• Title/Summary/Keyword: Type of Information Source

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The Effect of Influencer Information Source, Message Sidedness, Consumer Regulatory Focus on E-WOM Intentions about the Cosmetics Advertisements of Instagram (인플루언서 정보원천, 메시지 측면성, 소비자 조절초점이 인스타그램 화장품광고 온라인 구전의도에 미치는 효과)

  • Lim, Se-Won;Han, Sang-In;Hwang, Sun-Jin
    • Journal of Fashion Business
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    • v.25 no.5
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    • pp.149-162
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    • 2021
  • Nowadays, the cosmetic and fashion industries are paying attention to influencer marketing on Instagram. In this study, we determined whether electronic word of mouth (e-WOM) communications were affected by the following parameters: the influencer's information source, message sidedness, and consumer's regulatory focus. The experimental design of this study is a three-way mixed ANOVA, which comprises of 2 (influencer information source: expert vs general consumer) × 2 (message sidedness: two-sided message vs one-sided message) × 2 (consumer regulatory focus: promotion focus vs prevention focus) structure. The data for this research study was obtained by distributing a questionnaire to 410 subjects. The participants were aged between 20 and 39 years and lived in Seoul and Gyeonggi areas. In total, the data of 396 subjects was analyzed with the help of SPSS 25.0 statistical program: frequency analysis, reliability analysis, t-test, three-way ANOVA, and simple main effect analysis were performed. The analysis results were as follows: First, influencer information sources and consumer regulatory focus exhibited a significant interaction with consumers' e-WOM intentions. Second, message sidedness and consumer's regulatory focus exhibited a significant interaction with e-WOM intentions. Third, influencer information source and message sidedness exhibited a significant interaction with consumers' e-WOM intentions. Based on these findings, the type of influencer's information source and the consumer's regulatory focus was taken into consideration while marketing cosmetics on Instagram. Moreover, influencer marketing strategies must be used to evaluate message sidedness. This would help us gauge the consumer's attitude towards advertisements.

Information-Sharing Patterns of A Directed Social Network: The Case of Imhonet

  • Lee, Danielle
    • Journal of Internet Computing and Services
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    • v.18 no.4
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    • pp.7-17
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    • 2017
  • Despite various types of online social networks having different topological and functional characteristics, the kinds of online social networks considered in social recommendations are highly restricted. The pervasiveness of social networks has brought scholarly attention to expanding the scope of social recommendations into more diverse and less explored types of online social networks. As a preliminary attempt, this study examined the information-sharing patterns of a new type of online social network - unilateral (directed) network - and assessed the feasibility of the network as a useful information source. Specifically, this study mainly focused on the presence of shared interests in unilateral networks, because the shared information is the inevitable condition for utilizing the networks as a feasible source of personalized recommendations. As the results, we discovered that user pairs with direct and distant links shared significantly more similar information than the other non-connected pairs. Individual users' social properties were also significantly correlated with the degree of their information similarity with social connections. We also found the substitutability of online social networks for the top cohorts anonymously chosen by the collaborative filtering algorithm.

The Comparative Study on the Differences among Choice of Information Source, Risk Perception and Benefits Sought According to the Purchase Type of the Men's Suits (남성복 구매형태에 따른 정보원 선택, 위험지각, 추구혜택의 차이에 관한 비교 연구)

  • 김노호;황선진
    • Journal of the Korean Society of Costume
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    • v.51 no.7
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    • pp.123-134
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    • 2001
  • The purpose of this study to compare the purchasing behaviour of men's business suits, among custom suits, system order, and ready-made suits, centering around the choice of information source, risk perception and benefits sought. The survey of this study was collected from 450 adult male in Seoul. The data was analyzed by factor analysis and ANOVA. The result of this study were as follows : 1. Custom suits, system order, and ready-made suits consumers have a significant difference in the choice of information source. The consumer attaching most importance to the impersonal information source is the system order users, custom suits users, and ready-made suits users respectively. However there was no significant difference in the personal source among 3 different purchasing behaviour of men's suits. 2. For the risk perception, 1) the group who perceived the highest in economic risk is the system order users, followed by custom suits users, and ready-made suits users. 2) the group who perceived performance risk as being the highest concern is the ready-made suits consumers, followed by system order user, and custom suits user. 3) the group who perceived the socio-psychological risk as the highest is the ready-made suits consumers, and followed by custom suits user and system order users. 4) there is no difference among the three groups with respect to the fashionability loss risk. 5) the group of the highest perceiving the useful loss risk is the ready-made suits consumers, and the next is system order users, custom suits users. 6) the group of the highest perceiving the time and convenience loss risk is ready-made suits users, and the next is system order users, custom suits users. 3. For the benefit sought, the group of the highest perceiving the aesthetics is custom suits consumers, and the next is system order users, ready-made suits users.

