving letters as kinetic typography. Therefore, this paper will have an understanding on kinetic typography's background, concept and characteristics following the change of communication environment in the multimedia era and tried to study the basic theories of kinetic typography and the information delivery and imagery function of letters. Also, this paper attempted to carry out a study on whether kinetic typography is delivering information smoothly from the aspect of communication through the image role as delivering information by studying major works of artists who have influenced kinetic typography. Based on this study, I would like to suggest new direction for effective delivery of information and value of use.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.697-711
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• 2011

As the superiority of Hangeul becomes known globally, design products utilizing a Hangeul motif are gaining attention in international markets. Accordingly, the interest in Hangeul typography is also increasing. Visual and formative designers are actively developing typographies, as typographies have limitless development potential as a type of formative expression for communication. Accordingly, this study will encompass the spirit, value and beauty of Hangeul in fashion design. The purpose of study is to demonstrate how to express the greatest amount of the beauty of the Korean language for the general public and how to utilize such expressions in various areas. The detailed content of this study is as following. First, the functionality and expression characteristics of typography will be understood by exploring the concept of typography and reviewing the design cases utilizing typography. Second, cases that utilized Hangeul typography will be reviewed and their types and issues will be identified. Third, the design direction will be set based on above exploration. Finally, four design works utilizing Hangeul typography will be suggested as the study result. Accordingly, this study applied Hangeul typography on the shirt design and attempted to contribute to the practical use of Hangeul in everyday living through design products.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.199-203
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• 2006

Typography's original meaning was printing by a plate or a printing type. Nowadays, Typography covers graphic design that composes types visually. Typography has an important mean because of two functions-linguistic and image building functions. Typography helps conveying information and making images. As new media appears, audio-visual factors take an important role. Therefore Typography's image building function be more important than linguistic function. This thesis will handle the relationship between typography and game contents. How typography is described through game contents and how typography's meaning are explained in game contents are topics. And typography's functions and factors on On-line game will be discussed.

• International Journal of Contents
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• v.12 no.3
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• pp.42-46
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• 2016

Kinetic typography is technology such as color, scale, position of the letter changes dynamically with time and it communicates information with aesthetics and originality. The purpose of this study is to identify the design factors in the formativeness of Hangul and present and implement the interaction design method of unique Hangul kinetic typography based on the scientific structure of Hangul. We implemented the Hangul kinetic typography system, which varies in sizes and motion directions according to a viewer's movement and exhibited in a media art event. To do this, we used a viewer's skeleton information on typography synchronization. The results indicated that Hangul kinetic typography has potential not only as a means to communicate with viewers but also as a medium to show the artistic value of Hangul.

• Journal of Korea Multimedia Society
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• v.20 no.11
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• pp.1828-1841
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• 2017

In the previous research, we proposed a Kinetic typography font engine that can easily add motion to text with function call only. However, since it is aimed at constructing movements for a sentence, there is still inconvenience in the production of various kinetic typography motions in word or letter unit. We propose Kinetic Typical Extended Motion API(Application Programming Interface) that extends Kinetic Motion API. The extended Kinetic Typographic Font Engine aims to simplify the process of making kinetic typography in words and letters, including the kinetic typographic motion library provided as a function. In addition, various applications that can apply Kinetic typography A kinetic typography authoring interface is provided for facilitating the construction of a motion library for the robot.

• International Journal of Advanced Culture Technology
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• v.10 no.1
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• pp.122-130
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• 2022

In modern times, text has become an image, and typography is a style that is a combination of image and text that can be easily encountered in everyday life. It is developing not only for the purpose of conveying meaningful communication, but also to bring joy and beauty to our lives as a medium with aesthetic format. This study shows through case analysis that typography is a tool for expressing human emotions, and investigates its characteristics that change along with the media. In particular, interactive communication tools and methods used by interactive typography to express viewers' emotions are described in detail. We created interactive typography using the inputted text, the selected music by the viewer and the viewer's movement. As a result of applying it to the exhibition, we could confirm that interactive typography can function as an effective communication medium that shows the utility of both the iconography of letter signs and the cognitive function when combined with the audience's intentional motion.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.11b
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• pp.184-185
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• 2002