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Improvement of ESD (Electrostatic Discharge) Protection Performance of NEDSCR (N-Type Extended Drain Silicon Controlled Rectifier) Device using CPS (Counter Pocket Source) Ion Implantation (CPS 이온주입을 통한 NEDSCR 소자의 정전기 보호 성능 개선)

  • Yang, Jun-Won;Seo, Yong-Jin
    • Journal of Satellite, Information and Communications
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    • v.8 no.1
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    • pp.45-53
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    • 2013
  • An electrostatic discharge (ESD) protection device, so called, N-type extended drain silicon controlled rectifier (NEDSCR) device, was analyzed for high voltage I/O applications. A conventional NEDSCR device shows typical SCR-like characteristics with extremely low snapback holding voltage. This may cause latch-up problem during normal operation. However, a modified NEDSCR device with proper junction/channel engineering using counter pocket source (CPS) ion implantation demonstrates itself with both the excellent ESD protection performance and the high latch-up immunity. Since the CPS implant technique does not change avalanche breakdown voltage, this methodology does not reduce available operation voltage and is applicable regardless of the operation voltage.

Improvement of Electrostatic Discharge (ESD) Protection Performance through Structure Modification of N-Type Silicon Controlled Rectifier Device (N형 실리콘 제어 정류기 소자의 구조 변형을 통한 정전기 보호성능의 향상에 대한 연구)

  • Yang, Jun-Won;Seo, Yong-Jin
    • Journal of Satellite, Information and Communications
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    • v.8 no.4
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    • pp.124-129
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    • 2013
  • An electrostatic discharge (ESD) protection device, so called, N-type SCR with P-type MOSFET pass structure (NSCR_PPS), was analyzed for high voltage I/O applications. A conventional NSCR_PPS device shows typical SCR-like characteristics with extremely low snapback holding voltage, which may cause latch-up problem during normal operation. However, a modified NSCR_PPS device with counter pocket source(CPS) and partial p-type well(PPW) structure demonstrates highly latch-up immune current-voltage characteristics.

A Study on Metadata Development for Establishing International Research Cooperation Information Database (국제연구협력정보 DB 구축을 위한 메타데이터 개발에 관한 연구)

  • Noh, Younghee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.29 no.2
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    • pp.5-34
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    • 2018
  • In this research, we intended to discover all types of information related to international research cooperation, collect information by each type, and build a database. To this end, we initially developed metadata, discussed with metadata experts to develop metadata in the primary phase, and conducted a survey on the experts related to international research cooperation. Furthermore, we collected and entered data in the meta field for each type of information source, and verified the meta field through processes such as the existence of actual data for each meta field, among others. The types of database designed in this research are the international research cooperation information source database, international research cooperation project database, international research cooperation expert database, international research cooperation institution database, international organization database, and other database, and as a result of validating of the field by entering the data by conducting the survey, the survey results and the data entry rate by field demonstrated such a high rate of consistency. However, only the international organization data field was confirmed to have approximately 25% of the field having the data entry rate of less than 10% despite the high rate of significance rated by the users.

Optimal Packet Scheduling for Energy Harvesting Sources on Time Varying Wireless Channels

  • Kashef, Mohamed;Ephremides, Anthony
    • Journal of Communications and Networks
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    • v.14 no.2
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    • pp.121-129
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    • 2012
  • In this paper, we consider a source node that operates over a time varying channel with energy harvesting capability. The goal of the source is to maximize the average number of successfully delivered packets per time slot. The source is able to choose whether to transmit a packet or defer the transmission in each time slot. The decision which is chosen by the source depends on the channel information available and the length of the energy queue. We formulate the problem of finding the optimal policy as a Markovian decision problem. We show some properties of the value function that represents the discounted number of successfully delivered packets per time slot. We prove that the optimal policy is a threshold type policy depending on the state of the channel and the length of the energy queue. We also derive an upper bound for the average number of packets per time slots successfully received by the destination. We show using numerical results that this bound is a tight bound on the performance of the optimal policy. And we consider the case of time varying channel but without channel state information (CSI). Then, we study the impact of channel time varying nature and the availability of CSI. In this case, we show that the optimal policy is a greedy policy. The performance of this greedy policy is also calculated.

Characteristics Analysis of ZVS-HB Type High Frequency Resonant Inverter According to the Variable Capacitance of the DC Voltage Source Separation Capacitor (직류 전원 분할용 커패시터의 용량 변화에 따른 ZVS-HB형 고주파 공진 인버터의 특성해석)

  • Mun, Chang-Su;Kim, Jong-Hae;Kim, Dong-Hui;O, Seung-Hun;Sim, Gwang-Yeol;Min, Byeong-Jae
    • The Transactions of the Korean Institute of Electrical Engineers B
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    • v.49 no.5
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    • pp.352-357
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    • 2000
  • This paper presents about an example of circuit design and characteristics of inverter according to the variable capacitance of the DC voltage source separation capacitor used in ZVS-HB type high frequency resonant inverter. The soft switching technology known as ZVS is used to reduce turn off loss at switching. In the event the capacitance of the DC voltage source separation capacitor is varied, the analysis of inverter circuit has generally described by using normalized parameter and operating characteristics have been evaluated in terms of switching frequency and parameters. According to the calculated characteristics value, a method of the circuit designs and operating characteristic of the inverter is also presented in this paper. In addition, this paper proves the validity of theoretical analysis through the experiment. This proposed inverter shows that it can be practically used in future as power source system for the lighting equipment of discharge lamp, DC-DC converter etc.

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An Experimental Study of Ground Water Source Two Well Type Geothermal Heat Pump System (지하수 열원 복수정 지열 열펌프 시스템의 성능에 관한 실험적 연구)

  • Lim, Hyo-Jae;Kwon, Jeong-Tae;Kim, Chang-Eob;Kong, Hyoung-Jin;Park, Seong-Koo
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.21 no.8
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    • pp.468-474
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    • 2009
  • Ground water source heat pump system is the oldest one of the ground source heat pump systems. Despite of this, little formal design information has been available until recently. The important design parameters for open system are the identification of optimum ground water flow, heat exchanger selection and well pump. In this study, the capacity of 50 RT system of two well type ground water heat pump system was used. As a result, static water level was -7 m and the level during the heating operation was -32 m, cooling operation was -40 m. The initial static water level recovered within 48 hrs. The temperature of ground water is $15.6^{\circ}C$ for heating season and $16.2^{\circ}C$ for cooling season and does not depend on the outdoor temperature. Operation efficiency of the system shows that, COP 3.1 for heating and COP 4.2 for cooling.

A Study on the Estimation Technique of Area Source Emissions for Air Pollution Prediction (大氣汚染豫測을 위한 面汚染源排出量 算定模型의 開發에 關한 硏究)

  • 박준대;김정욱
    • Journal of Korean Society for Atmospheric Environment
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    • v.6 no.1
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    • pp.43-50
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    • 1990
  • In the estimation of grid type area source emissions, the factors by which emissions are distributed spatially must be considered comprehensively. The estimation process can be approached systematically by connecting the emission activity of air pollutants with land use pattern and the various impacts can be taken into account in the process by using such area information as land use, population, distribution of households, types of housing units, fuel consumption and so on. The estimation procedure was computerized in order to calculate area source emissions by grid information system. This computerization helped to augment effectiveness and efficiency not only by managing enormous data but also by performing diverse functions.

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